Amsive

What Amsive does

Amsive is a data-led, full-service performance marketing agency serving enterprise and mid-market clients across healthcare, financial services, insurance, retail, education, B2B, and eCommerce verticals. Founded in 2006 and headquartered in Bolingbrook, Illinois, with a New York presence and 501–1,000 employees, the company operates as a privately held portfolio company of H.I.G. Capital. Amsive delivers integrated digital and direct marketing services — including paid search, programmatic, social media, SEO, direct mail, email, creative, web/app development, and advanced analytics — under retainer-based engagements for clients such as MSN, Commerce Bank, Vermont Blue Advantage, the University of Tennessee, and America's Credit Unions.

The company's core proprietary technology consists of two platforms: Xact™, a multi-sourced agency data platform representing 250 million universal IDs with over 70,000 custom attributes, and Audience Science®, a registered methodology combining consumer intelligence with segmentation, messaging, and measurement. Amsive layers AI-enhanced execution on top of these assets and offers a proprietary geo holdout testing methodology using difference-in-differences analysis for incrementality measurement. In January 2026 the agency formalized Amsive Health, a dedicated healthcare marketing practice, supported by HIPAA, HITRUST, SOC 2, and PCI DSS certifications. The firm has held Google Premier Partner status (top 3% globally) for over a decade and was named Agency of the Year – SEO at the 2025 Search Engine Land Awards.

Amsive generates revenue through professional services — retainer-based agency engagements structured around scope, scale, and vertical — with no publicly disclosed pricing tiers. Distribution is exclusively direct, combining enterprise field sales targeting C-suite and VP-level marketing leaders with inside sales for mid-market accounts. The go-to-market emphasizes measurable performance outcomes, supported by case-study evidence including 163% enrollment growth, 4x deposit growth, and 270% conversion lifts for named clients. The agency has reported a $90M ARR target for 2025 at a $269.9M valuation under H.I.G. Capital ownership.

Name

Amsive

Legal name

Amsive LLC

Website

https://amsive.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amsive is a data-led, full-service performance marketing agency serving enterprise and mid-market clients in healthcare, financial services, retail, education, and B2B verticals through integrated digital and direct marketing powered by proprietary audience intelligence platforms.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Performance marketing services
• Data-driven advertising
• Search engine optimization
• Direct mail marketing
• Healthcare marketing

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Full-service strategic marketing solutions including direct mail, digital media, SEO, social media, creative and content, data intelligence, and advanced analytics. Revenue is generated through retainer-based agency engagements with enterprise and mid-market clients. Services span multiple channels including paid search, programmatic, social, email, direct mail, and mobile messaging.
2. Healthcare Marketing Practice (Amsive Health): Dedicated healthcare marketing practice launched in January 2026, providing compliant, data-driven growth solutions for health plans, health systems, and providers. Leverages the Audience Science approach combining data intelligence, performance media, creative, and analytics to address regulatory and operational challenges in healthcare marketing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Amsive is a data-led performance marketing agency that delivers full-service strategic marketing solutions including direct mail, digital media (paid search, programmatic, social), SEO + AEO, email and mobile messaging, creative and content, data intelligence, and advanced analytics. The agency leverages its proprietary Audience Science® methodology and Xact™ Data Platform to identify, segment, and activate high-value audiences for enterprise and mid-market clients across healthcare, financial services, insurance, retail, education, and B2B verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Amsive Health: A dedicated healthcare marketing practice designed to help health plans, health systems, and providers achieve compliant, data-driven growth.

Products and services

• SEO + AEO (Search and Answer Engine Optimization) Search engine optimization and answer engine optimization services that improve organic visibility in Google and AI-powered answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot). Built for enterprise and mid-market brands seeking measurable organic growth and AI search presence.
• Digital Media (Paid Search & Programmatic)

Quantifiable outcome

• Up to 20% lower cost per acquisition for healthcare marketing engagements
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Healthcare Organizations (Health Plans, Health Systems, Providers)coreStrategic or Co-development Partner · 14 January 2026Amsive formalized its dedicated healthcare marketing practice (Amsive Health) in January 2026 to specifically serve health plans, health systems, and providers. This vertical-specific practice combines data intelligence, performance media, creative, and analytics with regulatory expertise to address healthcare marketing challenges.
• GooglecoreGTM or Marketing Partner · 19 March 2025Amsive has held Google Premier Partner status for over a decade, reserved for the top 3% of Google Partners globally. Premier Partner status provides access to exclusive benefits including dedicated strategic account support, pilot opportunities, and executive networking experiences. Amsive specializes in Google Ads and cutting-edge marketing strategies including Performance Max, AI-powered paid media, and conversion optimization.
• Genesis DirectminorStrategic or Co-development Partner · 16 March 2022Amsive acquired Genesis Direct as part of its growth strategy under H.I.G. Capital's portfolio. This acquisition expanded Amsive's capabilities and client base.
• RISE HealthcoreStrategic or Co-development PartnerOngoing partnership through speaking engagements and sponsorships at RISE Medicare Marketing Summit, a premier healthcare marketing conference for Medicare Advantage and health plan marketers.
• America's Credit UnionscoreStrategic or Co-development PartnerActive partnership through conference sponsorship and speaking at America's Credit Unions Marketing, PR & Development Council Conference, demonstrating deep engagement in the credit union vertical.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising holding company with performance marketing through GroupM and creative/data agencies. Provides competitive pressure on Amsive for large enterprise clients seeking global vendor consolidation.
• Publicis Groupe: Global advertising holding company with performance and data-driven marketing capabilities (via Performics, Digitas). Competes with Amsive on enterprise RFPs where global scale and integrated buying are required.
• Merkle: Large data-driven performance marketing agency owned by Dentsu. Overlaps with Amsive in CRM, data, analytics, and direct marketing but operates at significantly larger scale with broader geographic footprint.
• Epsilon: Data-driven marketing firm (Publicis-owned) with proprietary identity and audience data assets. Comparable to Amsive in direct marketing, CRM, and data intelligence, but at materially larger scale.

Emerging players

• Searchbloom: Smaller digital marketing agency specializing in SEO, paid media, and content. Adjacent competitor in organic search and AEO capabilities, though at smaller scale and with narrower service mix than Amsive.

Direct peers

• Wpromote: Full-service digital marketing agency combining SEO, paid media, creative, and data services for enterprise clients. Closely comparable to Amsive in mid-market/enterprise positioning, SEO leadership, and omnichannel execution.
• Rise Interactive: Performance marketing agency with strong paid media, SEO, and analytics capabilities, comparable in size and service mix to Amsive's digital practice.
• Adtaxi: Performance marketing agency offering paid media, programmatic, and data-driven solutions for mid-market clients. Direct competitor to Amsive in channel execution and audience-based targeting.
• DAC Group: Digital marketing agency providing SEO, paid media, and data-driven performance solutions for multi-location brands. Comparable to Amsive in mid-market/enterprise positioning and data-led approach.
• Tinuiti: Performance marketing agency offering paid search, programmatic, SEO, social, and direct mail with proprietary audience data capabilities. Directly comparable in service mix, mid-market/enterprise client focus, and channel breadth to Amsive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amsiveagency
• Facebookfacebook.com/amsive
• LinkedInlinkedin.com/company/amsive
• Instagraminstagram.com/amsive

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsive