Woven

What Woven does

Woven is a San Francisco-based designer and retailer of natural-materials home furnishings, operating primarily through a direct-to-consumer e-commerce storefront on Shopify under the URL wovenshop.com. The company designs furniture, lighting, mirrors, wall art, and home accessories crafted from sustainably sourced materials including rattan, jute, seagrass, water hyacinth, teak, oak, and acacia, with global material sourcing from Belgium, Indonesia, Vietnam, and Mexico, and manufacturing located where specialized artisan expertise exists. The product portfolio spans living room, kitchen and dining, bedroom, outdoor, and lighting categories, organized into curated sub-collections such as Natura (modular outdoor), Lacoste (Provençal wicker), Somerset, Healdsburg, and Textura, alongside a Vintage Collection sourced from French Provincial markets and a Sale/Seconds channel. Notable technical elements include a tool-free modular clip assembly system for outdoor furniture, bio-based latex foam cushions, and Texstyle performance fabric upcycled from single-use plastic bottles.

The business operates a hybrid go-to-market model combining DTC unit pricing (products ranging from $65 accessories to $4,895 statement vintage pieces), a Trade Program offering interior designers, architects, and hospitality buyers a 20% sitewide discount with no minimums and dedicated concierge support, and an invite-only Wholesale Program for high-volume stocking dealers. Revenue is generated entirely through one-time product sales with no disclosed subscription, licensing, or recurring revenue component. Distribution is confined to the continental United States via standard, freight, and White Glove delivery options. The company is privately held with no disclosed institutional investors, operates with 11-50 employees under founder and creative director Shannon Davis, and maintains a marketing presence on Instagram, Pinterest, YouTube, and email supported by a customer-narrative Stories section.

Name

Woven

Legal name

Woven

Website

https://wovenshop.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Woven is a privately held, San Francisco-based DTC retailer designing and selling natural-materials furniture, lighting, mirrors, and home accessories through its Shopify storefront, serving residential consumers, interior designers, and hospitality buyers across the continental United States.

Ownership category

akta.pro rank

Product category

Home Furniture and Natural Materials Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

Keywords

• Natural fiber furniture
• Handcrafted home furnishings
• Outdoor patio furniture
• Wicker lighting fixtures
• Rattan home accessories

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through wovenshop.com to residential consumers purchasing furniture, lighting, and home accessories. Products range from decorative items ($65-$100) to major furniture pieces ($2,000-$4,895).
2. Trade Program: Exclusive pricing program for interior designers, architects, and hospitality professionals offering 20% off with no minimums, dedicated home concierge support, and insider access to new collections.
3. Wholesale Program: Invite-only wholesale program for high volume design firms and stocking dealers, offering personalized account support and strong stock allocations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Woven designs, sources, and sells natural materials home furnishings including furniture (living room, kitchen & dining, bedroom, outdoor), lighting, mirrors, wall art, and accessories, sold primarily direct-to-consumer through its own Shopify-powered e-commerce storefront. The company operates a Trade Program for design professionals and an invite-only Wholesale Program for high-volume dealers, with products handcrafted from sustainable materials including rattan, jute, seagrass, water hyacinth, teak, oak, and upcycled textiles, manufactured in regions of specialized expertise (Indonesia, Vietnam, Mexico, Belgium) and designed in San Francisco.

Product overview

Woven is a direct-to-consumer e-commerce furniture and home décor retailer offering a curated portfolio of nature-inspired products across multiple categories including living room, kitchen & dining, bedroom, outdoor, lighting, mirrors, wall art, and accessories. The core offering centers on furniture crafted from natural and sustainable materials such as rattan, jute, teak, seagrass, and water hyacinth. The company operates several sub-brands and collections including the Natura outdoor modular collection, Lacoste wicker line, Somerset heritage collection, Healdsburg wicker furniture, Textura woven pieces, and featured lighting collections (Ravello, Alhambra, Bainbridge, Delphine, Augusta, Noa, Condesa, Miramar, Maude, Kasbah). Woven also offers trade and wholesale programs for interior designers, architects, and hospitality professionals. The platform is built on Shopify's e-commerce infrastructure and sells exclusively through its online store, shipping to continental US customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Seating, tables, and storage solutions for living rooms including lounge chairs, daybeds, benches, coffee tables, side tables, and credenzas crafted from natural materials such as rattan, jute, seagrass, teak, and oak. Designed for residential consumers seeking sustainable, handcrafted furniture.
• Kitchen & Dining Furniture Dining furniture including bar stools, counter stools, dining chairs, dining tables, dining benches, and bar carts designed for indoor and outdoor dining spaces, crafted from natural materials for residential consumers and hospitality venues.
• Bedroom Furniture Beds, daybeds, and bedroom furniture including king and queen beds with wicker and woven headboards designed for residential consumers.
• Outdoor Furniture Outdoor seating, sectionals, lounge chairs, dining chairs, ottomans, benches, tables, and accessories designed for outdoor use with weather-resistant natural materials. Includes the Natura modular system with tool-free clip assembly, bio-based latex cushions, and upcycled Texstyle fabric.
• Lighting Collection Chandeliers, pendants, sconces, table lamps, and floor lamps crafted from natural materials including jute and rattan. Includes featured lighting collections: Ravello, Alhambra, Bainbridge, Delphine, Augusta, Noa, Condesa, Miramar, Maude, Kasbah, and Archival.
• Mirrors & Wall Art Decorative mirrors in various shapes (round, oval, rectangular, arch) and woven wall art pieces including wall hangings, framed art, and objects for residential interior decoration.
• Accessories Home accessories including cushions, rugs, throws, blankets, table linens (tablecloths, napkins), and serving boards. Includes the Woven x Heather Taylor Home collaboration producing branded table linens such as Gingham and Lattice Tablecloth collections.
• Vintage Collection Curated vintage and antique furniture pieces sourced from French Provincial flea markets, including rattan loveseats, seating, and tables. Supports the company's circularity initiative by reselling pre-owned pieces.

Quantifiable outcome

• 12M vs 2M tonnes of furniture was thrown away in 2021 vs 1960, with 80.2% going to landfills and only 0.3% recyclable
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Heather Taylor HomeminorStrategic or Co-development PartnerCollaboration producing Woven x Heather Taylor Home branded table linens, including Gingham and Lattice Tablecloth collections. Products feature Woven's branding alongside Heather Taylor Home designs, sold exclusively through Woven's e-commerce platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Serena & Lily: DTC retailer of coastal/natural-fiber furniture, lighting, and home accessories with a similar aesthetic emphasis on rattan, jute, and woven materials. Directly comparable on product mix, customer demographic (design-conscious residential + trade), and price points.
• The Citizenry: DTC sustainable home furnishings brand selling furniture, textiles, and decor made from natural materials with artisan production. Closely comparable on sustainability positioning, materials sourcing model, and multi-channel (DTC + Trade) GTM.
• Medley Home: DTC sustainable furniture brand offering sofas, beds, and case goods made from natural and non-toxic materials. Comparable on sustainability differentiation, eco-certifications, and direct-to-consumer model.

Broad incumbents

• Anthropologie Home: Large multi-channel home furnishings retailer (part of URBN) with a strong bohemian/natural-fiber assortment including rattan, wicker, and woven furniture. Overlaps with Woven on aesthetic and category but competes at much broader scale and lower average prices.
• West Elm: National home furnishings retailer (Williams-Sonoma) with an extensive sustainable and natural-materials collection including Fair Trade Certified and FSC wood furniture. Competes on adjacent product categories and has been actively expanding rattan and natural-fiber assortments.
• Pottery Barn: Mass-market home furnishings retailer (Williams-Sonoma) with broad indoor and outdoor furniture, lighting, and decor. Competes on lifestyle positioning and has been extending sustainable and natural-material product lines that overlap with Woven.
• World Market: Multi-category home goods and furniture retailer carrying imported rattan, wicker, jute, and globally-sourced natural-material furnishings at value price points. Direct competitor for the same materials-based, globally-sourced value proposition.

Emerging players

• Made Trade: Curated online marketplace for sustainably and ethically made home goods, apparel, and accessories from multiple brands. Competes with Woven for sustainability-minded consumers and overlaps in furniture and home textiles categories.
• Apt2B: Online-only custom sofa and furniture retailer targeting urban residential and small-space customers. Comparable on DTC e-commerce model, configurable/custom product offering, and direct-to-consumer shipping logistics.
• Burrow: DTC modular furniture brand known for tool-free assembly, direct shipping, and modern design. Closely comparable to Woven's Natura collection on the modular/no-hardware assembly innovation and direct-to-consumer shipping model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@shopwovenhome?si=0CkSOYwDyEScPZAa
• LinkedInlinkedin.com/company/wovenshop
• Instagraminstagram.com/shopwovenhome
• Pinterestpinterest.com/shopwovenhome
• Xx.com/SelamatDesigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woven