Kinguin
- Company typePrivate
- Founded2013
- HeadquartersKoszalin, Poland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Kinguin firmographics
Firmographics- Name
- Kinguin
- Legal name
- Kinguin Digital Limited
- Website
- https://kinguin.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Kinguin industry classification
Industry- Product category
- Digital Gaming Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- PC Digital Game Stores & Launchers (MPAFACAA), In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)
Keywords
Where Kinguin is headquartered
LocationHeadquarters
- HQ city
- Koszalin
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Kinguin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Game CD Keys Sales: Marketplace sales of PC game activation keys from platforms including Steam, Epic Games, GOG, Ubisoft, Battle.net, EA App, and others. Sellers list products and Kinguin takes a commission on transactions.
- In-Game Items and Currencies: Sales of in-game items, currencies, top-ups, boosted accounts, and game accounts across popular titles like GTA, Minecraft, Fortnite, World of Warcraft, and many more.
- Software Licenses: Sales of software product keys including Windows OS, Microsoft Office, Adobe Creative Cloud, VPN services, security software, and productivity tools.
- NFT Marketplace: NFT marketplace using Ethereum blockchain and Immutable X protocol for trading digital collectibles and blockchain assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace pricing varies by product with competitive discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kinguin product offering
Product offeringCore offering
Kinguin operates a global digital marketplace where independent sellers list and buyers purchase game activation keys, in-game items, in-game currencies, top-ups, software licenses, gift cards, and NFTs across 30+ gaming and software platforms including Steam, Epic Games, Battle.net, Ubisoft, GOG, EA App, PlayStation, Xbox, and Nintendo. The platform monetizes primarily through transaction commissions, supported by multi-currency, multi-language localization, AI-based fraud prevention, and developer APIs that allow partners to integrate marketplace functionality into their own platforms.
Product overview
Kinguin is a global digital marketplace operating as a multi-product platform that connects buyers and sellers of digital goods. The core offering is the Kinguin Marketplace for game CD keys across major gaming platforms (Steam, Epic Games, Battle.net, PlayStation, Xbox, Nintendo). The platform extends through integrated modules: In-Game Items (currencies, items, boosting services), Gift Cards (entertainment and retail subscriptions), Software (operating systems, productivity tools, security software), and a dedicated CS2 subdomain. Kinguin also operates a separate NFT Marketplace built on Immutable X/Ethereum blockchain for trading digital collectibles, and provides B2B solutions through its API products, Affiliate Program, and Digital Wholesale services.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinguin Marketplace Global digital games marketplace for buying and selling game CD keys, in-game items, and digital products across multiple platforms including Steam, Epic Games, Battle.net, PlayStation, Xbox, and Nintendo, supporting 20+ languages and multiple currencies.
- Game CD Keys Digital game activation keys for PC and console games available across major platforms including Steam, Epic Games, Ubisoft, GOG, Battle.net, EA App, Rockstar Games, PlayStation, Xbox, and Nintendo.
- In-Game Items & Currencies Virtual in-game items including currency, top-ups, boosted accounts, and items for games such as Roblox, Fortnite, Minecraft, World of Warcraft, Genshin Impact, Valorant, GTA, Elden Ring, Path of Exile, Warframe, and many others.
- Game Top-Ups Prepaid cards and top-up services for gaming platforms including Steam Wallet, Xbox Game Pass, PlayStation Plus, World of Warcraft time cards, EA Play, Nintendo Online, and game-specific currencies.
- Gift Cards Digital gift cards for entertainment and retail services including Steam, Xbox, PlayStation, Twitch, Crunchyroll, Amazon Prime Video, Netflix, Spotify, YouTube, TikTok, Discord, and more.
- Software Licenses Software product keys including Windows operating systems, Microsoft Office, Adobe Creative Cloud, antivirus/security software (ESET, Bitdefender, Kaspersky, Norton, Avast), VPN services (ExpressVPN, NordVPN), and productivity tools.
- Game Boosting Services Professional gaming boosting services to help players level up or achieve in-game goals across various supported titles.
- Kinguin NFT Marketplace Peer-to-peer marketplace for buying and selling NFTs (Non-Fungible Tokens) implemented on the Ethereum blockchain using Immutable X protocol, allowing users to discover and trade digital assets including NFT media.
- Kinguin CS2 Dedicated Counter-Strike 2 platform for comparing prices on skins and gift cards, with specialized marketplace features.
- Mobile Top-Ups Mobile recharge and top-up services for various telecom providers.
- Digital Wholesale Bulk purchasing option for digital products targeted at resellers and businesses, enabling wholesale access to the marketplace catalog.
