The Citizenry
The Citizenry is a D2C home decor retailer offering artisan-made rugs, furniture, bedding, and accessories sourced from craftspeople across seven countries. It serves individual consumers, interior designers via a Trade Program, and corporate clients through e-commerce and three U.S. retail locations.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Citizenry does
The Citizenry is a privately held, direct-to-consumer home decor brand founded in 2014 and headquartered in Dallas, Texas, with a flagship store in New York's SoHo neighborhood and a partnership showroom in Denver. It designs and sells artisan-made rugs, furniture, bedding, pillows and throws, mirrors and wall art, baskets and decor, and bath and kitchen products, sourcing from craftspeople across seven countries (Morocco, India, Portugal, Japan, Peru, Mexico, and the United States). All products are made under a process guaranteed by the World Fair Trade Organization, making The Citizenry the first home retailer to carry this certification across its full assortment; Portuguese linen bedding is also OEKO-TEX certified.
The business operates an omnichannel model anchored on a Shopify-based e-commerce storefront (the-citizenry.com) and complemented by two company-owned retail locations (SoHo at 22 Crosby St, Dallas at 4527 McKinney Ave) plus a partnership showroom inside Interior Define in Denver (105 Fillmore St). A dedicated Trade Program targets interior designers, architects, decorators, and contractors with a 20% discount, complimentary swatches, and dedicated trade specialists, while a corporate sales and gifting stream serves B2B bulk buyers. Pricing spans roughly $29 entry-level textiles to $9,190 premium sectionals, with an Archive Sale channel offering up to 70% off discontinued styles.
The company has raised $20 million in Series B funding in June 2021 led by NextWorld Evergreen, with prior minority rounds in 2018 and earlier. A 2024 market report indicates The Citizenry was acquired by Havenly, an interior design platform, and is now grouped with sibling brands The Inside and St. Frank; the company operates with 11-50 employees and is not publicly traded.
The Citizenry firmographics
Firmographics- Name
- The Citizenry
- Legal name
- The Citizenry
- Website
- https://the-citizenry.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Citizenry is a D2C home decor retailer offering artisan-made rugs, furniture, bedding, and accessories sourced from craftspeople across seven countries. It serves individual consumers, interior designers via a Trade Program, and corporate clients through e-commerce and three U.S. retail locations.
- Ownership category
- akta.pro rank
Where The Citizenry is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Citizenry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (D2C): One-time purchase model for artisan-made home decor products including rugs, furniture, bedding, pillows, and decor items through e-commerce and retail stores. Products range from entry-level accessories ($29+) to high-value furniture pieces ($9,190+ for sectionals).
- Trade Program Sales: B2B sales channel targeting interior designers, architects, and decorators with exclusive 20% trade discount, complimentary swatches, and dedicated trade specialist support.
- Corporate Sales & Gifting: B2B corporate sales program for bulk orders and gifting purposes, targeting business customers for corporate gifts and bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and textiles |
| Unit Pricing | Pay-as-you-go | Mid-range bedding and rug collections |
| Unit Pricing | Pay-as-you-go | Premium furniture and custom pieces |
| Unit Pricing | Pay-as-you-go | Trade Partner Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Citizenry product offering
Product offeringCore offering
The Citizenry is a direct-to-consumer home goods brand that designs, sources, and sells artisan-made home furnishings and decor — including area rugs, furniture, bedding, pillows and throws, mirrors, wall art, baskets, bath, and kitchen products — produced in partnership with artisan makers across 7+ countries under 100% Fair Trade certified terms. The company sells these exclusive in-house designed products through its own e-commerce site, company-owned retail stores in NYC (SoHo) and Dallas, and a partnership retail location at Interior Define in Denver. A Trade Program extends the offering to interior design professionals at discounted pricing.
Product overview
The Citizenry is a globally inspired home decor brand offering artisan-made, heirloom-minded products. The core portfolio spans seven main categories: hand-knotted and handwoven Area Rugs (including runners and accent rugs), handcrafted Furniture (beds, sofas, tables, dressers, with both ready-to-ship and custom options), Luxe Bedding (stonewashed linen from Portugal, organic cotton bedding, duvets, quilts), Pillows & Throws (in linen, wool, alpaca, and velvet), Mirrors & Wall Art, Baskets & Decor (handcrafted baskets, planters, tabletop items), and Bath & Kitchen products. The company partners directly with artisans across multiple countries including Morocco, India, Peru, Portugal, Japan, Mexico, and the United States. All products are made with a process guaranteed by the World Fair Trade Organization. The company also operates a Trade Program for design professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Area Rugs Handmade area rugs produced in partnership with global artisan makers under Fair Trade terms; one of The Citizenry's flagship product categories, sold to individual consumers and trade professionals.
- Furniture In-house designed furniture (beds, sofas, tables, case goods) produced through artisan partnerships; positioned in the premium price segment of The Citizenry's assortment.
- Bedding Premium bedding products offered as part of The Citizenry's home assortment, available individually and as part of bed bundles (10% off).
- Pillows & Throws Decorative pillows and throws sold as part of The Citizenry's home decor assortment, sourced from global artisan partners.
- Mirrors & Wall Art Mirrors and wall art offered as part of The Citizenry's decor assortment, including the Awakening Mirror.
- Baskets & Decor Handwoven baskets and decorative accessories from artisan partners, rounding out The Citizenry's home decor assortment.
- Bath Products Bath category products (textiles and accessories) sold as part of The Citizenry's broader home assortment.
- Kitchen Products Kitchen category products (textiles, serveware, accessories) offered alongside The Citizenry's home and bath assortments.
- Rug Runners Hallway and runner-format rugs from The Citizenry's rug assortment, sized for corridors and narrow spaces.
- Outdoor Furniture Newly introduced outdoor furniture collection extending The Citizenry's furniture line into outdoor living spaces.
- Trade Program Dedicated B2B program serving interior designers, architects, and decorators, offering 20% off list pricing across The Citizenry's full product catalog (rugs, furniture, lighting, decor) with trade-only support.
Quantifiable outcome
- 100% of products certified Fair Trade by World Fair Trade Organization
- +1 more outcomes
Companies that use The Citizenry
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
The Citizenry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Citizenry partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Ideas Beyond BordersminorNonprofit organization that vets The Underground School Initiative in Afghanistan and connects underground schools with external funders like The Citizenry. The Citizenry funds 2,500 girls attending secondary school at 38 secret locations through Black Friday sale proceeds.
- HavenlycoreHavenly acquired The Citizenry according to market research report on home decor industry developments. Havenly is a parent/interior design platform company.
- Interior DefinecorePartnership for Denver retail location (105 Fillmore St Ste 109) offering select assortment of The Citizenry products including luxe bedding, statement rugs, and baskets within Interior Define showroom.
- The InsideminorPartner brand under the same parent company ecosystem (Havenly). Cross-promoted through trade program as part of partner brand portfolio.
- St. FrankminorPartner brand under the same parent company ecosystem (Havenly). Cross-promoted through trade program as part of luxury textiles and home decor brand portfolio.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Citizenry competitors and assessment
Company assessmentDirect peers
- Parachute Home: Parachute Home is a direct competitor in the premium, direct-to-consumer home goods space, offering bedding, bath, and decor with a similar emphasis on quality materials and modern design. Both brands target affluent consumers seeking elevated, design-forward alternatives to mass-market home retailers.
- Brooklinen: Brooklinen is a direct D2C peer focused on premium bedding and home essentials, sharing The Citizenry's emphasis on quality materials, direct-to-consumer pricing, and modern brand positioning. Both brands have expanded from a single category into broader home goods assortments.
- Food52: Food52 is a direct peer operating a curated marketplace for home, kitchen, and lifestyle products from independent makers, directly comparable to The Citizenry's artisan-sourced model. Both brands serve design-conscious consumers seeking unique, maker-driven alternatives to mass-market home goods.
- Made Trade: Made Trade is a direct peer in the fair trade and ethically sourced home goods space, offering curated furniture, decor, and textiles from artisan makers. It shares The Citizenry's values-driven positioning and target customer, though with a marketplace model rather than The Citizenry's direct artisan-partnership approach.
- Goodee: Goodee is a direct peer in the ethical home goods space, curating furniture, lighting, and decor from artisan makers worldwide with a fair trade ethos. It competes for the same conscious-consumer segment with a marketplace model that overlaps with The Citizenry's artisan-sourcing approach.
Broad incumbents
- West Elm: West Elm is a broad incumbent in the premium home furnishings market, offering furniture, bedding, rugs, and decor across hundreds of retail locations and a large e-commerce platform. It competes with The Citizenry for the same affluent, design-conscious customer and has also introduced Fair Trade Certified collections, directly challenging The Citizenry's ethical-sourcing positioning.
- CB2: CB2 is a broad incumbent in modern, design-forward home furnishings, part of the Crate & Barrel family. It competes with The Citizenry in the same premium, contemporary aesthetic segment with a much larger product assortment, national retail footprint, and marketing budget.
- Anthropologie Home: Anthropologie Home is a broad incumbent offering curated, globally-inspired furniture, bedding, and decor that directly overlaps with The Citizenry's artisan and bohemian aesthetic. It serves a similar customer base with a much larger national footprint, both physical and digital.
- Crate & Barrel: Crate & Barrel is a broad incumbent in the home furnishings market, offering furniture, rugs, bedding, and decor with a modern design sensibility. It competes with The Citizenry for the same premium customer segment with a significantly larger national retail footprint and brand recognition.
- Etsy: Etsy is a broad incumbent operating a global marketplace for handmade, vintage, and artisan goods, including a significant home decor category. While not a direct furniture competitor, it overlaps with The Citizenry in the artisan-made, globally-sourced home goods segment with a much larger seller base and consumer reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Citizenry social profiles
Digital presenceThe Citizenry compliance and trust
Trust signalCompliance2 records
The Citizenry financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Citizenry leadership team
Management profileNumber of profiles
Profiles3 records
The Citizenry funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Citizenry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Citizenry
What does The Citizenry do?
The Citizenry is a direct-to-consumer home goods brand that designs, sources, and sells artisan-made home furnishings and decor — including area rugs, furniture, bedding, pillows and throws, mirrors, wall art, baskets, bath, and kitchen products — produced in partnership with artisan makers across 7+ countries under 100% Fair Trade certified terms. The company sells these exclusive in-house designed products through its own e-commerce site, company-owned retail stores in NYC (SoHo) and Dallas, and a partnership retail location at Interior Define in Denver. A Trade Program extends the offering to interior design professionals at discounted pricing.
Is The Citizenry a public or private company?
The Citizenry is a private company. It is classified as corporate owned and is currently operating.
When was The Citizenry founded?
The Citizenry was founded in 2014. It employs 11 to 50 people.
Where is The Citizenry based?
The Citizenry is headquartered in New York, United States, in the North America region.
How does The Citizenry make money?
Three revenue lines are on record. Direct Product Sales (D2C) is the primary driver. The others are trade Program Sales and corporate Sales & Gifting.
Who are The Citizenry's main competitors?
Direct peers on record are Parachute Home, Brooklinen, Food52, Made Trade and Goodee. Broad incumbents are West Elm, CB2, Anthropologie Home, Crate & Barrel and Etsy.
Does The Citizenry have an API?
No public API is recorded for The Citizenry.