Keyser

What Keyser does

Keyser is a Scottsdale, Arizona-based commercial real estate brokerage founded in 2013 by Jonathan Keyser that exclusively represents corporate tenants and occupiers — never landlords, developers, property managers, or investors — structurally eliminating fiduciary conflicts of interest inherent in dual-representation firms. The firm operates a "selfless service" culture organized around 11 specialized industry practice groups (Office, Industrial, Healthcare, Semiconductor, Aerospace, Education, Nonprofit, Law Firms, Government, Contact Center, and Emerging Technology) layered with cross-cutting service lines including Transaction Management, Project Development & Construction Management, Lease Administration, Lease Audit, Capital Markets, Site Selection, and Business & Economic Incentives. Keyser's technology stack combines HubSpot CRM, multi-layer lease abstraction software with custom reporting, and data-driven site selection tools that apply locational, demographic, and psychographic big data to a traditionally intuition-based process. Keyser is a founding member of Exis Global, a curated network of 16 independent tenant-only brokerage firms across 44 worldwide offices with 1,000+ partner employees, which extends Keyser's reach to every U.S. state and many international markets while preserving tenant-only posture.

Keyser monetizes primarily through three revenue streams: (1) transaction-based brokerage commissions on office and industrial leases, building acquisitions/dispositions, and sale-leasebacks; (2) project-based professional services fees for project and construction management engagements; and (3) recurring/managed-service revenue from lease administration, abstraction, and lease audit work delivered throughout the lease lifecycle. Pricing is quote-based and custom per deal; no published rate card exists. Go-to-market is sales-led with enterprise field sales motion and channel partnerships through the Exis Global network, targeting corporate occupiers across multiple verticals. Customer logos span healthcare (Equality Health, COPA Health, Vitalant), semiconductor (ASML, Onsemi, Amkor, NXP/Freescale), enterprise technology (Avnet, Infusionsoft/Keap, TPI Composites, Amerco/U-Haul), education (Great Hearts Academies), nonprofit (Make-A-Wish), aerospace (KP Aviation), and financial services (Silicon Valley Bank, Mutual of Omaha Bank), among others. The firm is led by Founder and Managing Partner Jonathan Keyser with Faith Rocha as CFO; Keyser has been recognized as an Inc. 5000 company, an active Forbes Real Estate Council member, and a Host Company for Conscious Capitalism.

Name

Keyser

Legal name

Keyser, LLC

Website

https://keyser.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Keyser is a Scottsdale-based commercial real estate brokerage founded in 2013 that exclusively represents corporate tenants (never landlords) across office, industrial, healthcare, semiconductor, aerospace, and other verticals, delivering site selection, transaction management, project management, and lease administration services with international reach via the Exis Global partner network.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Lease administration
• Site selection advisory
• Occupier-focused brokerage

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Real Estate Brokerage Commissions: Primary revenue stream earned on a transaction-based (commission) basis when representing corporate occupier clients in lease negotiations, building acquisitions/dispositions, sale-leasebacks, and relocations. Deal sizes vary from single office leases to large multi-market portfolio transactions.
2. Project Management & Construction Management Fees: Professional services revenue from project managers guiding clients through real estate design, build-out, and construction processes, billed as project-based fees on top of or alongside brokerage work.
3. Lease Administration & Lease Audit Services: Recurring/managed service revenue from lease administration, lease abstraction, critical date management, reporting, and lease audit engagements delivered to corporate clients throughout the lease lifecycle.

Pricing tiers

Go-to-market motion3 records

Core offering

Keyser is a commercial real estate advisory firm that exclusively represents tenants and occupiers of office, industrial, and medical space, providing conflict-free brokerage, project management, lease administration, site selection, capital markets, and economic incentives services. The firm delivers these capabilities through specialized industry practice groups and cross-cutting service lines, supported by data-driven site selection and multi-layer lease abstraction technology, with global reach via the Exis Global partner network.

Product overview

Keyser operates as a single integrated tenant-representation brokerage platform rather than a software suite. The core offering is occupier-only commercial real estate advisory, organized into two layers: (1) a set of specialized industry practice groups — Office, Industrial, Education, Emerging Technology, Healthcare, Nonprofit, Law Firm, Aerospace (Keyser APG), Government, Contact Center, and Semiconductor — and (2) cross-cutting service lines that wrap around those practices, namely Global Portfolio Management, Transaction Management, Project Development & Construction Management, Lease Administration, Lease Audit, Capital Markets, Site Selection, and Business & Economic Incentives. The practice groups deliver sector expertise while the service lines provide functional capabilities that are layered onto any practice-group engagement. Keyser is also a founding member of Exis Global, extending the firm's reach internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Keyser Institute: A learning/educational arm referenced in the Resource Center navigation, related to business advisory and thought leadership offerings.

