Appliance Warehouse of America

What Appliance Warehouse of America does

Appliance Warehouse of America is a U.S. appliance rental and sales operator, privately held and wholly owned by CSC ServiceWorks, Inc., that provides in-apartment and in-home washers, dryers, and refrigerators to residents and to multifamily property owners nationwide. The company runs a dual-channel go-to-market: a direct-to-consumer channel where individual residents lease appliances online or by phone (800-693-4343) with delivery, installation, and maintenance bundled into a single weekly/monthly rental fee, and an enterprise community channel where property managers, owners, and developers can enroll their apartment communities in either a leasing program (Appliance Warehouse retains ownership and bills residents) or a sales program (the property purchases equipment outright). Pricing starts at approximately $5.63/week for a single washer or dryer, $11.25/week for a full washer/dryer set, and $8.89-$15.25/week for refrigerators across 10-18 cubic feet sizes, with a 2-month minimum term followed by month-to-month flexibility and an optional Limited Damage Waiver add-on.

The company's underlying technology is a custom leasing and service management platform supporting online account management, online bill pay, SMS-based ETA tracking for deliveries and service visits, and a "Key-Release Program" that enables unattended community delivery. Operations are anchored by a 38,000-square-foot centralized customer support center located at CSC ServiceWorks' Melville, NY headquarters, providing standardized billing, service request handling, and systems integration across multiple U.S. regions (Northeast, Texas, Southeast, Louisiana). Appliance Warehouse brands itself as the nation's leading in-apartment washer/dryer leasing provider and holds the position of Whirlpool's largest washing machine and dryer leasing trade partner, with GE as a secondary brand supplier.

Revenue is generated through three primary streams: recurring monthly rental payments (subscription) from individual residents, one-time equipment sales to apartment communities, and recurring Limited Damage Waiver fees. The unit economics are driven by fleet utilization, delivery route density, and bundling of maintenance into the rental rate, while the enterprise community channel adds B2B revenue with longer-duration property relationships and ancillary income potential for property managers. Founded in 2002 and previously known as Coinmach Service Corporation, the company currently employs 251-500 people and is actively running a 2026 promotional acquisition campaign (USA250 code, $2.50 first-month pricing through 9/1/26).

Name

Appliance Warehouse of America

Legal name

Appliance Warehouse of America, Inc.

Website

https://appliancewhse.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Appliance Warehouse of America rents and sells washers, dryers, and refrigerators to U.S. apartment residents and multifamily property managers through direct-to-consumer online/phone leasing and B2B community leasing and sales programs.

Ownership category

akta.pro rank

Product category

Home Appliance Leasing

NAICS

Consumer Electronics and Appliances Rental (532210), Consumer Electronics and Appliances Rental (53221), Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Appliance Rental (Major & Small Appliances) (CRAIAOAC)

akta.pro secondary industry

Appliance Removal, Haul-Away & Replacement Swap (HSAGANAN)

Keywords

• Appliance rental leasing
• Washer dryer rental
• Refrigerator leasing
• Multifamily appliance leasing
• Community appliance sales

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Appliance Rental/ Leasing: Monthly recurring rental payments for washers, dryers, and refrigerators. Pricing varies by appliance type and location. Includes delivery, installation, service, maintenance, and repairs in the rental rate. Minimum 2-month initial term followed by month-to-month.
2. Community Equipment Sales: Sale of washer and dryer equipment directly to apartment communities and property managers who prefer to own their laundry equipment.
3. Limited Damage Waiver (LDW): Optional monthly charge for incidental physical damage coverage including scratches, dents, dings, or broken knobs. Optional add-on at account setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Appliance Warehouse of America rents and sells washers, dryers, and refrigerators to individual residents and apartment communities across the United States on weekly and monthly terms. Rentals include delivery, installation, full service, maintenance, and repairs with no upfront cost, and the company also offers direct equipment sales to multifamily property managers who prefer to own their laundry equipment.

Product overview

Appliance Warehouse of America is a nationwide provider of in-apartment and in-home washer, dryer, and appliance rental and sales programs. The company offers a portfolio of rental products including full-size washer and dryer sets, stacked thin-twin washer/dryer units, individual washers and dryers, and refrigerators in multiple sizes (10 CF, 14 CF, 16 CF, 18 CF). Rental pricing starts at approximately $1/day with full service and maintenance included. The company operates two primary business segments: Resident Solutions (direct-to-consumer appliance leasing) and Community Solutions (B2B programs for apartment communities including leasing and sales programs). Brand names mentioned include Whirlpool and GE. All rentals include delivery, installation, service, maintenance, and repairs with no hidden fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Washer and Dryer Set Rental Full-size washer and dryer set rental for individual residents and apartment communities, with delivery, installation, full service, and maintenance included; starting at $11.25/week.
• Stacked Washer and Dryer Rental Space-saving 24-inch thin-twin stacked washer/dryer unit (1.6 Cu. Ft. washer basket, 3.4 Cu. Ft. dryer drum) designed for apartments and closets; starting at $12.00/week with delivery, installation, and full service included.
• Single Washer Rental Individual washing machine rental with 4.0 Cu. Ft. basket capacity, 10 automatic cycles, and 6 wash/rinse temperature combinations; starting at $5.63/week with full delivery, installation, and maintenance included.
• Single Dryer Rental Individual clothes dryer rental with 6.2 Cu. Ft. drum capacity, 3 cycles, and 3 temperatures; starting at $5.63/week with delivery, installation, and ongoing service bundled into the rental.
• 18 CF Refrigerator Rental 18 cubic-foot top-freezer refrigerator with adjustable racks and 18.2 Cu. Ft. capacity (65.38 H x 29.75 W x 31.38 D inches); starting at $11.14/week with delivery, installation, and service included.
• 16 CF Refrigerator Rental 16 cubic-foot white top-freezer refrigerator with digital temperature controls and gallon door bin (16.6 Cu. Ft. capacity, 64.75 H x 28 W x 32.6 D inches); starting at $15.25/week with full service and maintenance included.
• 14 CF Refrigerator Rental 14 cubic-foot refrigerator with 14.5 Cu. Ft. capacity (62.88 H x 28 W x 30 D inches); starting at $9.89/week with delivery, installation, and ongoing service bundled into the rental.
• 10 CF Refrigerator Rental 10 cubic-foot refrigerator with 11.6 Cu. Ft. capacity (61.63 H x 24.38 W x 28.38 D inches); starting at $8.89/week, suitable for compact spaces, with delivery, installation, and maintenance included.
• Community Leasing Program B2B property management solution that lets apartment communities offer in-unit washer and dryer rentals to residents with month-to-month terms, online account management, no cost to property owners, and an income opportunity for the community.
• Community Sales Program B2B direct sale of washer and dryer equipment to apartment communities and property managers that prefer to own their laundry equipment; includes fast delivery, new Whirlpool or GE equipment, flexible installation, no approval required, and no delivery/install fees for residents.

Quantifiable outcome

• Flexible move options - transfer, return, or pickup when circumstances change
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• WhirlpoolcoreTechnology or IntegrationWhirlpool is Appliance Warehouse's primary appliance brand supplier. Appliance Warehouse of America is dedicated to giving the highest quality products and services, which is why they are Whirlpool brand's largest washing machine and dryer leasing trade partner.
• GEcoreTechnology or IntegrationGE is mentioned as one of the reputable brands offered by Appliance Warehouse for appliance rentals, along with Whirlpool.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aaron's Holdings: Large publicly traded rent-to-own retailer offering appliances, furniture, and electronics on lease-to-own agreements. Comparable because it competes for the same 'rent vs. buy' customer with appliance lease offerings, though it operates across many more product categories.
• Rent-A-Center: National rent-to-own operator providing lease-to-own agreements on appliances, furniture, and electronics. Directly comparable in business model (subscription appliance rental with bundled services) but with a much broader product portfolio and retail footprint.
• FlexShopper: Online lease-to-own platform offering appliances, furniture, and electronics on recurring payment plans. Comparable in appliance lease-to-own mechanics and target demographic (subprime / credit-constrained renters), though it operates digitally rather than with delivery/service infrastructure.
• Acima Leasing: Lease-to-own financing provider that partners with retailers to offer appliance and furniture leases. Comparable in that it enables appliance access without upfront purchase, but operates primarily as a fintech partner rather than a direct-to-consumer delivery and service operator.

Others

• CSC ServiceWorks: Parent company of Appliance Warehouse; broader operator of shared laundry, air-vacuum, and appliance rental services across multifamily housing. Comparable as the umbrella business and capital backer, with overlapping customer relationships across the multifamily segment.
• Whirlpool Corporation: Major appliance OEM and Appliance Warehouse's primary supplier and largest leasing trade partner. Comparable as the dominant appliance brand powering the rental fleet, and a key enabler of Appliance Warehouse's competitive positioning, though it is a manufacturer rather than a direct rental competitor.

Emerging players

• Cort Furniture Rental: National furniture rental company serving residential, corporate relocation, and multifamily customers with subscription-based rentals. Comparable in rental business model, target customer (renters, apartments), and bundled delivery/service offering, though focused on furniture rather than appliances.
• Brook Furniture Rental: Furniture rental provider serving apartments, corporate housing, and individual renters. Comparable in subscription rental model and renter customer base, but operates in furniture rather than appliances and serves a more corporate-housing-skewed mix.

Direct peers

• WASH Multifamily Laundry Systems: National provider of shared laundry room services and equipment to multifamily housing operators. Comparable in serving the same apartment-community customer base with managed laundry solutions, though it focuses on shared laundry rooms rather than in-unit appliance leasing.
• Caldwell & Gregory: Multifamily laundry service and equipment provider offering route-based laundry room operations for apartment communities. Comparable in multifamily customer base and managed laundry/appliance service model, but focused on shared laundry rooms rather than in-unit rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/appliance-warehouse-of-america-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appliance Warehouse of America