Round Lake Vineyards and Winery

What Round Lake Vineyards and Winery does

Round Lake Vineyards and Winery is a privately held, family-owned estate winery located on a 70-acre waterfront property on Round Lake in Southwest Minnesota, approximately 5 miles south of I-90. Founded in 2007, the company cultivates over 19,000 vines across four vineyards in seven blocks, specializing in cold-hardy grape varieties developed by the University of Minnesota (La Crescent, Frontenac Gris, Marquette, St. Pepin, Brianna, Itasca, Frontenac Blanc, Petite Pearl, and others) selected for the region's harsh winters. The estate's iron-rich well water and sandy loam/black soil composition are cited as contributors to the wines' distinctive mineral character. Operations are led by the Ellenbecker family, with Scott and Jenny Ellenbecker as co-owners, Logan Ellenbecker as winemaker, Mason Ellenbecker handling events and marketing, Diane Larson as CFO, and Allie Joseph as Operations Manager.

The business operates a diversified revenue model spanning five primary streams: (1) wine production and sales via DTC tasting room, online store, and a multi-tier subscription wine club (The Flock — Dry, Choice, and Sweet tiers at $25-$45/quarter with member discounts and exclusive events); (2) wholesale distribution to 80+ liquor retailers and regional restaurants across Minnesota, northwest Iowa, and eastern South Dakota, plus DTC shipping to 35+ U.S. states via Vinoshipper; (3) on-site full-service restaurant (Cattails Grill) offering year-round dining with bison-focused cuisine; (4) event venue rental across four dedicated spaces (The Cellar up to 300 guests, Birds Nest 20-80, Waterfall Room 10-24, Duck Blind Bar 25-150) hosting weddings, corporate events, and private parties with in-house catering and A/V; and (5) ancillary services including off-site catering (within one-hour radius, 30-300 guests), on-site massage therapy ($100-$110/session), and seasonal entertainment programming (Grape Stomp festival, live music, car shows). Pricing is anchored on a $10 wine tasting, tiered wine club subscriptions, and event deposits of $900 non-refundable plus $1,500 refundable damage.

Distribution channels include the company's own e-commerce storefront, wholesale accounts, restaurant/hospitality partnerships, and the Harvest Hosts RV travel program. Marketing relies on the company website, Facebook/Instagram presence, email communications to wine club members, and signature seasonal events. The company integrates with Vinoshipper for wine club/email management, TableUp for gift card processing, and Harvest Hosts for overnight stays. Headcount is 1-10 employees, consistent with a bootstrapped, family-operated small business rather than a venture-backed enterprise.

Name

Round Lake Vineyards and Winery

Legal name

Round Lake Vineyards & Winery

Website

https://roundlakevineyards.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Round Lake Vineyards and Winery is a family-owned estate winery on a 70-acre lakeside property in Southwest Minnesota producing cold-hardy Minnesota grape varieties, operating a wine club (The Flock), wholesale distribution to 80+ retailers, a year-round restaurant (Cattails Grill), and multi-space event venue hosting weddings and corporate events.

Ownership category

akta.pro rank

Product category

Winery / Vineyard

NAICS

Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Estate wine production
• Wine club membership
• Winery event venue
• Catering services
• Vineyard weddings

Headquarters

HQ city

Round Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales at the tasting room, online store, and through the wine club (The Flock) subscription program. Wines are also sold wholesale to local liquor stores throughout Minnesota, northwest Iowa, and eastern South Dakota.
2. Restaurant (Cattails Grill): Full-service restaurant offering year-round dining with options including Tender Bison burgers and steaks, plus a full bar with non-alcoholic drinks.
3. Event Venue Rental: Wedding receptions, corporate events, private parties, rehearsal dinners, and meetings hosted in multiple event spaces. Includes catering services with in-house food and beverage options.
4. Events and Entertainment: Special events including Grape Stomp festival, live music performances, car shows, and 4th of July celebrations. Admission fees and vendor participation generate additional revenue.
5. Wellness Services: Massage therapy services offered on-site with 1-hour ($100) and 1.5-hour ($110) sessions available by appointment.
6. Off-Site Catering: Catering services provided for corporate events, retreats, parties, and celebrations within an hour of the winery location, serving 30-300 guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Round Lake Vineyards and Winery is a family-owned estate winery that cultivates 19,000+ cold-hardy grapevines across a 70-acre lakeside property in Southwest Minnesota to produce estate wines, and operates a destination hospitality complex including the Cattails Grill restaurant, four event venues (The Cellar, Birds Nest, Waterfall Room, Duck Blind Bar), The Flock quarterly wine club, catering services, and live entertainment programming. Sales occur direct-to-consumer via tasting room, online store, and subscription club, alongside wholesale distribution to 80+ regional liquor retailers and restaurants.

Product overview

Round Lake Vineyards & Winery is a family-owned 70-acre lakeside winery in Southwest Minnesota offering a diverse portfolio of products and services centered around wine production, dining, and event hosting. The core offerings include estate-grown wines (including La Crescent, Frontenac Gris, Marquette, St. Pepin, Brianna, Petite Pearl, and Itasca varieties) sold through direct-to-consumer channels and retail partners. The Flock Wine Club membership provides quarterly wine deliveries with tiered options (Dry, Choice, Sweet) alongside member benefits. Cattails Grill restaurant provides year-round dining with bison-focused cuisine and full bar service. The venue operates multiple event spaces—The Cellar (up to 300 guests), Birds Nest (20-80), Waterfall Room (10-24), and Duck Blind Bar (25-150)—for weddings, corporate events, and private gatherings. Additional services include catering, massage therapy, and regular entertainment programming including live music and the annual Grape Stomp festival.

Differentiator

Problem solved

Functional benefit

Brands

• The Flock: Wine club membership program offering quarterly wine shipments or pickup parties with discounts and member-only events.

Products and services

• Estate Wines Estate-grown wines produced from cold-hardy University of Minnesota grape varieties on the 70-acre lakeside property. Sold at the tasting room, online store (shipping to 35+ states), wholesale to 80+ regional retailers, and via The Flock wine club.
• The Flock Wine Club Subscription wine club delivering 2 bottles of estate wine each quarter to members' homes or for on-site pickup. Members receive 10-20% discounts on wine purchases, 10% off merchandise, complimentary tastings of new releases, and member-only event invitations.
• Cattails Grill Year-round on-site full-service restaurant featuring a bison-focused menu (Tender Bison burgers and steaks), a full bar, non-alcoholic drink options, and a family-friendly atmosphere. Located within the winery's main building.
• Event Venue Rental Four dedicated event spaces hosting weddings, corporate functions, private parties, rehearsal dinners, fundraisers, and meetings. Accommodates groups from 10 to 300 guests with bundled in-house catering, A/V, tables, chairs, linens, and event planning services.
• Off-Site Catering Services Catering services delivered off-site for corporate events, retreats, parties, rehearsal dinners, and celebrations within one hour of the winery, accommodating groups of 30-300 guests.
• Massage Services On-site massage therapy services offered by appointment, available in 1-hour ($100) and 1.5-hour ($110) sessions for visitors and event attendees.
• Live Music Programming Regular live music entertainment including Thursday patio sessions, Friday evening performances, and Saturday patio events during summer months.
• Grape Stomp Festival Annual signature festival featuring live music, food, vendors, and grape stomping competitions for adults and children. Held on the third Saturday of August.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Harvest HostsminorGTM or Marketing PartnerRound Lake Vineyards participates in the Harvest Hosts Program, a membership network that connects RVers with wineries, farms, breweries, and unique attractions. This partnership attracts self-contained RV travelers to visit and stay overnight at the winery, bringing new customers who are wine enthusiasts and travelers.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Carlos Creek Winery: Minnesota destination winery with estate wines, on-site restaurant, large event spaces, and live music programming—operating the closest comparable hybrid winery-hospitality model in the same state.
• Parley Lake Winery: Minnesota estate winery producing cold-hardy grape wines with a strong wedding and events business, sharing the destination winery model and regional viticulture focus.
• Saint Croix Vineyards: Minnesota winery with tasting room, event hosting, and wine club—overlapping in DTC, events, and cold-climate varietal production.
• Cannon River Winery: Minnesota destination winery combining estate-grown wines with event venue rental and on-site dining, directly comparable in hybrid winery-hospitality model.
• Chankaska Creek Ranch & Winery: Minnesota winery with estate vineyards, tasting room, restaurant, and event facilities—mirroring the multi-revenue-stream destination format in the same regional market.
• Huber's Orchard & Winery: Indiana destination winery combining estate wines, full-service restaurant, event venues, and agritourism—offering a larger-scale reference point for the destination-winery hospitality model.

Regional players

• Tassel Ridge Winery: Iowa estate winery with tasting room and DTC distribution in the adjacent regional market, comparable in cold-climate varietal focus and Midwest retail/wholesale dynamics.
• Soldier Creek Winery: Iowa destination winery with tasting room, food service, and live events—competing in the same upper-Midwest regional consumer market with similar hybrid format.

Broad incumbents

• Stone Hill Winery: One of the largest and oldest wineries in the Midwest with restaurant, tasting room, and event facilities—demonstrating the scale ceiling for destination wineries in the region.
• Willamette Valley Vineyards: Publicly traded estate winery with DTC wine club, tasting room, and events—providing a benchmark for the publicly valued, multi-channel destination-winery business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roundlakevineyards
• Instagraminstagram.com/RoundLakeVineyards
• Xx.com/roundlakewinery
• LinkedInlinkedin.com/company/round-lake-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Lake Vineyards and Winery