MiFinity
MiFinity is a dual-licensed (FCA, MFSA) global payments platform offering a multi-currency eWallet, iFrame merchant integration, Virtual IBAN, PayAnyBank, PayAnyCard, and UnionPay services across 223+ countries, serving 1M+ consumers and 1,200+ merchants with particular depth in iGaming and e-commerce.
- Company typePrivate
- Founded1999
- HeadquartersBelfast, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What MiFinity does
MiFinity is a Belfast-headquartered, dual-regulated global payments company that operates a multi-currency eWallet platform serving both consumers and merchants across 223+ countries and territories. Its flagship product, the MiFinity eWallet, supports 18 currencies, 21 languages, and up to 9 sub-wallets per account, with funding via 80+ payment methods including cards, SEPA, Apple Pay, Google Wallet, UnionPay, and nine cryptocurrencies through Cryptopay. On the consumer side, the platform offers P2P transfers, international remittances to 70+ countries at a capped 1% fee, biometric authentication, and the MiRewards tiered loyalty programme; on the B2B side, it provides merchant payment acceptance via MiFinity iFrame (75+ local payment methods in 225 countries), Virtual IBAN for EEA/UK treasury operations, PayAnyBank for cross-border bank payouts, PayAnyCard for OCT card processing, and the eVoucher prepaid distribution system, all accessible through documented APIs.
The business operates as MiFinity UK Limited (FCA-authorised under the Electronic Money Regulations 2011) and MiFinity Malta Limited (MFSA-authorised financial institution), with PCI DSS Level 1 and ISO 27001 certifications. Revenue is generated almost entirely through transaction-based fees: deposit fees ranging from 1.8% (EEA Visa) to 10.5% (PaysafeCard/crypto), FX markup up to 2.99% standard or 3.99% on exotic currencies, P2P transfer fees (1%, max EUR 10), Virtual IBAN maintenance fees scaled by transaction value, marketplace commissions from 12+ eVoucher resellers, and dormancy fees on 12-month inactive accounts. The customer base spans a 1M+ consumer wallet network (as of March 2025) and 1,200+ live merchant brands with particular depth in iGaming (Aspire Global, Slotegrator, Orchestr, FinteqHub/SOFTSWISS, Convera, Kinguin).
Go-to-market is hybrid: product-led growth via free consumer sign-ups on iOS and Android app stores, complemented by enterprise field sales and an API-first developer integration motion (documentation at mifinity.readme.io). Strategic distribution is amplified through partnerships with Veriff (KYC), Cryptopay (crypto), UnionPay International (China), Wero (Europe), and PayU (Central/Eastern Europe), alongside a 12+ partner reseller network for eVoucher distribution. The company employs 51-100 staff across Belfast, Dublin, and Malta, is privately held with no disclosed funding rounds, and has not publicly disclosed revenue.
MiFinity firmographics
Firmographics- Name
- MiFinity
- Legal name
- MiFinity UK Limited
- Website
- https://mifinity.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MiFinity is a dual-licensed (FCA, MFSA) global payments platform offering a multi-currency eWallet, iFrame merchant integration, Virtual IBAN, PayAnyBank, PayAnyCard, and UnionPay services across 223+ countries, serving 1M+ consumers and 1,200+ merchants with particular depth in iGaming and e-commerce.
- Ownership category
- akta.pro rank
MiFinity industry classification
Industry- Product category
- Digital Payments Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
- akta.pro secondary industries
- Cross-Border & FX Payments Platforms (BPAMAFAK), Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Consumer P2P International Remittances (FSAGAKAA), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where MiFinity is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MiFinity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction Fees: MiFinity charges transaction fees on deposits and withdrawals. Deposit fees vary by payment method: VISA EEA 1.8%, VISA Non-EEA 2.5%, SEPA Bank Transfer free, cryptocurrency 4-10.5%, PaysafeCard 10.5%. Withdrawal fees include card withdrawals (EUR 1-2) and Interac eCashout CAD 4. These fees apply to both consumer and merchant transactions.
- Currency Conversion (FX Markup): MiFinity applies a foreign exchange markup to wholesale exchange rates, typically up to 2.99% for standard currency pairs and up to 3.99% for exotic currencies. This applies to all currency conversion transactions within the eWallet.
- Money Transfer Fees: Free transfers between own MiFinity eWallets. Sending money to friends and family costs 1% with a maximum of EUR 10. Bank transfer fees are calculated using a transfer calculator. This provides a competitive consumer P2P transfer service.
- eVoucher Reseller Commissions: Revenue from eVoucher sales through 12+ partner resellers globally. eVouchers are sold in fixed denominations and redeemed through the iFrame. Partners include Kinguin, Recharge.com, Dundle, Herladen, OffGamers, Seagm, Beltegoed, MobileTopUp, and ReloadHero.
- B2B Merchant Solutions: Revenue from business customers using merchant solutions including Virtual IBAN (with tiered maintenance fees based on transaction value), PayAnyBank (bank transfers globally), PayAnyCard (OCT/card payments), and iFrame integration. Deposit fees for merchants start at 1.8%.
- Account Inactivity Fees: Accounts inactive for 12 months incur a monthly service fee of EUR 1, deducted from account funds. This applies only to dormant accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free personal eWallet account with transaction-based fees |
| Transaction based/ take rate | Pay-as-you-go | VISA/MasterCard deposits with regional fee variations |
| Transaction based/ take rate | Pay-as-you-go | Bank transfer options with free and fee-based alternatives |
| Transaction based/ take rate | Pay-as-you-go | Money transfer to friends and family at 1% (max EUR 10) |
| Usage-based | Pay-as-you-go | FX markup on currency conversions |
| Transaction based/ take rate | Pay-as-you-go | Cryptocurrency deposits via Cryptopay |
| Transaction based/ take rate | Monthly | Virtual IBAN with value-based maintenance fees |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels11 records
MiFinity product offering
Product offeringCore offering
MiFinity provides a multi-currency digital eWallet platform enabling consumers to make online payments, send money globally, and manage funds in 18 currencies across 223+ countries. For businesses, MiFinity offers payment processing infrastructure including the iFrame merchant integration, Virtual IBAN, PayAnyBank for global bank transfers, PayAnyCard for card acceptance, and UnionPay remittance services. The platform supports 80+ payment methods including cards, bank transfers, Apple Pay, Google Wallet, and cryptocurrency, backed by dual FCA (UK) and MFSA (Malta) licensing.
Product overview
MiFinity operates a unified eWallet platform as its core product, supplemented by a modular suite of business payment solutions and add-on services. The flagship MiFinity eWallet serves both B2C consumers and B2B merchants, offering multi-currency management, global transfers, and 80+ payment methods including Apple Pay, Google Wallet, and cryptocurrency. The business suite includes MiFinity Virtual IBAN for account services, PayAnyBank for global bank transfers (B2B and B2C), PayAnyCard for card processing including OCT transactions, the MiFinity iFrame for merchant payment integration, and UnionPay International for China-focused transactions. Add-on modules include the MiFinity eVoucher (prepaid voucher system), MiRewards loyalty programme, and cryptocurrency services via Cryptopay. All solutions are supported by APIs for developer integration and operate across 223+ countries and territories in 18 currencies and 21 languages.
Differentiator
Problem solved
Functional benefit
Brands
- MiRewards: MiFinity's premium loyalty programme that turns qualifying payments, top-ups and transfers into rewards redeemable for cash value, fee credits, and exclusive perks.
- MiFinity eVoucher
- MiFinity Virtual IBAN
- PayAnyBank
- PayAnyCard
- MiFinity iFrame
Products and services
- MiFinity eWallet Multi-currency digital wallet enabling users to pay online, receive funds, and send money globally. Supports 18 currencies, 21 languages, 80+ payment methods, and up to 9 multi-currency sub-wallets within a single account. Available on iOS and Android with biometric authentication.
- Send Money International money transfer service allowing users to send money to friends, family, or recipients via SMS, email, eWallet number, or directly to bank accounts in over 70 countries. Supports 18 currencies with super-low fees (1% with maximum EUR 10 cap).
- MiFinity eVoucher Prepaid digital voucher for funding a MiFinity eWallet or making secure online payments. Available in 18 currencies and 225 countries/territories worldwide. Sold in fixed denominations through 12+ partner resellers, providing spending control without requiring bank accounts or credit cards.
- MiFinity Virtual IBAN Virtual IBAN solution enabling businesses and individuals to accept and process payments globally through a secure infrastructure. Allows verified EEA and UK customers to link a free Virtual IBAN to their account for zero-fee eWallet top-ups from any IBAN-enabled bank account.
- PayAnyBank B2B and B2C bank transfer solution facilitating global fund transfers directly to recipient bank accounts. Supports multi-currency processing in recipients' local currencies through an extensive global bank network. Available in B2B and B2C variants, integrated via API.
- PayAnyCard Global card payment acceptance and processing solution enabling businesses to accept and process card payments worldwide. Supports Original Credit Transactions (OCT) for direct fund transfers to cardholders' accounts, including payment refunds.
- MiFinity iFrame Embedded payment integration solution for online businesses providing seamless, secure, and embedded transactions within merchant websites. Supports 75+ local payment methods, multi-currency transactions, and instant payment crediting. Available in 225 countries and territories worldwide.
- MiFinity eVoucher for Business Business-focused eVoucher solution allowing partners to expand global coverage to 225 countries and territories. Available in 18 currencies, eliminating FX fees, with redemption available directly through the iFrame integration.
- UnionPay International Acquirer Service UnionPay acquisition and cross-border remittance service. MiFinity is licensed to acquire UnionPay traffic (UPOP) and support MoneyExpress remittance service. Provides access to 100% coverage of the accessible payments network in China with support for multiple Chinese banks.
- MiRewards Loyalty Programme Premium loyalty programme turning qualifying payments, top-ups, and transfers into rewards redeemable for cash value, fee credits, and exclusive perks. Features four tiers (Classic, Exclusive, Signature, Elite) based on cumulative qualifying transaction volume, with MiPoints earned per EUR 1 of qualifying transactions.
- MiFinity Crypto Cryptocurrency funding and conversion service powered by Cryptopay, supporting Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Litecoin (LTC), Stellar (XLM), Tether (USDT), USD Coin (USDC), and Ripple (XRP) for adding, converting, and accessing digital assets through the eWallet.
Quantifiable outcome
- 100%+ growth in 2023 with user accounts growing from 750K to 1M+ in 2024-2025
- +3 more outcomes
Companies that use MiFinity
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
MiFinity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature9 records
MiFinity partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, key, regional and standard.
- VeriffcoreMiFinity integrated Veriff's automated Proof of Address solution to enhance its KYC process worldwide, building on a two-year partnership for Proof of Identity checks. The integration uses AI and machine learning to enable faster, more secure onboarding and fraud detection, supporting compliance and scaling across sectors like ecommerce and travel.
- CryptopaycoreCryptopay powers MiFinity's cryptocurrency funding and conversion options, supporting Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Stellar (XLM), Litecoin (LTC), Bitcoin Cash (BCH), Tether (USDT), USD Coin (USDC), and Dai (DAI). This partnership enables crypto-to-fiat conversion and digital asset management within the MiFinity eWallet.
- OrchestrkeyStrategic partnership with Orchestr, a leading payment gateway platform, to deliver enhanced payment capabilities for iGaming operators. Announced August 2025.
- SlotegratorkeyStrategic partnership with Slotegrator, an iGaming software company with over 10 years of experience, to strengthen the player experience in iGaming through integrated payment solutions.
- FinteqHub (SOFTSWISS)keyStrategic partnership with FinteqHub, a next-generation payment gateway from SOFTSWISS, expanding global payment solutions for operators.
- Aspire GlobalkeyPartnership with Aspire Global, a leading B2B-provider of iGaming solutions, extending Aspire Global's global reach with MiFinity eWallet payment services for player deposits and settlements.
- ConverakeyStrategic partnership with Convera, a leading global B2B payments Fintech, to strengthen PayAnyBank cross-border payment services and enhance global bank transfer capabilities.
- WerocoreIntegration of Wero, a new European payment solution, into the MiFinity eWallet expanding seamless, fee-free deposit options for European customers.
- PayUregionalPayU integration expanded local payment options in Poland and the Czech Republic. PayU is one of Central and Eastern Europe's most trusted online payment solutions.
- UnionPay InternationalcoreMiFinity is licensed to acquire UnionPay traffic (UPOP) and support cross-border remittance service via UnionPay MoneyExpress. UnionPay International is the only global card scheme offering 100% coverage of accessible payments network in China.
- KinguinstandardPartner reseller for MiFinity eVoucher sales in the gaming and digital goods sector.
- Recharge.comstandardPartner reseller for MiFinity eVoucher prepaid top-ups available in multiple countries.
- DundlestandardPartner reseller for MiFinity eVoucher prepaid vouchers.
- OffGamersstandardPartner reseller for MiFinity eVoucher purchases in gaming and digital goods.
- SeagmstandardPartner reseller for MiFinity eVoucher gaming top-ups.
- ReloadHerostandardPartner reseller for MiFinity eVoucher prepaid top-ups.
- Beltegoed.nlstandardPartner reseller for MiFinity eVoucher prepaid vouchers in the Netherlands.
- MobileTopUp.co.ukstandardPartner reseller for MiFinity eVoucher mobile prepaid top-ups.
- CoinsbeestandardPartner reseller for purchasing MiFinity eVouchers with Bitcoin cryptocurrency.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MiFinity competitors and assessment
Company assessmentDirect peers
- Skrill (Paysafe): Skrill is a multi-currency eWallet and merchant payment gateway owned by Paysafe, with deep penetration in iGaming and cross-border payouts. It is the most direct head-to-head competitor to MiFinity's eWallet, iFrame-style merchant integrations, and iGaming-focused B2B2C model.
- Neteller (Paysafe): Neteller is a Paysafe-owned eWallet historically dominant in iGaming and FX-heavy cross-border payments. It overlaps directly with MiFinity on multi-currency wallet, merchant integration, and consumer P2P money transfer for gaming verticals.
- AstroPay: AstroPay is a digital payments platform combining prepaid vouchers, eWallets, and merchant acquiring across emerging markets. It overlaps with MiFinity's eVoucher reseller network, multi-currency wallet, and emerging-market cross-border positioning.
- MuchBetter: MuchBetter is an iGaming-specialist eWallet offering instant deposits/withdrawals and merchant integration tools. It competes head-to-head with MiFinity for iGaming operator wallet share and shares the same vertical-focused GTM motion.
- ecoPayz / Paysafecard (Paysafe): ecoPayz is a regulated eWallet and prepaid voucher product within the Paysafe group, directly comparable to MiFinity's eWallet and eVoucher product lines. Both target iGaming merchants and B2C consumers across Europe with prepaid rails and multi-currency wallets.
Broad incumbents
- Wise: Wise is a leading transparent-FX cross-border payments platform serving both consumers and businesses (multi-currency accounts, IBANs, payouts). It competes with MiFinity's PayAnyBank and consumer cross-border P2P offering on price transparency and brand.
- Revolut: Revolut is a global multi-currency neobank offering wallets, FX, IBANs, and merchant acquiring. It is a broad incumbent comparable to MiFinity on multi-currency eWallets, FX pricing, and Virtual IBAN-type account services, though at materially larger scale.
- PayPal: PayPal is a global incumbent in digital wallets, merchant checkout, and cross-border transfers. It overlaps with MiFinity's consumer eWallet, merchant iFrame-style integration, and money transfer use cases, but at vastly larger consumer scale and brand recognition.
Emerging players
- Convera: Convera is a B2B cross-border payments fintech for education, B2B, and consumer remittances. It is both a MiFinity partner (strengthening PayAnyBank) and an adjacent peer in cross-border multi-currency payout infrastructure.
Regional players
- Trustly: Trustly is a European open-banking payment method focused on account-to-account bank transfers, with strong iGaming and e-commerce merchant coverage. It is comparable to MiFinity's European Virtual IBAN and iFrame local payment method coverage from a regional rails perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MiFinity social profiles
Digital presenceMiFinity compliance and trust
Trust signalCompliance3 records
MiFinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiFinity leadership team
Management profileNumber of profiles
Profiles4 records
MiFinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiFinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiFinity
What does MiFinity do?
MiFinity provides a multi-currency digital eWallet platform enabling consumers to make online payments, send money globally, and manage funds in 18 currencies across 223+ countries. For businesses, MiFinity offers payment processing infrastructure including the iFrame merchant integration, Virtual IBAN, PayAnyBank for global bank transfers, PayAnyCard for card acceptance, and UnionPay remittance services. The platform supports 80+ payment methods including cards, bank transfers, Apple Pay, Google Wallet, and cryptocurrency, backed by dual FCA (UK) and MFSA (Malta) licensing.
Is MiFinity a public or private company?
MiFinity is a private company. It is classified as unknown and is currently operating.
When was MiFinity founded?
MiFinity was founded in 1999. It employs 51 to 100 people.
Where is MiFinity based?
MiFinity is headquartered in Belfast, United Kingdom, in the Europe region.
How does MiFinity make money?
Six revenue lines are on record. Transaction Fees are the primary driver. The others are currency Conversion (FX Markup), money Transfer Fees, eVoucher Reseller Commissions, B2B Merchant Solutions and account Inactivity Fees.
Who are MiFinity's main competitors?
Direct peers on record are Skrill (Paysafe), Neteller (Paysafe), AstroPay, MuchBetter and ecoPayz / Paysafecard (Paysafe). Broad incumbents are Wise, Revolut and PayPal. Convera is listed as an emerging player. Trustly is listed as a regional player.
Does MiFinity have an API?
Yes. MiFinity provides APIs for business partners and developers to integrate payment functionality. The API enables merchants to integrate payment processing, including PayAnyBank for bank transfers, PayAnyCard for card payments, and the MiFinity iFrame for embedded transactions. Developers documentation is available at https://mifinity.readme.io/. The platform supports integration via API with dedicated support from MiFinity's team, including batch file processing until full API integration is completed. Developer documentation is at mifinity.readme.io.
What industry is MiFinity in?
MiFinity's product category is Digital Payments Platform. Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services, with a secondary code of BPAMAFAK, Cross-Border & FX Payments Platforms. Its NAICS code is 522320 and its SIC code is 6199.