Name

FirstKey Homes

Legal name

FirstKey Homes, LLC

Website

https://firstkeyhomes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Rental Revenue: FirstKey Homes generates revenue primarily through monthly rental payments from residents occupying single-family rental homes. The company owns and manages a portfolio of residential properties across multiple U.S. markets.
2. Application and Administrative Fees: Non-refundable application fee of $55 for background checks and qualification processing, plus a $75 administrative fee charged when a lease is generated.
3. Pet Fees and Pet Rent: Non-refundable pet fee of $300 per pet and monthly pet rent of $30 per pet.
4. Pool Maintenance Services: Pool maintenance costs charged as separate line items on resident accounts for homes with pools.
5. Rental Insurance Non-Compliance Fees: $30 monthly non-compliance fee charged to residents who fail to purchase required rental insurance.
6. HOA Violation Processing Fees: $45 violation non-compliance processing fee charged when residents fail to comply with HOA rules.
7. YES Energy Management Fees: Monthly $7 convenience fee from YES Energy Management for utility account management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FirstKey Homes owns and professionally manages a portfolio of single-family rental homes across 31+ U.S. markets, leasing them directly to residents under monthly rental agreements. The offering is supported by a digital rental platform (web and mobile app) for property search, applications, lease signing, rent payment, and maintenance requests, alongside ancillary services such as utility management, pool maintenance, and a resident discount program.

Product overview

FirstKey Homes operates a single-family rental home platform offering both standard rental inventory and new construction build-to-rent communities. The core platform enables property search, rental applications with AI-powered verification, lease management, and resident services including a mobile app (FKH App) and online resident portal. Supporting programs include the Purple Perks discount center, Financial Wellness program, and Keypership internship. Build-to-rent communities are marketed as distinct sub-brands in Florida and South Carolina markets.

Differentiator

Problem solved

Functional benefit

Products and services

• FirstKey Homes Rental Platform Consumer-facing digital platform enabling prospective and current residents to search, apply for, lease, and manage single-family rental homes across the United States. Includes property search, self-guided tours, online applications with AI-powered income/ID verification, lease execution, and rent/maintenance management via web and mobile interfaces.
• FKH App (FirstKey Homes Mobile App) Native iOS and Android mobile application for FirstKey Homes residents to make rent payments, submit and track maintenance requests, and manage their rental accounts.
• Online Resident Portal Secure web-based portal for current residents to access statements, make online rent payments, submit maintenance requests, and manage account details.
• Purple Perks Resident Discount Program Resident benefits program bundling discounts and partner offers across rental insurance, lawn care, credit reporting (rent payments reported to credit bureaus), meal kits, and appliance leasing for FirstKey Homes residents.
• Financial Wellness Program Resident-facing program providing financial wellness resources, education, and tools to help FirstKey Homes residents manage household finances and build credit.
• Build-to-Rent Communities New-construction single-family rental home communities offering modern, energy-efficient homes. Current communities include Deerfield Manor, Osceola Village, South Haven, Windsor Reserve, Meadow Springs, Overton Park, and Holliston.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Yardi Systems, Inc.coreTechnology or IntegrationFirstKey Homes works with Yardi Systems, Inc. for accepting renter applications, performing background and other screening services, as well as processing credit card payments. When entering Yardi's website portal, users are subject to and required to accept their terms of service and privacy policy.
• Google MapscoreTechnology or IntegrationFirstKey Homes utilizes Google Maps and related content licensed from Google, Inc. for location and mapping services on the website.
• Two DotscoreTechnology or IntegrationTwo Dots is an AI-powered income and ID verification software used by FirstKey Homes to validate income and supplemental documentation provided during the rental application process.
• Equifax Information Services, LLCcoreTechnology or IntegrationFirstKey Homes uses the Identity and Fraud Services of Equifax for credit and rental history screening and criminal background checks as part of the application process.
• YES Energy ManagementcoreOthersYES Energy Management automatically sets up utility accounts for residents and manages utilities. A monthly convenience fee of $7.00 is charged by YES Energy Management for these services.
• Effective CoverageminorOthersPartner offering special pricing on qualifying rental insurance policies for FirstKey Homes residents.
• Task EasyminorOthersPartner offering discounts on lawn mowing services with easy online ordering for FirstKey Homes residents.
• RentTrackminorOthersPartner offering credit reporting services that enable residents to improve their credit by having rent payments reported.
• HelloFreshminorOthersPartner offering discounts on home meal kit delivery service for FirstKey Homes residents.
• Appliance WarehouseminorOthersPartner offering low monthly rates on washer and dryer leases for FirstKey Homes residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invitation Homes: The largest publicly traded U.S. institutional single-family rental operator. Operates an owned SFR portfolio with professional property management and digital resident platforms — the closest direct comparable to FirstKey's business model, scale, and customer segment.
• American Homes 4 Rent (AMH): Publicly traded institutional SFR operator with a comparable owned-portfolio, multi-market strategy. Operates ~60K homes with vertically integrated property management — directly comparable in product, target renter, and operating model.
• Progress Residential: Major private institutional SFR operator and named peer in the top-7 institutional group alongside FirstKey. Same owned-portfolio single-family rental model with multi-market presence and resident-facing digital platform.
• VineBrook Homes: Institutional single-family rental owner/operator named alongside FirstKey as one of the seven largest U.S. SFR investors. Operates a comparable owned-portfolio, professional property management model in overlapping Sun Belt markets.
• Tricon Residential: Institutional SFR operator explicitly listed as a top-7 peer alongside FirstKey. Same owned-portfolio single-family rental strategy serving the same household renter segment with professional management infrastructure.
• Amherst Holdings: Single-family rental institutional investor and named top-7 peer. Operates a comparable owned SFR portfolio with scale-driven property management, directly comparable to FirstKey on business model and customer base.
• Home Partners of America: Single-family rental operator offering lease-to-own and traditional rentals through an owned/managed portfolio. Comparable target renter and product offering, though smaller in scale and now owned by Blackstone.

Broad incumbents

• Pretium Partners: Specialized residential real estate investment firm with significant SFR exposure (including ownership of Progress Residential). Comparable as a capital and operating partner in the institutional SFR ecosystem even though its scope extends beyond owned rentals.

Emerging players

• D.R. Horton: Largest U.S. homebuilder actively building out single-family build-to-rent communities. Competes with FirstKey's build-to-rent sub-brand by supplying purpose-built new-construction rental supply in many of the same Sun Belt markets.
• Lennar: Major U.S. homebuilder with a growing build-to-rent program through subsidiary operations. Relevant as a new-supply competitor to FirstKey's build-to-rent communities and a potential source of portfolio acquisition or partnership inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firstkeyhomes
• Facebookfacebook.com/firstkeyhomes
• LinkedInlinkedin.com/company/firstkeyhomesllc
• Instagraminstagram.com/firstkeyhomes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstKey Homes