Products and services

• Global Portfolio Management Centralized management of multinational clients' commercial real estate portfolios, providing consistent service delivery and reporting across geographies for corporate occupier clients.
• Transaction Management End-to-end coordination of lease and purchase transactions on behalf of tenant/occupier clients across all practice groups.
• Project Development & Construction Management Owner-side oversight of build-out, development, and construction projects for occupier clients, guiding design through move-in with minimal business disruption.
• Lease Administration Ongoing administration of lease obligations, critical dates, and portfolio data using multi-layer lease abstraction with custom reporting technology to manage real estate portfolios for occupiers.
• Lease Audit Services Audit and recovery services reviewing landlord billing and lease compliance to identify overcharges and deliver savings for occupier clients.
• Capital Markets Real estate capital markets advisory supporting occupiers with sale-leaseback, acquisition financing, disposition, recapitalization, and related transactions with full tax and corporate finance implications modeled.
• Site Selection Site-selection advisory applying locational, demographic, and psychographic big data analysis to identify optimal locations for occupier clients.
• Business & Economic Incentives Identification and negotiation of economic incentives including tax abatements, grants, and relocation incentives for occupier clients.
• Keyser Office Practice Group Tenant-representation services for corporate office occupiers; foundational practice area serving clients across Keyser's markets.
• Keyser Industrial Practice Group Tenant-representation services for industrial occupiers, including manufacturing, logistics, distribution, and users with specialized power and infrastructure requirements.
• Keyser Healthcare Practice Group Tenant-representation services for healthcare-sector occupiers including site selection, lease negotiation, and headquarters relocation for providers and medical office users.
• Keyser Semiconductor Practice Group Specialized tenant-representation services for semiconductor-sector occupiers addressing unique requirements for fabless firms, integrated device manufacturers, equipment makers, and materials suppliers.
• Keyser Aerospace Practice Group (Keyser APG) Specialized tenant-representation services for aerospace-sector occupiers covering rocket manufacturing, supply chain support, engine-component manufacturing, and raw material processing facility site selection.
• Keyser Emerging Technology Practice Group Tenant-representation services for rapidly growing emerging-technology occupiers, including data center strategy support, expansion space, and short-term flexible lease negotiation.
• Keyser Government Practice Group Lease negotiation, site selection, and portfolio management services for state, local, and municipal government entities managing their real estate footprint.
• Keyser Education Practice Group

Quantifiable outcome

• Achieved 18% below market lease rate for DMI industrial space
• +5 more outcomes

Named customers34 records

Segments12 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship strategic partnership — foundational to keyser's global tenant-only delivery model, high visibility — host company role aligns keyser's brand with conscious leadership movement, industry diversity & inclusion commitment, core marketing/crm infrastructure partner, standard analytics provider, local academic and pipeline partner, industry association partner — supports cfo and financial executive audience engagement, industry association partner — supports middle-market m&a and growth audience, regional business community partner, regional hispanic business community partner, regional black business community partner, civic leadership partner — jonathan keyser served as president of arizona business leadership, charitable giving partner, local nonprofit partner — jonathan keyser sits on the metro phoenix board and annual thought leadership platform partner.

• Exis Globalflagship strategic partnership — foundational to keyser's global tenant-only delivery modelStrategic or Co-development PartnerKeyser is a founding member of Exis Global, a best-in-class commercial real estate organization committed to representing tenants and end users both locally and globally. The partnership was founded by 16 of the world's most respected, independent brokerage firms that collaborate regularly and provide best-in-class tenant representation. Exis Global provides Keyser with 1,000+ partner employees across 44 independent CRE firms worldwide, enabling Keyser to deliver tenant-only services in every U.S. state and many international markets.
• Conscious Capitalismhigh visibility — host company role aligns keyser's brand with conscious leadership movementGTM or Marketing PartnerKeyser is a Host Company for Conscious Capitalism. As Host Companies, leadership opens its operations to the broader Conscious Capitalism community for learning, sharing, and collaboration. Keyser's 'selfless service' model is foundational to its Host Company role.
• CREW Network (Commercial Real Estate Women)industry diversity & inclusion commitmentGTM or Marketing PartnerKeyser is a signatory of the CREW Network Pledge for Action, committing to help create intentional pathways for underrepresented groups in commercial real estate (gender, race, ethnicity, sexual orientation, ability, religion, age).
• Hubspotcore marketing/crm infrastructure partnerTechnology or IntegrationHubspot is the marketing automation and CRM platform used by Keyser. The privacy policy lists Hubspot as a source of 'Technical Data' (analytics) and 'Email Communications and Contact Data' and as a CRM provider managing contacts and recording communications/interactions with customers.
• Google (Analytics / Workspace)standard analytics providerTechnology or IntegrationGoogle is listed in Keyser's privacy policy as an analytics provider, search information provider, and source of Technical Data about visitors to the site.
• Arizona State University (ASU)local academic and pipeline partnerGTM or Marketing PartnerASU logo is displayed under Keyser's community involvement / giving back section, indicating Keyser's active engagement and partnership with the local university ecosystem.
• Financial Executives International (FEI)industry association partner — supports cfo and financial executive audience engagementGTM or Marketing PartnerKeyser shows visible association with Financial Executives International (FEI) and a testimonial from Bret Lawson, President of FEI, indicating active participation.
• Association for Corporate Growth (ACG)industry association partner — supports middle-market m&a and growth audienceGTM or Marketing PartnerACG logo is displayed in Keyser's community involvement section, indicating active participation in the corporate growth community.
• Greater Phoenix Chamber of Commerceregional business community partnerGTM or Marketing PartnerGreater Phoenix Chamber logo displayed in Keyser's community involvement section, indicating active regional business community participation.
• Arizona Hispanic Chamber of Commerce (AZHCC)regional hispanic business community partnerGTM or Marketing PartnerAZHCC logo displayed in Keyser's community involvement / giving back section, signaling active engagement with Arizona's Hispanic business community.
• Arizona Black Chamber of Commerce (AZBCC / DBG)regional black business community partnerGTM or Marketing PartnerArizona Black Chamber of Commerce (DBG) logo displayed in Keyser's community involvement section.
• Arizona Business Leadership (AZBL)civic leadership partner — jonathan keyser served as president of arizona business leadershipGTM or Marketing PartnerAZBL logo displayed in Keyser's community involvement section; testimonial references Jonathan Keyser as former President of Arizona Business Leadership.
• World Visioncharitable giving partnerGTM or Marketing PartnerWorld Vision logo is displayed in Keyser's giving back section, indicating support of the global humanitarian organization.
• Boys & Girls Club of Metro Phoenixlocal nonprofit partner — jonathan keyser sits on the metro phoenix boardGTM or Marketing PartnerKeyser and Jonathan Keyser are referenced as supporters of the Boys & Girls Club of Metro Phoenix Board.
• Conscious Capitalism Conference (Host Company program)annual thought leadership platform partnerGTM or Marketing PartnerKeyser is a Host Company for the Conscious Capitalism Conference. Host Companies open their operations to conference attendees for site visits and learning.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cresa: Cresa is the largest pure tenant-only commercial real estate advisory firm in the world, offering conflict-free occupier representation across office, industrial, and life sciences. It is the closest direct competitor to Keyser's tenant-only model and the benchmark for scaling the model globally.

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering occupier outsourcing, tenant representation, lease administration, capital markets, and investment sales. It is a broad incumbent whose tenant-representation practice most often competes with Keyser on enterprise occupier mandates, despite also representing landlords.
• JLL (Jones Lang LaSalle): JLL is a global full-service CRE firm with a large occupier services and tenant representation practice alongside capital markets, property management, and investment sales. Competes with Keyser for multi-market corporate occupier mandates and lease administration engagements.
• Cushman & Wakefield: Cushman & Wakefield competes directly with Keyser in tenant representation, project and development services, and lease administration, while also serving landlords and investors. As a top-3 global full-service CRE firm, it sets the competitive ceiling on enterprise occupier RFPs.
• Colliers International: Colliers is a global CRE services firm with a significant occupier representation and project management practice across office and industrial. It competes with Keyser for enterprise occupier mandates and serves as a comparable for scaling occupier services.
• Newmark Group: Newmark provides occupier services, tenant representation, capital markets, and lease administration to corporate clients. As a publicly traded CRE services firm, it is a relevant comparable for Keyser's lease administration and transaction management service lines.
• Avison Young: Avison Young is a privately held global CRE services firm offering occupier representation, project management, and capital markets. Its principal-led model and mid-market enterprise focus make it a strong structural comparable to Keyser.
• Savills: Savills is a global CRE advisory offering occupier representation, project management, and lease advisory. It competes with Keyser for multi-market enterprise occupier mandates, particularly for clients with cross-border real estate footprints.
• Transwestern: Transwestern is a privately held commercial real estate firm offering tenant representation, agency leasing, property management, and capital markets. It competes with Keyser on occupier mandates and is a relevant comparable for scaling a private, full-service CRE platform.

Regional players

• Lee & Associates: Lee & Associates is a privately held, principal-led commercial real estate firm operating across the U.S., focused on brokerage and tenant/landlord representation. Its regional office model and principal-led culture are structurally similar to Keyser, especially in Southwest markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/keyserco
• Facebookfacebook.com/Keyser4141
• LinkedInlinkedin.com/company/keyser

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyser