What Authentically American does

Authentically American LLC is a veteran-owned, U.S.-domiciled custom apparel company founded in 2017 and headquartered in Nashville, Tennessee. The company produces and sells made-in-the-USA custom logo apparel through screen printing and embroidery, with minimum order quantities as low as 12 pieces on embroidered items and a standard 6-week turnaround (expedited options down to 2–3 weeks for socks and stickers). Its product portfolio spans a Classics Collection (screenprint tees, embroidered apparel, accessories, gift cards), specialty items (custom socks, hats, Hawaiian shirts, stickers), and licensed apparel collections for four U.S. federal service academies — Army West Point (official brand), plus partner collections for the Naval Academy, Air Force Academy, and Coast Guard Academy. The company operates a Shopify-powered DTC storefront alongside two B2B service motions: a Bulk Order Program (quote-based, with shipment to multiple individual locations) and a Flash Store Program that runs pre-sale event stores (~2.5 weeks) around organizations' events, with Authentically American handling production, payment processing, and fulfillment.

The business model is a custom, made-to-order B2B/B2C sales motion. Revenue is generated one-time on each order; pricing is quote-based, varying with stitch count (embroidery) or color/location count (screen printing), and is not publicly listed. Non-profit organizations receive goods at cost. GTM is sales-led with inside sales/account management support, supplemented by organic social (Twitter/X, Facebook, Instagram, YouTube), earned media (Forbes, Fox News, MSNBC, Fox Business, Inc Magazine, Sirius XM, Yahoo Finance), and content/blog. Customer segments include corporate enterprises (Stryker, PepsiCo), military/veteran nonprofits (Travis Mills Foundation, Tunnel to Towers, Quilts of Valor), military service academies, and a long tail of SMBs and teams; verified military, first responders, and students receive a 15% discount via ID.me. Technology stack is conventional e-commerce infrastructure: Shopify storefront, Stripe payments, HubSpot for meeting scheduling, ID.me for verification, Google Maps APIs, and standard shipping via USPS/UPS/FedEx including APO/DPO/FPO addresses. The company has 1–10 employees, operates only domestically, and has no disclosed institutional funding, no M&A activity, and no public revenue figures; two small funding events (~$480K in 2017 and ~$499.7K in 2020) appear consistent with government small-business lending rather than growth equity.

Name

Authentically American

Legal name

Authentically American LLC

Website

https://authenticallyamerican.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Authentically American is a veteran-owned, Nashville-based custom apparel company that produces made-in-the-USA screenprinted and embroidered logo merchandise for U.S. service academies, nonprofits, and corporate clients via bulk orders, a Shopify storefront, and event-driven Flash Stores.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industries

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom logo apparel
• Screen printing services
• Embroidered apparel
• Military merchandise
• Bulk custom clothing

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Apparel Sales: Made-to-order custom logo apparel sold in bulk quantities. Products include screenprinted items, embroidered items, accessories, socks, hats, and Hawaiian shirts. Pricing based on design complexity (number of stitches for embroidery, colors and locations for screen printing). Non-profit organizations receive goods at cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Authentically American is a veteran-owned custom apparel manufacturer that designs and produces American-made screenprinted and embroidered logo merchandise for organizations, military service academies, and non-profits. It sells through a Shopify-powered e-commerce store, a sales-led Bulk Order Program for organizational customers, and a Flash Store Program that lets organizations run pre-sale stores around events without upfront inventory. All products are custom-made in the USA with minimum order quantities ranging from 12 to 50 pieces depending on product type.

Product overview

Authentically American is a veteran-owned custom apparel company offering American-made screenprint and embroidered products. The core offering consists of the Classics Collection (screenprint, embroidered items, accessories, and gift cards) alongside licensed collections for military service academies (Army West Point, Naval Academy, Air Force Academy, Coast Guard Academy). The company operates through two primary service models: a Bulk Order Program for direct purchases with 6-week turnaround, and a Flash Store Program for organizations to run pre-sale campaigns around events. All products are custom-made in the USA with minimum order quantities ranging from 12-50 pieces depending on product type. The company also offers a 15% military/first responder/student discount through ID.me verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Classics Collection Core product line of American-made screenprinted and embroidered custom apparel, including t-shirts, sweatshirts, accessories, and gift cards. Custom-made to order with low minimum order quantities for organizations, teams, and individual buyers.
• Army West Point Collection Official apparel collection for Army West Point featuring custom screenprinted and embroidered items including t-shirts and accessories. Authentically American serves as the official apparel brand for West Point.
• Naval Academy Collection Official apparel collection for the United States Naval Academy featuring custom screenprinted and embroidered items.
• Air Force Academy Collection Official apparel collection for the United States Air Force Academy featuring custom screenprinted and embroidered items.
• Coast Guard Academy Collection Official apparel collection for the United States Coast Guard Academy.
• Bulk Order Program Custom bulk ordering service for organizations. Customers select items, the company produces them in the USA, and ships to specified locations or individual recipients. Standard 6-week turnaround with personal customer support and multi-location shipping.
• Flash Store Program Pre-sale online store service that lets organizations run custom logo apparel campaigns around events or seasonally (typical 2.5-week store window). The company handles production, payment processing, customer service, and shipping after the store closes, with no upfront purchase required by the store operator.
• Army Hawaiian Shirts

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• West Point EntrepreneurscoreStrategic or Co-development Partner · 1 January 2024Authentically American was named the Official Apparel Brand for West Point Entrepreneurs organization. This partnership positions the company as the exclusive or preferred provider of custom logo apparel for the organization's events, merchandise, and members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Underground Printing: Underground Printing is a U.S. custom apparel and screen printing company with strong collegiate and licensed-institution business, directly comparable to Authentically American's military academy collections. It combines retail, custom, and licensed collegiate apparel under one brand, competing for similar organizational customers.
• Custom Ink: Custom Ink is the largest direct-to-consumer custom apparel platform in the U.S., offering custom screen-printed and embroidered apparel for groups, teams, and organizations — the same core use case as Authentically American's bulk order program, but with broader product breadth, instant online quoting, and a larger nationwide operation.
• Threadbird: Threadbird is a U.S.-based custom apparel printing company specializing in screen printing and embroidery for brands, teams, and organizations. It is a direct functional competitor in custom screen print and embroidery services, with similar turnaround times and customer base.
• 4imprint: 4imprint is a leading North American promotional products distributor (NASDAQ: FOUR) supplying customized apparel, drinkware, and accessories in bulk to businesses and organizations. It competes head-on with Authentically American's B2B custom logo merchandise value proposition, with a deeper catalog and established enterprise sales force.
• Rally House: Rally House is a multi-store U.S. retailer of licensed sports and team merchandise (collegiate and professional), overlapping with Authentically American's academy-licensed apparel lines. Both sell officially licensed, fan-driven apparel, though Rally House focuses on physical retail and a wider sports footprint.

Others

• SanMar: SanMar is one of the largest U.S. wholesale distributors of imprintable apparel and accessories, supplying blank inventory and decoration services to custom apparel decorators. It is an ecosystem enabler and competitor for blank sourcing and finishing services used by custom apparel companies like Authentically American.
• BELLA+CANVAS Bulk: BELLA+CANVAS is a major U.S.-based blank apparel manufacturer supplying blanks to many custom printers including Authentically American-style operations. It is an upstream supplier/category leader rather than a direct competitor, but shapes the cost and availability of blank apparel that custom vendors rely on.

Broad incumbents

• Eddie Bauer Team Sales: Eddie Bauer's team and corporate sales program offers custom logo apparel to organizations, schools, and corporate clients, overlapping with Authentically American's bulk B2B offering. As a larger established brand, it provides competition primarily in price-sensitive and large-volume enterprise segments.
• Lands' End Business Outfitters: Lands' End Business is the B2B division of Lands' End, providing custom logo apparel and uniforms to corporations, schools, and organizations. It competes with Authentically American for enterprise custom apparel contracts at significantly greater scale, with a deeper catalog and established supply chain.

Emerging players

• Printful: Printful is a print-on-demand and fulfillment platform producing custom apparel, accessories, and home goods on demand. It overlaps with Authentically American's custom apparel offering but targets creators, SMBs, and DTC brands globally with no minimums and faster turnarounds, rather than U.S.-made, bulk organizational orders.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AuthenticallyUS
• YouTubeyoutube.com/channel/UC6jMed1mFeNLWaMXS5H6NBw?view_as=subscriber
• Facebookfacebook.com/AuthenticallyAmericanCo
• Instagraminstagram.com/authentically_american

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentically American