Kingfisher
Kingfisher plc is a London-headquartered FTSE 100 home improvement retailer operating 1,800+ stores across seven European countries under banners including B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, and TradePoint, serving DIY consumers and trade professionals through physical retail, e-commerce, marketplace, and quick-commerce channels.
- Company typePublic
- Founded1982
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Kingfisher firmographics
Firmographics- Name
- Kingfisher
- Legal name
- Kingfisher plc
- Website
- https://kingfisher.com
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Kingfisher plc is a London-headquartered FTSE 100 home improvement retailer operating 1,800+ stores across seven European countries under banners including B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, and TradePoint, serving DIY consumers and trade professionals through physical retail, e-commerce, marketplace, and quick-commerce channels.
- Ownership category
- akta.pro rank
Kingfisher industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Hardware Retailers (444140)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industry
- Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI)
Keywords
Where Kingfisher is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Kingfisher business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Revenue from sales through owned retail stores across UK, France, Poland, Spain, Portugal, and Turkey under B&Q, Screwfix, Castorama, Brico Dépôt, and Koçtaş brands. Total sales of £12.94 billion for FY ending January 2026.
- E-commerce Sales: Online sales through banner websites and marketplace. E-commerce represents 21% of total group sales with 20% growth (excluding Screwfix). Includes digital media screens and online-only offerings.
- Marketplace Commission: Third-party seller marketplace generating commission revenue. Marketplace GMV reached £518 million with 58% year-over-year growth. Over 2 million items available at B&Q through marketplace.
- Trade Business Sales: Sales to trade professionals through Screwfix and TradePoint. Trade sales now represent 30% of group revenue (up from 27%). Trade sales reached £3.9 billion with 17% growth excluding Screwfix.
- Quick Commerce/ Delivery Services: Revenue from rapid delivery services including Screwfix Sprint (20-minute delivery) and partnerships with Deliveroo. +11% year-on-year increase in e-commerce sales attributed to delivery innovations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing across multiple price points |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels8 records
Kingfisher product offering
Product offeringCore offering
Kingfisher plc is Europe's leading home improvement retailer, selling DIY and trade building products, tools, and home improvement supplies through owned retail banners (B&Q, Screwfix, Castorama, Brico Dépôt, TradePoint, Koçtaş) across more than 1,800 stores in seven European countries, supplemented by e-commerce platforms, a third-party marketplace, quick-commerce delivery services, and a portfolio of over 30 own-exclusive brands. The company generated £12.94 billion in FY2026 sales through retail operations that target both DIY consumers and professional trade customers.
Product overview
Kingfisher is a European home improvement retailer operating multiple retail banners (B&Q, Screwfix, Castorama, Brico Dépôt, Koçtaş, TradePoint) across seven countries, offering home improvement products and services to consumers and trade professionals through physical stores and e-commerce channels. The company has developed its own portfolio of exclusive brands including GoodHome, Blooma, and Erbauer. Kingfisher's digital ecosystem includes an online marketplace with over 2 million items, AI-powered virtual assistants (Hello B&Q, Hello Casto), visual search tools (Screwfix Lens), proprietary data platform (Core IQ), and in-house AI platform (Athena). The company partners with Google Cloud for AI capabilities including Vertex AI Search for Commerce and agentic AI shopping agents. Recent innovations include rapid delivery services (Screwfix Sprint), refurbished product programmes, and AI-powered in-store colleague tools.
Differentiator
Problem solved
Functional benefit
Brands
- GEOM: Own Exclusive Brand product line
- Fortia
- GoodHome
- Blooma
- Magnusson
- Erbauer
- Cooke and Lewis
- Verve
- Diall
- Smith & Locke
- Jacobsen
- No Nonsense
Products and services
- B&Q UK and Ireland home improvement retail banner offering DIY products and services to consumers across physical stores and e-commerce.
- Screwfix UK-focused trade and DIY retailer serving professional tradespeople and consumers with 700+ stores, rapid 20-minute delivery via Screwfix Sprint, and an extensive product range.
- Castorama French and Polish home improvement retail banner operating physical stores and e-commerce, offering DIY products to consumers and trade customers.
- Brico Dépôt Discount-focused home improvement retail banner operating in France, Spain, and Portugal with competitive pricing on DIY and building materials.
- Koçtaş Turkey-based home improvement joint venture banner serving Turkish consumers with DIY and home improvement products through physical stores and online.
- TradePoint Trade-focused banner serving professional tradespeople with dedicated product ranges, volume pricing, and account-based purchasing services.
- B&Q Marketplace Third-party seller marketplace at B&Q offering over 2 million items with Click & Collect available for marketplace orders, expanding assortment beyond physical store limitations.
- Screwfix Sprint Rapid delivery service delivering Screwfix products to trade customers in as little as 20 minutes, part of Kingfisher's quick commerce capability.
- Refurbed by B&Q Refurbished product programme launched on diy.com where customer returns are inspected and restored by B&Q technicians to 'like new' standards for resale at value pricing.
Quantifiable outcome
- E-commerce sales reached £80m in H1 2025/26 with +37% year-on-year uplift from AI-powered recommendations
- +5 more outcomes
Companies that use Kingfisher
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Kingfisher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature7 records
Kingfisher partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Google CloudcoreMulti-year partnership to deploy AI-powered shopping capabilities across Kingfisher's European retail platforms including B&Q, Castorama France and Poland, and Brico Dépôt France. Utilizes Google Cloud's Vertex AI Search for Commerce to enable intelligent search and proactive AI shopping agents. Early trials at B&Q showed meaningful results. Builds on Kingfisher's in-house AI platform Athena launched in 2023.
- Andrew GrillminorFuturist partnership to research and predict how technology will transform retail. Commissioned research on AI shopping behavior showing 28% of UK adults comfortable with AI making purchases. Created interactive microsite exploring store of the future. Research drives thought leadership and innovation strategy.
- Tata Consultancy Services (TCS)coreExtended 15-year partnership to drive AI-powered transformation across Kingfisher's operations. TCS established a joint 'Innovation and Automation Office' and deployed AI-driven solutions to improve IT system management. Part of ongoing digital transformation initiative.
- DeliveroominorQuick commerce delivery partnership enabling rapid delivery of B&Q products. Part of strategy to meet customer demand for speed and convenience in home improvement shopping.
- iForceminorPartnership for product refurbishment operation at Screwfix, expanded to cover appliances, higher value non-electrical products, and water-using products (taps, showers, pressure washers). Over 100,000 products refurbished and sold annually.
- Rainforest AlliancecoreFounding member of Rainforest Alliance Forest Allies initiative. Supports six community-managed forestry projects in key tropical sourcing regions. Part of Forest Positive commitment and responsible sourcing strategy.
- Woodland TrustminorPartnership for habitat restoration projects at Kingsettle and Snaizeholme. Screwfix and B&Q collaboration supporting UK woodland conservation as part of sustainability commitments.
- Reforest'ActionminorBrico Dépôt France tree planting partnership supporting reforestation efforts in France.
- UNEP/GRID (United Nations Environment Programme)minorCastorama Poland partnered with UNEP/GRID to restore Polish national parks as part of environmental commitment.
- BioregionalcoreExternal charity and social enterprise that reviews and approves all criteria in Kingfisher's Sustainable Home Product Guidelines annually. Ensures independent oversight and credibility of sustainability claims for products.
- ShelterminorUK housing charity partnership with B&Q since 2017. Funds DIY Skills Advisers who help homeless and housing-insecure people with home improvement skills. Supports Shelter's helpline and advice services in England, Wales, Scotland, and partner organizations in Ireland and Northern Ireland.
- Hospice UKminorNew charitable partnership between Screwfix Foundation and Hospice UK, with expansion into Republic of Ireland. Part of community support initiatives.
- Habitat for HumanityminorInternational nonprofit housing organization partnership through various Kingfisher foundations to improve housing conditions.
- Compagnons BâtisseursminorFrench nonprofit organization partnership through Fondation Castorama to improve housing and community facilities.
- Fondation pour le Logement des DéfavorisésminorFrench foundation partnership to support disadvantaged housing through charitable initiatives.
- Rimini StreetcoreThird-party SAP support provider enabling Kingfisher to extend its existing SAP ECC 6.0 applications rather than pursue full S/4HANA cloud upgrade. Migration to Google Cloud Platform supported by Rimini Street for cost efficiency.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Kingfisher competitors and assessment
Company assessmentEmerging players
- Howdens Joinery: UK-based trade-only kitchen and joinery supplier. Adjacent to Kingfisher's trade business with comparable depot-based trade counter model but narrower product focus.
Broad incumbents
- Lowe's: Second-largest US home improvement retailer with comparable DIY and Pro customer segments. Closely comparable to Kingfisher's mix of DIY consumers and trade professionals.
- Home Depot: The largest home improvement retailer globally, operating primarily in North America. Comparable business model (large-format DIY + pro mix) but much larger scale and US-focused.
Direct peers
- Wickes: UK home improvement retailer with DIY and trade focus, smaller scale than B&Q. Directly competes with Kingfisher's B&Q and TradePoint in the UK.
- Travis Perkins: UK builders' merchant serving trade professionals with heavy-side building materials. Comparable to Kingfisher's Screwfix and TradePoint trade-focused channels in the UK market.
- Hornbach: European home improvement retailer operating in Germany, Netherlands, and several other countries. Comparable large-format DIY + pro assortment model to Kingfisher's continental banners.
- Leroy Merlin: French home improvement retailer owned by Adeo, operating across Europe including France, Poland, and Iberia. Directly competes with Kingfisher's Castorama and Brico Dépôt banners in core continental European markets.
- Bauhaus: European DIY and home improvement chain operating across multiple countries including Switzerland, Germany, and Iberia. Comparable big-box home improvement format targeting DIY and trade.
- Homebase: UK home improvement and garden retailer, smaller scale than B&Q. Direct UK competitor in the DIY segment across similar product categories.
Regional players
- Mr Bricolage: French home improvement retailer focused on franchise-based store network. Competes with Castorama and Brico Dépôt in France and a few other European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kingfisher social profiles
Digital presenceKingfisher compliance and trust
Trust signalCompliance1 record
Kingfisher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingfisher leadership team
Management profileNumber of profiles
Profiles9 records
Kingfisher subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kingfisher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingfisher M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingfisher
What does Kingfisher do?
Kingfisher plc is Europe's leading home improvement retailer, selling DIY and trade building products, tools, and home improvement supplies through owned retail banners (B&Q, Screwfix, Castorama, Brico Dépôt, TradePoint, Koçtaş) across more than 1,800 stores in seven European countries, supplemented by e-commerce platforms, a third-party marketplace, quick-commerce delivery services, and a portfolio of over 30 own-exclusive brands. The company generated £12.94 billion in FY2026 sales through retail operations that target both DIY consumers and professional trade customers.
Is Kingfisher a public or private company?
Kingfisher is a public company. It is classified as public and is currently operating.
When was Kingfisher founded?
Kingfisher was founded in 1982. It employs 5,001 to 10,000 people.
Where is Kingfisher based?
Kingfisher is headquartered in London, United Kingdom, in the Europe region.
How does Kingfisher make money?
Five revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales, marketplace Commission, trade Business Sales and quick Commerce/ Delivery Services.
Who are Kingfisher's main competitors?
Howdens Joinery is listed as an emerging player. Broad incumbents are Lowe's and Home Depot. Direct peers are Wickes, Travis Perkins, Hornbach, Leroy Merlin, Bauhaus and Homebase. Mr Bricolage is listed as a regional player.
Does Kingfisher have an API?
No public API is recorded for Kingfisher.
What industry is Kingfisher in?
Kingfisher's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAEACAI, Off-Price DIY, Hardware & Home Improvement General Merchandise Retail. Its NAICS code is 444110 and its SIC code is 5399.