Zong (China Mobile Pakistan)

Name

Zong (China Mobile Pakistan)

Legal name

China Mobile Pakistan (CMPak)

Website

https://zong.com.pk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications
• Wireless network services
• 5G mobile services
• Business connectivity solutions
• Value-added services

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice and Data Services: Recurring revenue from prepaid and postpaid mobile plans including voice calls, SMS, and data packages sold to individual consumers and businesses
2. SIM Card Sales: One-time revenue from SIM card issuance and activation fees
3. International Roaming Services: IR bundles and international roaming packages for travelers
4. G2P Disbursement Services: Government-to-Person cash transfer services enabling branchless banking through partnership with Zindigi, reaching remote areas with government assistance disbursements
5. Business Enterprise Solutions: Data solutions, fixed solutions, voice solutions, and software solutions for corporate customers including DICT and Z-SAIS Cloud services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zong (China Mobile Pakistan / CMPak) operates as Pakistan's second-largest mobile network operator, providing 4G/5G wireless voice, messaging, and mobile data services to over 50 million subscribers. The company offers prepaid and postpaid consumer plans, enterprise/business connectivity solutions, international roaming, eSIM services, cloud communications, and an online marketplace (Zong Mall) for devices and accessories.

Product overview

Zong (China Mobile Pakistan) operates as a telecommunications operator offering a comprehensive mobile services portfolio. The core offering is Zong 5G, providing 5G and 4G mobile connectivity with voice, SMS, and data services. The product line includes Prepaid and Postpaid consumer services with various bundle options (My5, My3, My4, Gaming Bundle, Hot Bundles), Enterprise Business Solutions (Data Solutions, Fixed Solutions, International Carrier Business, Software Solutions, DICT, Voice Solutions, Z-SAIS Cloud), International Roaming services, and Value Added Services (VAS) covering Education, Health, Entertainment, Gaming, and Lifestyle. Additional offerings include Zong Mall marketplace, My Zong App for account management, eSIM technology, BYN franchise program, and device sales. The company is expanding its 5G network across Pakistan with plans for 1,000+ 5G sites in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• My Zong App: Mobile application for Zong customers to manage their accounts, recharge, and access services
• Zong Mall
• BYN
• Z-SAIS Cloud
• Z-Wallet

Products and services

• Prepaid Mobile Plans

Quantifiable outcome

• 5G speeds exceeding 1.4Gbps demonstrated in trials
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Zindigi (JS Bank)coreStrategic or Co-development Partner · 25 August 2025Zong CMPak partnered with Zindigi, JS Bank's digital banking initiative, to enable branchless banking services for Government-to-Person (G2P) disbursements in Pakistan. The collaboration allows Zong customers in remote and underserved areas to receive monthly government cash assistance through Zindigi's M-Wallet accounts, utilizing Zong's nationwide connectivity infrastructure and Zindigi's digital banking network. The partnership aims to strengthen financial inclusion and support Pakistan's poverty alleviation and disaster management programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jazz (Veon Pakistan): Jazz is the #1 mobile network operator in Pakistan and Zong's primary direct competitor, offering the same consumer prepaid/postpaid, 4G/5G, and enterprise services with a comparable nationwide footprint. Head-to-head rivalry across 5G rollout, ARPU, and G2P partnerships makes it the closest comparable.
• Ufone (Pakistan Telecommunication Company Ltd.): Ufone is another of Pakistan's four nationwide mobile network operators and a direct competitor to Zong, offering similar 4G/5G voice, SMS, and data services to consumer and enterprise segments across the same country.
• Telenor Pakistan: Telenor Pakistan is the fourth major MNO in Pakistan and a direct competitor to Zong in the consumer mobile and digital financial services (Easypaisa) market. Operates in the same geography with overlapping products.
• Pakistan Telecommunication Company Limited (PTCL): PTCL is Pakistan's incumbent fixed-line operator and parent of Ufone, competing with Zong in fixed broadband, enterprise connectivity, and (via Ufone) mobile. Comparable enterprise/ICT portfolio and infrastructure-driven business model.

Broad incumbents

• China Mobile Communications Group: China Mobile is the parent company of Zong and the world's largest mobile network operator by subscribers. Comparable business model (consumer mobile + enterprise + 5G) at vastly larger scale, and the technology/strategic template for Zong's roadmap.
• Reliance Jio: Reliance Jio is a high-scale emerging-market MNO that disrupted India's prepaid market with aggressive 4G/5G pricing. Comparable emerging-market MNO playbook (prepaid-led, aggressive data pricing, ecosystem expansion) that Zong's strategy resembles.

Regional players

• Vodafone Idea: Vodafone Idea is a major South Asian (Indian) mobile network operator competing in a price-sensitive prepaid market with 4G/5G. Comparable emerging-market MNO economics and ARPU pressure, although operating in a different country.
• Grameenphone (Telenor Bangladesh): Grameenphone is the largest MNO in Bangladesh — a South Asian peer market with similar prepaid-dominated, low-ARPU dynamics, financial inclusion (mobile money) needs, and regulator behavior. Useful benchmark for emerging-market MNO economics adjacent to Pakistan.

Emerging players

• Easypaisa (Telenor Microfinance Bank): Easypaisa is Pakistan's leading mobile money platform, directly comparable to Zong's Zindigi/Z-Wallet G2P initiative. Competes for the same G2P disbursement and financial inclusion wallet share, leveraging Telenor's subscriber base.
• JazzCash (Veon): JazzCash is Jazz's mobile financial services arm and one of Zong's/Zindigi's direct competitors in Pakistan's branchless banking and G2P disbursement market. Directly comparable in targeting unbanked populations via telecom-distributed wallets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zongers
• YouTubeyoutube.com/channel/UCpgGe1f7cK-OSGtNcTBepCA
• Facebookfacebook.com/zongers
• Instagraminstagram.com/zong.official/?fbclid=IwAR11Qfa3tVRL886l5cloNK2_Lgm1B4muTr2dQvQ5d-MgZOnzOggGZpBRag8
• LinkedInlinkedin.com/company/cmpak-pakistan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zong (China Mobile Pakistan)