Twice
TWICE is a B2B digital media publication covering the consumer electronics industry with news, product reviews, and editorial awards programs, serving manufacturers, retailers, and industry professionals under Future plc.
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Twice does
TWICE is a B2B digital media publication serving the consumer electronics (CE) industry, founded in 1986 and headquartered in New York. It is owned and operated by Future plc, a UK-based international media group, and distributes content through twice.com across product categories including audio, video, smartphones, tablets, wearables, appliances, accessories, imaging, car electronics, and home automation. Core editorial products include industry news, product reviews, the TWICE VIP Awards and TWICE Picks Awards (editorial recognition programs anchored at CES and other trade events), the Powerful Women in Consumer Electronics Award with its Women on the Rise emerging-leader category, and a research/resource center featuring whitepapers, ebooks, infographics, and videos.
The underlying platform is a digital-first publishing and awards business; technology scope is limited to a CMS-driven publication site, an RSS feed, and audience distribution through the SmartBrief newsletter partnership and a B2B media subscription portal. No proprietary AI/ML, APIs, or SDKs are disclosed. Marketing channels span the twice.com website, email/newsletter sponsorships, CES event presence, and B2B media kit advertising.
TWICE's business model relies on two revenue streams: (1) advertising and sponsorships — media kits, sponsored content, and branded opportunities targeted at CE manufacturers, retailers, and industry professionals; and (2) subscription and newsletter revenue via the B2B media portal and SmartBrief partnership. Pricing is not publicly disclosed; rates are available on request through the Future plc media kit pipeline. Geographic markets served include the United States, Canada, the United Kingdom, China, and Korea, with no disclosed geographic restrictions and a global footprint claim.
Twice firmographics
Firmographics- Name
- Twice
- Legal name
- Future plc
- Website
- https://twice.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TWICE is a B2B digital media publication covering the consumer electronics industry with news, product reviews, and editorial awards programs, serving manufacturers, retailers, and industry professionals under Future plc.
- Ownership category
- akta.pro rank
Twice industry classification
Industry- Product category
- B2B Trade Media and Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Twice is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Twice business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorships: B2B advertising services including media kits, sponsored content, and branded opportunities targeting consumer electronics industry professionals, manufacturers, and retailers
- Subscription Services: Newsletter subscriptions via SmartBrief partnership and direct subscription through B2B media portal for industry professionals seeking consumer electronics news and insights
Distribution channels1 record
Marketing channels4 records
Twice product offering
Product offeringCore offering
TWICE is a B2B digital media publication covering the consumer electronics industry. It delivers industry news, product reviews, market research, and editorial coverage of major trade events such as CES. It operates award programs including the TWICE VIP Awards, TWICE Picks Awards, and the Powerful Women in Consumer Electronics Award, serving manufacturers, retailers, and industry professionals across product categories including audio, video, appliances, smartphones, wearables, and accessories.
Product overview
TWICE is a B2B consumer electronics industry publication owned by Future plc, covering the full spectrum of consumer technology products. The publication provides industry news, product reviews, awards programs (including TWICE VIP Awards, TWICE Picks Awards, and Powerful Women in Consumer Electronics awards), market research, and retail coverage. TWICE organizes its coverage across major product categories including Accessories (Audio/Video, Car, Cases/Bags, Cellphones & Tablets, Digital Health, Gaming, Headphones, Mounts & Furniture, Power Products, Toys), Appliances (Kitchen, Laundry, Room Air), Audio (Components, Docking Stations, Receivers, Speakers), Car Electronics, Imaging, Smartphones/Tablets (E-Readers, Home Automation, Laptops, Smartphones, Tablets), Video (Blu-ray/DVD, Home Satellite, IP Set-Top Boxes, Projectors, TV, Virtual Reality), and Wearables (Fitness, Health, Smart Watches). TWICE also maintains industry coverage through CES events, financial news, people profiles, and trade associations.
