Amsive
Amsive is a data-led, full-service performance marketing agency serving enterprise and mid-market clients in healthcare, financial services, retail, education, and B2B verticals through integrated digital and direct marketing powered by proprietary audience intelligence platforms.
- Company typePrivate
- Founded2005
- HeadquartersNyack, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Amsive does
Amsive is a data-led, full-service performance marketing agency serving enterprise and mid-market clients across healthcare, financial services, insurance, retail, education, B2B, and eCommerce verticals. Founded in 2006 and headquartered in Bolingbrook, Illinois, with a New York presence and 501–1,000 employees, the company operates as a privately held portfolio company of H.I.G. Capital. Amsive delivers integrated digital and direct marketing services — including paid search, programmatic, social media, SEO, direct mail, email, creative, web/app development, and advanced analytics — under retainer-based engagements for clients such as MSN, Commerce Bank, Vermont Blue Advantage, the University of Tennessee, and America's Credit Unions.
The company's core proprietary technology consists of two platforms: Xact™, a multi-sourced agency data platform representing 250 million universal IDs with over 70,000 custom attributes, and Audience Science®, a registered methodology combining consumer intelligence with segmentation, messaging, and measurement. Amsive layers AI-enhanced execution on top of these assets and offers a proprietary geo holdout testing methodology using difference-in-differences analysis for incrementality measurement. In January 2026 the agency formalized Amsive Health, a dedicated healthcare marketing practice, supported by HIPAA, HITRUST, SOC 2, and PCI DSS certifications. The firm has held Google Premier Partner status (top 3% globally) for over a decade and was named Agency of the Year – SEO at the 2025 Search Engine Land Awards.
Amsive generates revenue through professional services — retainer-based agency engagements structured around scope, scale, and vertical — with no publicly disclosed pricing tiers. Distribution is exclusively direct, combining enterprise field sales targeting C-suite and VP-level marketing leaders with inside sales for mid-market accounts. The go-to-market emphasizes measurable performance outcomes, supported by case-study evidence including 163% enrollment growth, 4x deposit growth, and 270% conversion lifts for named clients. The agency has reported a $90M ARR target for 2025 at a $269.9M valuation under H.I.G. Capital ownership.
Amsive firmographics
Firmographics- Name
- Amsive
- Legal name
- Amsive LLC
- Website
- https://amsive.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Amsive is a data-led, full-service performance marketing agency serving enterprise and mid-market clients in healthcare, financial services, retail, education, and B2B verticals through integrated digital and direct marketing powered by proprietary audience intelligence platforms.
- Ownership category
- akta.pro rank
Amsive industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (54186), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Amsive is headquartered
LocationHeadquarters
- HQ city
- Nyack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amsive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Services: Full-service strategic marketing solutions including direct mail, digital media, SEO, social media, creative and content, data intelligence, and advanced analytics. Revenue is generated through retainer-based agency engagements with enterprise and mid-market clients. Services span multiple channels including paid search, programmatic, social, email, direct mail, and mobile messaging.
- Healthcare Marketing Practice (Amsive Health): Dedicated healthcare marketing practice launched in January 2026, providing compliant, data-driven growth solutions for health plans, health systems, and providers. Leverages the Audience Science approach combining data intelligence, performance media, creative, and analytics to address regulatory and operational challenges in healthcare marketing.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Amsive product offering
Product offeringCore offering
Amsive is a data-led performance marketing agency that delivers full-service strategic marketing solutions including direct mail, digital media (paid search, programmatic, social), SEO + AEO, email and mobile messaging, creative and content, data intelligence, and advanced analytics. The agency leverages its proprietary Audience Science® methodology and Xact™ Data Platform to identify, segment, and activate high-value audiences for enterprise and mid-market clients across healthcare, financial services, insurance, retail, education, and B2B verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Amsive Health: A dedicated healthcare marketing practice designed to help health plans, health systems, and providers achieve compliant, data-driven growth.
Products and services
- SEO + AEO (Search and Answer Engine Optimization) Search engine optimization and answer engine optimization services that improve organic visibility in Google and AI-powered answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot). Built for enterprise and mid-market brands seeking measurable organic growth and AI search presence.
- Digital Media (Paid Search & Programmatic)
Quantifiable outcome
- Up to 20% lower cost per acquisition for healthcare marketing engagements
- +4 more outcomes
Companies that use Amsive
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Amsive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Amsive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Healthcare Organizations (Health Plans, Health Systems, Providers)coreAmsive formalized its dedicated healthcare marketing practice (Amsive Health) in January 2026 to specifically serve health plans, health systems, and providers. This vertical-specific practice combines data intelligence, performance media, creative, and analytics with regulatory expertise to address healthcare marketing challenges.
- GooglecoreAmsive has held Google Premier Partner status for over a decade, reserved for the top 3% of Google Partners globally. Premier Partner status provides access to exclusive benefits including dedicated strategic account support, pilot opportunities, and executive networking experiences. Amsive specializes in Google Ads and cutting-edge marketing strategies including Performance Max, AI-powered paid media, and conversion optimization.
- Genesis DirectminorAmsive acquired Genesis Direct as part of its growth strategy under H.I.G. Capital's portfolio. This acquisition expanded Amsive's capabilities and client base.
- RISE HealthcoreOngoing partnership through speaking engagements and sponsorships at RISE Medicare Marketing Summit, a premier healthcare marketing conference for Medicare Advantage and health plan marketers.
- America's Credit UnionscoreActive partnership through conference sponsorship and speaking at America's Credit Unions Marketing, PR & Development Council Conference, demonstrating deep engagement in the credit union vertical.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Amsive competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising holding company with performance marketing through GroupM and creative/data agencies. Provides competitive pressure on Amsive for large enterprise clients seeking global vendor consolidation.
- Publicis Groupe: Global advertising holding company with performance and data-driven marketing capabilities (via Performics, Digitas). Competes with Amsive on enterprise RFPs where global scale and integrated buying are required.
- Merkle: Large data-driven performance marketing agency owned by Dentsu. Overlaps with Amsive in CRM, data, analytics, and direct marketing but operates at significantly larger scale with broader geographic footprint.
- Epsilon: Data-driven marketing firm (Publicis-owned) with proprietary identity and audience data assets. Comparable to Amsive in direct marketing, CRM, and data intelligence, but at materially larger scale.
Emerging players
- Searchbloom: Smaller digital marketing agency specializing in SEO, paid media, and content. Adjacent competitor in organic search and AEO capabilities, though at smaller scale and with narrower service mix than Amsive.
Direct peers
- Wpromote: Full-service digital marketing agency combining SEO, paid media, creative, and data services for enterprise clients. Closely comparable to Amsive in mid-market/enterprise positioning, SEO leadership, and omnichannel execution.
- Rise Interactive: Performance marketing agency with strong paid media, SEO, and analytics capabilities, comparable in size and service mix to Amsive's digital practice.
- Adtaxi: Performance marketing agency offering paid media, programmatic, and data-driven solutions for mid-market clients. Direct competitor to Amsive in channel execution and audience-based targeting.
- DAC Group: Digital marketing agency providing SEO, paid media, and data-driven performance solutions for multi-location brands. Comparable to Amsive in mid-market/enterprise positioning and data-led approach.
- Tinuiti: Performance marketing agency offering paid search, programmatic, SEO, social, and direct mail with proprietary audience data capabilities. Directly comparable in service mix, mid-market/enterprise client focus, and channel breadth to Amsive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Amsive social profiles
Digital presenceAmsive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amsive leadership team
Management profileNumber of profiles
Profiles13 records
Amsive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amsive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amsive M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amsive
What does Amsive do?
Amsive is a data-led performance marketing agency that delivers full-service strategic marketing solutions including direct mail, digital media (paid search, programmatic, social), SEO + AEO, email and mobile messaging, creative and content, data intelligence, and advanced analytics. The agency leverages its proprietary Audience Science® methodology and Xact™ Data Platform to identify, segment, and activate high-value audiences for enterprise and mid-market clients across healthcare, financial services, insurance, retail, education, and B2B verticals.
Is Amsive a public or private company?
Amsive is a private company. It is classified as private equity controlled and is currently operating.
When was Amsive founded?
Amsive was founded in 2005. It employs 501 to 1,000 people.
Where is Amsive based?
Amsive is headquartered in Nyack, United States, in the North America region.
How does Amsive make money?
Two revenue lines are on record. Performance Marketing Services are the primary driver. The others are healthcare Marketing Practice (Amsive Health).
Who are Amsive's main competitors?
Broad incumbents on record are WPP, Publicis Groupe, Merkle and Epsilon. Searchbloom is listed as an emerging player. Direct peers are Wpromote, Rise Interactive, Adtaxi, DAC Group and Tinuiti.
Does Amsive have an API?
No public API is recorded for Amsive.
What industry is Amsive in?
Amsive's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541810 and its SIC code is 7311.