Domino

What Domino does

Domino is a digital-first home design and lifestyle publication headquartered in New York. The company publishes editor-curated content covering home tours, design inspiration, renovation guides, product reviews, shopping guides, and gift guides organized by room and lifestyle topic. Its owned distribution channels include the Domino.com website, the daily Domino newsletter, the weekly Reno renovation newsletter, the Design Time podcast, and active social media presences. The publication serves two primary customer segments: home design enthusiast consumers seeking inspiration and product recommendations, and home product brands seeking visibility through sponsored content and editorial coverage.

Domino's flagship commercial product is the annual Good Design Awards, an industry awards program recognizing standout home products across nine categories: Furniture, Kitchen & Dining, Appliances, Lighting, Finishes & Materials, Bed & Bath, Organization, Outdoor, and Decor. Launched in 2022 with 26 winners, the program scaled to 58 winners in 2026 and added single-winner categories (Groundbreaker of the Year, Collab of the Year) offering promotional value of up to $43,000 per winner. Entry fees are $250 per multi-winner category submission and $350 per single-winner category submission.

Domino generates revenue across three streams: advertising and sponsored content partnerships with brands including Bloomingdale's, Calvin Klein, Tommy Hilfiger Home, Lowe's, Kohler, Sherwin-Williams, Avocado Green Mattress, ILVE, and Formica Group; affiliate commissions from shoppable product recommendations; and Good Design Awards entry fees. The company also launched digital magazine issues as a structured content format. As of May 2026, Domino operates as a private subsidiary of publicly traded media company Ziff Davis, having been acquired from Recurrent Ventures alongside Dwell and Business of Home to form a new lifestyle media group led by Julia Noran Johnston.

Name

Domino

Legal name

Domino (operated by Ziff Davis)

Website

https://domino.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Domino is a digital home design and lifestyle publication publishing editor-curated home tours, product reviews, and shopping guides. It serves home design enthusiasts with free content and home product brands through sponsored editorial coverage and its annual Good Design Awards program.

Ownership category

akta.pro rank

Product category

Online Home Design Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Home design publication
• Interior design editorial
• Lifestyle media content
• Product awards program
• Sponsored content advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsored Content: Domino generates revenue through branded/sponsored content partnerships with home product brands. The publication features sponsored content from brands including Concrete Collaborative, Calvin Klein, ILVE, Bloomingdale's, Avocado Green Mattress, Crow Canyon Home, Govee, Tommy Hilfiger Home, Lowe's, Thuma, Formica Group, and others.
2. Affiliate Commissions: Domino's editors independently curate products on the site, and items purchased through affiliate links earn the publication a commission.
3. Good Design Awards Entry Fees: Entry fees for the annual Domino Good Design Awards program: $250 per Multi-Winner Category entry and $350 per Single-Winner Category entry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Domino operates a digital home and lifestyle publication at Domino.com producing editorially curated content spanning home tours, design inspiration, renovation guides, product reviews, gift guides, and shopping recommendations organized by room, topic, and lifestyle category. The publication runs two email newsletters (Domino Daily and Reno), an annual Good Design Awards program recognizing standout home products across nine categories, and a podcast. Revenue is generated through sponsored content partnerships with home product brands, affiliate commissions on product purchases, and entry fees for the Good Design Awards program.

Product overview

Domino is a design publication and home lifestyle website offering a content platform centered around home design and interiors. The core offerings include the Domino Good Design Awards (an annual awards program recognizing standout home products), digital newsletter subscriptions (Domino Daily and Reno weekly), and digital magazine issues. The website features curated content including home tours, design inspiration, renovation guides, product reviews, shopping guides, gift guides, and wedding/registry content organized by room and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Domino.com Website The flagship Domino.com publication providing home tours, design inspiration, renovation guides, style and shopping content, product reviews, gift guides, and wedding/registry content organized by room (Bathrooms, Bedrooms, Dining Rooms, Kids' Rooms, Kitchens, Living Rooms) and topics (Design Inspiration, Renovation, Style & Shopping, Housekeeping, Lifestyle).
• Domino Good Design Awards Annual awards program recognizing outstanding home products across nine categories: Furniture, Kitchen & Dining, Appliances, Lighting, Finishes & Materials, Bed & Bath, Organization, Outdoor, and Decor. Features single-winner categories (Groundbreaker of the Year, Collab of the Year) and multi-winner categories. Entry fees are $250 for multi-winner category submissions and $350 for single-winner category submissions, with winners receiving promotional value up to $8,000-$43,000 across Domino's channels.
• Domino Daily Newsletter Daily email newsletter delivering the latest home tours, design news, room inspiration, DIYs, and style content to subscribers.
• Reno Newsletter Weekly email newsletter focused on before-and-afters, easy upgrades, and candid renovation advice for subscribers.
• Digital Issues Collection of digital magazine issues published online, including titles such as Home Is Where You Are (Summer 2022), Rebel Rebel (Spring 2022), Work and Play (Fall 2022), and House Party.

Quantifiable outcome

• 58 winners selected across 2026 Good Design Awards
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ziff DaviscoreOthers · 4 May 2025Ziff Davis acquired Domino (along with Dwell and Business of Home) from Recurrent Ventures, forming a new lifestyle group within the company. Julia Noran Johnston, founder of Business of Home, leads the new group. This acquisition marks a strategic shift for Ziff Davis, whose portfolio has historically centered on technology, shopping, gaming, health, and consumer tools.
• Recurrent VenturesminorOthers · 4 May 2025Previous parent company of Domino before acquisition by Ziff Davis. Also owned Dwell, Business of Home, and Popular Science.
• DesignShopminorGTM or Marketing PartnerDesignShop is an interactive, accessible-from-anywhere sample marketplace featured on Domino. A wide swath of Domino-favorite brands line DesignShop's virtual shelves, including Fireclay Tile, Kohler, Farrow and Ball, Brunschwig & Fils, Everhem, Cosentino, and Kravet. The partnership allows readers to visualize material combinations in different spaces.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Architectural Digest: Established Condé Nast publication covering architecture, design, and celebrity homes at scale. While broader in scope than Domino, it competes for the same high-end home-design advertiser spend and audience, with much larger editorial resources.
• House Beautiful: Hearst-owned home design publication with cross-format distribution (print, digital, newsletters). House Beautiful competes for the same brand partnerships and reader attention across furniture, kitchen, and decor verticals.
• Better Homes & Gardens: Dotdash Meredith flagship home and lifestyle publication with massive scale and a long-running print magazine. Competes with Domino on home content, recipes, and lifestyle verticals while commanding significantly larger advertiser budgets.
• Elle Decor: Hearst publication with strong international footprint focused on interior design, decor, and high-end home products. Overlaps with Domino on home tours, product discovery, and brand-sponsored content for design-conscious consumers.
• HGTV Magazine: Print and digital home brand leveraging HGTV cable network reach. Targets a similar mainstream home-design and renovation audience with content around home tours, product reviews, and design advice, backed by larger distribution capabilities.

Emerging players

• Remodelista: Independent home design publication emphasizing minimalism, renovation, and curated product discovery. Operates a similar editorial-led, affiliate-supported business model and competes for the same design-enthusiast audience.
• Design Milk: Independent design publication covering architecture, interiors, fashion, and technology with editorial-driven content and shoppable product features. Smaller scale than Domino but with overlapping product-discovery and design-content verticals.

Direct peers

• Apartment Therapy: A direct peer operating a digital-first home design publication with editorial content, newsletters, product reviews, and affiliate commerce monetization. Apartment Therapy competes for the same home design enthusiast audience and similar brand-sponsored content budgets.
• Business of Home: Another Ziff Davis-acquired publication from Recurrent Ventures, focused on the home design trade. While B2B-trade rather than consumer-facing, it shares parent ownership and overlapping advertiser relationships and editorial coverage.
• Dwell: Now a sister publication under Ziff Davis alongside Domino after the May 2026 acquisition. Dwell focuses on modern architecture and design, with overlapping categories (furniture, kitchens, decor) and similar digital publishing and sponsored-content business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dominomag
• Facebookfacebook.com/dominomag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino