Essential Wholesale & Labs

What Essential Wholesale & Labs does

Essential Wholesale & Labs, operating commercially as NourishUs Naturals, is a privately held B2B wholesale cosmetics manufacturer and supplier founded in 2000 and headquartered in Portland, Oregon. The company operates an integrated manufacturing platform that produces naturally derived skincare, haircare, bath & body, and performance products in small batches, with in-house R&D lab facilities supporting formulation, ingredient development, and quality control. Its commercial model is organized as a tiered service ladder aimed at brand builders: Ready-to-Label (finished product in final packaging for immediate labeling and sale), White Label (finished formulas sold in bulk with custom containers and labels), and Private Label / Contract Manufacturing (custom formulation with scent selection, ingredient modification, and full custom development). The company also sells bulk cosmetic ingredients including essential oils, emulsifiers, surfactants, preservatives, and active functional ingredients, and offers integrated in-house filling services that allow customers to move from formula to filled, labeled product without coordinating multiple vendors.

The business is primarily go-to-market through a direct B2B e-commerce storefront at nourishusnaturals.com, with multi-currency checkout and international shipping to more than 30 countries. Pricing is unit-based with a $75 USD minimum order value (waived for sample kits), and custom private label engagements are quoted per project with multi-year contract potential. Customer segments span first-time entrepreneurs and side-hustle founders, growing e-commerce beauty brands, salons, spas, and boutiques, and established beauty companies seeking manufacturing capacity and custom formulation. The company holds Leaping Bunny cruelty-free certification, manufactures in the USA from domestic and imported ingredients, and maintains specialty sub-brand collections (Herbal Tea, Essential Muscle Care, Equalizer Facial, Sweet Honey, Clean + Green, Phenoxyethanol-Free) that anchor seasonal and curated marketing campaigns. Leadership is anchored by CEO Mike Ulwelling; ownership is independent with no disclosed parent company, institutional investor, or funding rounds.

Name

Essential Wholesale & Labs

Legal name

NourishUs Naturals

Website

https://essentialwholesale.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Essential Wholesale & Labs (NourishUs Naturals) is a Portland-based B2B wholesale cosmetics manufacturer offering Ready-to-Label, White Label, Private Label, contract manufacturing, and bulk ingredient services to entrepreneurs, e-commerce beauty brands, spas, and established beauty companies.

Ownership category

akta.pro rank

Product category

Wholesale Cosmetic Manufacturing

NAICS

Other Professional Equipment and Supplies Merchant Wholesalers (423490), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Wholesale cosmetics manufacturing
• Private label skincare
• White label cosmetics
• Cosmetic ingredient supply
• Contract manufacturing services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Product Sales: Bulk sale of pre-tested skincare, haircare, bath & body, and performance product bases to B2B customers. Products are sold in various sizes including 5-gallon and 55-gallon quantities for commercial orders.
2. White Label Manufacturing: Finished formulations purchased in bulk quantities with options for custom containers and labeling. Revenue generated per unit based on volume orders.
3. Private Label / Contract Manufacturing: Custom formulation and manufacturing services for brands seeking signature product lines. Includes R&D support, formula development, and production.
4. Ingredient Sales: Sale of naturally derived cosmetic ingredients including essential oils, natural isolates, essential oil blends, active ingredients, emollients, emulsifiers, preservatives, surfactants, and texture agents. Available in small and bulk sizes.
5. Scenting Services: Custom scenting options for base products including simple scenting fees and material costs for customizing products for specific brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Essential Wholesale & Labs (operating as NourishUs Naturals) is a B2B wholesale manufacturer and supplier of naturally derived skincare, haircare, bath & body, and performance cosmetic products. The company offers three service tiers—Ready-to-Label, White Label, and Private Label/Custom Formulation—plus bulk ingredient supply and integrated in-house filling services for entrepreneurs, spas, boutiques, e-commerce brands, and established beauty companies.

Product overview

NourishUs Naturals operates as a premium wholesale skin and hair care manufacturer offering a multi-tiered service model. The core offerings include: (1) Ready-to-Label products that arrive pre-filled in final packaging for immediate labeling and sale; (2) White Label products purchased in bulk with customizable containers and labels; (3) Private Label/Contract Manufacturing services offering full customization including scent selection, ingredient modifications, and custom formulation via in-house R&D labs; and (4) Bulk Ingredients including naturally derived cosmetic ingredients such as essential oils, active ingredients, emollients, emulsifiers, and preservatives. The company provides integrated in-house filling services to support brands moving products to market. Product portfolio spans Skincare (balms, cleansers, creams, serums, masks, moisturizers), Bath & Body, Haircare, and Performance categories, with specialty lines including Equalizer Facial Line, Sweet Honey Collection, Herbal Tea Line, and Essential Muscle Care. The company also offers Sample Kits for market testing with no minimum order requirement, serving entrepreneurs, e-commerce brands, spas, boutiques, and established beauty companies.

Differentiator

Problem solved

Functional benefit

Brands

• Herbal Tea Line: Herbal tea-inspired product collection
• Essential Muscle Care
• Equalizer Facial Line
• Sweet Honey Collection
• Clean + Green Core Collection
• Phenoxyethanol-Free & Emulsifying Wax-Free Collection

Products and services

• Ready-to-Label Products Finished cosmetic products pre-filled in their final packaging for B2B customers to label and sell directly—the simplest path to market for emerging beauty brands.
• White Label Products Finished formulas purchased in bulk with options to choose containers and labels, with integrated filling support available for B2B beauty brand customers.
• Private Label / Custom Formulation Services Custom formulation services for beauty brands allowing selection of scents, ingredients, base adjustments, and full custom product development via in-house R&D lab facilities and quality compliance expertise.
• Skincare Wholesale Products Wholesale skincare bases including balms, cleansers, creams, exfoliators, moisturizers, serums, toners, masks, and specialty lines such as Equalizer Facial Line, sold to beauty brands and professionals.
• Bath & Body Wholesale Products Wholesale body care formulations including bath soaks, body sprays, body wash, creams, gels, lotions, scrubs, and powders for B2B distribution.
• Haircare Wholesale Products Wholesale haircare products including conditioners, haircare serums, shampoos, shampoo & body wash combinations, and styling products for B2B customers.
• Performance Wholesale Products Specialty performance formulations including massage products, creams & lotions, gels, and the Essential Muscle Care line for B2B customers.
• Bulk Cosmetic Ingredients Naturally derived cosmetic ingredients including essential oils, natural isolates, essential oil blends, active and functional ingredients, emollients, emulsifiers, preservatives, surfactants, and texture agents, sold in small and bulk sizes to B2B customers.
• Sample Kits Market-tested and production-ready base evaluation kits available with no minimum order requirement, allowing White Label and Private Label customers to evaluate products before bulk ordering.
• Integrated In-House Filling Services Integrated filling support to help B2B customers move products toward market with greater speed, consistency, and control as part of the manufacturing service offering.
• Scenting Services Custom scenting options for base products including seasonal variations and brand-specific adaptations, enabling B2B customers to differentiate their product lines.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Making Cosmetics: Wholesale supplier of cosmetic ingredients, bases, and DIY/private label cosmetic manufacturing services. Directly comparable to NourishUs Naturals' bulk ingredients and white/private label offering for indie beauty brands.
• Lotioncrafter: Wholesale supplier of cosmetic ingredients, bases, and DIY formulation supplies targeting small and mid-sized beauty brands. Closely overlaps with NourishUs Naturals on ingredients catalog, bulk bases, and small-batch formulation support.
• Bulk Apothecary: Wholesale supplier of essential oils, natural ingredients, soap bases, and private label cosmetic/personal care products. Comparable B2B model targeting entrepreneurs and small beauty brands with bulk and finished base offerings.
• Cosmetic Solutions: Private label and contract manufacturer of skin, body, and hair care products offering custom formulation, filling, and packaging. Direct overlap with NourishUs Naturals' private label and contract manufacturing service tier.
• Trilogy Fragrances: Custom fragrance and flavor house offering formulation, scenting, and private label services for personal care and home products. Comparable to NourishUs Naturals' scenting services and custom formulation capabilities.
• CoValence Laboratories: Private label and contract manufacturer of natural personal care products with in-house formulation and filling capabilities. Directly competes with NourishUs Naturals in natural/clean beauty private label manufacturing.

Broad incumbents

• Kolmar Labs: Large-scale contract manufacturer of cosmetics, skin care, and personal care products serving major and emerging brands. Represents the scaled end of the same private label manufacturing spectrum that NourishUs Naturals operates in.
• Voyant Beauty: Full-service contract manufacturer of beauty and personal care products offering formulation, filling, and packaging. A larger incumbent competing for the same private label and contract manufacturing accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/essentialwhlsl
• Facebookfacebook.com/EssentialWholesale
• LinkedInlinkedin.com/company/620502

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essential Wholesale & Labs