What FORUM Credit Union does

FORUM Credit Union is an Indiana-chartered, member-owned financial cooperative headquartered in Fishers, Indiana, founded on December 7, 1941 (originally as Hoosier Federal Credit Union to serve Indiana Bell Telephone Company employees). It serves individuals, families, youth, students, small-to-medium businesses, high-net-worth members, and Select Employee Groups (notably Allison Transmission) across central Indiana, with national service extension through the CO-OP Shared Branches and Alliance One ATM networks reaching roughly 5,000 shared branches and ATMs.

The institution operates a comprehensive financial services platform anchored on three proprietary digital channels — CU Online (consumer web banking), Mobile Banking (iOS/Android applications with mobile deposit), and Business Digital Banking — supported by a multi-branch physical network in central Indiana. Its product suite spans core deposit products (One Checking with reward options, Personal and Business Savings, Money Market, Bonus 5 Savings, Money Challenge, Health Savings Accounts, youth and student accounts), lending products (personal, auto with GAP coverage, mortgages including FastTrack Mortgage Loan, home equity, business term loans and lines of credit), payment products (credit cards), wealth services (Private Client Group), insurance referral (auto, home, personal, business), financial coaching, and the SafisLife financial coaching and digital investing platform. Operational back-office automation is delivered via a Trintech reconciliation partnership.

Revenue mechanics follow the standard credit union model: net interest spread between deposit and loan rates, transaction-based fees (overdraft, ATM, wire), insurance referral commissions through FORUM Insurance Services, and wealth management fees. As a not-for-profit cooperative, surplus is returned to members through lower loan rates, higher dividend rates, and member rewards — quantified at $4M returned to members in 2026 and $3.7M in 2025. Governance is exercised by an elected volunteer Board of Directors, and community reinvestment is channeled through the wholly owned FORUM Foundation (founded 2014), which funds educator grants (reaching 23,625 schoolchildren across 83 projects at 70 schools) and collegiate scholarships at Purdue, Indiana University, IUPUI, Manchester University, and Davidson College. Workplace culture has been recognized with 14+ consecutive Best Place to Work in Indiana awards and a 2025 First Place Youth Financial Literacy Award, supporting the institution's stated headcount of 251–500 (with a 2019 reference of 353 employees).

Name

FORUM Credit Union

Legal name

FORUM Credit Union

Website

https://forumcu.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

FORUM Credit Union is an Indiana-chartered, member-owned financial cooperative founded in 1941 that provides checking, savings, consumer and commercial lending, mortgages, wealth management, insurance, and digital banking services to individuals, families, businesses, and SEG employees in central Indiana.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan services
• Business banking solutions
• Wealth management advisory

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: FORUM Credit Union generates revenue primarily through interest earned on loans including mortgages, auto loans, personal loans, and business loans. As a credit union, excess earnings are returned to members in the form of lower lending rates and higher savings rates.
2. Deposit Interest Spreads: Credit unions earn the spread between interest paid on deposits (savings, checking, certificates) and interest received on loans made to members.
3. Fee-based Services: Various banking fees including overdraft fees, ATM fees, wire transfer fees, and other account service charges.
4. Insurance Services Commission: Commission revenue from insurance products offered through FORUM Insurance Services (auto, home, personal, business insurance).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

FORUM Credit Union is a member-owned financial cooperative providing retail and commercial banking products to individuals and businesses in central Indiana. Core offerings include checking and savings accounts, auto loans, mortgages, home equity, personal and business loans, credit cards, insurance, wealth management (Private Client Group), and financial coaching. Services are delivered through physical branches, CU Online web banking, a mobile app, and a dedicated Business Digital Banking platform, with nationwide access via the CO-OP Shared Branch and Alliance One ATM networks.

Product overview

FORUM Credit Union offers a comprehensive suite of financial products and services through a multi-platform digital banking infrastructure. The core product portfolio includes deposit products (checking, savings, money market, certificates, and youth accounts) and lending products (auto loans, mortgages, home equity, personal loans, and business loans). The company operates multiple digital banking channels including CU Online (web), Mobile Banking (iOS/Android apps), and Business Digital Banking. Value-added services include Insurance Services, Private Client Group wealth management, Financial Coaching, and SafisLife digital investing. Additional offerings include Debt Protection, GAP coverage, Health Savings Accounts, and various promotional programs. The architecture combines core banking services with complementary financial wellness and protection products, all accessible through physical branches, digital platforms, and a nationwide network of shared branches and ATMs.

Differentiator

Problem solved

Functional benefit

Products and services

• One Checking

Quantifiable outcome

• 1,700 hours per month of automation value through financial reconciliation system implementation
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TrintechcoreTechnology or Integration · 12 March 2026FORUM Credit Union partnered with Trintech to implement automated reconciliation solutions. The implementation achieved 1,700 hours per month of automation value and 80% or more of daily operations automatically reconciled, demonstrating significant operational efficiency gains.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Old National Bank: Indiana-headquartered regional bank with significant central Indiana presence. Offers the full deposit-lending-wealth suite but as a tax-paying commercial bank, not a member-owned cooperative.
• Lake City Bank: Indiana-based community bank serving retail and small-business customers across northern and central Indiana. Comparable community-oriented positioning, with commercial-bank (rather than cooperative) structure.
• Fifth Third Bank: Cincinnati-based super-regional bank with deep Indianapolis retail and business banking presence. Competes for the same consumer and small-business relationships that FORUM targets within central Indiana.
• JPMorgan Chase: National incumbent with the largest U.S. retail branch and digital-banking footprint. Sets the competitive baseline for deposit rates, mobile experience, and product breadth that FORUM's central Indiana members can access.

Direct peers

• Elements Financial Credit Union: Indianapolis-based community credit union serving central Indiana with a similar member-owned, full-service product suite including deposits, lending, and wealth services. Closest direct geographic peer to FORUM.
• One Credit Union Indiana: Indiana-wide credit union formed through merger activity, serving consumers and businesses with a full deposit and loan product suite. Direct competitor for central-Indiana retail and business members.
• Indiana Members Credit Union (IMCU): Indiana's largest credit union with a statewide branch network and comparable full-service consumer and business banking offerings. Competes with FORUM for the same central-Indiana households and small businesses.
• Beacon Credit Union: Indiana-headquartered community credit union offering consumer deposits, lending, and digital banking. Comparable cooperative structure, community focus, and Midwestern operating geography.
• IU Federal Credit Union: Indiana university-affiliated credit union with SEG-driven membership from Indiana University. Mirrors FORUM's employer-group-driven acquisition model and central-Indiana service area.
• Purdue Federal Credit Union: Indiana-based credit union with an employer/university SEG origin similar to FORUM's Indiana Bell roots. Comparable scale, member-cooperative structure, and consumer banking product mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/forumcu
• Xx.com/ForumTalk
• Facebookfacebook.com/ForumCU
• LinkedInlinkedin.com/company/forum-credit-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORUM Credit Union