Washington National Insurance Company
Washington National Insurance Company, a CNO Financial Group subsidiary founded in 1911, underwrites supplemental health and life insurance for middle-income American individuals, families, and small business owners via a nationwide independent agent network and worksite enrollment programs.
- Company typePrivate
- Founded1911
- HeadquartersWillow Street, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Washington National Insurance Company does
Washington National Insurance Company, founded in 1911 and headquartered in Carmel, Indiana, is a wholly-owned subsidiary of CNO Financial Group (NYSE: CNO) that underwrites and distributes supplemental health and life insurance products to middle-income American individuals, families, and small/mid-sized business owners. The company's product portfolio spans supplemental health insurance — including cancer, critical illness, accident, heart & stroke, and hospital indemnity coverage — alongside life insurance products (universal life, whole life, and term life). Many policies offer optional premium-return riders allowing policyholders to recoup up to 100% of premiums after a defined period; since 1995 the company has returned more than $4 billion in premiums to policyholders under these riders.
Distribution operates through licensed independent insurance agents and brokers, in-person field agents conducting worksite enrollment, virtual enrollment platforms for remote employee sign-ups, and inside sales supported by phone and an online policyholder portal (My.WashingtonNational.com). The company holds an A (Excellent) financial strength rating from A.M. Best, processes nearly 200,000 claims annually, and serves more than 1 million Americans across most U.S. states (it is not licensed in New York). It was named the 2023 Voluntary Sales Growth Leader in the midsize carrier category by Eastbridge Consulting Group and reported three consecutive years of double-digit sales growth in its Worksite business, significantly above industry average. Recent product launches include a Hospital Indemnity plan (September 2024) and an Individual Term Life Insurance product (June 2025).
Revenue is generated through recurring insurance premiums collected across supplemental health and life product lines, billed monthly, with pricing varying by product, coverage level, age, health status, and state of residence. The GTM motion combines enterprise-style worksite enrollment targeting SMB employers for voluntary benefits with bottom-of-funnel independent agent sales to individual consumers. Policy administration is handled by CNO Services, LLC, and the company operates as a segment within parent CNO's insurance franchise rather than as an independently capitalized entity.
Washington National Insurance Company firmographics
Firmographics- Name
- Washington National Insurance Company
- Legal name
- Washington National Insurance Company
- Website
- https://washingtonnational.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Washington National Insurance Company, a CNO Financial Group subsidiary founded in 1911, underwrites supplemental health and life insurance for middle-income American individuals, families, and small business owners via a nationwide independent agent network and worksite enrollment programs.
- Ownership category
- akta.pro rank
Washington National Insurance Company industry classification
Industry- Product category
- Supplemental Health and Life Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industries
- Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)
Keywords
Where Washington National Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Willow Street
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Washington National Insurance Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Supplemental Health Insurance Premiums: Washington National earns revenue through insurance premiums collected from policyholders for supplemental health insurance products including cancer, critical illness, accident, heart & stroke, and hospital indemnity coverage. Many policies offer premium-return options, allowing policyholders to receive up to 100% of premiums back after a specified period.
- Life Insurance Premiums: Revenue is generated from life insurance product premiums including universal life, whole life, and term life insurance products offered to individuals and families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Supplemental Health Insurance products with optional premium-return riders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Washington National Insurance Company product offering
Product offeringCore offering
Washington National Insurance Company provides supplemental health and life insurance products—including cancer, critical illness, accident, heart & stroke, hospital indemnity, universal life, whole life, and individual term life coverage—to middle-income American families and individuals. The company distributes these products through a nationwide network of licensed independent insurance agents and brokers, including worksite/workplace enrollment for employer-sponsored voluntary benefits and virtual enrollment platforms. Many policies include optional premium-return riders allowing policyholders to receive back up to 100% of premiums after a specified period.
Differentiator
Problem solved
Functional benefit
Products and services
- Cancer Insurance
Quantifiable outcome
- Over $4 billion in premiums returned to policyholders since 1995
- +3 more outcomes
Companies that use Washington National Insurance Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Washington National Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Washington National Insurance Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American Cancer Society (Sociedad Americana del Cáncer)coreWashington National partners with the American Cancer Society to support cancer patients. The company assembles and personally delivers hundreds of Comfort Kits to cancer patients receiving treatment at ACS-supported hospitals. Each kit contains comfort items to encourage patients and let them know they are cared about.
- Life Line ScreeningminorLife Line Screening is a leading provider of community-based preventive medical screenings. Washington National policyholders receive discounted screening services to help identify risk for major illnesses before they become a health problem.
- ScriptSave (WellRx)minorWashington National policyholders receive a free subscription to a Prescription Drug Savings Plan with discounts of up to 75% at over 52,000 pharmacies nationwide through ScriptSave/WellRx.
- Vital Cuisine (Hormel Foods Corporation)minorHormel Foods Corporation provides cancer patients and policyholders fighting cancer access to Vital Cuisine products free or at a discount. These products are designed to help individuals overcome nutritional challenges during cancer treatment and support physical recovery.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Washington National Insurance Company competitors and assessment
Company assessmentDirect peers
- Aflac: Aflac is the leading U.S. provider of supplemental health insurance (accident, critical illness, hospital indemnity) sold primarily through worksite/payroll-deduction channels to middle-income workers — a directly overlapping product, customer, and distribution model with Washington National.
- Unum Group: Unum sells group disability, life, and supplemental voluntary benefits (including critical illness, accident, and hospital indemnity) through employer/worksite channels, competing head-to-head with Washington National in the same broker-driven voluntary benefits market.
- Allstate Benefits (Allstate): Allstate Benefits offers voluntary worksite supplemental health (accident, critical illness, hospital indemnity) and life insurance products sold through employers and agents, directly mirroring Washington National's product set and distribution approach.
- Lincoln Financial Group: Lincoln Financial provides individual life insurance and group/worksite voluntary benefits (including supplemental health) through financial advisors and employer channels, competing with Washington National across both life and supplemental health lines.
- MetLife: MetLife is a major provider of group and individual life insurance plus voluntary/worksite supplemental benefits sold through employer enrollment and brokers, overlapping directly with Washington National's product mix and distribution.
- Mutual of Omaha: Mutual of Omaha sells supplemental health insurance (cancer, accident, critical illness, hospital indemnity) and individual life insurance through agents and worksite enrollment to middle-income households, a near-direct comparable to Washington National's positioning.
- Globe Life: Globe Life underwrites individual life and supplemental health insurance distributed through agents to middle-income families, sharing Washington National's customer demographic and direct-to-consumer agent model.
Broad incumbents
- Cigna Group: Cigna is a large diversified health services and insurance carrier offering supplemental health products alongside its core health insurance and Evernorth services — a broader incumbent with overlapping voluntary/worksite supplemental offerings.
- Prudential Financial: Prudential is a major U.S. life insurance carrier with group life, voluntary benefits, and individual life products sold through employer/worksite channels and financial advisors — a much larger incumbent in the same life and voluntary benefits space.
Others
- CNO Financial Group (parent): CNO Financial Group is Washington National's publicly traded parent and includes other insurance brands (Bankers Life, Colonial Penn) targeting similar middle-income and senior segments; it is included as a related ecosystem participant rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Washington National Insurance Company social profiles
Digital presenceWashington National Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washington National Insurance Company leadership team
Management profileNumber of profiles
Profiles1 record
Washington National Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washington National Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washington National Insurance Company
What does Washington National Insurance Company do?
Washington National Insurance Company provides supplemental health and life insurance products—including cancer, critical illness, accident, heart & stroke, hospital indemnity, universal life, whole life, and individual term life coverage—to middle-income American families and individuals. The company distributes these products through a nationwide network of licensed independent insurance agents and brokers, including worksite/workplace enrollment for employer-sponsored voluntary benefits and virtual enrollment platforms. Many policies include optional premium-return riders allowing policyholders to receive back up to 100% of premiums after a specified period.
Is Washington National Insurance Company a public or private company?
Washington National Insurance Company is a private company. It is classified as corporate owned and is currently operating.
When was Washington National Insurance Company founded?
Washington National Insurance Company was founded in 1911. It employs 1,001 to 5,000 people.
Where is Washington National Insurance Company based?
Washington National Insurance Company is headquartered in Willow Street, United States, in the North America region.
How does Washington National Insurance Company make money?
Two revenue lines are on record. Supplemental Health Insurance Premiums are the primary driver. The others are life Insurance Premiums.
Who are Washington National Insurance Company's main competitors?
Direct peers on record are Aflac, Unum Group, Allstate Benefits (Allstate), Lincoln Financial Group, MetLife, Mutual of Omaha and Globe Life. Broad incumbents are Cigna Group and Prudential Financial. CNO Financial Group (parent) is listed as an others.
Does Washington National Insurance Company have an API?
No public API is recorded for Washington National Insurance Company.
What industry is Washington National Insurance Company in?
Washington National Insurance Company's product category is Supplemental Health and Life Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of FSAIAMAF, Worksite Supplemental Life Insurance (Voluntary Life). Its NAICS code is 524114 and its SIC code is 6321.