- Kinguin Developer APIs Developer APIs including Purchase API and Sell API exposed via a Developer Portal, enabling partners to integrate Kinguin marketplace functionality into their own platforms.
Quantifiable outcome
- 87.5% reduction in fraud rates achieved through Ravelin partnership
Companies that use Kinguin
Customer profileSegments2 records
Ideal customer profiles3 records
Kinguin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature1 record
Kinguin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RavelincoreAI-native fraud prevention platform partnership renewed for 3 years. Ravelin provides automated real-time fraud detection that eliminated manual reviews. Partnership resulted in 87.5% reduction in fraud rates since 2018, achieving 'industry-leading low' fraud levels. Essential for secure scaling of ecommerce operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kinguin competitors and assessment
Company assessmentDirect peers
- Instant Gaming: Instant Gaming is a digital game retailer focused on discounted keys, DLC, and platform credit. It is directly comparable through its self-serve global storefront and value-oriented game-key catalog.
- G2A: G2A operates a global digital-goods marketplace for game keys, software, and in-game products. It closely matches Kinguin's buyer-seller model, price-led proposition, and international customer base.
- Green Man Gaming: Green Man Gaming is a digital game retailer and distributor with publisher relationships and a global customer base. It overlaps with Kinguin in game-key distribution while having a more retailer-led model.
- MMOGA: MMOGA specializes in MMO and game currencies, accounts, items, and top-ups. It is particularly comparable to Kinguin's in-game commerce operations and global digital-goods customer base.
- Humble Bundle: Humble Bundle sells digital games, keys, bundles, and subscriptions through a self-serve storefront. Its promotional bundles and game-key sales make it a relevant direct peer, despite its stronger charity positioning.
- CDKeys: CDKeys sells digital game activation keys and gift cards directly to consumers. It competes for the same price-sensitive PC and console gamers, although it is primarily a retailer rather than a broad peer marketplace.
- Eneba: Eneba is a digital entertainment marketplace offering game keys, gift cards, top-ups, and gaming items. It serves similar global consumers and competes directly on catalog breadth and pricing.
- Fanatical: Fanatical sells game keys, bundles, and related digital products online. It serves a similar enthusiast customer base and competes through broad selection and promotional pricing.
- GAMIVO: GAMIVO is a marketplace where merchants sell game keys and digital software. Its multi-merchant, self-serve model and discount positioning make it highly comparable to Kinguin's core offering.
Broad incumbents
- GOG: GOG is an established digital game distribution storefront with a global PC-gamer customer base. It is a broad incumbent comparator for digital game sales, but its platform ownership and curated-store model differ from Kinguin's open marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Kinguin social profiles
Digital presenceKinguin compliance and trust
Trust signalCompliance2 records
Kinguin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinguin leadership team
Management profileNumber of profiles
Profiles3 records
Kinguin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinguin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinguin
What does Kinguin do?
Kinguin operates a global digital marketplace where independent sellers list and buyers purchase game activation keys, in-game items, in-game currencies, top-ups, software licenses, gift cards, and NFTs across 30+ gaming and software platforms including Steam, Epic Games, Battle.net, Ubisoft, GOG, EA App, PlayStation, Xbox, and Nintendo. The platform monetizes primarily through transaction commissions, supported by multi-currency, multi-language localization, AI-based fraud prevention, and developer APIs that allow partners to integrate marketplace functionality into their own platforms.
Is Kinguin a public or private company?
Kinguin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinguin founded?
Kinguin was founded in 2013. It employs 251 to 500 people.
Where is Kinguin based?
Kinguin is headquartered in Koszalin, Poland, in the Europe region.
How does Kinguin make money?
Four revenue lines are on record. Digital Game CD Keys Sales are the primary driver. The others are in-Game Items and Currencies, software Licenses and NFT Marketplace.
Who are Kinguin's main competitors?
Direct peers on record are Instant Gaming, G2A, Green Man Gaming, MMOGA, Humble Bundle, CDKeys, Eneba, Fanatical and GAMIVO. GOG is listed as a broad incumbent.
Does Kinguin have an API?
Yes. Kinguin offers a Purchase API for buying products and a Sell API for sellers. They also provide a Developer Portal (dev-portal) for partners to integrate with their marketplace. Developer documentation is at www.kinguin.net/dev-portal.
What industry is Kinguin in?
Kinguin's product category is Digital Gaming Marketplace. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFACAA, PC Digital Game Stores & Launchers. Its NAICS code is 45912 and its SIC code is 5945.