MiFinity

What MiFinity does

MiFinity is a Belfast-headquartered, dual-regulated global payments company that operates a multi-currency eWallet platform serving both consumers and merchants across 223+ countries and territories. Its flagship product, the MiFinity eWallet, supports 18 currencies, 21 languages, and up to 9 sub-wallets per account, with funding via 80+ payment methods including cards, SEPA, Apple Pay, Google Wallet, UnionPay, and nine cryptocurrencies through Cryptopay. On the consumer side, the platform offers P2P transfers, international remittances to 70+ countries at a capped 1% fee, biometric authentication, and the MiRewards tiered loyalty programme; on the B2B side, it provides merchant payment acceptance via MiFinity iFrame (75+ local payment methods in 225 countries), Virtual IBAN for EEA/UK treasury operations, PayAnyBank for cross-border bank payouts, PayAnyCard for OCT card processing, and the eVoucher prepaid distribution system, all accessible through documented APIs.

The business operates as MiFinity UK Limited (FCA-authorised under the Electronic Money Regulations 2011) and MiFinity Malta Limited (MFSA-authorised financial institution), with PCI DSS Level 1 and ISO 27001 certifications. Revenue is generated almost entirely through transaction-based fees: deposit fees ranging from 1.8% (EEA Visa) to 10.5% (PaysafeCard/crypto), FX markup up to 2.99% standard or 3.99% on exotic currencies, P2P transfer fees (1%, max EUR 10), Virtual IBAN maintenance fees scaled by transaction value, marketplace commissions from 12+ eVoucher resellers, and dormancy fees on 12-month inactive accounts. The customer base spans a 1M+ consumer wallet network (as of March 2025) and 1,200+ live merchant brands with particular depth in iGaming (Aspire Global, Slotegrator, Orchestr, FinteqHub/SOFTSWISS, Convera, Kinguin).

Go-to-market is hybrid: product-led growth via free consumer sign-ups on iOS and Android app stores, complemented by enterprise field sales and an API-first developer integration motion (documentation at mifinity.readme.io). Strategic distribution is amplified through partnerships with Veriff (KYC), Cryptopay (crypto), UnionPay International (China), Wero (Europe), and PayU (Central/Eastern Europe), alongside a 12+ partner reseller network for eVoucher distribution. The company employs 51-100 staff across Belfast, Dublin, and Malta, is privately held with no disclosed funding rounds, and has not publicly disclosed revenue.

Name

MiFinity

Legal name

MiFinity UK Limited

Website

https://mifinity.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

MiFinity is a dual-licensed (FCA, MFSA) global payments platform offering a multi-currency eWallet, iFrame merchant integration, Virtual IBAN, PayAnyBank, PayAnyCard, and UnionPay services across 223+ countries, serving 1M+ consumers and 1,200+ merchants with particular depth in iGaming and e-commerce.

Ownership category

akta.pro rank

Product category

Digital Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

akta.pro secondary industries

Cross-Border & FX Payments Platforms (BPAMAFAK), Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Consumer P2P International Remittances (FSAGAKAA), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Digital wallet services
• Online payment processing
• Cross-border money transfers
• Merchant payment gateway
• Multi-currency eWallet

