Lillian August Designs, Inc
Lillian August Designs is a US-based, family-founded home furnishing and interior design retailer selling curated, American-made custom furniture, décor, lighting, art, wallcoverings, fabric, and rugs via DTC e-commerce to residential consumers and trade professionals through a dedicated Trade Program.
- Company typePrivate
- Founded1988
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lillian August Designs, Inc does
Lillian August Designs, Inc is a privately held, US-based home furnishing and interior design company founded in 1988 by Lillian August and her son Dan Weiss. It operates a direct-to-consumer e-commerce storefront at lillianaugust.com and serves two primary customer segments: residential consumers seeking curated, customizable furniture and décor, and trade professionals (interior designers and architects) served through a dedicated Trade Program that has operated for over 30 years. The product catalog spans living room, dining room, and bedroom furniture, lighting, decorative accessories, wall art, wallcoverings, fabric by the yard, and area rugs, with the Antiquaire Collection positioned as a signature sub-brand of antique-inspired pieces.
The company's core differentiator is American-made, artisan-crafted custom upholstery and made-to-order furniture, supported by extensive fabric and finish customization. Underlying technology is limited to a standard e-commerce retail platform; no proprietary software, AI systems, or integrations are disclosed. The third generation of family leadership, Eliza Weiss, was added in 2025, signaling generational continuity rather than external capital or restructuring.
Revenue is generated through one-time retail product sales (unit-priced from $19.99 accessories to $3,220+ art and custom furniture), B2B trade program sales at professional pricing, premium custom upholstery orders, and paid design consultation services. The company operates exclusively in the United States, with no international markets served and no third-party retail, wholesale, or marketplace channels identified in the source data.
Lillian August Designs, Inc firmographics
Firmographics- Name
- Lillian August Designs, Inc
- Legal name
- Lillian August Designs, Inc
- Website
- https://lillianaugust.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lillian August Designs is a US-based, family-founded home furnishing and interior design retailer selling curated, American-made custom furniture, décor, lighting, art, wallcoverings, fabric, and rugs via DTC e-commerce to residential consumers and trade professionals through a dedicated Trade Program.
- Ownership category
- akta.pro rank
Lillian August Designs, Inc industry classification
Industry- Product category
- Home Furnishings
- NAICS
- Interior Design Services (541410), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Lillian August Designs, Inc is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Markets served
Lillian August Designs, Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through direct sales of furniture, lighting, décor, art, wallcoverings, fabric, and area rugs via their e-commerce platform. Products range from decorative accessories ($19.99) to custom upholstered furniture (up to thousands of dollars). Sales are primarily one-time transactions with some customizable options.
- Trade Program Sales: Revenue from trade professionals (interior designers, architects) who specify products for commercial and residential projects. The trade program offers professional services, custom options, and dedicated support for project specifications.
- Custom Furniture Orders: The company offers custom upholstery and furniture with various finishes and fabrics, allowing customers to create one-of-a-kind pieces, generating premium revenue through made-to-order products.
- Design Consultation Services: The company offers design consultation services for customers seeking professional interior design guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing for individual purchases |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Lillian August Designs, Inc product offering
Product offeringCore offering
Lillian August Designs, Inc designs, curates, and sells a portfolio of home furnishings including furniture (living room, dining room, bedroom), lighting, art, wallcoverings, fabric by the yard, area rugs, and decorative accessories. The company offers custom upholstery with various finishes and fabrics, alongside a Trade Program serving interior designers and architects, plus design consultation services for residential and commercial projects.
Product overview
Lillian August Designs is a home furnishing and interior design company offering a curated portfolio of furniture, décor, and accessories. The company operates as a single brand with multiple product categories: furniture (living room, dining room, bedroom), lighting and décor, wall art, wallcoverings (including the Sisal Grasscloth Luxe Retreat and other wallpaper collections), fabrics by the yard, and area rugs. The company also provides trade program services for design professionals and design consultation services. The Antiquaire Collection represents their signature branded collection of antique-inspired pieces. Products are sold primarily through their e-commerce platform with customization options available for select furniture pieces.
Differentiator
Problem solved
Functional benefit
Brands
- Antiquaire: A curated collection featuring antiques collected over time and reimagined for today. The collection includes furniture and décor pieces with vintage and classic design influences.
Products and services
- Furniture (Living Room) American Made custom upholstery and hand-crafted living room furniture including accent chairs, sofas and loveseats, sectionals, ottomans, coffee tables, side and end tables, consoles and cabinets, bookcases and etageres, benches, and desks. Sold to residential consumers and trade professionals for interior projects.
- Furniture (Dining Room) Dining room furniture crafted by artisans including dining chairs, dining tables, bar and counter stools, bars, buffets and servers, and benches and banquettes, with select models available in custom finishes and fabrics.
- Furniture (Bedroom) Custom-made bedroom furniture including beds, dressers and chests, nightstands, ottomans, and benches, with many pieces available in luxurious custom fabrics and finishes.
- Lighting Interior lighting fixtures including table lamps, wall sconces, floor lamps, chandeliers, pendants, and flush and semi-flush ceiling lights for residential and commercial interiors.
- Decor and Pillows Decorative accessories including indoor and outdoor decorative pillows, poufs, mirrors, and miscellaneous décor items for interior spaces.
- Art Wall art in various styles including abstract, animals, architecture, coastal, Europe, figurative, floral, landscape, maps, nature, photography, and vintage categories, ranging from $402.50 to $3,220.00 per piece.
- Wallcoverings Wallpaper products including murals, peel-and-stick, textured and grasscloth, printed, and vinyl wallcoverings in various colors and patterns, with grasscloth options starting around $4.00 per unit.
- Fabric by the Yard Upholstery fabrics sold by the yard, including indoor fabric and outdoor fabric options for residential and commercial projects.
- Area Rugs Floor covering rugs for residential and commercial interiors.
- Antiquaire Collection A curated collection of antique-inspired furniture and décor items, featuring antiques collected over time and reimagined for contemporary interiors with vintage and classic design influences.
- Trade Program A professional services program for interior designers, architects, and trade professionals specifying products for commercial and residential projects, offering professional pricing, custom options, and project support services.
- Design Consultation Professional interior design consultation services to help customers select products and design spaces.
- Sisal Grasscloth Luxe Retreat Wallpaper Premium grasscloth wallpaper made from natural sisal fibers available in over 42 color options including French Vanilla, Cabernet, Indigo, and metallic finishes.
Companies that use Lillian August Designs, Inc
Customer profileSegments2 records
Ideal customer profiles2 records
Lillian August Designs, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lillian August Designs, Inc partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lillian August Designs, Inc competitors and assessment
Company assessmentBroad incumbents
- Pottery Barn: Williams-Sonoma-owned classic home furnishings retailer with deep catalogs across furniture, lighting, decor, and textiles. Directly comparable to Lillian August in offering mix and residential target customer, but operates at substantially greater scale, with extensive physical stores in addition to e-commerce.
- West Elm: Williams-Sonoma-owned modern home furnishings brand offering furniture, lighting, decor, rugs, and window treatments via DTC e-commerce and stores. Directly comparable curated home assortment and target customer, but a much larger multi-brand parent with broader price-tier coverage.
- Crate & Barrel: Multi-category home furnishings retailer operating stores and e-commerce across furniture, kitchen, decor, and textiles. Closely comparable in breadth of assortment and residential customer focus, with deeper omnichannel distribution than Lillian August's DTC-only model.
- Restoration Hardware (RH): Luxury home furnishings retailer with galleries, source books, and full e-commerce across furniture, lighting, textiles, and decor. Operates at a higher price tier than Lillian August but in the same premium, design-led home category with comparable trade and contract channels.
Direct peers
- Serena & Lily: Premium DTC home furnishings brand offering furniture, lighting, textiles, wallpaper, and decor targeted at design-savvy residential consumers and trade professionals. Closely comparable to Lillian August in curated, design-forward positioning, custom capability, and trade program; similar scale as a focused, multichannel premium brand.
- Arhaus: Premium home furnishings retailer combining e-commerce and showrooms across furniture, lighting, decor, rugs, and textiles with an emphasis on artisan-made and sustainably sourced goods. Closely comparable premium positioning, custom/upholstery orientation, and curated aesthetic to Lillian August, with a more developed showroom footprint.
- Ballard Designs: Classic-inspired home furnishings catalog and e-commerce retailer offering furniture, lighting, decor, textiles, and rugs to a design-oriented residential and trade audience. Highly comparable assortment and trade program structure to Lillian August, with a similar curated, traditional aesthetic.
- Frontgate: Premium DTC home furnishings brand selling furniture, lighting, decor, rugs, and textiles with strong custom upholstery and trade capabilities. Closely comparable to Lillian August in product breadth, custom furniture focus, and designer/trade program structure.
- Horchow: QVC-owned luxury home furnishings retailer offering furniture, lighting, rugs, art, and decor to a design-oriented residential and trade customer. Closely comparable premium assortment, art and decor mix, and trade focus to Lillian August, with broader marketing reach via its parent.
- One Kings Lane: Online home furnishings retailer offering curated and vintage-inspired furniture, lighting, decor, and rugs at premium price points. Closely comparable curated, design-led positioning and DTC model to Lillian August, with a stronger emphasis on marketplace and vintage inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lillian August Designs, Inc social profiles
Digital presenceLillian August Designs, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lillian August Designs, Inc leadership team
Management profileNumber of profiles
Profiles3 records
Lillian August Designs, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lillian August Designs, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lillian August Designs, Inc
What does Lillian August Designs, Inc do?
Lillian August Designs, Inc designs, curates, and sells a portfolio of home furnishings including furniture (living room, dining room, bedroom), lighting, art, wallcoverings, fabric by the yard, area rugs, and decorative accessories. The company offers custom upholstery with various finishes and fabrics, alongside a Trade Program serving interior designers and architects, plus design consultation services for residential and commercial projects.
Is Lillian August Designs, Inc a public or private company?
Lillian August Designs, Inc is a private company. It is classified as family owned and is currently operating.
When was Lillian August Designs, Inc founded?
Lillian August Designs, Inc was founded in 1988. It employs 101 to 250 people.
Where is Lillian August Designs, Inc based?
Lillian August Designs, Inc is headquartered in Norwalk, United States, in the North America region.
How does Lillian August Designs, Inc make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are trade Program Sales, custom Furniture Orders and design Consultation Services.
Who are Lillian August Designs, Inc's main competitors?
Broad incumbents on record are Pottery Barn, West Elm, Crate & Barrel and Restoration Hardware (RH). Direct peers are Serena & Lily, Arhaus, Ballard Designs, Frontgate, Horchow and One Kings Lane.
Does Lillian August Designs, Inc have an API?
No public API is recorded for Lillian August Designs, Inc.
What industry is Lillian August Designs, Inc in?
Lillian August Designs, Inc's product category is Home Furnishings. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 541410 and its SIC code is 5700.