Quilts of Valor Foundation

What Quilts of Valor Foundation does

Quilts of Valor Foundation (QOVF) is a 501(c)(3) nonprofit organization founded in 2003 by Catherine Roberts, a Blue Star Mother, headquartered in Winterset, Iowa. Its mission is to cover U.S. Service Members and Veterans touched by war with comforting and healing Quilts of Valor — quality handmade quilts awarded (not gifted) in formal ceremonies to nominated veterans across all conflicts from WWII through current operations. As of May 31, 2026, the organization had awarded 447,658 lifetime quilts and produces 30,000+ quilts annually through a network of 11,000+ volunteer members organized into 600+ local groups nationwide.

QOVF's core technology and operational infrastructure center on the Nominations and Awards Management System (NAMS), a web-based platform for recording nominations, tracking awards, and managing recipient records, complemented by the LongArmy volunteer database that pairs quilt top makers with longarm quilters offering free quilting services. Supporting programs include the National Block Drive (annual themed block donation), Generations of Service virtual photo album, and traveling exhibits through partnerships with the American Quilters Society. The organization also maintains protected trademarks (QOV, Quilts of Valor, QOVF) to safeguard brand and quality standards.

QOVF's revenue model is diversified across individual memberships ($40/year standalone or $10/year via registered groups), group memberships ($75/year), tiered donations ranging from $25 (Miles of Thread) to $5,000 (Battalion Sponsor), product sales (quilt kits at $100, challenge coins at $16, commemorative panels at $10.99, pattern books at $24.99-$29.99), and corporate sponsorships from quilting-industry partners such as Fat Quarter Shop, Northcott Fabrics, and Authentically American. Distribution occurs through the QOVF e-commerce website, certified Quilt Business Members, and decentralized local groups that award quilts in community ceremonies, supplemented by major national events (AUSA annual meetings, American Legion conventions) and earned media appearances on FOX & Friends and MSNBC Morning Joe.

Name

Quilts of Valor Foundation

Legal name

Quilts of Valor Foundation

Website

https://qovf.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Quilts of Valor Foundation is a 501(c)(3) nonprofit that awards handmade healing quilts to U.S. Service Members and Veterans touched by war, operating through 11,000+ volunteer members across 600+ local groups and having awarded over 447,000 quilts since 2003.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Quilting & Patchwork Shops (CRALADAB)

Keywords

• Veteran support services
• Charitable quilting foundation
• Military recognition programs
• Nonprofit veteran outreach
• Healing comfort quilts

Headquarters

HQ city

Winterset

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Individual memberships at $40/year, group memberships at $75/year, and individual memberships through registered groups at $10/year provide recurring revenue.
2. Donations and Fundraising: Monetary donations at various levels from $25 (Miles of Thread) to $5,000 (Battalion Sponsor). Includes donations to local groups, Generations of Service virtual photo album ($100 minimum), and general fund donations.
3. Product Sales: Sale of quilt kits ($100), challenge coins ($16), quilt panels ($10.99), and pattern books ($24.99-$29.99). Also includes pre-order items and case purchases for members.
4. Sponsorships and Corporate Partnerships: Community partnership sponsorships with logo placement on advertisements, newsletters, and event invitations. Includes investment donations from individuals and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Quilts of Valor Foundation (QOVF) is a 501(c)(3) nonprofit that awards quality handmade Quilts of Valor to U.S. service members and veterans touched by war, with more than 447,658 quilts awarded since 2003. It coordinates a nationwide network of 600+ local groups and 11,000+ volunteer members who create and present quilts, supported by a LongArmy volunteer longarm quilting network. The foundation funds its mission through memberships, donations, corporate sponsorships, and an online shop selling kits, panels, books, and challenge coins.

Product overview

Quilts of Valor Foundation operates a nonprofit mission-based platform centered on awarding Quilts of Valor to Service Members and Veterans. The core product is the Quilt of Valor itself—quality handmade quilts meeting specific standards that are awarded (not gifted) to veterans and recorded in the NAMS system. Supporting the core mission, QOVF offers the LongArmy volunteer longarm quilting network, National Block Drive annual block donation program, and Generations of Service virtual photo album. The QOVF Shop sells related merchandise including quilt kits, challenge coins, commemorative panels, and pattern books. The organization also provides Quilt Business Membership for industry partners and manages member access through the NAMS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Quilts of Valor
• Individual Membership - Standalone
• Individual Membership - Group
• Group Membership
• Quilt Kit - Friendship Stars 2 Red and Blue
• Quilt Kit - Friendship Star 1 Flags
• QOVF/Northcott Semiquincentennial Quilt Panel
• All-Star Quilts of Valor, 2nd Edition Book
• Quilts of Valor: A 50 State Salute Book
• 2026 Challenge Coin
• Quilt Business Membership

Quantifiable outcome

• Over 447,000 quilts awarded to veterans and service members since founding in 2003
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fat Quarter ShopcoreGTM or Marketing Partner · 11 October 2024Leading online retailer of quilting fabrics and supplies. Annual donations to QOVF ($5,000 in 2024). Created Heart of America Quilt pattern meeting QOV requirements. Dedicated supporter since 2020 with donations and awareness-raising initiatives.
• Northcott FabricscoreStrategic or Co-development PartnerCollaborated on QOVF/Northcott Semiquincentennial Quilt Panel commemorating America's 250th birthday. Northcott designed the panel and coordinated fabrics for the celebratory quilts. A board member underwrote the design and initial purchase of 1,000 yards of 250th/QOVF fabric.
• American Quilters SocietycoreStrategic or Co-development PartnerQOVF America 250/QOVF Panel quilts travel with AQS through 2026 and to Road to California in January 2027. Quilts displayed at AQS QuiltWeek shows nationwide including Grand Rapids and Columbus.
• Villa Rosa DesignsminorStrategic or Co-development PartnerAnnual blog hop collaborations featuring QOV-appropriate patterns. QOVF members receive discounts on pattern collections. Multiple quilt patterns created specifically for QOVF use.
• AccuQuiltminorGTM or Marketing PartnerAccuQuilt Live event featuring how to make the Quilts of Valor 2024 Block using GO! Qube. Pam Heller and Chris Marchini hosted the demonstration.
• Authentically AmericancoreGTM or Marketing PartnerVeteran-owned apparel company supporting QOVF. Joint appearances on FOX & Friends and MSNBC Morning Joe. Dean Wegner, Founder and CEO, co-presented quilts to notable veterans including Johnny Joey Jones and Jack Jacobs.
• American LegioncoreGTM or Marketing PartnerQOVF Executive Director appeared on American Legion Tango Alpha Lima podcast at the 105th National Convention. Partnership provides access to veteran community and advocacy platform.
• Association of the United States Army (AUSA)coreStrategic or Co-development PartnerQOVF presents quilts at AUSA annual meeting and expo. Received Distinguished Service Award in 2024. Dr. Rory Cooper, CSM Jack Love, and General Robert Brown received quilts at 2024 event.
• Fons & Porter / Love of QuiltingminorGTM or Marketing PartnerExclusive subscription offer for QOVF members to Fons & Porter's Love of Quilting magazine. Partnership provides member benefits and quilting inspiration content.
• Walmart Spark Good Round-UpminorChannel Partner/ Reseller/ DistributorCustomers can round up online purchases to donate to QOVF. Easy giving program generating small recurring donations from Walmart shoppers.
• Ship ThriftyminorGTM or Marketing PartnerShipping label partner where 2% of purchases are donated to QOVF. Supports Foundation shipping needs while generating donations.
• Scientel SolutionsminorGTM or Marketing PartnerHosted 9th Annual Putting for Veterans Golf Outing raising $123,305 for local veteran organizations. QOVF presented quilts to six veterans at the event.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/qovfoundation
• YouTubem.youtube.com/channel/UC7i6nMCdMPveCbyjdv8_4Rg
• Facebookfacebook.com/QOVFoundation
• Instagraminstagram.com/quiltsofvalorfoundation
• Pinterestpinterest.com/qovf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quilts of Valor Foundation