City Brewing Company

What City Brewing Company does

City Brewing Company, LLC (operating as CITY Brewing & Beverage) is a US-based, privately held full-service beverage co-manufacturer headquartered in La Crosse, Wisconsin. The company operates four production facilities located in La Crosse, WI; Memphis, TN; Latrobe, PA; and Irwindale, CA, providing nationwide co-packing and co-manufacturing services to blue chip beverage brand customers. Its services span receiving (bulk high-proof spirits and wine), single-strength batching (RTD, energy, FMB, tea, soda, flavored water), on-site brewing of malt and gluten-free bases, multi-format packaging into cans, bottles, and kegs, variety-pack assembly, and broad warehousing/fulfillment (currently storing 17 million cases). Combined annual capacity is 275 million cases across the four sites, making CITY the largest full-service beverage co-manufacturer in the United States.

The business model is B2B and quote-based: CITY negotiates per-customer production, packaging, and warehousing fees under multi-year contracts with established beverage brands. Revenue is generated primarily through transaction-based co-packing fees across five end-categories — Hard Seltzer, Traditional Flavored Malt Beverage, Beer, Spirit-based RTD, and premium Non-Alcoholic beverages. The go-to-market motion is direct enterprise sales to large brand owners that need flexible, multi-format production capacity without owning their own plants. Customer concentration is described as a set of unnamed "blue chip" beverage brand customers served horizontally (i.e., across the same service offering rather than via distinct product lines).

The company's modern corporate entity dates to 1999, when independent investors reopened the historic La Crosse brewery originally founded by Gottlieb Heileman in 1858. Subsequent expansion was driven by acquisition: the Latrobe brewery in 2006, the Memphis brewery in 2011, and the 75-acre Irwindale property in 2021, with the La Crosse plant expanded in 2020 to 6 million barrels of capacity. CITY markets exclusively through its corporate website and LinkedIn presence, does not sell directly to consumers, and relies on customer brands' own distribution networks for downstream retail placement. A channel partnership with retailer Total Wine & More (announced 2026-06-24) ties co-manufacturing output to large off-premise shelf strategy for customer brands.

Name

City Brewing Company

Legal name

City Brewing Company, LLC

Website

https://citybrewery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

City Brewing Company is the largest full-service US beverage co-manufacturer, operating four production facilities (La Crosse WI, Memphis TN, Latrobe PA, Irwindale CA) with 275 million cases of annual capacity to provide co-packing and warehousing services to blue chip beverage brands across beer, hard seltzer, FMB, spirit-based RTD, and non-alcoholic categories.

Ownership category

akta.pro rank

Product category

Beverage Co-Manufacturing

NAICS

Beverage Manufacturing (3121), Breweries (312120), Breweries (31212)

SIC

Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Alcoholic Beverage Contract Manufacturing & Co-Packing (AFAFAAAI)

akta.pro secondary industries

Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Beverage co-manufacturing
• Contract brewing services
• Co-packing services
• Beverage packaging
• Alcoholic beverage production

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Co-packing and Co-manufacturing Services: CITY Brewing provides full-service co-packing services to blue chip beverage brand customers. The company manufactures and packages Hard Seltzer, Traditional FMB, Beer, Spirit-based RTD, and premium non-alcoholic beverages on behalf of its customers. Revenue is generated through production fees, packaging services, and warehousing fulfillment capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

City Brewing Company is the largest full-service beverage co-manufacturer in the United States, providing beverage production and co-packing services for Hard Seltzer, Traditional Flavored Malt Beverages (FMB), Beer, Spirit-based Ready-to-Drink (RTD), and premium non-alcoholic beverages on behalf of blue chip brand customers. Operations span four U.S. facilities with a combined annual capacity of 275 million cases, with services covering bulk receiving, batching, brewing, multi-format packaging, variety pack assembly, and warehousing fulfillment.

Product overview

CITY Brewing is a full-service co-manufacturer providing comprehensive beverage production and co-packing services. The company operates four production facilities (La Crosse, WI; Memphis, TN; Latrobe, PA; and Irwindale, CA) offering Hard Seltzer, Traditional FMB, Beer, Spirit-based RTD, and Premium Non-Alcoholic Beverage production. Services include Receiving, Batching, Brewing, Packaging, Variety Packs, and Warehousing capabilities, with the company currently warehousing 17 million cases for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-Packing & Co-Manufacturing Services Full-service beverage co-manufacturing and co-packing services for blue chip beverage brand customers, spanning production and packaging of diverse beverage categories across four U.S. facilities with a combined annual capacity of 275 million cases.
• Hard Seltzer Production Contract production and packaging services for hard seltzer beverages, produced on behalf of brand owners through City Brewing's co-packing operations.
• Traditional FMB Production Contract production and packaging services for traditional flavored malt beverages delivered through City Brewing's co-packing operations.
• Beer Production Contract beer brewing and packaging services utilizing City Brewing's four facilities across the United States.
• Spirit-based RTD Production Contract manufacturing and packaging services for spirit-based ready-to-drink beverages, with bulk receiving of high-proof spirits and wine on site.
• Premium Non-Alcoholic Beverage Production Contract production services for premium non-alcoholic beverages, including teas, flavored water, sodas, and energy drinks.
• Warehousing & Fulfillment Services Storage and logistics management services for customer products, with City Brewing currently warehousing 17 million cases across its facilities.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Total Wine & MorecoreChannel Partner/ Reseller/ Distributor · 24 June 2026Total Wine & More is a major retailer partner for beverage brands that use CITY Brewing's co-packing services. CITY Brewing provides manufacturing capabilities that enable brands to secure and expand retail shelf space with major retailers like Total Wine & More. Total Wine & More leadership met with American Rebel Holdings (a CITY Brewing customer) to develop expanded retail shelf space and Eagles Country-specific retail strategy.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Molson Coors Beverage Company: Molson Coors operates a significant contract brewing and beverage services division in addition to its owned brand portfolio. It competes head-to-head with City Brewing for third-party beverage brand production contracts across the US, with comparable multi-format packaging capabilities and major brand relationships.
• Mark Anthony Brands: Mark Anthony operates Mark Anthony Brewing, the dedicated contract manufacturer for White Claw hard seltzer. Like City, it runs a high-volume, asset-heavy production operation focused on contract manufacturing for one major brand owner, sharing structural similarities in capacity scale and category focus on seltzer and FMB.

Broad incumbents

• Anheuser-Busch InBev: AB InBev is the world's largest brewer and historically operates extensive contract brewing capacity in the US through partnerships and dedicated facilities. While primarily a brand owner, its contract services overlap with City's offering for third-party production arrangements.
• Constellation Brands: Constellation operates major brewing facilities for its owned beer portfolio and has historically engaged in some contract production arrangements. Its large-scale brewing operations overlap with City's capabilities as a vertically integrated brewer with surplus capacity for co-packing.
• Heineken Beverages: Heineken Beverages consolidates Heineken's brand operations and provides contract brewing services to third parties across multiple geographies. Its scale, multi-format packaging, and global supply relationships make it a comparable incumbent in the co-packing space.
• Diageo: Diageo is the world's largest spirits company with extensive in-house production, packaging, and warehousing capacity. While primarily focused on owned brands, its North American supply operations provide overlapping co-packing and RTD production capabilities relevant to City's spirit-based RTD work.
• Boston Beer Company: Boston Beer owns major brands including Twisted Tea and Truly Hard Seltzer and operates a hybrid model combining owned breweries with significant co-manufacturing partnerships. Its category mix across FMB, seltzer, and beer closely mirrors City's product portfolio, making it a directly relevant comparable.
• Pernod Ricard: Pernod Ricard operates major distillery and bottling operations globally including production for spirit-based RTDs. Its vertical integration and co-packing capabilities for both owned and partner brands overlap with City's spirit-based RTD and bottling offerings.

Emerging players

• Tilray Brands: Tilray has expanded into beverage manufacturing through acquisitions in the craft beer and spirits space. While smaller and earlier-stage in beverage co-manufacturing, its growing footprint in RTD and adjacent beverage categories creates partial overlap with City's contract services model.

Regional players

• FIFCO USA: FIFCO, a Central American beverage company, has US operations including brewing and co-manufacturing capabilities through its Imperial and other beverage brands. As a regional player with established US beverage production, it represents a comparable contract manufacturing alternative for Central and Latin American-adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/city-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Brewing Company