What Stone Hill Winery does

Stone Hill Winery is a family-owned winery founded in 1847 in Hermann, Missouri, that grows, produces, and distributes more than 30 wine varietals across red, white, rosé, sparkling, dessert, and seasonal fruit categories. Its viticulture and enology program is built around American and hybrid grape varietals (Norton, Chambourcin, Chardonel, Vidal Blanc, Vignoles, Traminette, Concord, Catawba) cultivated on 190 acres of owned vineyards — making it the largest grape grower in Missouri and supplying roughly 95% of the fruit used in production. Production technology is traditional and quality-focused: night harvest (10 PM to 5 AM), a 920+ barrel oak aging program using American white oak and European oak sourced from 3-4 coopers, and Méthode Champenoise sparkling wine production (tirage, riddling, disgorgement, dosage) for three sparkling SKUs. The modern bottling facility operates at 3,500 cases per 8-hour day (up to 120 bottles per minute) with nitrogen sparging and vacuum corking.

The business operates a diversified direct-to-consumer revenue model with six primary streams: on-site tasting room sales, e-commerce at shop.stonehillwinery.com with nationwide shipping, a Wine Club subscription (no fee, 20% discount, monthly shipments), the Vintage 1847 German-inspired on-site restaurant, signature annual events (Harvest Festival, Oktoberfest, Winemaker's Summer Dinner, Beast Feast fundraiser, Norton Dinner 10-Year Vertical Tasting), and ancillary partnerships including a Royal Caribbean wine cruise. Distribution is anchored in the Hermann American Viticultural Area via the Hermann Wine Trail trolley network, supplemented by an international Norton grape propagation partnership with Coco Farm and Winery in Japan. Customers are predominantly wine tourists, individual wine enthusiasts, corporate gifting clients, group/event bookings, and philanthropic event attendees; no enterprise customer concentration is disclosed.

Name

Stone Hill Winery

Legal name

Stone Hill Winery

Website

https://stonehillwinery.com

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone Hill Winery is a family-owned Missouri winery founded in 1847 that produces 30+ wine varietals from 190 acres of owned vineyards, selling direct-to-consumer through its Hermann tasting room, Vintage 1847 restaurant, e-commerce store, wine club, and signature events.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Missouri wine production
• Winery tours tastings
• Wine club subscription
• Estate grown wines
• German heritage winery

Headquarters

HQ city

Hermann

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales (Tasting Room): On-site wine tasting and direct sales at the Hermann winery location, offering tours of the nation's largest series of cellars and the historic property.
2. E-commerce Wine Store: Online wine store at shop.stonehillwinery.com with nationwide shipping. Customers can browse by type (Red, White, Rosé, Sparkling, Dessert), profile (Dry, Semi, Sweet), and purchase individual bottles or join wine club.
3. Wine Club Membership: Subscription program offering discounted wine shipments delivered to members' doors, with savings up to 20% and no membership fee. Members receive exclusive selections and priority access to limited releases.
4. Vintage 1847 Restaurant: German-inspired dining restaurant on-site featuring traditional dishes like schweineschnitzel and kartoffelpuffer alongside American favorites. Open Mon, Wed-Sat 11:30am-8pm, Sun 11:30am-4pm, closed Tue.
5. Events and Private Group Bookings: Revenue from event hosting including Harvest Festival, Oktoberfest, Beast Feast, Norton Dinner Vertical Tasting, and private event bookings. Event tickets sold online.
6. Wine Cruise Partnerships: Partnership with travel companies for exclusive wine cruise packages, such as the Stone Hill Winery's Exclusive Wine Cruise on Royal Caribbean's Allure of the Seas.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Stone Hill Winery manufactures and sells award-winning wines grown on 190 acres of owned vineyards in Hermann, Missouri, producing over 30 varietals including flagship Norton, Chambourcin, Chardonel, Vidal Blanc, Vignoles, Traminette, sparkling wines (Blanc de Blancs, Brut Rosé, Demi-Sec), and dessert wines (Cream Sherry, Port, Late Harvest Vignoles). The winery sells directly to consumers through its on-site tasting room and tours of North America's largest cellars, an online store with nationwide shipping, and a Wine Club subscription offering 20% discounts. The Vintage 1847 German-inspired restaurant and signature annual events (Beast Feast, Harvest Festival, Oktoberfest, Norton Dinner & 10-Year Vertical Tasting) round out the diversified product portfolio.

Product overview

Stone Hill Winery is a family-owned winery founded in 1847 offering a diverse portfolio of over 30 wine varietals, including flagship Norton and Chambourcin reds, Chardonel and Vidal Blanc whites, sparkling wines (Blanc de Blancs, Brut Rosé, Demi-Sec), and dessert wines (Cream Sherry, Port, Late Harvest Vignoles). The winery operates the Vintage 1847 Restaurant serving German cuisine, a Wine Club membership with 20% discounts, and hosts signature events including the annual Beast Feast fundraiser, Norton Dinner & 10-Year Vertical Tasting, Harvest Festival, and Oktoberfest. Experiences include winery tours of North America's largest cellars and exclusive wine cruises.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Products (Norton, Chambourcin, Chardonel, Vidal Blanc, Vignoles, Traminette, Concord, Rosé, Sparkling, Dessert, and Specialty Varietals)
• Wine Club Membership A membership subscription program offering discounted wine shipments delivered to members' doors, with savings up to 20% on all wine purchases. Members receive exclusive selections and priority access to limited releases, with no annual or monthly membership fee. Targeted at individual wine consumers seeking recurring home delivery of Stone Hill wines.
• Vintage 1847 Restaurant An on-site German-inspired restaurant located in the original winery barn, featuring traditional German specialties such as schweineschnitzel and kartoffelpuffer alongside American favorites. Open to winery visitors and the public. The Sherry House Pavilion is open Fri 5-8pm and Sat 11am-5:30pm. Targeted at wine tourists and diners seeking an integrated wine country dining experience.
• Winery Tours and Tastings Guided tours of the nation's largest series of cellars with wine tasting experiences, including a stemless wine glass with tasting. Tastings offer 6 choices from dry to sweet wines. Targeted at wine tourists, enthusiasts, and group visitors seeking a Hermann wine country experience.
• Library Wines (Previous Vintages) Older vintage wines available from the winery's library collection, including select older Norton vintages sold year-round. Targeted at wine collectors and enthusiasts interested in aged Norton and library release wines.
• Gift Cards and Gift Certificates Digital and physical gift cards available for purchase, valid for wine purchases, tastings, and dining at Vintage 1847 Restaurant. Targeted at individuals seeking gifting options and corporate gifting clients.
• Beast Feast Annual Fundraiser Event Annual wild game dinner and fundraiser for the Leukemia and Lymphoma Society featuring exotic game dishes prepared by Chef Lance Logan, plus live and silent auctions. The event has raised hundreds of thousands of dollars for blood cancer research over 35+ years. Targeted at donors, food enthusiasts, and community supporters of the LLS mission.
• Norton Dinner & 10-Year Vertical Tasting Premium annual tasting event featuring a sparkling wine reception, 10-year vertical Norton tasting in the Sherry House, and three-course gourmet dinner with wine pairings. Business casual dress code. Targeted at wine enthusiasts and collectors interested in the aging potential of Norton wines.
• Harvest Festival Annual celebration of the grape harvest season featuring festivities, food, and wine. Open to the public, including tourists and local community. Targeted at wine tourists, families, and community members celebrating the seasonal harvest.
• Oktoberfest Annual German-style celebration featuring traditional German festivities, food, and wine, reflecting the German heritage of the winery's founders. Open to the public. Targeted at wine tourists, German-heritage community members, and festival attendees.
• Stone Hill Winery Exclusive Wine Cruise Exclusive Caribbean wine cruise featuring guided private tastings, cocktail parties, and wine seminars hosted by Head Winemaker Shaun Turnbull aboard Royal Caribbean's Allure of the Seas. Marketed through Rockport Tours. Targeted at wine enthusiasts and cruisers seeking a curated wine-themed travel experience.

Quantifiable outcome

• Over 5,000 medals and awards received
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• St. Louis Zoo Hellbender Conservation CentercoreStrategic or Co-development Partner · 1 January 2017In 2017, Stone Hill dedicated their Ozark Hellbender wine to the St. Louis Zoo's Hellbender breeding center. A portion of the proceeds from each bottle of Ozark Hellbender wine is donated to support conservation efforts for the endangered Ozark hellbender salamander. This reflects the winery's commitment to conservation and environmental stewardship.
• Coco Farm and Winery (Japan)strategicStrategic or Co-development Partner · 1 January 2000Stone Hill Winery provided Norton grape cuttings to Coco Farm and Winery in Ashikaga, Japan through the USDA and UC Davis phytosanitary certification protocols. This international partnership allows Japanese winemakers to grow Missouri's Norton grape varietal, which thrives in similar climate conditions. The partnership began after Coco Farm's delegation visited Stone Hill in 2000.
• Leukemia & Lymphoma Society (LLS)coreStrategic or Co-development Partner · 1 January 1989Stone Hill Winery has partnered with the Leukemia & Lymphoma Society since 1989 through their annual Beast Feast fundraiser. All proceeds from the event (ticket sales and auctions) are donated directly to the Missouri LLS Chapter. The event began as a tribute to James Richard Held who passed away from Acute Lymphocytic Leukemia in 1988 at age 5. Over 35 years, the event has raised hundreds of thousands of dollars for blood cancer research.
• Hermann Area Chamber of CommerceminorGTM or Marketing PartnerCommunity partnership supporting regional tourism and economic development in the Hermann wine region.
• Missouri Wine and Grape BoardminorGTM or Marketing PartnerState-level marketing and research council supporting Missouri's wine industry and promotional efforts.
• Missouri Division of TourismminorGTM or Marketing PartnerState tourism partnership promoting Hermann and Missouri wine country as a travel destination.
• Girl Scouts of Eastern MissouriminorGTM or Marketing PartnerCommunity support partnership with regional Girl Scouts organization.
• Boys and Girls Club Jefferson CityminorGTM or Marketing PartnerCommunity support partnership with regional youth organization.
• United WayminorGTM or Marketing PartnerCommunity support partnership with United Way charitable organization.
• Rockport ToursminorChannel Partner/ Reseller/ DistributorTravel tour company that partnered with Stone Hill Winery for exclusive wine cruise packages. The 2023 cruise on Royal Caribbean's Allure of the Seas featured guided tastings, seminars, and events hosted by Head Winemaker Shaun Turnbull, with Kay & John Leyland as onboard escorts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• St. James Winery: Largest producer in Missouri with broader distribution and tasting rooms. Comparable varietal portfolio including Norton and fruit wines, but with significantly larger production scale.
• Mount Pleasant Estates: Family-owned Hermann AVA winery producing estate-grown wines with tasting room and event hosting. Closest direct competitor for on-site tastings, wine club sign-ups, and tour group business.
• Les Bourgeois Vineyards: Mid-Missouri family-owned winery with tasting room, restaurant, and event space. Comparable DTC model with on-premise hospitality and grape-to-bottle estate production.
• Adam Puchta Winery: Multi-generational Missouri family winery with on-site tasting room, tours, and wine club. Comparable in heritage, size, and direct-to-consumer focus to Stone Hill.
• Hermannhof Winery: Hermann winery housed in a historic 19th-century complex offering tastings, tours, and German heritage experiences. Competes for the same German-heritage tourism segment and wine club members in Hermann.
• Augusta Winery: Hermann AVA winery on the same Missouri Wine Trail with comparable tasting room, tours, and wine club model. Directly competes for the same wine tourist traffic visiting Hermann.

Emerging players

• Winc: Subscription-based direct-to-consumer wine club with national digital marketing. Comparable e-commerce subscription model but lacks the estate, cellar tourism, and event moat that Stone Hill relies on.

Broad incumbents

• Biltmore Winery: Estate winery inside Biltmore Estate (Asheville, NC) combining historic property tourism with wine production, tasting room, restaurant, and events. Comparable destination-winery-plus-hospitality model at larger scale.

Others

• Visit Hermann / Hermann Wine Trail: Regional tourism and wine trail consortium that aggregates Hermann wineries for the trolley tour experience. Not a competitor, but a critical channel partner and destination marketing organization that Stone Hill depends on for tourist acquisition.

Regional players

• Finger Lakes wineries (collective: Dr. Konstantin Frank, Hermann J. Wiemer): Mid-Atlantic and Finger Lakes estate wineries producing cool-climate varietals with comparable tasting-room-plus-wine-club model. Comparable in DTC orientation and family-ownership scale but operate in a different AVA/region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stonehillwinery
• YouTubeyoutube.com/user/StoneHillWinery
• Facebookfacebook.com/Vintage1847Restaurant
• LinkedInlinkedin.com/company/stonehillwinery
• Instagraminstagram.com/stonehillwinery/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Hill Winery