Paradise Group

What Paradise Group does

Paradise Group is a Singapore-based, founder-led multi-brand restaurant operator founded in 2002 (originally as Seafood Paradise, a 25-seater zi char stall in Defu Lane) and incorporated as Paradise Group Holdings Pte Ltd in 2008. The group operates 182 restaurant outlets across 13 countries under 19+ distinct brands spanning Cantonese fine dining (Taste Paradise, Canton Paradise), Teochew cuisine (Paradise Teochew), hotpot (Beauty in The Pot, Paradise Hotpot, ParaPara Hotpot, Mermaid Hotpot Buffet), Japanese BBQ (Yakiniku Kuro), Thai (ParaThai), Chinese noodles and dumplings (Le Shrimp Ramen, LeNu, LE Congee & Noodle House, LeMa Dumpling), Singapore classics (Paradise Classic), Muslim-friendly Chinese (LèTen, ParaPara Hotpot), and the Oriental Kopi Nanyang kopitiam concept held under Singapore license. It serves a mass-market consumer base across dine-in, third-party delivery aggregators (GrabFood, Foodpanda, DoorDash, Uber Eats, Grubhub, Fantuan, Oddle), a proprietary delivery platform (delivery.paradisegp.com), digital reservations (OpenTable, SevenRooms, Inline, Chope), corporate and event catering, and a 174,000+ member Paradise Gourmet Rewards loyalty program delivering 10% rebates and members' day perks across 60+ Singapore restaurants.

The business operates an asset-light franchised/licensed-plus-direct-restaurant model with diversified revenue across price tiers from premium (Taste Paradise) to wallet-friendly (LeMa Dumpling, LE Congee at SGD 8.90-10.90 lunch sets), with B2B catering priced from SGD 30 per bento set (minimum 10 sets) to SGD 1,088 for premium party sets. Technology is operational rather than AI-centric: the 2024-2025 deployment of Lark (Feishu/ByteDance) collaboration platform across 150+ restaurants and 1,000-4,999 employees centralized cross-border, multi-language communications and reduced approval cycles from approximately 3 days to a few hours. The Paradise SG mobile app powers reservations, delivery ordering, and loyalty management. Disclosed financial signals show FY2024 Malaysian subsidiary revenue of RM176.16M (up 16.9% YoY) and net profit of RM23.63M (up 25% YoY), and the group is exploring a Bursa Malaysia Main Market listing of Paradise (F&B) Malaysia Sdn Bhd with Maybank Investment Bank as likely principal adviser. Founder Eldwin Chua remains CEO; COO Edlan Chua also leads operations.

Name

Paradise Group

Legal name

Paradise Group Holdings Pte Ltd

Website

https://paradisegp.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Paradise Group is a Singapore-based founder-led multi-brand restaurant operator running 182 outlets across 13 countries under 19+ Asian cuisine brands (Cantonese, Teochew, hotpot, Japanese BBQ, Thai, dumplings, kopitiam), serving mass-market diners and corporate catering clients with a 174,000-member loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Revenue: Core revenue stream from 20+ restaurant brands operating across 13 countries, including full-service restaurants, hotpot concepts, noodle bars, and casual dining. Average ticket sizes vary by brand positioning from premium (Taste Paradise) to wallet-friendly (LeMa Dumpling, LE Congee).
2. Food Delivery: Revenue from third-party delivery aggregators (GrabFood, Foodpanda, DoorDash, Uber Eats, Fantuan) and proprietary delivery platform, with commission-based revenue share model.
3. Corporate and Event Catering: B2B catering services for corporate functions, weddings, and private events offering bento sets ($30-$65 per set), party sets ($208-$1,088), and premium private chef services. Minimum order requirements apply (10 sets for bento, 30 persons for buffet).
4. Oriental Kopi Franchise/Joint Venture: Joint venture to bring Oriental Kopi Nanyang-style kopitiam concept from Malaysia into Singapore, operating as a Singapore licensee relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Paradise Group operates a portfolio of 19+ restaurant brands spanning Chinese, Japanese, Thai, and Malaysian cuisines across 150+ locations in 13 countries. Core operations include full-service and casual dining restaurants, plus a catering arm for corporate and private events, supported by a 174,000+ member loyalty program.

Product overview

Paradise Group is a Singapore-based food and beverage group operating a portfolio of 19+ restaurant brands and dining concepts across Asia-Pacific and USA. The company offers a diverse range of culinary experiences including Cantonese cuisine (Taste Paradise, Canton Paradise), Teochew cuisine (Paradise Teochew), seafood (Seafood Paradise), various hotpot concepts (Beauty in The Pot, Paradise Hotpot, ParaPara Hotpot, Mermaid Hotpot Buffet), Japanese BBQ (Yakiniku Kuro), Thai cuisine (ParaThai), Chinese noodles and dumplings (Le Shrimp Ramen, LeNu, LE Congee & Noodle House, LeMa Dumpling), and local Singapore classics (Paradise Classic). The group also operates a catering arm and holds the Singapore licensee for Oriental Kopi. The portfolio includes both full-service restaurants and wallet-friendly casual dining concepts, with operations spanning Singapore, Malaysia, China, Hong Kong, Taiwan, Indonesia, Japan, Philippines, Myanmar, Cambodia, Thailand, USA, and Mauritius.

Differentiator

Problem solved

Functional benefit

Brands

• Taste Paradise: Award-winning traditional Cantonese cuisine restaurant with refined court dining atmosphere
• Paradise Teochew
• Seafood Paradise
• Beauty in The Pot
• Beauty Zi Zi
• Mermaid Hotpot Buffet
• Paradise Dynasty
• Canton Paradise
• Paradise Classic
• LèTen
• Paradise Hotpot
• ParaPara Hotpot
• Yakiniku Kuro
• ParaThai
• Le Shrimp Ramen
• LeNu
• LE Congee & Noodle House
• LeMa Dumpling
• Oriental Kopi
• Paradise Gourmet Rewards
• Paradise Group Catering

Products and services

• Taste Paradise Award-winning Chinese restaurant offering traditional Cantonese cuisine with exquisite dim sum in a tranquil elegant setting with modern aesthetic
• Paradise Teochew Expert Chinese restaurant specializing in Teochew cuisine with light-handed seasoning, focus on freshness and quality of ingredients
• Seafood Paradise The original Paradise Group brand from 2002, offering seafood specialties with strong Singaporean identity and signature creations featuring local cuisine
• Beauty in The Pot Health-focused hotpot restaurant offering nourishing soup bases with rich flavors and abundant benefits, featuring all-you-can-eat 120-minute experience
• Beauty Zi Zi 2-in-1 dining concept combining barbecue and hotpot with 100% high-quality freshly cut meats, seafood, vegetables, and exclusive sauce selection
• Mermaid Hotpot Buffet Premium live seafood hotpot concept in Hong Kong with immersive ocean-themed design, offering 120-minute all-you-can-eat dining with six signature soup bases
• Paradise Dynasty World's first 8-flavored xiao long bao specialist offering northern and southern China cuisine with innovative flavors including crab roe, cheese, garlic, kimchi, Szechuan, foie gras, and black truffle
• Canton Paradise Hong Kong-style Cantonese restaurant featuring dim sum, Hong Kong style noodles and congee, roast specialties, and Cantonese wok dishes with 1960s nostalgic atmosphere
• Paradise Classic Modern Singapore restaurant reimagining local classics with Peranakan style tiles and iconic Singapore design elements, serving homely nostalgic flavors
• LèTen Asian cuisine restaurant offering communal dining with exotic spices, extensive Asian dishes selection with exquisite dim sum in modern luxury setting; Muslim-friendly Chinese cuisine
• Paradise Hotpot All-you-can-eat individual hotpot concept with luxurious velvet booth seating, offering premium quality at affordable prices with wide variety of soup bases
• LeMa Dumpling Jumbo dumpling restaurant offering handcrafted dumplings with premium ingredients, made with love reminiscent of home-style cooking
• LE Congee & Noodle House Wallet-friendly restaurant serving silky smooth congee and springy egg noodles made from finest milled flour with homely time-honored flavors
• Yakiniku Kuro Modern Japanese BBQ with smokeless technology offering premium air-flown Wagyu and Angus from Japan and Australia in serene contemporary dining environment
• ParaThai Authentic Thai cuisine restaurant inspired by Bangkok's art scene, featuring original recipes with fresh herbs and spices prepared by expert Thai chefs
• Le Shrimp Ramen First wok-hei shrimp broth noodle concept combining Japanese and Chinese culture with shrimp broth and tonkotsu broth specialties featuring distinctive smoky aroma
• LeNu Casual Chinese noodle bar with open kitchen serving quality Chinese noodles in variations with secret recipes for pork bone soup, braised beef broth, and tomato pork bone soup
• Oriental Kopi Nanyang style kopitiam bringing Malaysian coffee house culture to Singapore with signature polo bun, award-winning egg tart, and traditional kopi
• Paradise Group Catering Corporate and private event catering service delivering same culinary standards as restaurants including bento sets ($30-$65), party sets ($208-$1,088), buffet menus ($48-$58/person), and private chef services for weddings and corporate functions
• Paradise Gourmet Rewards Membership program with 174,000+ active members offering 10% rebates on food bills, Members' Day perks, birthday benefits, and renewal perks across 60+ Singapore restaurants

