SB NRI
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
SB NRI firmographics
Firmographics- Name
- SB NRI
- Legal name
- SBNRI Technologies Private Limited
- Website
- https://sbnri.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SB NRI industry classification
Industry- Product category
- Cross-border Wealth Management
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
- akta.pro secondary industry
- Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
Keywords
Where SB NRI is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SB NRI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Mutual Fund Distribution Commission: SBNRI earns commissions from 40+ AMCs on mutual fund investments sold to NRIs. Commission rates vary by fund type (equity, debt, liquid, ELSS) and AMC, ranging from 0.01% to 1.85% of AUM annually. Selection of recommended funds is stated to be not influenced by commission earned.
- PMS Distribution Commission: SBNRI distributes Portfolio Management Services from multiple SEBI-registered portfolio managers, earning trail commissions up to 1.38% of AUM p.a. and variable fees up to 50% of performance-linked fees earned by portfolio managers.
- NRI Tax Filing Services: India and US tax filing services for NRIs, with in-house CA-CPA coordination. Service is available free for some offerings (e.g., Pravasi Bharatiya Divas 2025 promotional offer) and likely paid for standard filing.
- Remittance Services: Remittance services powered by partner Mudrex, facilitating fund transfers from abroad to Indian bank accounts. SBNRI facilitates the service while Mudrex handles execution, currency conversion, and delivery.
- GIFT City USD Investments: USD-denominated investments including global mutual funds (starting $500) and USD fixed deposits (starting $1000 at 6% return) for Global Indians through GIFT City IFSC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mutual Fund Investment - No minimum investment fee |
| Unit Pricing | Pay-as-you-go | GIFT City Global Mutual Funds - Starting $500 |
| Unit Pricing | Pay-as-you-go | GIFT City USD Fixed Deposits - Starting $1000 |
| Other | Pay-as-you-go | India Tax Filing - DTAA Optimised |
| Transaction based/ take rate | Pay-as-you-go | PMS Investment - Managed Portfolio |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SB NRI product offering
Product offeringCore offering
SBNRI operates a mobile-first fintech platform that enables Non-Resident Indians (NRIs) to invest in India-focused financial products and manage cross-border finances. The company is an AMFI-registered mutual fund distributor (ARN: 246671) and SEBI-registered PMS distributor (APRN00465), offering 4,000+ Indian mutual funds, Portfolio Management Services, GIFT City USD investments, digital gold, pre-IPO opportunities, and remittance services, complemented by India and US tax filing, PAN services, and NRO/NRE transfer support.
Product overview
SBNRI is a fintech platform positioned as the 'Financial Home for Global Indians,' offering a comprehensive suite of investment and financial services for NRIs. The platform operates as a multi-product ecosystem centered around four core investment products: Mutual Fund investments (with 4,000+ funds), Micro VC for startup investments, PMS (Portfolio Management Services), and USD Investments through GIFT City. These are complemented by essential NRI services including India Tax Filing, US Tax Filing, PAN card services, and NRO-NRE fund transfers. Additional products include Digital Gold, Pre-IPO Investments, Asset & Inventory Financing, and Commercial Real-Estate. A specialized Mariner product serves Indian Seafarers. The platform differentiates through DTAA-optimized recommendations, multi-currency tracking across India and the US, and partnerships with 40+ Asset Management Companies. Money flows directly to AMCs or banks and is never held by SBNRI.
Differentiator
Problem solved
Functional benefit
Brands
- Mariner: Product offering mentioned in SBNRI sitemap as a separate product/platform.
Products and services
- Mutual Fund for NRI
Quantifiable outcome
- Trusted by 10,000+ NRIs with ₹500 Cr+ AUM
- +2 more outcomes
Companies that use SB NRI
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
SB NRI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
SB NRI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 40+ Asset Management Companies (AMCs)corePartnership with 40+ Indian AMCs including HDFC Mutual Fund, ICICI Prudential, SBI Mutual Fund, Axis Mutual Fund, Nippon India Mutual Fund, UTI Mutual Fund, Kotak Mutual Fund, Mirae Asset, Franklin Templeton, Aditya Birla Sun Life, Canara Robeco, Bandhan, Bajaj, Navi, Quant, Tata, Sundaram, and others. SBNRI acts as registered distributor (ARN: 246671) offering 4,000+ mutual fund schemes.
- Multiple Indian BankscorePartnerships with major Indian banks including HDFC Bank, ICICI Bank, SBI, Axis Bank, and others to facilitate NRI banking services, NRO/NRE account management, and fund transfers.
- MudrexcorePartnership with Mudrex for remittance services. Mudrex handles local fund collection, currency conversion, and transfers to Indian bank accounts. SBNRI facilitates the service while Mudrex manages execution and compliance.
- Prescientcap Investment Advisors LLP (INP100007286)corePMS partner offering portfolio management services. Commission rates: Up to 1.38% p.a. on trail basis, 0.75% fixed fee, or 50% of performance-linked fees.
- Green Portfolio Pvt. Ltd. (INP000006022)minorPMS partner offering portfolio management services. Commission rates: Up to 1.13% p.a. on trail basis, 0.63% fixed fee, or 50% of performance-linked fees.
- Wright Research & Capital Pvt. Ltd. (INP000007979)minorPMS partner offering portfolio management services. Commission rates: Up to 0.75% p.a. on trail basis, 0.00% fixed fee, or 50% of performance-linked fees.
- Mint (Hindustan Times Media)minorMedia partnership with Mint newspaper to simplify financial planning for NRIs through co-branded content and educational resources.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SB NRI competitors and assessment
Company assessmentDirect peers
- Winvesta: India-headquartered fintech platform purpose-built for NRIs to open bank/investment accounts, invest in Indian mutual funds and US stocks, and manage cross-border finances — the closest direct functional competitor to SBNRI.
- IndMoney (IndianMoney): Wealth management super-app that tracks investments across India and the US, offers mutual fund distribution, US stocks, and tax planning for NRIs — overlapping with SBNRI on multi-country wealth tracking and NRI investment products.
- NJ India Invest (NJ Wealth): One of India's largest mutual fund distributors with a dedicated NRI vertical and large partner-network model, directly comparable to SBNRI's AMC-distribution and AMFI-registered distribution approach.
- Kuvera: Direct mutual fund distribution platform offering curated, commission-free advice and tax/goal planning — comparable to SBNRI's mutual fund distribution business with an emphasis on transparency around commissions.
- Scripbox: Wealth-tech platform offering mutual fund and portfolio advisory services with goal-based planning — competes with SBNRI for the same digitally engaged Indian investor seeking curated fund recommendations.
- Cube Wealth: Wealth management platform offering mutual funds, PMS, US stocks, and advisory for high-income Indians and NRIs — overlaps with SBNRI's PMS distribution and cross-border wealth offering for affluent customers.
Broad incumbents
- Groww: Mass-market Indian investment platform with mutual funds, stocks, and an NRI offering; a much larger, well-funded incumbent whose NRI vertical competes with SBNRI's mutual fund and US-stocks use cases.
- Zerodha: India's largest retail broker offering equities, mutual funds, and bonds with NRI account support; a broad incumbent whose scale and zero-commission MF offering pressures NRI-focused distributors like SBNRI.
Emerging players
- Dezerv: Emerging Indian wealth-management platform offering curated portfolios, PMS access, and goal-based investing for high-net-worth Indians, partially overlapping with SBNRI's PMS distribution and managed-portfolio offerings.
Others
- Mudrex: Crypto and remittance infrastructure partner of SBNRI; while not a direct distribution competitor, Mudrex executes the cross-border fund-transfer leg of SBNRI's remittance offering, making it an ecosystem peer rather than a substitute.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SB NRI social profiles
Digital presenceSB NRI compliance and trust
Trust signalCompliance2 records
SB NRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB NRI leadership team
Management profileNumber of profiles
Profiles1 record
SB NRI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB NRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB NRI
What does SB NRI do?
SBNRI operates a mobile-first fintech platform that enables Non-Resident Indians (NRIs) to invest in India-focused financial products and manage cross-border finances. The company is an AMFI-registered mutual fund distributor (ARN: 246671) and SEBI-registered PMS distributor (APRN00465), offering 4,000+ Indian mutual funds, Portfolio Management Services, GIFT City USD investments, digital gold, pre-IPO opportunities, and remittance services, complemented by India and US tax filing, PAN services, and NRO/NRE transfer support.
Is SB NRI a public or private company?
SB NRI is a private company. It is classified as venture growth investor backed and is currently operating.
When was SB NRI founded?
SB NRI was founded in 2020. It employs 11 to 50 people.
Where is SB NRI based?
SB NRI is headquartered in Gurugram, India, in the Asia region.
How does SB NRI make money?
Five revenue lines are on record. Mutual Fund Distribution Commission is the primary driver. The others are PMS Distribution Commission, NRI Tax Filing Services, remittance Services and GIFT City USD Investments.
Who are SB NRI's main competitors?
Direct peers on record are Winvesta, IndMoney (IndianMoney), NJ India Invest (NJ Wealth), Kuvera, Scripbox and Cube Wealth. Broad incumbents are Groww and Zerodha. Dezerv is listed as an emerging player. Mudrex is listed as an others.
Does SB NRI have an API?
No public API is recorded for SB NRI.
What industry is SB NRI in?
SB NRI's product category is Cross-border Wealth Management. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network), with a secondary code of FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments. Its NAICS code is 5231 and its SIC code is 6211.