MatchBook
MatchBook is a US two-sided marketplace connecting event clients with vetted event professionals (photographers, caterers, florists, videographers, etc.) via a request-quote-book workflow. Founded in 2020 by the 100 Layer Cake team, it earns a 5-10% Pro service fee and 3% client processing fee per booking.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MatchBook does
MatchBook (MatchBook App, Inc.) is a two-sided online marketplace that connects clients seeking event and production services with a curated community of vetted event professionals ("Pros") including photographers, videographers, caterers, florists, planners, entertainers, and other specialists. Founded in 2020 in Los Angeles by the team behind 100 Layer Cake (an established online wedding resource with 13+ years in the industry), the platform operates on a request-quote-book model: clients post jobs specifying date, location, budget, and style, and Pros browse or are notified of matching requests and submit private quotes. Founded MatchBook App, Inc. operates as a privately held company with no disclosed institutional funding.
The core technology stack consists of a web platform at matchbook.app and a mobile app, supporting separate client and Pro-side workflows with features including SMS notifications, portfolio browsing, in-platform messaging, and Pros-configurable deposit amounts (0-100%) and refund cutoff periods (1-180 days). Authentication is supported via Facebook Login and Google Sign-In. Payment processing is delegated entirely to Stripe, which stores card data, holds deposits, processes payouts to Pros, and is not duplicated on MatchBook servers.
MatchBook monetizes through a dual take-rate: a 5-10% service fee charged to Pros per booked job (varying by specialty) and a 3% processing fee charged to clients per transaction. The platform serves a primarily SMB and consumer base — individual event clients and independent event professionals — and operates exclusively in the United States, having expanded from a Southern California base. Go-to-market is product-led growth via a self-serve marketplace, supplemented by community-led acquisition through 100 Layer Cake cross-promotion, word-of-mouth among Pros, and organic social (Instagram, Facebook, Pinterest). Pros are onboarded through an individual vetting process at no joining cost.
MatchBook firmographics
Firmographics- Name
- MatchBook
- Legal name
- MatchBook App, Inc.
- Website
- https://matchbook.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MatchBook is a US two-sided marketplace connecting event clients with vetted event professionals (photographers, caterers, florists, videographers, etc.) via a request-quote-book workflow. Founded in 2020 by the 100 Layer Cake team, it earns a 5-10% Pro service fee and 3% client processing fee per booking.
- Ownership category
- akta.pro rank
MatchBook industry classification
Industry- Product category
- Event Services Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
Keywords
Where MatchBook is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MatchBook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Pro Service Fees: MatchBook charges Pros a 5-10% service fee (depending on specialty) for each job booked through the platform. This covers communication, reporting, payment services, cancellation policies, and removes invoicing/collections hassle from Pros.
- Client Processing Fees: MatchBook charges clients a 3% processing fee for each transaction to cover credit card fees, support staff, and cancellation policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for Pros to join |
| Transaction based/ take rate | Pay-as-you-go | 3% processing fee for clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MatchBook product offering
Product offeringCore offering
MatchBook is a two-sided online marketplace that connects individuals and organizations planning weddings, events, or productions with a curated community of vetted local event professionals (Pros) such as photographers, videographers, caterers, florists, planners, and prop stylists. Clients post job requests specifying date, location, budget, and style; Pros review the details and submit private quotes; clients accept a quote and MatchBook handles billing and payouts through Stripe. The platform charges Pros a 5-10% service fee per booked job and clients a 3% processing fee per transaction.
Product overview
MatchBook is a two-sided marketplace platform that connects clients seeking event professionals (Pros) with a curated community of event vendors including photographers, videographers, caterers, planners, florists, entertainers, and other specialists. The platform consists of a Client Platform for posting job requests and booking Pros, a Pro Platform for professionals to receive notifications and submit quotes, and integrated payment processing that handles deposits and disbursements through Stripe. MatchBook operates exclusively in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- MatchBook Client Platform
Companies that use MatchBook
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
MatchBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
MatchBook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is used as the secure third-party payment processor for handling credit card transactions, storing payment information, and processing payouts to Pros. MatchBook integrates with Stripe for escrow services, holding deposits until job completion, and disbursing payments to event professionals.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MatchBook competitors and assessment
Company assessmentBroad incumbents
- Zola: Wedding planning platform with registry, website, and vendor marketplace capabilities. Comparable in targeting brides and grooms, with overlap on the vendor discovery and booking journey that MatchBook focuses on.
- The Knot Worldwide: Largest US wedding planning platform (The Knot, WeddingWire, Bows) with vendor directories, planning tools, and marketplaces for wedding pros. Adjacent competitor in the same wedding vendor booking space, with significantly larger audience and SEO moat.
- Angi: Leading US home and local services marketplace (Angi Leads, Angi Ads) connecting consumers to pros. Comparable two-sided marketplace mechanics and Pro-paid model, with limited overlap in the events and wedding category but directly analogous operating model.
- Eventbrite: Global event ticketing and event-management platform with a broad marketplace of event service providers. Comparable event industry footprint and SMB Pro base, but focused on event hosting rather than vendor sourcing.
Emerging players
- TaskRabbit: TaskRabbit pioneered the US local services/gig marketplace model with a take-rate on bookings. Comparable marketplace architecture, with overlap in event-setup and freelance task categories but a broader services scope and different unit economics.
Direct peers
- Bark: Global services marketplace where customers post jobs and local professionals reply with quotes. Comparable marketplace mechanics and Pro-paid fee model, with a broader service taxonomy that includes many of MatchBook's event categories.
- GigSalad: Online marketplace specifically for booking event entertainers, photographers, caterers, and other event service providers. Closest direct competitor — same event-vendor vertical, similar request-and-quote workflow, and overlapping Pro supply.
- Thumbtack: Largest US local services marketplace connecting consumers with professionals across many categories including events and photography. Directly comparable two-sided marketplace model with a take-rate on Pro transactions; serves the same SMB Clients and Pros MatchBook targets but at much greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MatchBook social profiles
Digital presenceMatchBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
MatchBook leadership team
Management profileNumber of profiles
Profiles1 record
MatchBook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MatchBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MatchBook
What does MatchBook do?
MatchBook is a two-sided online marketplace that connects individuals and organizations planning weddings, events, or productions with a curated community of vetted local event professionals (Pros) such as photographers, videographers, caterers, florists, planners, and prop stylists. Clients post job requests specifying date, location, budget, and style; Pros review the details and submit private quotes; clients accept a quote and MatchBook handles billing and payouts through Stripe. The platform charges Pros a 5-10% service fee per booked job and clients a 3% processing fee per transaction.
Is MatchBook a public or private company?
MatchBook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MatchBook founded?
MatchBook was founded in 2020. It employs 1 to 10 people.
Where is MatchBook based?
MatchBook is headquartered in Los Angeles, United States, in the North America region.
How does MatchBook make money?
Two revenue lines are on record. Pro Service Fees are the primary driver. The others are client Processing Fees.
Who are MatchBook's main competitors?
Broad incumbents on record are Zola, The Knot Worldwide, Angi and Eventbrite. TaskRabbit is listed as an emerging player. Direct peers are Bark, GigSalad and Thumbtack.
Does MatchBook have an API?
No public API is recorded for MatchBook.
What industry is MatchBook in?
MatchBook's product category is Event Services Marketplace. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music). Its NAICS code is 711410 and its SIC code is 7370.