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Transaction Fees: MiFinity charges transaction fees on deposits and withdrawals. Deposit fees vary by payment method: VISA EEA 1.8%, VISA Non-EEA 2.5%, SEPA Bank Transfer free, cryptocurrency 4-10.5%, PaysafeCard 10.5%. Withdrawal fees include card withdrawals (EUR 1-2) and Interac eCashout CAD 4. These fees apply to both consumer and merchant transactions.
2. Currency Conversion (FX Markup): MiFinity applies a foreign exchange markup to wholesale exchange rates, typically up to 2.99% for standard currency pairs and up to 3.99% for exotic currencies. This applies to all currency conversion transactions within the eWallet.
3. Money Transfer Fees: Free transfers between own MiFinity eWallets. Sending money to friends and family costs 1% with a maximum of EUR 10. Bank transfer fees are calculated using a transfer calculator. This provides a competitive consumer P2P transfer service.
4. eVoucher Reseller Commissions: Revenue from eVoucher sales through 12+ partner resellers globally. eVouchers are sold in fixed denominations and redeemed through the iFrame. Partners include Kinguin, Recharge.com, Dundle, Herladen, OffGamers, Seagm, Beltegoed, MobileTopUp, and ReloadHero.
5. B2B Merchant Solutions: Revenue from business customers using merchant solutions including Virtual IBAN (with tiered maintenance fees based on transaction value), PayAnyBank (bank transfers globally), PayAnyCard (OCT/card payments), and iFrame integration. Deposit fees for merchants start at 1.8%.
6. Account Inactivity Fees: Accounts inactive for 12 months incur a monthly service fee of EUR 1, deducted from account funds. This applies only to dormant accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

MiFinity provides a multi-currency digital eWallet platform enabling consumers to make online payments, send money globally, and manage funds in 18 currencies across 223+ countries. For businesses, MiFinity offers payment processing infrastructure including the iFrame merchant integration, Virtual IBAN, PayAnyBank for global bank transfers, PayAnyCard for card acceptance, and UnionPay remittance services. The platform supports 80+ payment methods including cards, bank transfers, Apple Pay, Google Wallet, and cryptocurrency, backed by dual FCA (UK) and MFSA (Malta) licensing.

Product overview

MiFinity operates a unified eWallet platform as its core product, supplemented by a modular suite of business payment solutions and add-on services. The flagship MiFinity eWallet serves both B2C consumers and B2B merchants, offering multi-currency management, global transfers, and 80+ payment methods including Apple Pay, Google Wallet, and cryptocurrency. The business suite includes MiFinity Virtual IBAN for account services, PayAnyBank for global bank transfers (B2B and B2C), PayAnyCard for card processing including OCT transactions, the MiFinity iFrame for merchant payment integration, and UnionPay International for China-focused transactions. Add-on modules include the MiFinity eVoucher (prepaid voucher system), MiRewards loyalty programme, and cryptocurrency services via Cryptopay. All solutions are supported by APIs for developer integration and operate across 223+ countries and territories in 18 currencies and 21 languages.

Differentiator

Problem solved

Functional benefit

Brands

• MiRewards: MiFinity's premium loyalty programme that turns qualifying payments, top-ups and transfers into rewards redeemable for cash value, fee credits, and exclusive perks.
• MiFinity eVoucher
• MiFinity Virtual IBAN
• PayAnyBank
• PayAnyCard
• MiFinity iFrame

