What Thuli Tables does

Thuli Tables is a privately held, founder-led manufacturer of high-performance chiropractic adjusting tables and accessories, founded in 1987 by Rick Thuli, D.C. and headquartered in Dodgeville, Wisconsin. The company designs and hand-crafts all products at its Wisconsin facility using oak or walnut hardwood, non-toxic components, and Swiss-engineered motors on its elevation line. Its product portfolio spans five table categories — portable (Tour, Sport, Junior, Tour Conversion Base), stationary (300, 500, 300 Incline), elevation (350, 550, 650), treatment (2000, 3000, 4500 Treatment Elevation), and flexion distraction add-ons — plus a deep ecosystem of accessories (portable drops, pregnancy pillows, pediatric drops, bolsters, travel cases, custom colors, logos, and name plates). Pricing spans $675 to $6,400 per table.

The company's commercial model is direct-to-consumer and quote-based: customers configure and order via the website, telephone, or email, receive a quote including shipping, and arrange payment separately (no online payment processing). Thuli does not use distributors or resellers, accepts credit/debit cards, PayPal, Zelle, wire transfers, and checks, and accommodates customer-arranged leasing. Sales are backed by a lifetime warranty against manufacturing defects and supported by U.S.-based replacement parts and repairs. Distribution is global, with shipping to at least 20 countries across North America, Europe, the Middle East, Africa, and Asia-Pacific, and a customer base described as tens of thousands of chiropractors worldwide.

Customer acquisition is anchored by a foundational partnership with Palmer College of Chiropractic (which commissioned the Speeder Board in 1987 and remains a gold-standard training tool) and a broader network of chiropractic colleges and universities globally. The company segments its market by use case — Students, Starting a Practice, Scaling a Clinic, Mobile Chiropractic, and Pregnancy & Pediatric — and supports buyers with comparison tools, a "Find Your Table" quiz, video tutorials, and active social media presence (Facebook, YouTube, Instagram). The business is family-owned with no external institutional investors, no parent company, and no disclosed revenue or headcount figures.

Name

Thuli Tables

Legal name

Thuli Tables

Website

https://thulitables.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Thuli Tables is a privately held Wisconsin manufacturer of hand-crafted chiropractic adjusting tables and accessories, serving tens of thousands of chiropractors worldwide via direct-to-consumer sales, college partnerships, and global shipping.

Ownership category

akta.pro rank

Product category

Chiropractic Tables

SIC

Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic tables
• Adjusting tables
• Portable chiropractic tables
• Elevation tables
• Treatment tables

Headquarters

HQ city

Dodgeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Hardware Sales — Chiropractic Tables: Thuli Tables generates revenue primarily from the sale of chiropractic adjusting tables, including portable, stationary, elevation, and treatment tables. Tables range from $675 to $6,400 depending on model, wood choice, and options. Sales are direct-to-consumer with no weight restriction and are backed by a lifetime warranty.
2. Accessories and Upgrades: Accessories including portable drops, pregnancy pillows, bolsters, cushions, arm rests, protective covers, travel cases, pull carts, custom name plates, and custom logos. Price range from $50 to $300+. These are one-time add-on purchases for existing table owners.
3. Personalization Services: Custom vinyl colors, custom logos applied to tables or travel cases ($100–$150), and custom name plates ($45–$75) provide additional revenue from personalization of tables.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Thuli Tables designs, engineers, and manufactures high-performance chiropractic adjusting tables and accessories in Wisconsin. The product line spans portable, stationary, elevation, and treatment tables, plus a full range of accessories, drops, and personalization options. All products are hand-crafted from oak or walnut hardwood with Swiss-engineered motors and precision drop mechanisms.

Product overview

Thuli Tables is a manufacturer of chiropractic tables and accessories offering a comprehensive portfolio of products organized into five main table categories: Portable Tables (Tour Portable, Sport Portable, Tour Swing-Away, The Junior, and Tour Conversion Base), Stationary Tables (300 Stationary, 300 Swing-Away, 500 Stationary, and 300 Incline), Elevation Tables (350 Elevation, 550 Elevation, and 650 Elevation), Treatment Tables (2000 Treatment, 3000 Treatment, and 4500 Treatment Elevation), and Flexion Distraction add-ons. The product line also includes a full range of accessories (pregnancy pillows, pediatric drops, bolsters, arm rests, protective covers, travel cases, and portable drops), personalization options (custom name plates, custom logos, and custom colors), and gift items. All products are designed and manufactured at the company's Wisconsin facility. The tables feature various drop mechanisms, adjustable components, and ergonomic designs for different chiropractic techniques and patient populations, from infants to athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Portable Table
• Sport Portable Table
• Tour Swing-Away Table
• The Junior Pediatric Table
• 300 Stationary Table
• 300 Swing-Away Stationary Table
• 500 Stationary Table
• 300 Incline Table
• 350 Elevation Table
• 550 Elevation Table
• 650 Elevation Table
• 2000 Treatment Table
• 3000 Treatment Table
• 4500 Treatment Elevation Table
• Pregnancy Pillow
• Extremity Drop / Speeder Board
• Lumbo-Pelvic Drop
• Portable Headpiece
• Pediatric Cervical Drop
• Pull Cart
• Airline Travel Case
• Portable Table Protective Cover
• Custom Name Plates
• Custom Logo Application
• Custom Vinyl Colors

Quantifiable outcome

• Tables last 35+ years with minimal maintenance, reducing total cost of ownership
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Palmer College of ChiropracticcoreStrategic or Co-development Partner · 1 January 1987Palmer College of Chiropractic requested the design of the Speeder Board, which Rick Thuli, D.C. created in 1987. The Speeder Board remains the gold standard for students learning chiropractic technique more than 40 years later. This partnership established Thuli Tables as a trusted brand in chiropractic education.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Core (Core Products International): Manufacturer of chiropractic pillows, supports, and positioning equipment. While not a direct table competitor, Core serves overlapping chiropractor customers with complementary treatment-room products.
• Activator Methods International: Provider of chiropractic adjusting instruments and technique-specific equipment with a strong brand in instrument-assisted adjusting. Adjacent competitor in the chiropractic equipment ecosystem where Thuli tables are used.
• Armedica / UMF Medical: Manufacturer of medical and chiropractic treatment/examination tables including stationary, hi-lo, and physical therapy models. Overlaps with Thuli in treatment table category and serves similar clinical settings.

Direct peers

• Hill Laboratories: Long-established U.S. manufacturer of chiropractic and osteopathic adjusting tables, including portable, stationary, and elevation models. Competes directly with Thuli in the same practitioner channel and product categories.
• Magister Corporation: Manufacturer of chiropractic and physical therapy equipment including adjusting tables, traction devices, and therapy chairs. Direct competitor in portable and stationary chiropractic table categories.
• Pivotal Health Solutions: Manufacturer and distributor of chiropractic tables, physical therapy equipment, and rehab products. Competes with Thuli across chiropractic table lines and adjacent specialty equipment.
• Elite Chiropractic Tables: Manufacturer specializing in chiropractic adjustment tables with portable and stationary offerings. Targets the same chiropractic practitioner customer base with comparable product positioning and pricing structure.
• Lloyd Table Company: Family-owned U.S. manufacturer of high-quality stationary and portable chiropractic adjusting tables with multi-decade operating history. Direct competitor to Thuli in premium hardwood, handcrafted chiropractic tables serving similar practitioner segments.

Regional players

• European Medical Suppliers (regional distributors): Regional distributors and manufacturers of physiotherapy and chiropractic tables primarily serving European markets. Indirect competitors through dealer networks where Thuli lacks local presence.

Broad incumbents

• Chattanooga Group (DJO Global / Enovis): Large diversified medical device company offering chiropractic tables, electrotherapy, and rehabilitation equipment as part of a broader orthopedic portfolio. Serves overlapping customers but competes from a broad incumbent position rather than a niche specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/ThuliTables
• YouTubeyoutube.com/user/ThuliTables
• Instagraminstagram.com/thulitables
• Facebookfacebook.com/ThuliTables
• LinkedInlinkedin.com/company/thuli-tables-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thuli Tables