Liverpool John Moores University
Liverpool John Moores University is a UK public university offering 250+ undergraduate and postgraduate programmes to domestic and international students, serving employers through degree apprenticeships and operating from Liverpool city-centre campuses.
- Company typePrivate
- Founded1825
- HeadquartersLiverpool, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Liverpool John Moores University does
Liverpool John Moores University (LJMU) is a UK public university chartered in 1992 and tracing its origins to the Liverpool Mechanics' School founded in 1825. The institution offers more than 250 undergraduate and postgraduate degree programmes, continuing professional development courses, and research degrees, and delivers teaching across its Liverpool city-centre campuses (City Campus, Mount Pleasant, and the expanding Copperas Hill site) supplemented by online and distance-learning pathways. Core operational technology comprises Canvas as the virtual learning environment, Courseloop for curriculum management, Symplectic for research outputs, MyLJMU as the student portal, the Applicant Hub for admissions workflows, and the Aptem platform for degree apprenticeships. Student-facing services include Student Futures (careers and employability), JMSU Students' Union, LJMU Sport, Library Services, SafeZone for campus safety, and a 360° virtual tour platform.
LJMU serves four primary customer segments: domestic undergraduate students (the largest cohort, recruited via UCAS and clearing), postgraduate students (taught and research), international students (recruited via agents, scholarships, pathway programmes and partnerships including Oryx University in Qatar), and employer partners consuming degree apprenticeships across nursing, policing, construction, digital and business management. Revenue is generated primarily through tuition fees (differential for home vs. international), UK government education grants via the Office for Students, and research funding; the university also generates commercial income through its Maritime Knowledge Hub, clinical research collaborations, and capital projects. Distribution is omnichannel, combining UCAS admissions, clearing hotlines, open days, and a heavy social media presence across Instagram, TikTok, LinkedIn, YouTube, Facebook and Bluesky.
The university positions itself on employability (95% graduate outcomes within 15 months), regional brand strength in the North West, and external validation including TEF 2023 Silver overall and Gold for Student Outcomes, a top-50 Guardian ranking, and 2nd place in the Uni Compare Top 100 UK University Rankings for 2025 and 2026. Recent strategic activity has centred on three themes: workforce AI capability (Multiverse AI Academy, 2026), research and IP commercialisation (Nuritas clinical study, MusicFutures IP Clinic with the University of Liverpool), and physical estate investment (£4.3m James Parsons refurbishment, Copperas Hill expansion).
Liverpool John Moores University firmographics
Firmographics- Name
- Liverpool John Moores University
- Legal name
- Liverpool John Moores University
- Website
- https://ljmu.ac.uk
- Company type
- Private
- Founded year
- 1825
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Liverpool John Moores University is a UK public university offering 250+ undergraduate and postgraduate programmes to domestic and international students, serving employers through degree apprenticeships and operating from Liverpool city-centre campuses.
- Ownership category
- akta.pro rank
Liverpool John Moores University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Business & Management Research Universities (EDAHABAE)
- akta.pro secondary industries
- Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)
Keywords
Where Liverpool John Moores University is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Liverpool John Moores University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition Fees: LJMU generates revenue primarily through tuition fees from undergraduate and postgraduate students, including home/EU students and international students paying differential fees. Revenue varies by program type and student domicile.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Liverpool John Moores University product offering
Product offeringCore offering
LJMU fundamentally delivers higher education: it designs, accredits and teaches more than 250 undergraduate and postgraduate degree programmes across five faculties, supported by professional body accreditations, research degree (PhD) supervision, and a campus-based and blended learning infrastructure across five Liverpool sites. It also sells degree apprenticeships and continuing professional development (CPD) courses to employers and individuals, alongside commercial services such as conference and venue hire, student accommodation and the Maritime Knowledge Hub consultancy.
Product overview
Liverpool John Moores University (LJMU) is a higher education institution offering a comprehensive portfolio of academic programs and student services. The university provides over 250 undergraduate and postgraduate degrees plus research opportunities, organized through its primary website and course catalogue system. Core student-facing platforms include the Canvas learning management system, MyLJMU student portal, and Applicant Hub for admissions. The university offers specialized services including LJMU Sport facilities, Student Futures career services, SafeZone campus safety app, Library services, and Degree Apprenticeships managed through the Aptem platform. Additional offerings include Clearing services for late applications, accommodation services with guaranteed rooms for new students, Virtual Tour for prospective students, and the Maritime Knowledge Hub for industry partnerships. The JMSU Students' Union provides co-curricular activities, societies, and sports clubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programmes Bachelor's degree programmes available to UK and international school-leavers and mature applicants, taught across LJMU's five faculties and accredited where relevant by professional bodies.
- Postgraduate Taught Degree Programmes Postgraduate taught degrees including master's, MBA and postgraduate certificate programmes for graduates and professionals seeking advanced specialist qualifications.
- Degree Apprenticeships Work-based Level 6 (degree) and Level 7 (master's) apprenticeships co-funded via the UK Apprenticeship Levy for UK employers and their existing or new employees.
- Continuing Professional Development (CPD) Short courses, professional certificates and CPD modules for individual practitioners and corporate clients needing to maintain or extend professional registration and skills.
- Research Degree Programmes (PhD / MPhil) PhD and MPhil research degrees for graduates pursuing original doctoral research, supervised by REF 2021-returning academics and supported via the Symplectic outputs repository.
- Student Accommodation Services University-managed halls of residence and student accommodation provided to enrolled undergraduate and postgraduate students on a fee-paying basis.
- Maritime Knowledge Hub Commercial maritime consultancy, knowledge transfer, professional training and applied research services sold to maritime sector employers and government clients.
Quantifiable outcome
- 95% of LJMU graduates secure employment or further study within 15 months
- +2 more outcomes
Companies that use Liverpool John Moores University
Customer profileSegments4 records
Ideal customer profiles4 records
Liverpool John Moores University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liverpool John Moores University partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NuritascoreLJMU partnered with Nuritas for a double-blinded RCT clinical study examining PeptiStrong's ability to support healthy aging in adults aged 60-85, conducted with StudySetGo. The study compares 2.4g PeptiStrong plus 10g whey protein versus 20g whey protein alone, with results expected Q3 2026.
- University of LiverpoolcoreLJMU partnered with University of Liverpool to launch the MusicFutures IP Clinic and Lab at ACC Liverpool, providing intellectual property guidance to musicians, producers, and music-tech innovators. The initiative includes over 27 collaborators including industry partner Kanaval, aiming to strengthen IP literacy across the Liverpool City Region.
- MultiversecoreLJMU launched an AI Academy in partnership with Multiverse upskilling platform, providing AI training across academics and professional services. The program includes courses on AI-powered productivity, AI for Business Value, and AI Strategy and Leadership for 134 staff members.
- Oryx University (Qatar)coreLJMU launched the LJMU-Qatar Alumni Association in partnership with Oryx University at a ceremony in Doha. The partnership builds on over a decade of transnational education collaboration that has produced hundreds of graduates now working in Qatar's public and private sectors.
- upGradminorLJMU offers online study options through partnership with upGrad, allowing international students to access LJMU programs online.
- Krol CorlettminorContractor Krol Corlett completed a £4.3m refurbishment programme for LJMU at the 13-storey James Parsons Building, including structural works, window replacements, and ventilation systems installation.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Liverpool John Moores University competitors and assessment
Company assessmentDirect peers
- Manchester Metropolitan University: Largest UK post-92 university by student count with similar regional focus in North West England, broad 250+ program portfolio, and comparable degree apprenticeship and CPD offerings — making it the closest like-for-like institutional peer.
- Leeds Beckett University: Former Leeds Polytechnic, post-92 institution with comparable size, broad undergraduate portfolio, and similar emphasis on employability and vocational pathways — directly comparable on mission and student mix.
- Nottingham Trent University: High-performing post-92 university with a similarly broad course catalogue, strong employer engagement, and notable UK ranking performance — a directly comparable peer on student outcomes and growth trajectory.
- Sheffield Hallam University: Large post-92 university in the North of England with a comparable mix of applied/professional programs, degree apprenticeships, and similar student demographics.
- University of Salford: Greater Manchester post-92 university of similar scale and profile, with overlapping North West recruitment geography and comparable program breadth including health and digital.
- Coventry University: Post-92 university with strong international student recruitment (including transnational partnerships) and TEF Gold status — directly comparable on the international TNE strategy LJMU is pursuing in Qatar.
- University of Central Lancashire: Regional post-92 university of comparable size with similar vocational and apprenticeship focus, competing in the same UK post-92 segment for domestic students and employer partnerships.
- Birmingham City University: Mid-sized post-92 institution with comparable portfolio breadth, professional/applied focus, and similar ranking trajectory in UK league tables.
- University of Huddersfield: Post-92 university with strong TEF Gold performance and employer-led provision — comparable on student outcomes focus and apprenticeship activity.
Broad incumbents
- University of Liverpool: Same-city Russell Group research university; a broader incumbent with overlapping courses but different prestige positioning. Recent partnership on the MusicFutures IP Clinic shows collaboration is feasible even as they compete for the same Liverpool student catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Liverpool John Moores University social profiles
Digital presenceLiverpool John Moores University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liverpool John Moores University leadership team
Management profileNumber of profiles
Profiles2 records
Liverpool John Moores University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liverpool John Moores University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liverpool John Moores University
What does Liverpool John Moores University do?
LJMU fundamentally delivers higher education: it designs, accredits and teaches more than 250 undergraduate and postgraduate degree programmes across five faculties, supported by professional body accreditations, research degree (PhD) supervision, and a campus-based and blended learning infrastructure across five Liverpool sites. It also sells degree apprenticeships and continuing professional development (CPD) courses to employers and individuals, alongside commercial services such as conference and venue hire, student accommodation and the Maritime Knowledge Hub consultancy.
Is Liverpool John Moores University a public or private company?
Liverpool John Moores University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Liverpool John Moores University founded?
Liverpool John Moores University was founded in 1825. It employs 1,001 to 5,000 people.
Where is Liverpool John Moores University based?
Liverpool John Moores University is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Liverpool John Moores University make money?
One revenue line is on record: tuition Fees.
Who are Liverpool John Moores University's main competitors?
Direct peers on record are Manchester Metropolitan University, Leeds Beckett University, Nottingham Trent University, Sheffield Hallam University, University of Salford, Coventry University, University of Central Lancashire, Birmingham City University and University of Huddersfield. University of Liverpool is listed as a broad incumbent.
Does Liverpool John Moores University have an API?
No public API is recorded for Liverpool John Moores University.
What industry is Liverpool John Moores University in?
Liverpool John Moores University's product category is Higher Education. Its primary akta.pro industry code is EDAHABAE, Business & Management Research Universities, with a secondary code of EDAAALAM, Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE). Its NAICS code is 611310 and its SIC code is 8200.