Sprinkle Pop

What Sprinkle Pop does

Sprinkle Pop, operating through Liz Bakes Cakes, LLC, is a Houston, Texas-based specialty dessert decoration manufacturer founded in 2017 by former cake decorator Liz Butts. The company produces premium sprinkle mixes, confetti, hand-crafted royal icing decorations, wafer toppers, edible dust pumps, and Cookie Pearls™ under both standard SKUs and a custom manufacturing line. Technically, Sprinkle Pop's capabilities include proprietary custom flavor infusion (e.g., Pumpkin Pie, Peppermint, Zesty Lemon), custom Pantone color matching at no extra charge, freeze/thaw stable royal icing formulations, character/IP replication for entertainment brands, and a 15-standard-color plant-based natural dye-free palette with low-MOQ custom shade development. Manufacturing is supported by SQF, FDA-registered, and Kosher certifications, with 18-month shelf life on sprinkles and 5-year shelf life on royal icing.

The business runs on a hybrid revenue model. Direct-to-consumer sales flow through a Shopify storefront (sprinklepop.shop) and Amazon Buy With Prime, with retail unit pricing between roughly $6.50 and $25.00 across sprinkle mixes, royal icing sets, and dust pumps. A separate B2B custom manufacturing division serves national restaurant chains, food brands, bakeries, and foodservice operators with custom blends, Pantone matching, seasonal product development, private label programs, and bulk packaging from 1 lb to full truckload, with custom-blend MOQs starting at 100 lb. Marketing relies on organic social (Instagram, TikTok, Facebook, Pinterest, YouTube, Twitter, LinkedIn) plus email, targeting both home bakers and commercial buyers.

Customers include Shake Shack, H-E-B, Zurchers, and Randy's Fat Boy, with the company reporting over 1 million bottles sold and shipping to the US, Canada, and Mexico. The company remains founder-owned and bootstrapped, with no disclosed venture or private equity investment, and operates with a headcount of 11-50.

Name

Sprinkle Pop

Legal name

Liz Bakes Cakes, LLC

Website

https://sprinklepop.shop

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprinkle Pop is a Houston-based specialty dessert decoration manufacturer selling premium sprinkle mixes, royal icing decorations, and custom manufactured toppings to home bakers, bakeries, foodservice operators, and national restaurant chains via DTC and B2B channels.

Ownership category

akta.pro rank

Product category

Specialty Bakery Decorations

NAICS

Nonchocolate Confectionery Manufacturing (311340), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

akta.pro secondary industries

Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH), Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)

Keywords

• Specialty sprinkle mixes
• Custom sprinkle manufacturing
• Royal icing decorations
• Edible bakery toppings
• Natural dye-free sprinkles

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Retail sales of premium sprinkle mixes, royal icing decorations, and edible dust products through their Shopify-powered website. Consumers purchase products in 2 oz, 4 oz, and 8 oz sizes with free shipping thresholds.
2. Amazon Marketplace: Sales through Amazon's Buy With Prime program, allowing customers to purchase via Prime shipping for faster delivery and convenience.
3. Custom Manufacturing / B2B: Custom sprinkle blends, color matching, seasonal product development, and private label programs for brands, retailers, and restaurant chains. MOQ starts at 100 lb for custom blends.
4. Wholesale / Bulk Orders: Bulk packaging options ranging from 1 lb to 20 lb for foodservice and commercial production needs, supporting full truckload programs for national distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sprinkle Pop manufactures and sells premium sprinkle mixes, royal icing decorations, wafer/cookie toppers, cookie pearls, and edible dust products for home bakers, bakeries, and food brands. The company also operates a B2B custom manufacturing division offering Pantone color matching, custom flavor infusion, seasonal product development, character/IP replication for licensed brands, and private-label programs with low minimum order quantities starting at 100 lb, materially below industry-standard 2,000+ lb minimums.

Product overview

Sprinkle Pop is a specialty dessert decoration company offering a diversified portfolio of premium sprinkle mixes, confetti, and edible decorations for bakers, retailers, restaurants, and food brands. The core product line includes over 48 premium sprinkle mix SKUs featuring unique blends of jimmies, nonpareils, confetti, dragees, and hand-piped royal icing specialty pieces, complemented by Cookie Pearls™ and dust pump products (Gold Dust Pump, Ruby Dust Pump). The company also operates a custom manufacturing division offering bespoke sprinkle blends with custom flavors and Pantone color matching, custom wafer toppers including branded logo replications and character/IP matches, and a natural dye-free product line featuring 15 plant-based colors. Sprinkle Pop sells directly to consumers through its Shopify e-commerce store with Amazon Buy With Prime integration, and serves commercial customers through custom manufacturing programs with low MOQs starting at 100lb. The company has sold over 1 million bottles and counts retailers like Shake Shack, H-E-B, and Zurchers among its commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Sprinkle Mixes Designer-styled, themed sprinkle blends sold in retail sizes (2oz, 4oz, 8oz) for home bakers, party planners, and small baking businesses decorating cupcakes, cookies, and cakes.
• Royal Icing Decorations Pre-made freeze/thaw-stable royal icing decorations designed for retail home bakers and B2B food brands; long 5-year shelf life reduces waste and enables seasonal inventory planning.
• Cookie Pearls Edible pearl decorations used to finish cookies, cakes, and desserts; sold retail for home bakers and available in bulk for B2B accounts.
• Dust Pumps (Gold and Ruby) Edible metallic dust pumps (Gold and Ruby variants) used to add shimmer and color-shifting finish to desserts and baked goods.
• Mystery Sprinkles Surprise/curated sprinkle boxes marketed direct-to-consumer as a discovery product for home bakers and decorating enthusiasts.
• Natural Dye-Free Sprinkles Clean-label sprinkle products made with plant-based natural colors across a 15-shade palette; available retail and as a custom development starting point for B2B brands seeking clean-label differentiation.
• Custom Sprinkle Blends (B2B Manufacturing Service) Custom sprinkle blending service for food brands, restaurant chains, and licensed IP holders; offers Pantone color matching and custom flavor infusion at no extra charge with low 100 lb minimum order quantities.
• Custom Wafer Toppers (B2B Manufacturing Service) Custom wafer/cookie topper manufacturing for B2B brands seeking branded or character-driven decorations for cakes, cupcakes, and packaged food products.
• Character / Licensed IP Replication (B2B Manufacturing Service) Custom character and shape replication service enabling licensed entertainment and consumer brand IP holders to produce branded sprinkle and royal icing decorations matching approved IP assets.

Quantifiable outcome

• 1 million+ bottles sold
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bakell: Bakell is a specialty edible decoration brand offering sprinkles, dust powders, and custom printing on edible decorations. It overlaps with Sprinkle Pop on premium dust pumps, edible glitters, and custom decorative toppings sold to bakers and small commercial customers.
• Fancy Sprinkles: Fancy Sprinkles is a direct-to-consumer premium sprinkle brand targeting home bakers and decorators with design-forward, Instagram-friendly mixes. It competes head-to-head with Sprinkle Pop in DTC sprinkle retail, social-driven marketing, and seasonal collections.
• CK Products: CK Products manufactures sprinkles, confetti, and sugar decorations for the bakery and foodservice industry. It is the closest B2B-scale direct competitor to Sprinkle Pop's custom manufacturing division, supplying similar customers with comparable sprinkle and decoration products.
• Sweetapolita: Sweetapolita sells premium sprinkle mixes, confetti, and edible glitters through DTC channels with a strong design and baking-community focus. It overlaps directly with Sprinkle Pop on premium sprinkle mixes and decorative confetti targeted at home bakers and small bakeries.
• The Sugar Art: The Sugar Art manufactures sprinkles, edible decorations, and color products for cake decorators and bakeries. It competes with Sprinkle Pop in professional and prosumer sprinkles, food colors, and decorative toppings sold through DTC and B2B channels.

Broad incumbents

• Wilton Brands: Wilton is the dominant mass-market sprinkles, icing, and cake decorating brand in the U.S., selling through grocery, mass, and craft channels. It competes with Sprinkle Pop across sprinkle mixes, decorations, and seasonal assortments, though at much lower price points and with broader, less differentiated SKUs.
• Sensient Technologies: Sensient is a global supplier of natural and synthetic food colors, flavors, and ingredients to large CPG and foodservice manufacturers. It represents the industrial-scale competitive ceiling for Sprinkle Pop's clean-label color systems, with vastly greater R&D and manufacturing capacity.
• Döhler Group: Döhler is a large B2B ingredient supplier of natural colors, flavors, and food ingredients for beverages, dairy, and confectionery applications. It is a relevant incumbent peer because it competes for the same clean-label color and flavor business that Sprinkle Pop serves through its custom manufacturing and natural dye-free lines.
• India Tree Foods: India Tree is a specialty baking decoration brand selling sprinkles, sugars, and natural decorating colors through retail and DTC. It is comparable to Sprinkle Pop's premium natural-color positioning, with broader distribution in specialty grocery and a longer heritage in food-safe decorating colors.

Emerging players

• ColorKitchen: ColorKitchen is a small specialty brand focused on plant-based food colors and naturally colored sprinkles. It is comparable to Sprinkle Pop's clean-label positioning as a smaller, design-led entrant in the natural dye-free decoration category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sprinklepopshop
• YouTubeyoutube.com/channel/UCdjQz6FEU6bP2kZYSGnHnIw
• Facebookfacebook.com/sprinklepop.shop
• LinkedInlinkedin.com/company/sprinklepop
• Instagraminstagram.com/sprinklepop.shop
• TikToktiktok.com/@sprinklepop?lang=en
• Pinterestpinterest.com/sprinklepopshop/pins

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprinkle Pop