Futurum

What Futurum does

The Futurum Group is a private research, advisory, and media company headquartered in Austin, Texas, that operates an integrated platform-plus-services model targeting enterprise technology vendors and Fortune 500 IT buyers. The company serves more than 200 Fortune 500 clients, with named relationships spanning Amazon, AMD, Dell, IBM, Microsoft, Nvidia, Qualcomm, Salesforce, Samsung, and ServiceNow, and is led by CEO Daniel Newman (Forbes contributor, CNBC analyst) and Chief Strategy & Research Officer Tiffani Bova (former Gartner Research Fellow and Salesforce SVP). The firm has grown via an aggressive M&A roll-up — Wainhouse Research (August 2022), Evaluator Group (January 2023), Dash Network (January 2023), Visible Impact (May 2023), and ETR — into a multi-brand conglomerate spanning research, media, testing, and events.

The core product is the Futurum Intelligence Platform, an AI-powered self-service engine built on four proprietary data layers: 50K+ daily market signals harvested from 35+ datasets covering 500K+ technology companies, primary research from 850+ verified IT decision-makers representing $2T+ in annual IT spend, 1,000+ vendor surveys, and an exclusive G2 partnership delivering 6M+ verified peer reviews and real-time buyer intent data. On this data foundation sit Futurum Signal (predictive 1-100 vendor scoring across five dimensions, refreshed with every earnings call and product launch, forecasting 6-12 months ahead), Futurum AI (analyst-grade generative synthesis with cited outputs), and Futurum Research (deep-dive advisory across 11 practice areas including AI Platforms, Cybersecurity & Resilience, Data Intelligence, Hybrid Cloud, Semiconductors, and Enterprise Software). Vertically integrated portfolio brands — Signal65 for testing and labs validation, Six Five Media for video and webcasts, Tech Field Day for events, and Techstrong for cybersecurity media — provide owned distribution that competitors must buy.

Futurum monetizes through three streams: enterprise subscriptions to the intelligence platform on annual quote-based contracts, professional services for custom research and advisory, and the Amplify content-and-campaigns division leveraging analyst-hosted video, live events, and sponsored content with partners including Broadcom, Lenovo, Nokia, and N-able. Distribution combines self-serve digital acquisition with enterprise field sales, supported by heavy thought leadership across Bloomberg, CNBC, Fox Business, New York Times, and Wall Street Journal, and an active podcast and event presence anchored by the Six Five Summit and Tech Field Day.

Name

Futurum

Legal name

The Futurum Group

Website

https://futurumresearch.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Futurum Group is a private AI-powered research, advisory, and media firm serving 200+ Fortune 500 enterprise technology clients with a proprietary intelligence platform, predictive vendor scoring (Futurum Signal), and analyst-led advisory across 11 technology practice areas.

Ownership category

akta.pro rank

Product category

Market Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (54191), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Technology research
• Market intelligence
• Analyst advisory
• Vendor evaluation
• Competitive intelligence

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Intelligence Platform Access: Self-serve subscription model providing organization-wide instant access to market sizing, decision-maker data, and vendor evaluations with analyst support. The Futurum Intelligence Platform is sold via subscription with tiered access levels.
2. Research & Advisory Services: Deep-dive research, custom research reports, technical benchmarking, and business value research delivered through analyst engagement for enterprise clients.
3. Content & Campaigns (Amplify): Turnkey content and campaign services leveraging analyst-hosted video, live events, digital media, and content strategies to amplify client messages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Futurum is a technology research, advisory, and analyst firm that sells the Futurum Intelligence Platform — an AI-powered, self-service subscription platform combining 6M+ verified data points, 50K+ daily market signals, predictive vendor scoring (Futurum Signal), and AI-driven research synthesis (Futurum AI). It supplements the platform with deep-dive analyst advisory services, custom research, and content/campaign amplification for enterprise technology buyers and vendors.

Product overview

The Futurum Group operates as a unified platform-plus-services architecture consisting of four core intelligence products: Futurum Intelligence Platform (AI-powered self-service engine with 6M+ data points and 50K+ daily market signals), Futurum Signal (real-time predictive vendor evaluation scoring 1,000+ vendors 6-12 months ahead), Futurum AI (instant analyst-grade synthesis and research engine), and Futurum Research (deep-dive advisory across 11 practice areas). These are supported by specialized sub-brands including Signal65 for testing/validation, Six Five Media for video content, Tech Field Day for events, and Techstrong for cybersecurity media. The company has expanded through strategic acquisitions including Visible Impact (B2B marketing services), Dash Network (CX/SaaS/AI research), Evaluator Group (technology analysis), and Wainhouse Research (digital workplace communications). Portfolio spans practice areas including AI Platforms, Cybersecurity & Resilience, Data Intelligence & Infrastructure, Enterprise Software, Hybrid Cloud, Semiconductors, Networking, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Futurum Intelligence Platform AI-powered self-service subscription platform offering organization-wide instant access to market sizing, decision-maker data, vendor evaluations, custom views, and data export across 11 practice areas with built-in analyst access. Designed for enterprise technology buyers, vendors, and Fortune 500 strategy teams.
• Futurum Signal Real-time predictive vendor evaluation model that continuously ingests market signals, applies analyst-defined scoring across 5 dimensions, and forecasts vendor momentum 6-12 months ahead for 1,000+ vendors. Used by technology buyers and vendor strategy teams for competitive positioning.
• Futurum AI AI-powered research engine that turns questions into cited insights, summaries, and decision-ready outputs with pre-built prompts, real-time report generation, and analyst-verified outputs. Targeted at enterprise decision-makers needing analyst-grade intelligence on demand.
• Futurum Research (Research & Advisory Services) Deep-dive research and advisory engagement services including competitive intelligence, market coverage reports, technical benchmarking, business value research, and custom research projects delivered by domain analysts. Targeted at enterprise technology vendors and buyers.
• Signal65 Third-party Testing, Labs & Validation service delivering hands-on product testing, benchmarking, and lab-backed validation content to substantiate vendor technology claims. Sold to enterprise technology vendors seeking credible third-party proof points.
• Content & Campaigns (Amplify) Turnkey content marketing and campaign services including analyst-hosted video, live events, digital media, and content strategies designed to amplify client technology messages. Sold to enterprise technology vendors for demand generation.

Quantifiable outcome

• 30 seconds to insight delivery
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• LenovoflagshipGTM or Marketing Partner · 17 June 2026Lenovo-sponsored Futurum Research reports on AI inferencing infrastructure, including infographics and eBooks examining enterprise infrastructure requirements. Report projects AI inference market reaching $48.8B by 2030.
• N-ablecoreStrategic or Co-development Partner · 14 April 2026Joint report released outlining five trends reshaping AI-powered cybersecurity, positioning N-able's platform vision for partners and customers navigating the evolving threat landscape.
• NokiacoreStrategic or Co-development Partner · 13 October 2025Joint survey partnership with Nokia examining data center reliability investments. Survey found that 50% of organizations prioritize AI-driven automation tools, with hybrid architectures now standard (79% operating hybrid infrastructure).
• KearneyflagshipStrategic or Co-development Partner · 21 January 2025Joint landmark study on CEO readiness for AI transformation, combining Futurum's technology research expertise with Kearney's management consulting capabilities. Published research revealing CEOs' strategic readiness for AI adoption.
• G2coreStrategic or Co-development PartnerExclusive partnership with G2, the world's largest software marketplace, providing 6M+ verified peer reviews plus real-time buyer intent data showing which vendors are being actively evaluated. This partnership provides purchase signals and peer validation data that no LLM can fabricate.
• BroadcomflagshipGTM or Marketing PartnerBroadcom-sponsored video series 'The Main Scoop!' featuring technology news and analysis. Futurum hosts and produces the program featuring Broadcom branding.
• Techstrong GroupcoreGTM or Marketing PartnerMedia partnership with Techstrong Group for Techstrong Live Stream content and joint video series including Security Boulevard Podcast, Utilizing AI Podcast, and Techstrong Gang video show.
• Six Five MediacoreGTM or Marketing PartnerMedia partnership with Six Five Media for The Six Five Webcast, The Six Five Podcast, and Six Five Summit events. Portfolio company of The Futurum Group.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Everest Group: Research firm covering global services, sourcing, and IT-BPO, with deep primary research and PEAK Matrix assessments. Comparable on primary-research-driven evaluation methodology and enterprise IT buying advisory.
• ISG (Information Services Group): Publicly traded technology research and advisory firm with the ISG Index and sourcing advisory. Overlaps with Futurum in enterprise technology research, vendor benchmarking, and buyer decision support for IT services and software.
• Omdia (Informa Tech): Technology research arm of Informa, formed from the merger of Ovum, IHS Markit technology, and Tractica. Provides market intelligence, vendor evaluations, and analyst advisory across telecom, IT, and emerging tech—directly comparable to Futurum's syndicated research practice.
• Forrester Research: Publicly traded research and advisory firm covering enterprise technology, with Wave evaluations, SiriusDecisions B2B research, and decision-maker surveys. Competes with Futurum on enterprise subscription advisory and custom research engagements.
• HFS Research: Research and analyst firm focused on IT and business services with a Horizon ecosystem of analyst-led research and the HFS OneOffice framework. Comparable to Futurum in producing research with primary-research-backed vendor evaluations.
• Gartner: Largest dedicated IT research and advisory firm, selling Magic Quadrants, Peer Insights, and subscription advisory to the same Fortune 500 technology buyer base Futurum targets. Direct head-to-head in vendor evaluation and market intelligence subscriptions.
• IDC (International Data Corporation): Global market intelligence firm for IT, telecommunications, and consumer technology, with syndicated trackers, custom research, and analyst advisory. Closest comparable to Futurum's combination of market sizing, vendor evaluation, and decision-maker data.
• 451 Research (S&P Global): Enterprise technology research division of S&P Global, with deep coverage of cloud, data center, AI, and security markets. Operates a similar model of syndicated research plus advisory engagements for technology vendors and enterprise buyers.

Emerging players

• AlphaSense: AI-powered market intelligence and enterprise search platform for corporate strategy, investor research, and competitive intelligence. Adjacent competitor to Futurum's enterprise search and content discovery platform, particularly for buy-side and corporate strategy users.
• Constellation Research: Boutique advisory firm led by former Forrester analyst R 'Ray' Wang, focused on disruptive enterprise technologies and digital transformation. Smaller scale than Gartner/Forrester but overlaps Futurum's premium advisory and shortlist-style evaluation reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FuturumResearch
• YouTubeyoutube.com/channel/UC7-rtz96bYgd2m4AhKtZFQw
• Facebookfacebook.com/futurumxyz
• LinkedInlinkedin.com/company/futurum-research-analysis

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurum