Charter Senior Living

What Charter Senior Living does

Charter Senior Living is a privately held, family-owned senior living organization founded in 2016 by Keven J. Bennema and Kim Bennema, headquartered in Naperville, Illinois. The company develops, owns, operates, and manages senior living communities across more than 13 U.S. states, with a portfolio that grew to 73+ communities by April 2026. Charter serves seniors and their families through three care types: Independent Living, Assisted Living/Personal Care (delivered under its branded THRIVE program), and Memory Care (delivered under its branded Flourish℠ program). The company also serves third-party property owners, REITs (including Ventas), and developers by providing full-service management under a Virtual Partnership model that operates without a traditional corporate office. More than 2,200 seniors are reported to live in Charter communities at any given time, supported by an executive team with 100+ combined years of senior housing experience.

The business operates three revenue streams: recurring monthly resident fees across Independent Living, Assisted Living, and Memory Care communities; management fees from third-party owners under the Virtual Partnership model covering operations, sales, finance, dining, and procurement; and development fees from ground-up projects such as the West Chester, PA joint venture with Paradise Management, LLC. Its GTM motion is hybrid — direct-to-consumer resident acquisition through a self-serve Find-a-Community portal, website forms, personalized outreach, and home visits, combined with B2B management contracts and development partnerships with REITs and real estate firms. Pricing is community-specific and not publicly disclosed.

The technology stack is built around a virtual back-of-house infrastructure and includes Aline (sales/CRM via Sherpa), ALIS (clinical/EMR), Sage Intacct (accounting), Direct Supply DSSI (procurement automation), and Relias (employee training). Proprietary differentiators include the Flourish℠ Memory Care program (with the Flourish℠ Mixology Drink Bar initiative) and the THRIVE whole-person Assisted Living framework. A Healthcare Apprenticeship Expansion Program with Argentum and the U.S. Department of Labor supports workforce development across CNA, LPN, RN, and leadership roles.

Name

Charter Senior Living

Legal name

Charter Senior Living

Website

https://charterseniorliving.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Charter Senior Living is a family-owned national senior living owner, operator, and third-party manager offering Independent Living, Assisted Living (THRIVE), and Memory Care (Flourish℠) across 73+ communities in 13+ U.S. states, serving more than 2,200 seniors alongside property owner and REIT partners.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living operations
• Memory care programs
• Independent living communities
• Third-party management services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Resident Fees: Charter generates primary revenue through monthly rent and service fees charged to residents across Independent Living, Assisted Living/Personal Care, and Memory Care communities. Fees cover housing, hospitality services, dining, programming, and personalized care.
2. Third-Party Management Fees: Charter earns management fees by providing comprehensive strategic consulting, operations management, marketing services, and business management technology to third-party-owned senior living communities under its Virtual Partnership model.
3. New Community Development & Development Fees: Charter generates revenue through ground-up development of new senior living communities, including site selection, construction oversight, and lease-up to stabilization. Development partnerships with firms like Paradise Management LLC generate development and management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Charter Senior Living owns, operates, and manages senior living communities offering three resident-facing care lines — Independent Living, Assisted Living/Personal Care under the proprietary THRIVE program, and Memory Care under the proprietary Flourish℠ program — across more than 73 communities in 13+ U.S. states. It also provides third-party management services to property owners, investors, and REITs under a Virtual Partnership model, plus ground-up development of new senior living communities in partnership with regional developers.

Product overview

Charter Senior Living operates as a national senior living organization offering three core care types — Independent Living, Assisted Living (under the branded THRIVE program), and Memory Care (under the branded Flourish℠ program) — across more than 73 owned, operated, and managed communities. Its proprietary Flourish℠ Memory Care and THRIVE Assisted Living programs serve as the primary resident-facing care models, while its Virtual Partnership management services platform targets third-party property owners seeking operational oversight. The company was founded in 2016, is family-owned, and is headquartered in Naperville, Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• Flourish℠ Memory Care: Charter's exclusive one-of-a-kind Memory Care program based on best practices in memory care from industry thought leaders.
• THRIVE
• Sherpa

Products and services

• Flourish℠ Memory Care Charter Senior Living's proprietary Memory Care program for individuals living with Alzheimer's and other dementias. It combines research-driven care with thoughtfully designed programming (including the Flourish℠ Mixology Drink Bar initiative), private customizable apartment homes, specialized dementia programming, and anytime dining, in a safe environment focused on improving quality of life, maintaining dignity, and reducing negative behavioral effects related to memory loss.
• THRIVE — Assisted Living by Charter Senior Living Charter's whole-person Assisted Living philosophy integrating physical, social, and emotional wellness into community operations. Delivers personalized assistance with activities of daily living (bathing, grooming, dressing, medication management), purposeful programming, and tailored wellness and engagement to support independence while providing the right level of care.
• Independent Living Independent lifestyle offering for active seniors featuring freedom, choice, and engagement backed by hospitality-driven services, including exceptional dining, housekeeping, concierge support, and curated social, cultural, and wellness programming at Charter communities.
• Virtual Partnership — Senior Living Management Services Comprehensive management offering for third-party property owners and operators, combining senior living industry talent with a virtual technology back-office. Covers operations assessment, capital needs, community leadership evaluation, revenue enhancement, expense management, NOI enhancement, systems development, customization, marketing, sales, dining, facilities, and procurement.
• Senior Living Community Development Services Ground-up senior living community development services, including site selection, construction oversight, lease-up to stabilization, and development fees. Delivered in partnership with regional real estate firms (e.g., Paradise Management LLC), generating development and management fees for Charter.
• Healthcare Apprenticeship Expansion Program (HAEP) Career development and apprenticeship program targeting CNA, LPN, RN, and Rehabilitation Technician positions, as well as healthcare leadership roles. Provides mentors, structured training, wage increases, and financial support through Charter's Work Well partnership, with the explicit goal of building an internal talent pipeline for senior living operations.

Quantifiable outcome

• Charter Senior Living of Oak Openings achieved 50% occupancy within four months of opening
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Paradise Management LLCcoreStrategic or Co-development Partner · 30 April 2026Paradise Management LLC, a growing regional real estate firm specializing in multifamily property management, partnered with Charter Senior Living for the development of Charter Senior Living of West Chester at 943 S. High Street in West Chester, PA. Paradise Management, founded in 2010, has a portfolio of eight apartment communities across Pennsylvania, Delaware, and Maryland with more than 1,700 units. The groundbreaking ceremony was held April 30, 2026, with completion expected in late 2027 (162 residences offering Independent Living, Assisted Living, and Memory Care).
• Ventas Inc.coreChannel Partner/ Reseller/ Distributor · 9 February 2026Charter Senior Living expanded its relationship with Ventas Inc., an S&P 500 company and the world's second-largest owner of senior housing, through the transition of two communities: Fox Hollow Senior Living (74-unit assisted living and memory care, Pinehurst, NC) rebranded to Charter Senior Living of Fox Hollow, and The Legacy of Anderson (101-unit independent living, Anderson, SC). The addition brought Charter's portfolio to more than 73 communities nationwide.
• Joe & BellaminorGTM or Marketing PartnerCharter Senior Living partners with Joe & Bella, an adaptive apparel brand offering clothing with smart design features (magnetic closures, stretch fabrics, seated dressing options) to help older adults dress more easily and confidently. The partnership also supports the Alzheimer's Association through a 10% donation of all Joe & Bella purchases made through Charter's website during The Longest Day campaign.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Life Care Services: One of the largest U.S. senior living management companies (LCI/Welltower affiliated) operating 140+ communities. Directly comparable to Charter's Virtual Partnership third-party management services business.

Direct peers

• Five Star Senior Living: National senior living operator (formerly public, now Diversified Healthcare Trust subsidiary) with Independent Living, Assisted Living, and Memory Care communities. Operates many third-party-managed communities for a REIT owner — directly comparable to Charter's third-party management model.
• Enlivant: Private (TPG-owned) senior living operator with ~200+ communities primarily focused on Assisted Living and Memory Care. Comparable as a private, multi-state assisted living and memory care operator.
• Atria Senior Living: Private (PE-owned by New Mountain Capital) senior living operator with 200+ communities across the U.S. and Canada offering Independent Living, Assisted Living, and Memory Care. Closest peer in terms of multi-state footprint, private ownership, and care-type mix.
• Sunrise Senior Living: National senior living provider with ~270 communities focused on Assisted Living and Memory Care in the U.S., Canada, and U.K. Direct competitor in the assisted living and memory care segments with comparable resident base.
• Belmont Village Senior Living: Private, family-founded senior living operator with 30+ communities across the U.S. offering Independent Living, Assisted Living, and Memory Care. Comparable as a private, founder-led multi-state senior living operator.
• Benchmark Senior Living: New England-based private senior living operator with 65+ communities. Notably the prior employer of Charter's President/COO Jayne Sallerson, making it a directly comparable private, mid-sized assisted living/memory care operator.
• Brookdale Senior Living: Largest U.S. senior living operator offering Independent Living, Assisted Living, and Memory Care across ~640 communities. Directly comparable as a national multi-service senior living operator with overlapping care types and customer base.

Emerging players

• Discovery Senior Living: Private senior living management and development company with 70+ communities in 13 states. Highly comparable to Charter as a similarly-sized private operator with management services and a development pipeline.
• Sonata Senior Living: Private senior living operator with a smaller portfolio of Assisted Living and Memory Care communities in the Southeastern U.S. Comparable in care-type mix and culture-first positioning, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/charter?lang=en
• YouTubeyoutube.com/channel/UChbMP0bVMgPZuOveuI-C6wg
• Facebookfacebook.com/charterseniorliving
• LinkedInlinkedin.com/company/charterseniorliving

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charter Senior Living