Media Logic
Media Logic is an Albany, NY-based, privately held full-service marketing agency founded in 1984, serving enterprise clients in financial services, healthcare (Medicare Advantage and health systems), and B2B verticals with dedicated client teams and proprietary domain-specific intelligence tools.
- Company typePrivate
- Founded1984
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Media Logic does
Media Logic, USA LLC is a privately held, full-service marketing agency headquartered in Albany, NY, operating since 1984 with 40+ employees. The firm is structured around three primary verticals: financial services (banks, credit unions, fintechs, payment networks and card products), healthcare (health plans, Medicare Advantage, hospitals and health systems), and B2B marketing (manufacturers, technology companies, and professional services). Its service offering spans strategy, creative development, digital marketing, direct mail, content marketing, brand development, customer journey mapping, sales enablement, and campaign analytics, delivered via dedicated expert teams assigned to each client. The firm emphasizes long-term relationships, with multiple marquee accounts retained for 20+ years, including Visa, Chase, US Bank, J.P. Morgan Private Bank, PenFed Credit Union, Zions Bank, MVP Health Care, Blue Cross Blue Shield Massachusetts, Geisinger, Stanford Medicine, and UCSF.
The firm's proprietary technology layer is concentrated in three domain-specific tools: the Market Share Intelligence Tool for Medicare Advantage competitive landscape analysis, the County Analysis Tool for healthcare media targeting, and the Consumer In Sight (CIS) research series—an ongoing investigative research program producing surveys and reports on healthcare and financial services consumer behavior. Underlying these tools is the firm's stated positioning as an "AI-amplified" marketing operation, with applied use cases including text-based conversational AI experiences that assist consumers navigating Medicare enrollment and process automation that synthesizes competitor positioning data. In September 2025, the firm acquired RenderTribe, a B2B marketing firm specializing in ABM and revenue operations, both firms citing shared AI-adoption positioning as rationale.
Media Logic operates a professional-services revenue model with project fees, retainers, and campaign-based billing on multi-year contracts. Pricing is custom and quote-based per engagement, with no public tiers. Distribution is direct enterprise field sales via dedicated client teams, with no disclosed resellers or third-party distribution. The firm is independently owned with no parent, institutional investors, or external shareholders disclosed in the available data, and has not raised institutional funding. Its acquisition strategy (RenderTribe) and productization moves (Market Share Intelligence Tool, June 2026) indicate organic growth financed primarily by operating cash flow with selective inorganic expansion.
Media Logic firmographics
Firmographics- Name
- Media Logic
- Legal name
- Media Logic, USA LLC
- Website
- https://medialogic.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Media Logic is an Albany, NY-based, privately held full-service marketing agency founded in 1984, serving enterprise clients in financial services, healthcare (Medicare Advantage and health systems), and B2B verticals with dedicated client teams and proprietary domain-specific intelligence tools.
- Ownership category
- akta.pro rank
Media Logic industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Media Logic is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Media Logic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Marketing Agency Services: Full-service marketing agency providing strategy, creative development, digital marketing, data and analytics services to enterprise clients in financial services and healthcare verticals. Revenue generated through project fees, retainers, and campaign-based billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Media Logic product offering
Product offeringCore offering
Media Logic is a full-service B2B marketing agency that provides strategy, creative development, digital marketing, direct mail, content, branding, and analytics services to enterprise clients in healthcare and financial services. With 40+ years of experience, the firm pairs domain expertise with AI-amplified tools and proprietary research (Consumer In Sight, Market Share Intelligence, County Analysis) to deliver measurable campaign outcomes such as Medicare enrollment growth and credit card activation.
Differentiator
Problem solved
Functional benefit
Brands
- Consumer In Sight: Media Logic's research series that investigates consumer preferences and behaviors in healthcare and financial services industries.
Products and services
- Financial Services Marketing End-to-end marketing services for banks, credit unions, fintechs, payment networks, and insurers, including branding, direct mail, digital marketing, card activation campaigns, and customer acquisition programs.
- Healthcare Marketing Full-service marketing for health plans, Medicare Advantage plans, hospitals, and health systems, including Medicare Annual Enrollment Period (AEP) campaigns, New-to-Medicare acquisition, brand campaigns, and consumer engagement.
- B2B Marketing Account-based marketing (ABM), lead generation, revenue operations, B2B branding, content marketing, and trade show campaigns for B2B companies across multiple sectors.
- Market Share Intelligence Tool Proprietary market intelligence tool that provides Medicare Advantage plan marketers with a granular view of the competitive landscape to support smarter strategic decisions at every level.
- Consumer In Sight Proprietary consumer research series that conducts surveys exploring healthcare and financial services consumers' behaviors, attitudes, media habits, and preferences to inform marketing strategies.
- County Analysis Tool
Quantifiable outcome
- 169% increase in enrollments for Baylor Scott & White Health Plan during AEP
- +2 more outcomes
Companies that use Media Logic
Customer profileNamed customers42 records
Segments3 records
Ideal customer profiles3 records
Media Logic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Media Logic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RenderTribecoreAcquisition of RenderTribe, a B2B marketing firm specializing in ABM (Account-Based Marketing) and revenue operations. Both companies are early adopters of AI which they leverage to enhance marketing outcomes for clients. The deal aims to reinforce Media Logic's position as a leading B2B marketing partner across multiple sectors.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Media Logic competitors and assessment
Company assessmentDirect peers
- W2O Group (Real Chemistry): Healthcare-focused marketing and communications agency with deep domain expertise across pharma, biotech, and health plans. Closest analog to Media Logic's healthcare vertical specialization and long-tenured client relationships.
- Tombras: Independent full-service agency combining creative, media, and analytics. Comparable in independent mid-sized positioning and integrated campaign capabilities across verticals.
- Concentric: Healthcare marketing agency focused on health plans, providers, and consumer health. Directly comparable to Media Logic's Medicare AEP and health plan client base.
- Ansira: Independent marketing agency with strong B2B and channel marketing capabilities, including ABM. Comparable in mid-sized independent positioning and broadening beyond traditional agency services.
- Abelson Taylor: Independent healthcare marketing agency specializing in brand building, direct marketing, and digital campaigns for pharma and consumer health clients. Comparable in vertical specialization and mid-sized independent agency profile.
Broad incumbents
- Merkle: Dentsu-owned data-driven performance marketing agency with strong financial services vertical. Competes with Media Logic in CRM, direct mail, and customer engagement work for banks and credit card issuers.
- Razorfish: Publicis-owned digital transformation and marketing agency with financial services and B2B capabilities. Overlaps with Media Logic's digital marketing and financial services work but serves broader industries at larger scale.
- Digitas: Publicis-owned connected marketing agency serving financial services and B2B clients with data-driven campaign execution. Comparable to Media Logic's multi-channel digital capabilities but at enterprise holding-company scale.
- Ogilvy Health: Global healthcare marketing and communications network within WPP. Competes with Media Logic for enterprise health plan and pharma accounts but operates at much larger scale with broader capabilities.
- MRM (McCann Worldgroup): McCann-owned relationship marketing agency with significant financial services and direct marketing expertise. Overlaps with Media Logic's direct mail, card marketing, and customer engagement capabilities for financial brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Media Logic social profiles
Digital presenceMedia Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Logic leadership team
Management profileNumber of profiles
Profiles3 records
Media Logic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Media Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Logic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Logic
What does Media Logic do?
Media Logic is a full-service B2B marketing agency that provides strategy, creative development, digital marketing, direct mail, content, branding, and analytics services to enterprise clients in healthcare and financial services. With 40+ years of experience, the firm pairs domain expertise with AI-amplified tools and proprietary research (Consumer In Sight, Market Share Intelligence, County Analysis) to deliver measurable campaign outcomes such as Medicare enrollment growth and credit card activation.
Is Media Logic a public or private company?
Media Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Logic founded?
Media Logic was founded in 1984. It employs 11 to 50 people.
Where is Media Logic based?
Media Logic is headquartered in Albany, United States, in the North America region.
How does Media Logic make money?
One revenue line is on record: marketing Agency Services.
Who are Media Logic's main competitors?
Direct peers on record are W2O Group (Real Chemistry), Tombras, Concentric, Ansira and Abelson Taylor. Broad incumbents are Merkle, Razorfish, Digitas, Ogilvy Health and MRM (McCann Worldgroup).
Does Media Logic have an API?
No public API is recorded for Media Logic.
What industry is Media Logic in?
Media Logic's product category is Marketing Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.