Acrisure
- Company typePrivate
- Founded2005
- HeadquartersGrand Rapids, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Acrisure firmographics
Firmographics- Name
- Acrisure
- Legal name
- Acrisure, LLC
- Website
- https://acrisure.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Acrisure industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Finance and Insurance (52), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Insurance Agents, Brokers & Service (6411), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industries
- Reinsurance Claims, Accounting & Contract Administration (Broker Services) (FSAOAHAI), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Embedded Insurance Distribution & Premium Financing (FSAGALAF), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Acrisure is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Acrisure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage: Commission-based insurance brokerage revenue from placing insurance policies for commercial and consumer clients across all lines including property, casualty, health, and employee benefits
- MGA/Underwriting: Managing General Agent operations through 12+ MGAs including Vave, Volante Global, and others, generating underwriting commissions and profit participations
- Payroll & HR Services: Revenue from payroll processing, HR services, and human capital management following acquisition of Heartland Payroll Solutions
- Reinsurance Brokerage: Reinsurance placement and advisory fees through Acrisure Re division serving insurers globally
- Wholesale Brokerage: Wholesale insurance brokerage commissions through London Wholesale operations for specialty and complex risks
- Cybersecurity Services: Managed cybersecurity services including SOC monitoring, endpoint detection, email security, and vulnerability management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal insurance quote comparison service |
| Other | Annual | Business insurance solutions for companies of all sizes |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Acrisure product offering
Product offeringCore offering
Acrisure fundamentally provides insurance brokerage services across commercial and personal lines, reinsurance brokerage, wholesale insurance placement, and MGA underwriting. It complements these insurance offerings with payroll and HR services, cybersecurity and managed IT services, mortgage origination, and real estate/title services. The firm distributes these offerings through a global network of offices, digital platforms, and partner channels serving clients in 24+ countries.
Product overview
Acrisure is a global fintech company offering a broad, multi-product insurance and financial services platform spanning both business and personal lines. Business solutions include small-to-midsize business insurance, large business solutions, employee benefits, cybersecurity (Acrisure Cyber Services), Auris Payroll & HR (formerly Heartland Payroll, acquired 2025), Managed IT, risk management services, reinsurance (Acrure Re), and London Wholesale insurance. Personal solutions include home, auto, flood, health, and life insurance, plus mortgage origination through Acrisure Mortgage. The company also operates specialty MGAs including Vave (tech-driven property MGA acquired 2026), Ascendri (high-value homeowners in California), and 2Vision (UK professional liability/Terrorism/D&O), plus digital platforms such as Acrisure Connect (London market access), Acrisure PRO (reinsurance optimization), and the Huntress joint cyber insurance program. Acrisure Underwriting's platform encompasses 12 U.S. MGAs, with international operations across 24 countries and 19,000+ team members. The company has grown from $38 million to nearly $5 billion in annual revenue over twelve years through aggressive M&A (approximately 1,000 acquisitions).
Differentiator
Problem solved
Functional benefit
Brands
- Auris Payroll Solutions: Payroll and human capital management solutions for small and mid-sized businesses
- Ascendri Insurance Services
- Vave
- Advantage Title
- Acrisure Connect
- Acrisure Re Capital and Captives
- 2Vision
Products and services
- Business Insurance (Small-to-Midsize)
- Large Business Solutions
- Employee Benefit Services
- Home Insurance
- Auto Insurance
- Flood Insurance
- Health Insurance
- Life Insurance
- Acrisure Re (Reinsurance Brokerage)
- London Wholesale Brokerage
- Auris Payroll Solutions
- Acrisure Cyber Services
- Cyber Insurance
- Huntress Cyber Insurance Program
- Acrisure Mortgage
- Acrisure Real Estate Services (Tempo Title)
- Risk Management Services
- Managed IT Services
- Acrisure Connect
- Acrisure PRO
- Vave Insurance MGA
- Ascendri Insurance Services
- 2Vision Group
- Efficient Insurance Solutions (EIS)
- Campio Insurance Agency
Companies that use Acrisure
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles6 records
Acrisure technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature5 records
Acrisure partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and major.
- Monopoli SigortacoreStrategic partnership marking Acrisure's first entry into the Turkish insurance market. Monopoli Sigorta, one of Turkey's most established insurance intermediaries founded over 25 years ago, joins Acrisure's international platform while continuing to operate under its established brand and leadership team (Co-Founders Erol Esentürk and İzzet Bonofiyel).
- HuntresscoreJoint cyber insurance program offering cyber liability and Tech E&O coverage with no deductible, specifically designed for MSSPs and MSPs using Huntress EDR+ITDR tools. Program leverages Huntress's managed cybersecurity platform with 24/7 AI-centric SOC to provide coverage backed by demonstrated security outcomes.
- Verisk Specialty Business SolutionsstrategicTechnology partnership for Acrisure Connect digital platform, enabling small and mid-sized businesses to access the London insurance market with advanced technology and data analytics.
- Lloyd's of LondonstrategicLloyd's syndicates provide capacity for Acrisure Connect platform, supporting small and mid-sized business access to London Market through Flux Syndicate 1985.
- Efficient Insurance Solutions (EIS)majorAcquisition agreement for technology-enabled MGA focused on affinity distribution for consumer electronics and white goods. Transaction required Polish regulatory approval from Office of Competition and Consumer Protection.
- Somers Syndicate 3705strategicLloyd's market syndicate providing underwriting capacity for Neptune Flood's private flood insurance platform in the US. Acrisure Re served as Lloyd's broker for the transaction.
- Canopius GroupcoreCanopius Group remains a capacity provider for Vave under a multi-year agreement following Acrisure's acquisition of Vave MGA. Canopius provides underwriting capacity for catastrophe-exposed E&S property risks.
- Global PaymentsmajorSold Heartland Payroll Solutions to Acrisure for $1.1 billion. Heartland Payroll served over 50,000 clients and was rebranded as Auris under new leadership from Vince Lombardo.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Acrisure competitors and assessment
Company assessmentDirect peers
- Brown & Brown, Inc. Large publicly traded insurance brokerage growing through disciplined acquisitions across commercial, personal, and specialty lines. Closely comparable on the M&A-led growth strategy and segment breadth Acrisure pursues.
- Howden: Privately held global insurance group (backed by General Atlantic and others) with major retail, specialty, and reinsurance (TigerRisk) operations. Comparable to Acrisure as a private, PE-backed, M&A-driven insurance broker competing across the London and US wholesale markets.
- AssuredPartners: PE-backed (GTCR, Harvest Partners) US insurance brokerage focused on middle-market commercial and personal lines. Closely comparable private, PE-backed M&A-driven growth model and mid-market client profile.
- Ryan Specialty: Specialty insurance broker and MGA platform (NYSE: RYAN) founded by industry veterans with intense acquisition activity. Closely comparable to Acrisure Underwriting's 12-MGA platform and the specialty-focused growth approach.
- Lockton: World's largest privately held insurance broker (~$11B revenue) with strong specialty and reinsurance operations and a notable employer-ownership model. Comparable to Acrisure on private ownership, employee-led culture, and global specialty insurance expansion.
- Alliant Insurance Services: Private, employee-owned specialty insurance brokerage serving middle-market and complex-risk clients across commercial, employee benefits, and personal lines. Comparable to Acrisure on employee ownership, middle-market focus, and diversified service offering.
- Arthur J. Gallagher & Co. (AJG): Top-tier global insurance broker and risk management firm with strong M&A history and a risk management/claims operation. Closely comparable to Acrisure on brokerage scale, MGA-style acquisitions, and organic + inorganic growth model.
- Hub International: Privately held North American insurance broker owned by Hellman & Friedman, focused on middle-market commercial and personal lines with heavy acquisition activity. Highly comparable privately-held peer pursuing a similar M&A-roll-up playbook.
Broad incumbents
- Aon: Global professional services firm with leading insurance brokerage and reinsurance (Aon Reinsurance Solutions) franchises. Direct competitor to Acrisure's retail brokerage and Acrisure Re reinsurance intermediation, with similar data/analytics emphasis and global footprint.
- Marsh McLennan: World's largest insurance broker and risk manager (~$24B revenue) operating across Marsh (brokerage), Guy Carpenter (reinsurance), Mercer, and Oliver Wyman. Directly comparable to Acrisure's full-stack insurance and reinsurance brokerage, reinsurance intermediation, and HR/benefits businesses at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Acrisure social profiles
Digital presenceAcrisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acrisure leadership team
Management profileNumber of profiles
Profiles9 records
Acrisure subsidiaries and ownership
Company hierarchySubsidiaries19 records
Acrisure funding detail
Funding detailFunding overview
Funding rounds10 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acrisure M&A and investment
M&A and investmentM&A27 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acrisure
What does Acrisure do?
Acrisure fundamentally provides insurance brokerage services across commercial and personal lines, reinsurance brokerage, wholesale insurance placement, and MGA underwriting. It complements these insurance offerings with payroll and HR services, cybersecurity and managed IT services, mortgage origination, and real estate/title services. The firm distributes these offerings through a global network of offices, digital platforms, and partner channels serving clients in 24+ countries.
Is Acrisure a public or private company?
Acrisure is a private company. It is classified as management employee owned and is currently operating.
When was Acrisure founded?
Acrisure was founded in 2005. It employs 5,001 to 10,000 people.
Where is Acrisure based?
Acrisure is headquartered in Grand Rapids, United States, in the North America region.
How does Acrisure make money?
Six revenue lines are on record. Insurance Brokerage is the primary driver. The others are MGA/Underwriting, payroll & HR Services, reinsurance Brokerage, wholesale Brokerage and cybersecurity Services.
Who are Acrisure's main competitors?
Direct peers on record are Brown & Brown, Inc., Howden, AssuredPartners, Ryan Specialty, Lockton, Alliant Insurance Services, Arthur J. Gallagher & Co. (AJG) and Hub International. Broad incumbents are Aon and Marsh McLennan.
Does Acrisure have an API?
Yes. Acrisure operates API-driven platforms for quote generation and insurance placement. Vave, a technology-driven property MGA under Acrisure Underwriting, generates over 10,000 quotes per day through its API platform across commercial, homeowners, flood, and earthquake coverage. Acrisure Connect, developed in partnership with Verisk Specialty Business Solutions and backed by Lloyd's and Flux Syndicate 1985, is a digital platform providing small and mid-sized businesses access to the London insurance market through advanced technology and data analytics. The exact API documentation URL, SDK availability, and developer portal are not specified in the available source material.
What industry is Acrisure in?
Acrisure's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAOAHAI, Reinsurance Claims, Accounting & Contract Administration (Broker Services). Its NAICS code is 52421 and its SIC code is 6411.