Seriously
- Company typePrivate
- Founded2013
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Seriously does
Seriously (legally Seriously Digital Entertainment) is a mobile game developer founded in 2013, headquartered in Helsinki, Finland, with a secondary presence in Santa Monica, California. The company develops and operates Best Fiends, a free-to-play match-3 puzzle game for iOS and Android in which players match tiles to power up bug characters called Fiends in their battle against the Slugs in the world of Minutia. The product combines character progression, level-based gameplay, and a recurring calendar of in-game events (including Coaster Claw, Pinata, Dice & Ladders, Tournament of Champions, Slimy Race, and Slug Bash) to drive engagement and retention.
Seriously monetizes Best Fiends through a freemium model, distributing the base game for free and generating revenue from in-app purchases of virtual goods, power-ups, and premium content. User acquisition is product-led, relying on organic social sharing, app store optimization, and a branded community presence across Facebook (Minutian Community), Instagram (FiendGram), TikTok (FiendTok), and YouTube (SlugTube). Distribution is exclusively through the Apple App Store and Google Play Store globally, targeting individual casual mobile gamers across age groups who seek free, accessible puzzle entertainment.
The company has raised approximately $28M across seed and Series A/B rounds between 2013 and 2015 from investors including Northzone, Heartcore Capital, Upfront Ventures, Daher Capital, and Korea Investment Partners, and was subsequently acquired by Playtika Ltd. (NASDAQ: PLTK). It now operates as a studio within Playtika's portfolio, with leadership spanning CEO and co-founder Petri Järvilehto, CTO Ilkka Halila, and EVPs across brand & marketing, production, business development, and finance.
Seriously firmographics
Firmographics- Name
- Seriously
- Legal name
- Playtika Ltd.
- Website
- https://seriously.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seriously industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Seriously is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seriously business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Best Fiends In-App Purchases: Freemium mobile game monetization through in-app purchases of virtual goods, power-ups, and premium content. Players download the game for free and can purchase additional in-game items to enhance gameplay experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-app purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Seriously product offering
Product offeringCore offering
Seriously develops and operates Best Fiends, a free-to-play mobile match-3 puzzle game featuring animated bug characters called Fiends battling evil Slugs in the world of Minutia. The game is distributed via the Apple App Store and Google Play Store for iOS and Android devices, monetized through optional in-app purchases of virtual goods, power-ups, and premium content. Regular in-game events and character progression systems drive ongoing player engagement.
Product overview
Seriously operates Best Fiends as its primary mobile gaming product — a free-to-play match-3 puzzle game featuring a cast of animated bug characters called Fiends. Players match tiles to power up Fiends and their abilities to battle the antagonist Slugs. The game offers various in-game events including Coaster Claw, Pinata, Dice & Ladders, Tournament of Champions, MCE, Boardgame, Early Access Fiend, Slimy Race, and Slug Bash. The product is available for download on both iOS (App Store) and Android (Google Play) platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Best Fiends A free-to-play mobile match-3 puzzle game featuring animated bug characters called Fiends who battle against evil Slugs in the world of Minutia. Players match tiles to power up Fiends and unlock abilities. Available on iOS and Android platforms with in-app purchases for virtual goods, power-ups, and premium content.
Companies that use Seriously
Customer profileSegments1 record
Ideal customer profiles1 record
Seriously technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Seriously partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Seriously competitors and assessment
Company assessmentBroad incumbents
- Playtika: Seriously's parent company and a publicly traded mobile-gaming publisher (NASDAQ: PLTK). Comparable as the operator of casual/bingo/social casino titles and the steward of multiple casual gaming IPs.
- Zynga: Mobile and social casual gaming publisher (now part of Take-Two). Comparable as a multi-title casual publisher with multiple puzzle and match-adjacent franchises and a similar UA-driven growth playbook.
- Rovio Entertainment: Mobile game studio and IP owner behind Angry Birds (now part of Sega). Comparable as a single-franchise-anchored mobile game studio that has expanded into animation and merchandise.
- Scopely: Mobile gaming publisher with multiple casual and mid-core titles, now part of Savvy Games Group. Comparable as a multi-title mobile publisher operating live-service casual games.
- Jam City: Mobile and social game developer/publisher with franchises including Cookie Jam and Panda Pop. Directly comparable in mobile match-3 publishing, live-ops, and branded IP development.
Direct peers
- King: Developer of Candy Crush Saga, the dominant match-3 mobile franchise. Direct competitor to Best Fiends in the same mobile match-3 category, with a similar live-ops and event-driven IAP model.
- Playrix: Developer of Gardenscapes and Homescapes, two of the highest-grossing casual mobile puzzle games. Directly comparable in genre, monetization (freemium match-3 with heavy live ops), and target audience.
- Peak Games (Zynga): Developer of Toon Blast and Toy Blast, both top-grossing match-style mobile puzzle games. Direct competitor to Best Fiends in mobile casual puzzle, now within Zynga/Take-Two.
- Moon Active: Developer of Coin Master, a top-grossing mobile casual game with strong live-ops and social mechanics. Comparable in freemium mobile casual gaming, heavy event cadence, and brand-led UA.
Emerging players
- Dream Games: Developer of Royal Match, the fastest-rising match-3 mobile game of recent years. Comparable as a pure-play match-3 competitor with strong retention mechanics and aggressive UA spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Seriously social profiles
Digital presenceSeriously financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seriously leadership team
Management profileNumber of profiles
Profiles10 records
Seriously funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seriously M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seriously
What does Seriously do?
Seriously develops and operates Best Fiends, a free-to-play mobile match-3 puzzle game featuring animated bug characters called Fiends battling evil Slugs in the world of Minutia. The game is distributed via the Apple App Store and Google Play Store for iOS and Android devices, monetized through optional in-app purchases of virtual goods, power-ups, and premium content. Regular in-game events and character progression systems drive ongoing player engagement.
Is Seriously a public or private company?
Seriously is a private company. It is classified as corporate owned and is currently operating.
When was Seriously founded?
Seriously was founded in 2013. It employs 11 to 50 people.
Where is Seriously based?
Seriously is headquartered in Santa Monica, United States, in the North America region.
How does Seriously make money?
One revenue line is on record: best Fiends In-App Purchases.
Who are Seriously's main competitors?
Broad incumbents on record are Playtika, Zynga, Rovio Entertainment, Scopely and Jam City. Direct peers are King, Playrix, Peak Games (Zynga) and Moon Active. Dream Games is listed as an emerging player.
Does Seriously have an API?
No public API is recorded for Seriously.
What industry is Seriously in?
Seriously's product category is Mobile Gaming. Its primary akta.pro industry code is MPACAJAG, Gaming & Virtual World Social Platforms. Its NAICS code is 7131 and its SIC code is 7990.