Products and services

• MiFinity eWallet Multi-currency digital wallet enabling users to pay online, receive funds, and send money globally. Supports 18 currencies, 21 languages, 80+ payment methods, and up to 9 multi-currency sub-wallets within a single account. Available on iOS and Android with biometric authentication.
• Send Money International money transfer service allowing users to send money to friends, family, or recipients via SMS, email, eWallet number, or directly to bank accounts in over 70 countries. Supports 18 currencies with super-low fees (1% with maximum EUR 10 cap).
• MiFinity eVoucher Prepaid digital voucher for funding a MiFinity eWallet or making secure online payments. Available in 18 currencies and 225 countries/territories worldwide. Sold in fixed denominations through 12+ partner resellers, providing spending control without requiring bank accounts or credit cards.
• MiFinity Virtual IBAN Virtual IBAN solution enabling businesses and individuals to accept and process payments globally through a secure infrastructure. Allows verified EEA and UK customers to link a free Virtual IBAN to their account for zero-fee eWallet top-ups from any IBAN-enabled bank account.
• PayAnyBank B2B and B2C bank transfer solution facilitating global fund transfers directly to recipient bank accounts. Supports multi-currency processing in recipients' local currencies through an extensive global bank network. Available in B2B and B2C variants, integrated via API.
• PayAnyCard Global card payment acceptance and processing solution enabling businesses to accept and process card payments worldwide. Supports Original Credit Transactions (OCT) for direct fund transfers to cardholders' accounts, including payment refunds.
• MiFinity iFrame Embedded payment integration solution for online businesses providing seamless, secure, and embedded transactions within merchant websites. Supports 75+ local payment methods, multi-currency transactions, and instant payment crediting. Available in 225 countries and territories worldwide.
• MiFinity eVoucher for Business Business-focused eVoucher solution allowing partners to expand global coverage to 225 countries and territories. Available in 18 currencies, eliminating FX fees, with redemption available directly through the iFrame integration.
• UnionPay International Acquirer Service UnionPay acquisition and cross-border remittance service. MiFinity is licensed to acquire UnionPay traffic (UPOP) and support MoneyExpress remittance service. Provides access to 100% coverage of the accessible payments network in China with support for multiple Chinese banks.
• MiRewards Loyalty Programme Premium loyalty programme turning qualifying payments, top-ups, and transfers into rewards redeemable for cash value, fee credits, and exclusive perks. Features four tiers (Classic, Exclusive, Signature, Elite) based on cumulative qualifying transaction volume, with MiPoints earned per EUR 1 of qualifying transactions.
• MiFinity Crypto Cryptocurrency funding and conversion service powered by Cryptopay, supporting Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Litecoin (LTC), Stellar (XLM), Tether (USDT), USD Coin (USDC), and Ripple (XRP) for adding, converting, and accessing digital assets through the eWallet.

Quantifiable outcome

• 100%+ growth in 2023 with user accounts growing from 750K to 1M+ in 2024-2025
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core, key, regional and standard.

• VeriffcoreTechnology or Integration · 30 October 2025MiFinity integrated Veriff's automated Proof of Address solution to enhance its KYC process worldwide, building on a two-year partnership for Proof of Identity checks. The integration uses AI and machine learning to enable faster, more secure onboarding and fraud detection, supporting compliance and scaling across sectors like ecommerce and travel.
• CryptopaycoreTechnology or IntegrationCryptopay powers MiFinity's cryptocurrency funding and conversion options, supporting Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Stellar (XLM), Litecoin (LTC), Bitcoin Cash (BCH), Tether (USDT), USD Coin (USDC), and Dai (DAI). This partnership enables crypto-to-fiat conversion and digital asset management within the MiFinity eWallet.
• OrchestrkeyStrategic or Co-development PartnerStrategic partnership with Orchestr, a leading payment gateway platform, to deliver enhanced payment capabilities for iGaming operators. Announced August 2025.
• SlotegratorkeyStrategic or Co-development PartnerStrategic partnership with Slotegrator, an iGaming software company with over 10 years of experience, to strengthen the player experience in iGaming through integrated payment solutions.
• FinteqHub (SOFTSWISS)keyStrategic or Co-development PartnerStrategic partnership with FinteqHub, a next-generation payment gateway from SOFTSWISS, expanding global payment solutions for operators.
• Aspire GlobalkeyChannel Partner/ Reseller/ DistributorPartnership with Aspire Global, a leading B2B-provider of iGaming solutions, extending Aspire Global's global reach with MiFinity eWallet payment services for player deposits and settlements.
• ConverakeyStrategic or Co-development PartnerStrategic partnership with Convera, a leading global B2B payments Fintech, to strengthen PayAnyBank cross-border payment services and enhance global bank transfer capabilities.
• WerocoreTechnology or IntegrationIntegration of Wero, a new European payment solution, into the MiFinity eWallet expanding seamless, fee-free deposit options for European customers.
• PayUregionalTechnology or IntegrationPayU integration expanded local payment options in Poland and the Czech Republic. PayU is one of Central and Eastern Europe's most trusted online payment solutions.
• UnionPay InternationalcoreTechnology or IntegrationMiFinity is licensed to acquire UnionPay traffic (UPOP) and support cross-border remittance service via UnionPay MoneyExpress. UnionPay International is the only global card scheme offering 100% coverage of accessible payments network in China.
• KinguinstandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher sales in the gaming and digital goods sector.
• Recharge.comstandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher prepaid top-ups available in multiple countries.
• DundlestandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher prepaid vouchers.
• OffGamersstandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher purchases in gaming and digital goods.
• SeagmstandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher gaming top-ups.
• ReloadHerostandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher prepaid top-ups.
• Beltegoed.nlstandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher prepaid vouchers in the Netherlands.
• MobileTopUp.co.ukstandardChannel Partner/ Reseller/ DistributorPartner reseller for MiFinity eVoucher mobile prepaid top-ups.
• CoinsbeestandardChannel Partner/ Reseller/ DistributorPartner reseller for purchasing MiFinity eVouchers with Bitcoin cryptocurrency.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skrill (Paysafe): Skrill is a multi-currency eWallet and merchant payment gateway owned by Paysafe, with deep penetration in iGaming and cross-border payouts. It is the most direct head-to-head competitor to MiFinity's eWallet, iFrame-style merchant integrations, and iGaming-focused B2B2C model.
• Neteller (Paysafe): Neteller is a Paysafe-owned eWallet historically dominant in iGaming and FX-heavy cross-border payments. It overlaps directly with MiFinity on multi-currency wallet, merchant integration, and consumer P2P money transfer for gaming verticals.
• AstroPay: AstroPay is a digital payments platform combining prepaid vouchers, eWallets, and merchant acquiring across emerging markets. It overlaps with MiFinity's eVoucher reseller network, multi-currency wallet, and emerging-market cross-border positioning.
• MuchBetter: MuchBetter is an iGaming-specialist eWallet offering instant deposits/withdrawals and merchant integration tools. It competes head-to-head with MiFinity for iGaming operator wallet share and shares the same vertical-focused GTM motion.
• ecoPayz / Paysafecard (Paysafe): ecoPayz is a regulated eWallet and prepaid voucher product within the Paysafe group, directly comparable to MiFinity's eWallet and eVoucher product lines. Both target iGaming merchants and B2C consumers across Europe with prepaid rails and multi-currency wallets.

Broad incumbents

• Wise: Wise is a leading transparent-FX cross-border payments platform serving both consumers and businesses (multi-currency accounts, IBANs, payouts). It competes with MiFinity's PayAnyBank and consumer cross-border P2P offering on price transparency and brand.
• Revolut: Revolut is a global multi-currency neobank offering wallets, FX, IBANs, and merchant acquiring. It is a broad incumbent comparable to MiFinity on multi-currency eWallets, FX pricing, and Virtual IBAN-type account services, though at materially larger scale.
• PayPal: PayPal is a global incumbent in digital wallets, merchant checkout, and cross-border transfers. It overlaps with MiFinity's consumer eWallet, merchant iFrame-style integration, and money transfer use cases, but at vastly larger consumer scale and brand recognition.

Emerging players

• Convera: Convera is a B2B cross-border payments fintech for education, B2B, and consumer remittances. It is both a MiFinity partner (strengthening PayAnyBank) and an adjacent peer in cross-border multi-currency payout infrastructure.

Regional players

• Trustly: Trustly is a European open-banking payment method focused on account-to-account bank transfers, with strong iGaming and e-commerce merchant coverage. It is comparable to MiFinity's European Virtual IBAN and iFrame local payment method coverage from a regional rails perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mifipayments
• YouTubeyoutube.com/channel/UCLTrKh9o3DF5NV_Yprcgowg
• Facebookfacebook.com/mifinitypayments
• LinkedInlinkedin.com/company/mifinity/mycompany
• Instagraminstagram.com/mifinity_payments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiFinity