L'Equipe

What L'Equipe does

L'Équipe is a French sports media company founded in 1946, headquartered in Boulogne-Billancourt and operating as part of the Amaury Group (Groupe Amaury), a diversified French media and sports conglomerate that also owns ASO (organizer of the Tour de France). The company publishes a flagship daily sports newspaper (L'Équipe), the France Football and Vélo Magazine titles, and operates L'Équipe TV, a continuous sports television channel, alongside the L'Équipe Explore documentary platform and audio podcasts. Its digital footprint spans the lequipe.fr website and mobile applications distributed on the App Store and Google Play.

The core product portfolio consists of L'Équipe Numérique (digital subscription), L'Équipe journal (print + digital subscription with France Football and Vélo Magazine supplements), and Ligue 1+ football streaming, with combined subscription offers bundling premium articles, signature newsletters, and live Ligue 1 matches under a two-user household cap. Complementary revenue streams include one-time digital edition purchases (Achat Immédiat), gift cards (Cartes Cadeaux), advertising monetized through a 278-partner ad-tech integration ecosystem, and content licensing to international streaming platforms (Disney+, Netflix, Amazon Prime Video) and broadcast partners (Eurosport, RTBF Auvio, IRONMAN, World Table Tennis). The interactive product surface includes Mon Petit Prono (with over 3 million users during major tournaments), Quiz CDM, Dix sur Dix, Numéro 9, and Word'Cup.

The business model combines recurring subscription revenue (digital and print) with advertising, content licensing royalties, and transactional purchases, distributed through owned platforms and external streaming and broadcast partnerships across France and internationally. Customer service is operated from Boulogne-Billancourt headquarters and a dedicated support center in Chantilly. Corporate structure separates the publishing entity (L'ÉQUIPE SAS, Nanterre jurisdiction) from the digital services entity (L'ÉQUIPE 24/24, also Nanterre), which was created in 2012 to scale digital operations. The CEO of L'ÉQUIPE 24/24 is Rolf Heinz (Directeur Général).

Name

L'Equipe

Legal name

L'ÉQUIPE SAS

Website

https://lequipe.fr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

L'Équipe is a French sports media company, founded in 1946 and part of the Amaury Group, that operates a daily sports newspaper, digital and print subscriptions, the L'Équipe TV channel, Ligue 1+ streaming, and content licensing on Disney+, Netflix, and Amazon Prime Video for French and international sports fans.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Periodical Publishers (513120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

akta.pro secondary industries

Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports OTT Aggregators & Bundling Services (MPAKAOAB), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Sports journalism
• Sports media
• Sports broadcasting
• Digital news subscription
• Sports streaming

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription to L'Équipe Numérique providing access to digital content and digital editions on web and mobile supports
2. Print Subscriptions: Subscription to L'Équipe journal providing print and digital editions including supplements France Football and Vélo Magazine
3. Broadcast and Licensing: Content licensing to streaming platforms and broadcast partnerships including Disney+, Netflix, Amazon Prime Video, and Eurosport
4. Advertising: Advertising revenue from digital platform traffic and broadcast viewership
5. One-time Content Purchases: Immediate purchase of individual digital editions (Achat Immédiat)
6. Gift Cards: Sale of physical and digital gift cards for subscriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

L'Équipe is a French sports media company that produces and distributes comprehensive sports news, live coverage, analysis, and editorial content across multiple platforms including its daily print newspaper, the lequipe.fr digital platform, mobile applications, the L'Équipe TV channel, and streaming services. The company offers digital and print subscription packages, specialized magazines (France Football, Vélo Magazine, Le Magazine L'Équipe), football streaming via Ligue 1+, and interactive sports games.

Product overview

L'Équipe operates as a comprehensive sports media platform offering both a main digital news website and mobile applications covering continuous sports news across football, rugby, tennis, cycling, basketball, motorsport, and many other sports disciplines. The portfolio includes print and digital newspaper subscriptions (L'Équipe Numérique), specialized magazines (France Football, Vélo Magazine, Le Magazine L'Équipe), television broadcasting (L'Équipe TV, Eurosport partnership), streaming services (Ligue 1+), interactive games (Quiz CDM, Dix sur Dix, Numéro 9, Word'Cup), documentary and long-form video content (L'Équipe Explore), podcasts, and merchandise products (Les Unes et Photos). The ecosystem is unified through a digital platform accessible via web, mobile applications (App Store, Google Play), and traditional print, with subscription services enabling access to premium content and exclusive features.

Differentiator

Problem solved

Functional benefit

Brands

• France Football: Specialized football magazine publication
• Vélo Magazine
• L'Équipe explore
• L'Équipe de Choc
• L'Équipe du Soir
• L'Équipe de Greg

Products and services

• L'Équipe digital platform (website and mobile applications) Main sports news digital platform providing continuous coverage of sports news across football, rugby, tennis, cycling, basketball, motorsport, and many other disciplines, accessible via web and mobile applications for general consumers seeking sports information.
• L'Équipe Numérique (digital subscription) Subscription product providing digital access to L'Équipe content and digital editions, including access to France Football and Vélo Magazine digital editions, for sports fans preferring digital-only consumption.
• L'Équipe newspaper (print + digital subscription) Print and digital newspaper subscription providing regular home delivery of the daily L'Équipe publication along with supplements L'ÉQUIPE magazine and France Football, for traditional newspaper readers.
• L'Équipe TV channel Television channel broadcasting sports content, live events, and sports programming including shows such as L'Équipe de Choc, L'Équipe de Greg, and L'Équipe du Soir, for TV audiences seeking sports coverage.
• France Football magazine Football-focused magazine publication available in print and digital formats, covering football news, analysis, statistics, and the Ballon d'Or awards, for football enthusiasts.
• Vélo Magazine Cycling-focused magazine publication covering cycling news, events, races, and related sports content, available in print and digital formats, for cycling enthusiasts.
• Le Magazine L'Équipe Monthly magazine supplement featuring in-depth sports journalism, long-form articles, and investigative reports for readers seeking deeper sports storytelling beyond daily news.
• Ligue 1+ streaming service Football streaming service providing access to Ligue 1 matches and related football content, available via the L'Équipe platform for football fans seeking live match access.
• Eurosport (available via L'Équipe) Sports broadcasting channel available through L'Équipe platform partnership, providing access to European and international sports events including the 24 Hours of Le Mans, for viewers seeking broader sports coverage.
• L'Équipe Explore Documentary and long-form video platform featuring sports documentaries, in-depth investigations, and video essays including series like 'L'Équipe du Mondial' and 'Step Back', for viewers seeking premium long-form sports content.
• Interactive sports games and quizzes (Quiz CDM, Dix sur Dix, Numéro 9, Word'Cup) Interactive quiz and game applications including World Cup quizzes (Quiz CDM), daily sports knowledge games (Dix sur Dix, Numéro 9), and themed prediction games (Word'Cup), for sports fans seeking gamified engagement.
• L'Équipe podcasts Audio content including sports podcasts covering various sports topics, competitions, and athlete interviews, for listeners seeking on-demand sports audio content.
• Les Unes et Photos (newspaper front pages and sports photographs) Online store for newspaper front pages and sports photographs, offering prints and merchandise, for collectors and sports memorabilia enthusiasts.
• Mon Petit Prono (sports prediction application) Sports prediction and fantasy sports application allowing users to make predictions on sports events, amassing over 3 million users during major tournaments, for sports fans seeking interactive engagement with competitions.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Disney+coreChannel Partner/ Reseller/ Distributor · 19 June 2026Traditional French broadcasters including L'Équipe are making their content available on US streaming platforms. L'Équipe content became available on Disney+ just days before the World Cup 2026, marking a significant partnership in the streaming space.
• NetflixcoreChannel Partner/ Reseller/ Distributor · 19 June 2026L'Équipe joined Netflix as part of the broader trend of French traditional broadcasters partnering with streaming platforms. TF1 content also became available on Netflix, showing the shift in distribution strategies.
• Amazon Prime VideocoreChannel Partner/ Reseller/ Distributor · 19 June 2026Amazon Prime Video hosts content from multiple French broadcasters including France Télévisions and M6, with L'Équipe also partnering for content distribution on the platform.
• EurosportcoreChannel Partner/ Reseller/ Distributor · 15 April 2026Broadcast coverage of 24 Hours of Le Mans 2026 available in France via Eurosport 2 and L'Équipe. Eurosport is part of the same parent group (Amaury) as L'Équipe.
• WTT (World Table Tennis)minorChannel Partner/ Reseller/ Distributor · 24 December 2025WTT expanded its broadcast partnerships including a new deal with L'Équipe for table tennis content distribution.
• IRONMANminorChannel Partner/ Reseller/ Distributor · 21 March 2025IRONMAN confirmed its 2025 global broadcast schedule with L'Équipe as a broadcast partner, providing free live coverage of all IRONMAN Pro Series races across nine months.
• RTBF AuviominorChannel Partner/ Reseller/ DistributorBelgian broadcaster RTBF's Auvio platform carries L'Équipe content for the Belgian market, specifically for 24 Hours of Le Mans coverage.
• Ligue 1+coreChannel Partner/ Reseller/ DistributorLigue 1+ is a sibling channel under the Amaury group, partnered with L'Équipe for combined subscription offers. Available on L'Équipe platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eurosport: Pan-European sports broadcaster owned by the same Amaury Group parent. Operates premium sports channels including Eurosport 2 and is integrated into L'Équipe's platform via a broadcast partnership, making it the closest direct competitor and collaboration partner.
• beIN Sports: Qatari-owned sports broadcaster operating multiple premium channels in France with rights to Ligue 1, La Liga, Serie A, and Champions League. Competes head-to-head with L'Équipe for French sports subscription dollars.
• RMC Sport: French sports news and pay-TV channel owned by Altice. Combines editorial sports coverage with live rights (Premier League, Europa League), directly overlapping L'Équipe's digital news and subscription bundle proposition.

Broad incumbents

• Canal+: France's leading pay-TV operator and major holder of premium Ligue 1, Champions League, and Formula 1 rights. Directly competes with L'Équipe for sports subscription wallet share in France and across francophone markets.
• Sky Sports: UK-based premium sports broadcaster offering linear TV and digital streaming across multiple leagues. Operates as a broad incumbent with similar sports rights + editorial + digital proposition targeting European sports fans.

Emerging players

• DAZN: Global sports streaming platform that has aggressively acquired rights (including Ligue 1 in France) and competes directly with L'Équipe + Ligue 1+ bundle. Represents a fast-scaling digital-native threat to traditional sports broadcasters.
• The Athletic: Subscription-based digital sports media outlet (acquired by The New York Times) with deep written journalism across leagues. Comparable as a digital-first, subscription-driven sports news product competing for the same premium sports-fan audience.

Regional players

• AS (Spanish sports newspaper): Leading Spanish daily sports newspaper owned by PRISA. Operates a comparable print + digital + video sports media model targeting a different national market but addressing similar sports coverage and subscription economics.
• Marca: Spain's flagship sports newspaper, also part of Unidad Editorial. Closest international analog to L'Équipe in terms of heritage print + digital + video integration serving a single national sports audience.
• Gazzetta dello Sport: Italy's leading sports newspaper published by RCS Mediagroup. Mirrors L'Équipe's combination of print sports daily, digital subscription, and event/cycling heritage (Giro d'Italia), making it a strong European benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/le_equipe
• YouTubeyoutube.com/channel/UCWtaQONRZ2LtK1PTLc1DXtw
• Facebookfacebook.com/Lequipe
• LinkedInlinkedin.com/company/l-equipe
• Instagraminstagram.com/le_equipe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Equipe