Sundance Office

What Sundance Office does

Sundance Office (DBA Sundance Office & Business Supplies) is a privately held, women-owned B2B office supplies distributor headquartered in Broken Arrow, Oklahoma. Founded in 1988 by John and Dyan Condry and currently led by CEO/owner Dyan Condry and President Tyler Condry, the company sells more than 40,000 SKUs spanning office supplies, janitorial and sanitation, office furniture, coffee and breakroom, printers and copiers, ink and toner (including remanufactured toner), technology, safety, promotional products, custom printing, and food and beverage. It complements the catalog with value-added services: a Systematic Savings Program, Productivity Solutions consulting, free next-day delivery, same-day rescue delivery, CAD-based furniture design, managed print services, and printer repair. The customer base is horizontal across Oklahoma businesses, with concentration in the Tulsa and Oklahoma City metros, and the company holds Women-Owned WOW and SBA HubZone certifications.

The go-to-market is a hybrid of dedicated field account representatives ("DANCE partners"), a self-serve e-commerce storefront, and inside sales supported by phone, email, and live chat. Pricing is account-based with a price-match guarantee against major competitors, and most SKUs display "Login for Price," reflecting a B2B contracting model rather than transparent retail pricing. Distribution runs on Sundance's own delivery fleet, enabling free next-day delivery on orders placed by 5:00 PM statewide and same-day rescue delivery on select items. The technology stack is a standard WordPress/Elementor website with an outsourced e-commerce platform; no proprietary AI/ML, integrations, mobile app, or API surface is disclosed. Revenue is not publicly disclosed, no institutional funding has been raised, and the company remains owner-operated.

Name

Sundance Office

Legal name

Sundance Office

Website

https://sundanceoffice.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundance Office is a women-owned, privately held B2B office supplies distributor in Broken Arrow, Oklahoma, selling 40,000+ SKUs and complementary services (managed print, furniture design, delivery) to businesses across Oklahoma, supported by dedicated account reps and a same-state delivery fleet.

Ownership category

akta.pro rank

Product category

Office Supplies and Business Distribution

NAICS

Office Supplies and Stationery Retailers (45941), Stationery and Office Supplies Merchant Wholesalers (42412), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Computer & Office Equipment (3570)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH), Office Furniture & Workspace Accessories Retail (CRALABAE), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)

Keywords

• Office supplies retail
• Business supply distribution
• Office furniture sales
• Janitorial sanitation supplies
• Managed print services

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Office Supply Sales: Revenue generated through the sale of office supplies, furniture, technology products, janitorial supplies, and related products to business customers across Oklahoma. Products include office supplies, furniture, janitorial supplies, coffee service, printers/copiers, ink/toner, technology products, safety products, promotional products, custom printing, and food/beverage items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sundance Office is a women-owned B2B office supply distributor serving Oklahoma businesses with over 40,000 products spanning office supplies, office furniture, janitorial and sanitation supplies, coffee and breakroom items, printers and copiers, ink and toner, technology products, safety/industrial supplies, promotional products, custom printing, and food and beverage. The company differentiates through dedicated account representatives ('DANCE partners'), free next-day delivery statewide, same-day rescue delivery on select items, and a price-match guarantee.

Product overview

Sundance Office is a women-owned office supplies retailer and business supplier operating in Oklahoma, offering over 40,000 products across office supplies, facility maintenance, furniture, technology, and food service categories. The company operates as a single unified offering with integrated services including free next-day delivery, managed print services, furniture design, and a Systematic Savings Program. The product portfolio centers on physical office supplies and equipment (office supplies, janitorial, furniture, coffee/breakroom, printers/copiers, ink/toner, technology, safety, promotional products, custom printing, food/beverage) complemented by value-added services for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Supplies

Quantifiable outcome

• Save 10% or more with a comparison quote

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DiverseycoreChannel Partner/ Reseller/ DistributorSundance Office is now a Diversey Select Distributor, offering Diversey Chemicals for janitorial and sanitation supplies. This partnership enhances their facility supplies offering with professional-grade cleaning chemicals.
• TASKI & NSS Cleaning MachinescoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TASKI and NSS cleaning machines, providing professional-grade floor care and cleaning equipment as part of their facility supplies category.
• BrotherminorChannel Partner/ Reseller/ DistributorAuthorized Brother printer dealer offering Brother printers as part of their technology products category.
• HON FurnitureminorChannel Partner/ Reseller/ DistributorPartner offering HON furniture products through their e-commerce platform, linking to HON's supplier portal for pricing and ordering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Office Depot (ODP / ODP Direct): One of the two largest national B2B office supplies retailers/distributors in the US. Compares directly to Sundance on product breadth, e-commerce, and dedicated-account GTM, but operates at far larger national scale rather than Oklahoma-focused.
• Staples: National B2B and consumer office supplies competitor with broad assortment, contract pricing, and next-day delivery. Direct comparability on customer type (business office buyer) and product mix; broader geographic footprint than Sundance.
• Quill: Office Depot's B2B-focused subsidiary, catalog- and e-commerce-led office supplies seller targeting SMB and mid-market — directly comparable assortment and customer segment to Sundance's online and account-based motion.
• Amazon Business: Massive-scale B2B procurement platform covering office supplies, breakroom, janitorial, and print-related categories. Direct competitive overlap on assortment and pricing, with vastly broader catalog and no geographic limit.

Direct peers

• WB Mason: Family-owned, privately held regional B2B office supplies distributor with dedicated account reps, broad catalog, and own delivery fleet — an exceptionally close business-model analog to Sundance, just in the Northeast US rather than Oklahoma.
• Supplies Network (a Veritiv company): Specialized B2B distributor of office products to mid-market and enterprise customers with e-commerce plus rep-driven service. Closest scale-and-model analog to Sundance in the broader office supplies distribution space.
• Lieberman Companies: Privately held B2B office and janitorial supply distributor serving regional business customers with dedicated reps and own delivery — directly comparable GTM and category mix to Sundance, including breakroom/janitorial.
• Triarq / Tricon Office Products: Mid-market office supplies distributor with diversified breakroom, janitorial and furniture categories. Comparable mid-market and SMB business customer focus and recurring-consumables revenue model.
• Impact Office Supplies: Independent, locally owned B2B office supply distributor with similar service-led, relationship-based GTM. Closest privately held, locally-positioned peer to Sundance outside of Oklahoma.

Emerging players

• Climb Channel Solutions (Lyreco US / regional office supply peers): Smaller regional and specialty office/IT supply distributors with rep-led B2B motion. Comparable in size and category focus, useful as a benchmark for Sundance's positioning within the long tail of regional office supply operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunDANCEOfficeSupply
• LinkedInlinkedin.com/company/sundance-office-supply
• Instagraminstagram.com/sundanceoffice

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Office