Cliganic
Cliganic is a California-based organic beauty and wellness brand founded in 2015 selling essential oils, skincare, mosquito repellents, supplements, and cotton products through its DTC site, Amazon, and 10,000+ retail stores in 40+ countries, serving mainstream wellness consumers with USDA Organic- and EWG Verified-certified products.
- Company typePrivate
- Founded2015
- HeadquartersCovina, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cliganic does
Cliganic is a California-based organic beauty and wellness brand founded in 2015 that sells directly to consumers through its own e-commerce site, Amazon and Buy With Prime storefronts, and a global wholesale network spanning more than 10,000 retail stores across 40+ countries. The product catalog centers on essential oils and has been broadened over time to include skincare, hair oils, mosquito repellents, dietary supplements, and organic cotton goods, with pricing ranging from approximately $3 to $60 per SKU. The company substantiates its clean-beauty positioning through USDA Organic and EWG Verified third-party certifications and GC/MS batch testing on essential oils, and has accumulated more than 500,000 verified five-star customer reviews alongside editorial coverage in titles such as Elle, Good Housekeeping, InStyle, People, PopSugar, Sports Illustrated, Women's Health, and WWD.
The business model is a hybrid DTC-plus-wholesale structure. Consumer revenue is generated through one-off purchases, bundles of up to 20% off, and a subscribe-and-save program; a subset of products is positioned as HSA/FSA eligible to tap pre-tax employer benefits. Wholesale revenue flows through broad-line mass, grocery, and specialty wellness retailers internationally, with no disclosed enterprise anchor accounts. Cliganic is privately held, appears to be founder-controlled, and has not disclosed institutional funding, leadership team, or financial results. There is no public evidence of proprietary technology, AI/ML, or data-asset infrastructure beyond standard e-commerce tooling.
Cliganic firmographics
Firmographics- Name
- Cliganic
- Legal name
- Cliganic
- Website
- https://cliganic.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cliganic is a California-based organic beauty and wellness brand founded in 2015 selling essential oils, skincare, mosquito repellents, supplements, and cotton products through its DTC site, Amazon, and 10,000+ retail stores in 40+ countries, serving mainstream wellness consumers with USDA Organic- and EWG Verified-certified products.
- Ownership category
- akta.pro rank
Cliganic industry classification
Industry- Product category
- Natural and Organic Beauty Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)
- akta.pro secondary industries
- Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Botanical & Essential-Oil-Based Treatments (HSAMALAA), Extracts, Oleoresins & Essential Oils (Spice Extracts for Flavoring) (AFAJANAJ)
Keywords
Where Cliganic is headquartered
LocationHeadquarters
- HQ city
- Covina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cliganic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via cliganic.com. Customers purchase individual products, bundles, and subscription items. The company offers a bundle builder (up to 20% savings) and subscribe-and-save program to drive recurring purchases.
- Retail Distribution: Revenue generated through distribution in over 10,000 retail stores globally. Products are sold through traditional retail channels alongside e-commerce operations.
- Subscription Services: Subscribe & Save program offering recurring revenue through scheduled deliveries with potential discounts, driving customer loyalty and predictable revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Essential Oils |
| Unit Pricing | Pay-as-you-go | Individual Products - Skin & Hair Oils |
| Unit Pricing | Pay-as-you-go | Skincare Products |
| Unit Pricing | Pay-as-you-go | Mosquito Repellents |
| Unit Pricing | Pay-as-you-go | Supplements |
| Hybrid | Pay-as-you-go | Bundle Builder |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cliganic product offering
Product offeringCore offering
Cliganic manufactures and sells organic beauty and wellness products including single essential oils and aromatherapy sets, skin and hair oils (jojoba, rosehip, argan, castor, hemp seed), clean skincare (cleansers, moisturizers, serums, bar soaps), DEET-free mosquito repellents, dietary supplement gummies, and organic cotton essentials. All essential oils undergo GC/MS quality testing and the brand excludes 2,500+ known harmful ingredients from formulations.
Product overview
Cliganic is an Organic Beauty & Wellness brand offering a diverse portfolio of natural products across multiple categories. The product line centers on organic essential oils (single oils and curated aromatherapy sets), skin and hair oils (jojoba, rosehip, argan, castor, hemp seed, and more), clean skincare (cleansers, moisturizers, serums, bar soaps), mosquito repellents (bracelets, patches, candles, all DEET-free and essential oil infused), dietary supplements (biotin, apple cider vinegar, melatonin gummies), and everyday cotton essentials (balls, rounds, swabs, pads). The company also offers various bundle products for savings. Founded in 2015 in California, Cliganic sells in over 40 countries and 10,000 retail stores, with GC/MS quality testing and EWG Verified products demonstrating their commitment to clean beauty standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Jojoba Oil
Quantifiable outcome
- Products available in over 40 countries
- +2 more outcomes
Companies that use Cliganic
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Cliganic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cliganic partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights5 records
Cliganic competitors and assessment
Company assessmentDirect peers
- doTERRA: doTERRA is a leading direct-selling essential oils and wellness brand with a global multi-level marketing structure. Comparable to Cliganic in essential oils and aromatherapy product categories, broad product portfolio, and premium organic positioning.
- Young Living Essential Oils: Young Living is a major essential oils brand with vertically integrated sourcing and global distribution. Direct competitor in essential oils, aromatherapy sets, and wellness products, with comparable organic certification and quality testing claims.
- Edens Garden: Edens Garden is a direct-to-consumer essential oils brand offering single oils, sets, and aromatherapy products. Highly comparable to Cliganic in DTC motion, essential oils focus, GC/MS testing emphasis, and clean beauty positioning.
- Plant Therapy: Plant Therapy is a family-owned essential oils brand selling single oils, blends, and aromatherapy products with a strong DTC e-commerce presence. Comparable to Cliganic in product categories, customer base (health-conscious consumers), and direct-to-consumer go-to-market strategy.
- Aura Cacia: Aura Cacia is a well-established essential oils and aromatherapy brand owned by Frontier Co-op. Comparable to Cliganic in essential oils focus, organic certification, and broad retail distribution through natural and grocery channels.
- Dr. Bronner's: Dr. Bronner's is a family-owned organic personal care brand offering castile soap, skincare, and aromatherapy products. Comparable to Cliganic in organic certification, clean beauty positioning, DTC and retail distribution, and multi-category personal care portfolio.
- Heritage Store (Melaleuca): Heritage Store sells essential oils, castor oil, and personal care products through retail and direct channels. Comparable to Cliganic in castor oil, essential oils, and clean beauty positioning.
Broad incumbents
- Now Foods / Now Solutions: Now Foods is a large natural products manufacturer with a Now Solutions line that includes essential oils, skincare, and supplements. Comparable to Cliganic across multiple product categories, with broader catalog and significant retail footprint.
Emerging players
- Welly Bravery Kit / Repel (DEET-free competitors): Repel and other natural mosquito repellent brands (e.g., Bug Soother, Cutter Natural) compete with Cliganic's essential oil-infused repellent line. Comparable in product category, DEET-free positioning, and retail distribution.
- Public Goods: Public Goods is a DTC consumer essentials brand offering clean personal care and household products via subscription. Comparable to Cliganic in DTC motion, clean beauty positioning, and broad product portfolio across beauty and wellness categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cliganic social profiles
Digital presenceCliganic compliance and trust
Trust signalCompliance2 records
Cliganic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cliganic leadership team
Management profileNumber of profiles
Cliganic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cliganic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cliganic
What does Cliganic do?
Cliganic manufactures and sells organic beauty and wellness products including single essential oils and aromatherapy sets, skin and hair oils (jojoba, rosehip, argan, castor, hemp seed), clean skincare (cleansers, moisturizers, serums, bar soaps), DEET-free mosquito repellents, dietary supplement gummies, and organic cotton essentials. All essential oils undergo GC/MS quality testing and the brand excludes 2,500+ known harmful ingredients from formulations.
Is Cliganic a public or private company?
Cliganic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cliganic founded?
Cliganic was founded in 2015. It employs 11 to 50 people.
Where is Cliganic based?
Cliganic is headquartered in Covina, United States, in the North America region.
How does Cliganic make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and subscription Services.
Who are Cliganic's main competitors?
Direct peers on record are doTERRA, Young Living Essential Oils, Edens Garden, Plant Therapy, Aura Cacia, Dr. Bronner's and Heritage Store (Melaleuca). Now Foods / Now Solutions is listed as a broad incumbent. Emerging players are Welly Bravery Kit / Repel (DEET-free competitors) and Public Goods.
Does Cliganic have an API?
No public API is recorded for Cliganic.
What industry is Cliganic in?
Cliganic's product category is Natural and Organic Beauty Products. Its primary akta.pro industry code is AFAJADAB, Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts), with a secondary code of CRADAKAJ, Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps). Its NAICS code is 32561 and its SIC code is 2844.