L'Equipe
L'Équipe is a French sports media company, founded in 1946 and part of the Amaury Group, that operates a daily sports newspaper, digital and print subscriptions, the L'Équipe TV channel, Ligue 1+ streaming, and content licensing on Disney+, Netflix, and Amazon Prime Video for French and international sports fans.
- Company typePrivate
- Founded1946
- HeadquartersBoulogne-billancourt, France
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What L'Equipe does
L'Équipe is a French sports media company founded in 1946, headquartered in Boulogne-Billancourt and operating as part of the Amaury Group (Groupe Amaury), a diversified French media and sports conglomerate that also owns ASO (organizer of the Tour de France). The company publishes a flagship daily sports newspaper (L'Équipe), the France Football and Vélo Magazine titles, and operates L'Équipe TV, a continuous sports television channel, alongside the L'Équipe Explore documentary platform and audio podcasts. Its digital footprint spans the lequipe.fr website and mobile applications distributed on the App Store and Google Play.
The core product portfolio consists of L'Équipe Numérique (digital subscription), L'Équipe journal (print + digital subscription with France Football and Vélo Magazine supplements), and Ligue 1+ football streaming, with combined subscription offers bundling premium articles, signature newsletters, and live Ligue 1 matches under a two-user household cap. Complementary revenue streams include one-time digital edition purchases (Achat Immédiat), gift cards (Cartes Cadeaux), advertising monetized through a 278-partner ad-tech integration ecosystem, and content licensing to international streaming platforms (Disney+, Netflix, Amazon Prime Video) and broadcast partners (Eurosport, RTBF Auvio, IRONMAN, World Table Tennis). The interactive product surface includes Mon Petit Prono (with over 3 million users during major tournaments), Quiz CDM, Dix sur Dix, Numéro 9, and Word'Cup.
The business model combines recurring subscription revenue (digital and print) with advertising, content licensing royalties, and transactional purchases, distributed through owned platforms and external streaming and broadcast partnerships across France and internationally. Customer service is operated from Boulogne-Billancourt headquarters and a dedicated support center in Chantilly. Corporate structure separates the publishing entity (L'ÉQUIPE SAS, Nanterre jurisdiction) from the digital services entity (L'ÉQUIPE 24/24, also Nanterre), which was created in 2012 to scale digital operations. The CEO of L'ÉQUIPE 24/24 is Rolf Heinz (Directeur Général).
L'Equipe firmographics
Firmographics- Name
- L'Equipe
- Legal name
- L'ÉQUIPE SAS
- Website
- https://lequipe.fr
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- L'Équipe is a French sports media company, founded in 1946 and part of the Amaury Group, that operates a daily sports newspaper, digital and print subscriptions, the L'Équipe TV channel, Ligue 1+ streaming, and content licensing on Disney+, Netflix, and Amazon Prime Video for French and international sports fans.
- Ownership category
- akta.pro rank
L'Equipe industry classification
Industry- Product category
- Sports Media
- NAICS
- Periodical Publishers (513120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Sports OTT & League Pass Streaming Channels (MPABAHAJ)
- akta.pro secondary industries
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports OTT Aggregators & Bundling Services (MPAKAOAB), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where L'Equipe is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
L'Equipe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Digital Subscriptions: Subscription to L'Équipe Numérique providing access to digital content and digital editions on web and mobile supports
- Print Subscriptions: Subscription to L'Équipe journal providing print and digital editions including supplements France Football and Vélo Magazine
- Broadcast and Licensing: Content licensing to streaming platforms and broadcast partnerships including Disney+, Netflix, Amazon Prime Video, and Eurosport
- Advertising: Advertising revenue from digital platform traffic and broadcast viewership
- One-time Content Purchases: Immediate purchase of individual digital editions (Achat Immédiat)
- Gift Cards: Sale of physical and digital gift cards for subscriptions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | L'Équipe Numérique - Digital subscription |
| Subscription | Monthly | L'Équipe Journal - Print + Digital subscription |
| Subscription | Monthly | L'Équipe + Ligue 1+ combined offer |
| One time/ perpetual license | Pay-as-you-go | Individual Digital Edition Purchase |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
L'Equipe product offering
Product offeringCore offering
L'Équipe is a French sports media company that produces and distributes comprehensive sports news, live coverage, analysis, and editorial content across multiple platforms including its daily print newspaper, the lequipe.fr digital platform, mobile applications, the L'Équipe TV channel, and streaming services. The company offers digital and print subscription packages, specialized magazines (France Football, Vélo Magazine, Le Magazine L'Équipe), football streaming via Ligue 1+, and interactive sports games.
Product overview
L'Équipe operates as a comprehensive sports media platform offering both a main digital news website and mobile applications covering continuous sports news across football, rugby, tennis, cycling, basketball, motorsport, and many other sports disciplines. The portfolio includes print and digital newspaper subscriptions (L'Équipe Numérique), specialized magazines (France Football, Vélo Magazine, Le Magazine L'Équipe), television broadcasting (L'Équipe TV, Eurosport partnership), streaming services (Ligue 1+), interactive games (Quiz CDM, Dix sur Dix, Numéro 9, Word'Cup), documentary and long-form video content (L'Équipe Explore), podcasts, and merchandise products (Les Unes et Photos). The ecosystem is unified through a digital platform accessible via web, mobile applications (App Store, Google Play), and traditional print, with subscription services enabling access to premium content and exclusive features.
Differentiator
Problem solved
Functional benefit
Brands
- France Football: Specialized football magazine publication
- Vélo Magazine
- L'Équipe explore
- L'Équipe de Choc
- L'Équipe du Soir
- L'Équipe de Greg
Products and services
- L'Équipe digital platform (website and mobile applications) Main sports news digital platform providing continuous coverage of sports news across football, rugby, tennis, cycling, basketball, motorsport, and many other disciplines, accessible via web and mobile applications for general consumers seeking sports information.
- L'Équipe Numérique (digital subscription) Subscription product providing digital access to L'Équipe content and digital editions, including access to France Football and Vélo Magazine digital editions, for sports fans preferring digital-only consumption.
- L'Équipe newspaper (print + digital subscription) Print and digital newspaper subscription providing regular home delivery of the daily L'Équipe publication along with supplements L'ÉQUIPE magazine and France Football, for traditional newspaper readers.
- L'Équipe TV channel Television channel broadcasting sports content, live events, and sports programming including shows such as L'Équipe de Choc, L'Équipe de Greg, and L'Équipe du Soir, for TV audiences seeking sports coverage.
- France Football magazine Football-focused magazine publication available in print and digital formats, covering football news, analysis, statistics, and the Ballon d'Or awards, for football enthusiasts.
- Vélo Magazine Cycling-focused magazine publication covering cycling news, events, races, and related sports content, available in print and digital formats, for cycling enthusiasts.
- Le Magazine L'Équipe Monthly magazine supplement featuring in-depth sports journalism, long-form articles, and investigative reports for readers seeking deeper sports storytelling beyond daily news.
- Ligue 1+ streaming service Football streaming service providing access to Ligue 1 matches and related football content, available via the L'Équipe platform for football fans seeking live match access.
- Eurosport (available via L'Équipe) Sports broadcasting channel available through L'Équipe platform partnership, providing access to European and international sports events including the 24 Hours of Le Mans, for viewers seeking broader sports coverage.
- L'Équipe Explore Documentary and long-form video platform featuring sports documentaries, in-depth investigations, and video essays including series like 'L'Équipe du Mondial' and 'Step Back', for viewers seeking premium long-form sports content.
- Interactive sports games and quizzes (Quiz CDM, Dix sur Dix, Numéro 9, Word'Cup) Interactive quiz and game applications including World Cup quizzes (Quiz CDM), daily sports knowledge games (Dix sur Dix, Numéro 9), and themed prediction games (Word'Cup), for sports fans seeking gamified engagement.
- L'Équipe podcasts Audio content including sports podcasts covering various sports topics, competitions, and athlete interviews, for listeners seeking on-demand sports audio content.
- Les Unes et Photos (newspaper front pages and sports photographs) Online store for newspaper front pages and sports photographs, offering prints and merchandise, for collectors and sports memorabilia enthusiasts.
- Mon Petit Prono (sports prediction application) Sports prediction and fantasy sports application allowing users to make predictions on sports events, amassing over 3 million users during major tournaments, for sports fans seeking interactive engagement with competitions.
Companies that use L'Equipe
Customer profileSegments1 record
Ideal customer profiles3 records
L'Equipe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L'Equipe partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Disney+coreTraditional French broadcasters including L'Équipe are making their content available on US streaming platforms. L'Équipe content became available on Disney+ just days before the World Cup 2026, marking a significant partnership in the streaming space.
- NetflixcoreL'Équipe joined Netflix as part of the broader trend of French traditional broadcasters partnering with streaming platforms. TF1 content also became available on Netflix, showing the shift in distribution strategies.
- Amazon Prime VideocoreAmazon Prime Video hosts content from multiple French broadcasters including France Télévisions and M6, with L'Équipe also partnering for content distribution on the platform.
- EurosportcoreBroadcast coverage of 24 Hours of Le Mans 2026 available in France via Eurosport 2 and L'Équipe. Eurosport is part of the same parent group (Amaury) as L'Équipe.
- WTT (World Table Tennis)minorWTT expanded its broadcast partnerships including a new deal with L'Équipe for table tennis content distribution.
- IRONMANminorIRONMAN confirmed its 2025 global broadcast schedule with L'Équipe as a broadcast partner, providing free live coverage of all IRONMAN Pro Series races across nine months.
- RTBF AuviominorBelgian broadcaster RTBF's Auvio platform carries L'Équipe content for the Belgian market, specifically for 24 Hours of Le Mans coverage.
- Ligue 1+coreLigue 1+ is a sibling channel under the Amaury group, partnered with L'Équipe for combined subscription offers. Available on L'Équipe platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
L'Equipe competitors and assessment
Company assessmentDirect peers
- Eurosport: Pan-European sports broadcaster owned by the same Amaury Group parent. Operates premium sports channels including Eurosport 2 and is integrated into L'Équipe's platform via a broadcast partnership, making it the closest direct competitor and collaboration partner.
- beIN Sports: Qatari-owned sports broadcaster operating multiple premium channels in France with rights to Ligue 1, La Liga, Serie A, and Champions League. Competes head-to-head with L'Équipe for French sports subscription dollars.
- RMC Sport: French sports news and pay-TV channel owned by Altice. Combines editorial sports coverage with live rights (Premier League, Europa League), directly overlapping L'Équipe's digital news and subscription bundle proposition.
Broad incumbents
- Canal+: France's leading pay-TV operator and major holder of premium Ligue 1, Champions League, and Formula 1 rights. Directly competes with L'Équipe for sports subscription wallet share in France and across francophone markets.
- Sky Sports: UK-based premium sports broadcaster offering linear TV and digital streaming across multiple leagues. Operates as a broad incumbent with similar sports rights + editorial + digital proposition targeting European sports fans.
Emerging players
- DAZN: Global sports streaming platform that has aggressively acquired rights (including Ligue 1 in France) and competes directly with L'Équipe + Ligue 1+ bundle. Represents a fast-scaling digital-native threat to traditional sports broadcasters.
- The Athletic: Subscription-based digital sports media outlet (acquired by The New York Times) with deep written journalism across leagues. Comparable as a digital-first, subscription-driven sports news product competing for the same premium sports-fan audience.
Regional players
- AS (Spanish sports newspaper): Leading Spanish daily sports newspaper owned by PRISA. Operates a comparable print + digital + video sports media model targeting a different national market but addressing similar sports coverage and subscription economics.
- Marca: Spain's flagship sports newspaper, also part of Unidad Editorial. Closest international analog to L'Équipe in terms of heritage print + digital + video integration serving a single national sports audience.
- Gazzetta dello Sport: Italy's leading sports newspaper published by RCS Mediagroup. Mirrors L'Équipe's combination of print sports daily, digital subscription, and event/cycling heritage (Giro d'Italia), making it a strong European benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
L'Equipe social profiles
Digital presenceL'Equipe financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Equipe leadership team
Management profileNumber of profiles
Profiles1 record
L'Equipe subsidiaries and ownership
Company hierarchySubsidiaries2 records
L'Equipe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Equipe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Equipe
What does L'Equipe do?
L'Équipe is a French sports media company that produces and distributes comprehensive sports news, live coverage, analysis, and editorial content across multiple platforms including its daily print newspaper, the lequipe.fr digital platform, mobile applications, the L'Équipe TV channel, and streaming services. The company offers digital and print subscription packages, specialized magazines (France Football, Vélo Magazine, Le Magazine L'Équipe), football streaming via Ligue 1+, and interactive sports games.
Is L'Equipe a public or private company?
L'Equipe is a private company. It is classified as family owned and is currently operating.
When was L'Equipe founded?
L'Equipe was founded in 1946. It employs 251 to 500 people.
Where is L'Equipe based?
L'Equipe is headquartered in Boulogne-billancourt, France, in the Europe region.
How does L'Equipe make money?
Six revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, broadcast and Licensing, advertising, one-time Content Purchases and gift Cards.
Who are L'Equipe's main competitors?
Direct peers on record are Eurosport, beIN Sports and RMC Sport. Broad incumbents are Canal+ and Sky Sports. Emerging players are DAZN and The Athletic. Regional players are AS (Spanish sports newspaper), Marca and Gazzetta dello Sport.
Does L'Equipe have an API?
No public API is recorded for L'Equipe.
What industry is L'Equipe in?
L'Equipe's product category is Sports Media. Its primary akta.pro industry code is MPABAHAJ, Sports OTT & League Pass Streaming Channels, with a secondary code of MPAKAOAF, Sports Highlights, Clips & VOD Libraries. Its NAICS code is 513120 and its SIC code is 4833.