Quantifiable outcome

• Approval time reduction from 3 days to a few hours through Lark platform implementation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mingles Head Chef (Chef Mingles)minorStrategic or Co-development Partner · 12 May 2025Memorandum of Understanding signed for F&B platform development and luxury hotel partnership. Chef Mingles is a notable culinary figure in Singapore's F&B scene.
• Oriental Kopi Holdings BhdcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Joint venture to bring Oriental Kopi (Nanyang-style kopitiam concept from Malaysia) into Singapore as a licensed operator. Paradise Group operates Oriental Kopi locations in Singapore as the authorized licensee, with strong interest following Oriental Kopi Holdings' Bursa ACE Market debut in January 2025.
• Lark (Feishu/ByteDance)coreTechnology or Integration · 1 January 2024Paradise Group implemented Lark's unified digital workspace platform to streamline communication across 150+ restaurants, addressing language barriers and enabling centralized operations management with digitized approval processes.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• BreadTalk Group: Singapore-listed F&B group operating bakery, restaurant, and food court brands across Asia. Comparable as a Singapore-headquartered multi-brand F&B platform with regional expansion, though focused more on bakery/QSR than full-service dining.

Broad incumbents

• Jollibee Foods Corporation: Philippines-listed global restaurant group with multi-brand portfolio (Jollibee, Chowking, Greenwich, Red Ribbon) across Asia and US. Comparable on multi-brand restaurant platform strategy and Asia-to-US expansion playbook, though focused on QSR rather than full-service.
• Minor International (Minor Food): Thailand-listed hospitality and restaurant conglomerate operating global brands like The Pizza Company, Burger King Thailand, and Thai Express. Comparable as a Southeast Asian multi-brand restaurant group with broad geographic reach, though much larger scale and broader category mix.
• Haidilao International Holding: Hong Kong-listed Chinese hotpot giant with 1,000+ restaurants globally. Comparable as a broad incumbent in the hotpot segment where Paradise Group operates multiple concepts (Beauty in The Pot, Paradise Hotpot, Mermaid Hotpot Buffet, ParaPara Hotpot), though at much larger scale.

Direct peers

• Crystal Jade Group: Singapore-based multi-brand Chinese restaurant group spanning fine dining to casual concepts across Asia-Pacific. Directly comparable on multi-tier Chinese cuisine portfolio, regional expansion footprint, and brand-led differentiation (parallel to Paradise Dynasty and Taste Paradise).
• Tung Lok Group: Singapore-headquartered Chinese restaurant group operating multiple upscale Cantonese and Asian dining brands across Asia. Comparable on multi-brand Chinese restaurant portfolio strategy, premium positioning (Taste Paradise parallel), and regional expansion model.
• Din Tai Fung: Taiwanese global restaurant chain famous for xiao long bao with locations across Asia, US, and Middle East. Directly comparable on Chinese dumpling/culinary differentiation (parallel to Paradise Dynasty's 8-flavor xiao long bao), premium positioning, and international expansion into Western markets.
• Tim Ho Wan: Hong Kong-origin Michelin-starred dim sum restaurant chain with global locations. Directly comparable on Hong Kong-style Cantonese cuisine (parallel to Canton Paradise), dim sum specialization, and international expansion from Greater China base.
• Imperial Treasure Group: Singapore-headquartered upscale Chinese restaurant group with locations across Asia. Comparable on premium Cantonese positioning (parallel to Taste Paradise), multi-brand portfolio strategy, and pan-Asian expansion playbook.
• Jumbo Group Limited: Singapore-listed multi-brand seafood and Chinese restaurant group (JUMBO Seafood, Zui Teochew Cuisine, Chao Shan Cuisine) with similar brand portfolio strategy and Southeast Asian footprint. Directly comparable on cuisine mix, price-point segmentation, and franchising/licensing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParadiseGrp
• Instagraminstagram.com/paradisegrpsg/?hl=en
• Xx.com/paradisegrpsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Group