City Brewing Company
City Brewing Company is the largest full-service US beverage co-manufacturer, operating four production facilities (La Crosse WI, Memphis TN, Latrobe PA, Irwindale CA) with 275 million cases of annual capacity to provide co-packing and warehousing services to blue chip beverage brands across beer, hard seltzer, FMB, spirit-based RTD, and non-alcoholic categories.
- Company typePrivate
- Founded1999
- HeadquartersLa Crosse, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What City Brewing Company does
City Brewing Company, LLC (operating as CITY Brewing & Beverage) is a US-based, privately held full-service beverage co-manufacturer headquartered in La Crosse, Wisconsin. The company operates four production facilities located in La Crosse, WI; Memphis, TN; Latrobe, PA; and Irwindale, CA, providing nationwide co-packing and co-manufacturing services to blue chip beverage brand customers. Its services span receiving (bulk high-proof spirits and wine), single-strength batching (RTD, energy, FMB, tea, soda, flavored water), on-site brewing of malt and gluten-free bases, multi-format packaging into cans, bottles, and kegs, variety-pack assembly, and broad warehousing/fulfillment (currently storing 17 million cases). Combined annual capacity is 275 million cases across the four sites, making CITY the largest full-service beverage co-manufacturer in the United States.
The business model is B2B and quote-based: CITY negotiates per-customer production, packaging, and warehousing fees under multi-year contracts with established beverage brands. Revenue is generated primarily through transaction-based co-packing fees across five end-categories — Hard Seltzer, Traditional Flavored Malt Beverage, Beer, Spirit-based RTD, and premium Non-Alcoholic beverages. The go-to-market motion is direct enterprise sales to large brand owners that need flexible, multi-format production capacity without owning their own plants. Customer concentration is described as a set of unnamed "blue chip" beverage brand customers served horizontally (i.e., across the same service offering rather than via distinct product lines).
The company's modern corporate entity dates to 1999, when independent investors reopened the historic La Crosse brewery originally founded by Gottlieb Heileman in 1858. Subsequent expansion was driven by acquisition: the Latrobe brewery in 2006, the Memphis brewery in 2011, and the 75-acre Irwindale property in 2021, with the La Crosse plant expanded in 2020 to 6 million barrels of capacity. CITY markets exclusively through its corporate website and LinkedIn presence, does not sell directly to consumers, and relies on customer brands' own distribution networks for downstream retail placement. A channel partnership with retailer Total Wine & More (announced 2026-06-24) ties co-manufacturing output to large off-premise shelf strategy for customer brands.
City Brewing Company firmographics
Firmographics- Name
- City Brewing Company
- Legal name
- City Brewing Company, LLC
- Website
- https://citybrewery.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- City Brewing Company is the largest full-service US beverage co-manufacturer, operating four production facilities (La Crosse WI, Memphis TN, Latrobe PA, Irwindale CA) with 275 million cases of annual capacity to provide co-packing and warehousing services to blue chip beverage brands across beer, hard seltzer, FMB, spirit-based RTD, and non-alcoholic categories.
- Ownership category
- akta.pro rank
City Brewing Company industry classification
Industry- Product category
- Beverage Co-Manufacturing
- NAICS
- Beverage Manufacturing (3121), Breweries (312120), Breweries (31212)
- SIC
- Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Alcoholic Beverage Contract Manufacturing & Co-Packing (AFAFAAAI)
- akta.pro secondary industries
- Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where City Brewing Company is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
City Brewing Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Co-packing and Co-manufacturing Services: CITY Brewing provides full-service co-packing services to blue chip beverage brand customers. The company manufactures and packages Hard Seltzer, Traditional FMB, Beer, Spirit-based RTD, and premium non-alcoholic beverages on behalf of its customers. Revenue is generated through production fees, packaging services, and warehousing fulfillment capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | B2B co-packing services with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
City Brewing Company product offering
Product offeringCore offering
City Brewing Company is the largest full-service beverage co-manufacturer in the United States, providing beverage production and co-packing services for Hard Seltzer, Traditional Flavored Malt Beverages (FMB), Beer, Spirit-based Ready-to-Drink (RTD), and premium non-alcoholic beverages on behalf of blue chip brand customers. Operations span four U.S. facilities with a combined annual capacity of 275 million cases, with services covering bulk receiving, batching, brewing, multi-format packaging, variety pack assembly, and warehousing fulfillment.
Product overview
CITY Brewing is a full-service co-manufacturer providing comprehensive beverage production and co-packing services. The company operates four production facilities (La Crosse, WI; Memphis, TN; Latrobe, PA; and Irwindale, CA) offering Hard Seltzer, Traditional FMB, Beer, Spirit-based RTD, and Premium Non-Alcoholic Beverage production. Services include Receiving, Batching, Brewing, Packaging, Variety Packs, and Warehousing capabilities, with the company currently warehousing 17 million cases for customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Co-Packing & Co-Manufacturing Services Full-service beverage co-manufacturing and co-packing services for blue chip beverage brand customers, spanning production and packaging of diverse beverage categories across four U.S. facilities with a combined annual capacity of 275 million cases.
- Hard Seltzer Production Contract production and packaging services for hard seltzer beverages, produced on behalf of brand owners through City Brewing's co-packing operations.
- Traditional FMB Production Contract production and packaging services for traditional flavored malt beverages delivered through City Brewing's co-packing operations.
- Beer Production Contract beer brewing and packaging services utilizing City Brewing's four facilities across the United States.
- Spirit-based RTD Production Contract manufacturing and packaging services for spirit-based ready-to-drink beverages, with bulk receiving of high-proof spirits and wine on site.
- Premium Non-Alcoholic Beverage Production Contract production services for premium non-alcoholic beverages, including teas, flavored water, sodas, and energy drinks.
- Warehousing & Fulfillment Services Storage and logistics management services for customer products, with City Brewing currently warehousing 17 million cases across its facilities.
Companies that use City Brewing Company
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
City Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
City Brewing Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Total Wine & MorecoreTotal Wine & More is a major retailer partner for beverage brands that use CITY Brewing's co-packing services. CITY Brewing provides manufacturing capabilities that enable brands to secure and expand retail shelf space with major retailers like Total Wine & More. Total Wine & More leadership met with American Rebel Holdings (a CITY Brewing customer) to develop expanded retail shelf space and Eagles Country-specific retail strategy.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
City Brewing Company competitors and assessment
Company assessmentDirect peers
- Molson Coors Beverage Company: Molson Coors operates a significant contract brewing and beverage services division in addition to its owned brand portfolio. It competes head-to-head with City Brewing for third-party beverage brand production contracts across the US, with comparable multi-format packaging capabilities and major brand relationships.
- Mark Anthony Brands: Mark Anthony operates Mark Anthony Brewing, the dedicated contract manufacturer for White Claw hard seltzer. Like City, it runs a high-volume, asset-heavy production operation focused on contract manufacturing for one major brand owner, sharing structural similarities in capacity scale and category focus on seltzer and FMB.
Broad incumbents
- Anheuser-Busch InBev: AB InBev is the world's largest brewer and historically operates extensive contract brewing capacity in the US through partnerships and dedicated facilities. While primarily a brand owner, its contract services overlap with City's offering for third-party production arrangements.
- Constellation Brands: Constellation operates major brewing facilities for its owned beer portfolio and has historically engaged in some contract production arrangements. Its large-scale brewing operations overlap with City's capabilities as a vertically integrated brewer with surplus capacity for co-packing.
- Heineken Beverages: Heineken Beverages consolidates Heineken's brand operations and provides contract brewing services to third parties across multiple geographies. Its scale, multi-format packaging, and global supply relationships make it a comparable incumbent in the co-packing space.
- Diageo: Diageo is the world's largest spirits company with extensive in-house production, packaging, and warehousing capacity. While primarily focused on owned brands, its North American supply operations provide overlapping co-packing and RTD production capabilities relevant to City's spirit-based RTD work.
- Boston Beer Company: Boston Beer owns major brands including Twisted Tea and Truly Hard Seltzer and operates a hybrid model combining owned breweries with significant co-manufacturing partnerships. Its category mix across FMB, seltzer, and beer closely mirrors City's product portfolio, making it a directly relevant comparable.
- Pernod Ricard: Pernod Ricard operates major distillery and bottling operations globally including production for spirit-based RTDs. Its vertical integration and co-packing capabilities for both owned and partner brands overlap with City's spirit-based RTD and bottling offerings.
Emerging players
- Tilray Brands: Tilray has expanded into beverage manufacturing through acquisitions in the craft beer and spirits space. While smaller and earlier-stage in beverage co-manufacturing, its growing footprint in RTD and adjacent beverage categories creates partial overlap with City's contract services model.
Regional players
- FIFCO USA: FIFCO, a Central American beverage company, has US operations including brewing and co-manufacturing capabilities through its Imperial and other beverage brands. As a regional player with established US beverage production, it represents a comparable contract manufacturing alternative for Central and Latin American-adjacent markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
City Brewing Company social profiles
Digital presenceCity Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Brewing Company leadership team
Management profileNumber of profiles
City Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Brewing Company
What does City Brewing Company do?
City Brewing Company is the largest full-service beverage co-manufacturer in the United States, providing beverage production and co-packing services for Hard Seltzer, Traditional Flavored Malt Beverages (FMB), Beer, Spirit-based Ready-to-Drink (RTD), and premium non-alcoholic beverages on behalf of blue chip brand customers. Operations span four U.S. facilities with a combined annual capacity of 275 million cases, with services covering bulk receiving, batching, brewing, multi-format packaging, variety pack assembly, and warehousing fulfillment.
Is City Brewing Company a public or private company?
City Brewing Company is a private company. It is classified as unknown and is currently operating.
When was City Brewing Company founded?
City Brewing Company was founded in 1999. It employs 1,001 to 5,000 people.
Where is City Brewing Company based?
City Brewing Company is headquartered in La Crosse, United States, in the North America region.
How does City Brewing Company make money?
One revenue line is on record: co-packing and Co-manufacturing Services.
Who are City Brewing Company's main competitors?
Direct peers on record are Molson Coors Beverage Company and Mark Anthony Brands. Broad incumbents are Anheuser-Busch InBev, Constellation Brands, Heineken Beverages, Diageo, Boston Beer Company and Pernod Ricard. Tilray Brands is listed as an emerging player. FIFCO USA is listed as a regional player.
Does City Brewing Company have an API?
No public API is recorded for City Brewing Company.
What industry is City Brewing Company in?
City Brewing Company's product category is Beverage Co-Manufacturing. Its primary akta.pro industry code is AFAFAAAI, Alcoholic Beverage Contract Manufacturing & Co-Packing, with a secondary code of AFAFAIAB, Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD). Its NAICS code is 3121 and its SIC code is 2080.