Differentiator
Problem solved
Functional benefit
Brands
- TWICE Picks Awards: Editorial award program recognizing innovative consumer electronics products at CES and other industry events
- TWICE VIP Awards
- TWICE Powerful Women in Consumer Electronics Award
- Women on the Rise
Products and services
- TWICE VIP Awards
Companies that use Twice
Customer profileSegments2 records
Ideal customer profiles3 records
Twice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twice partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Future plccoreTWICE is owned and operated by Future plc, an international media group and leading digital publisher. Future plc provides corporate oversight, advertising infrastructure, and platform support for TWICE's B2B media operations.
- SmartBriefminorTWICE partners with SmartBrief for newsletter distribution, allowing subscribers to receive TWICE industry updates through SmartBrief's professional newsletter platform
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Twice competitors and assessment
Company assessmentBroad incumbents
- TechTarget: A B2B technology media and purchase-intent data company. Operates a portfolio of vertical-specific publications serving technology buyers and influencers, analogous to TWICE's B2B role but with deeper focus on enterprise IT rather than consumer electronics.
- Engadget: A consumer-tech media outlet covering gadgets, audio, video, and home electronics. It competes for both audience attention and CE vendor ad spend, though it skews more consumer than TWICE's B2B trade audience.
- ZDNet: A long-running B2B-leaning technology media outlet covering enterprise and consumer technology. Comparable in B2B orientation and breadth of tech coverage, though focused more on IT/enterprise than TWICE's CE retail/manufacturing audience.
- CNET: A large consumer-technology media outlet covering consumer electronics news, reviews, and buying guides. While broader in audience (consumer-facing rather than B2B), it competes for the same CE vendor advertising budgets as TWICE.
Emerging players
- The Verge: A digital-first consumer technology publication covering gadgets, audio, video, and home electronics. While not B2B-focused, it competes for CE vendor advertising dollars and audience share in overlapping product categories.
Direct peers
- Residential Systems (Systems Contractor News): A B2B trade publication serving the custom installation and residential AV/electronics channel. Operates the same trade-publication + awards + events model as TWICE, covering adjacent CE product categories for an overlapping professional audience.
- eMarketer (Insider Intelligence): A B2B subscription research and media business covering digital marketing, advertising, and technology trends. Comparable in operating model (B2B subscriptions, sponsored research, advertising) and in serving industry professionals with news and insights.
- Dealerscope: A B2B trade publication serving consumer electronics and major appliance retailers. It is one of the closest direct peers to TWICE, covering similar categories (CE retail, vendor-retailer relationships, awards) for an overlapping industry audience.
Others
- TWICE sibling brands within Future plc (e.g., TechRadar Pro): TechRadar Pro, a Future plc B2B technology brand, covers professional technology buyers and influencers. As a sibling brand within the same parent, it shares back-office infrastructure and competes for overlapping B2B ad budgets.
Regional players
- Connected Design: A B2B trade publication serving the custom electronics integration channel (CI dealers, integrators). Comparable to TWICE in its B2B trade-publication model and CE category focus, but addresses a different buyer persona within the CE ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Twice social profiles
Digital presenceTwice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twice leadership team
Management profileNumber of profiles
Twice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twice
What does Twice do?
TWICE is a B2B digital media publication covering the consumer electronics industry. It delivers industry news, product reviews, market research, and editorial coverage of major trade events such as CES. It operates award programs including the TWICE VIP Awards, TWICE Picks Awards, and the Powerful Women in Consumer Electronics Award, serving manufacturers, retailers, and industry professionals across product categories including audio, video, appliances, smartphones, wearables, and accessories.
Is Twice a public or private company?
Twice is a private company. It is classified as corporate owned and is currently operating.
When was Twice founded?
Twice was founded in 1986. It employs 11 to 50 people.
Where is Twice based?
Twice is headquartered in New York, United States, in the North America region.
How does Twice make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are subscription Services.
Who are Twice's main competitors?
Broad incumbents on record are TechTarget, Engadget, ZDNet and CNET. The Verge is listed as an emerging player. Direct peers are Residential Systems (Systems Contractor News), eMarketer (Insider Intelligence) and Dealerscope. TWICE sibling brands within Future plc (e.g., TechRadar Pro) is listed as an others. Connected Design is listed as a regional player.
Does Twice have an API?
No public API is recorded for Twice.
What industry is Twice in?
Twice's product category is B2B Trade Media and Publishing. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 51311 and its SIC code is 2721.