Cascade Flooring America

Name

Cascade Flooring America

Legal name

Cascade Flooring America LLC

Website

https://cascadefa.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring retail store
• Carpet installation services
• Hardwood flooring sales
• Kitchen bath remodeling
• Luxury vinyl flooring

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sales of flooring materials including carpet, hardwood, luxury vinyl, laminate, and tile. Products sold by square foot with pricing ranging from approximately $3.76 to $10+ per sq ft depending on product line.
2. Professional Installation Services: Turnkey installation services including subfloor preparation, professional measurement, and installation. Installation charges based on material amounts needed. Lifetime installation warranty included with purchases.
3. Kitchen & Bath Remodeling: Additional home improvement services including countertops, shower systems, and full kitchen/bathroom design and remodeling.
4. Window Treatments: Sale and installation of custom window coverings and treatments as part of whole-home vision services.
5. Flooring Sample Sales: Sample box program delivering up to 6 flooring samples to customers for $12 including shipping, enabling at-home evaluation before purchase commitment.
6. Financing Programs: Credit application and financing options for customers to spread payments over time for larger flooring projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cascade Flooring America is a local retail flooring store in Vancouver, WA that sells carpet, hardwood, luxury vinyl, laminate, and tile flooring, complemented by professional measurement and installation services. The store also offers kitchen and bath remodeling (countertops and shower systems) and custom window coverings, operating as a member of the Flooring America cooperative network. Pricing is by square foot for materials with installation fees based on material amounts, plus financing and sample programs.

Product overview

Cascade Flooring America is a local flooring retail store offering a comprehensive portfolio of flooring products and related home improvement services. The core product offering consists of five main flooring categories: Carpet, Hardwood (solid and engineered), Luxury Vinyl, Laminate (traditional, engineered, and waterproof), and Tile (porcelain and ceramic). The company also offers complementary home improvement services including Window Coverings, Kitchen & Bath Remodeling, Countertops, and Shower Systems. Additional services include Professional Installation, Digital Measurement, and a Flooring Samples program. The company provides proprietary guarantees (Adore Your Floor Guarantee and Price Protection Guarantee) and online tools like the Room Visualizer for customer engagement. Products are primarily sold under the Flooring America brand network, with a dedicated Room to Explore laminate collection line.

Differentiator

Problem solved

Functional benefit

Brands

• Room to Explore: Flooring product collection brand featuring carpet, hardwood, vinyl, laminate, and tile products with associated care and warranty guides.
• Adore Your Floor Guarantee

Products and services

• Carpet Flooring Durable carpet flooring sold in a wide range of colors and styles for residential spaces.
• Luxury Vinyl Flooring Resilient and affordable vinyl flooring available in wood-look and stone-look finishes for residential interiors.
• Hardwood Flooring Traditional, hand-scraped, and exotic hardwood flooring in solid and engineered constructions for residential homes.
• Tile Flooring Porcelain and ceramic tile flooring in a variety of shapes, patterns, and colors for timeless residential installations.
• Laminate Flooring Tile- and wood-look laminate flooring in traditional, engineered, and waterproof varieties at affordable price points.
• Room to Explore Laminate Collection Flooring America brand collection of laminate flooring products including Accolades, Albany Grove, Albany Thicket, American Vintage, Ellington Creek, Friendly Falls, Gatewood, and Dillford Gardens styles.
• Window Coverings Custom window treatments and coverings available through the showroom for whole-home design projects.
• Kitchen & Bath Remodeling Kitchen and bathroom design and remodeling services including countertops and shower systems for residential customers.
• Countertops Custom countertop installation services for kitchen and bathroom remodeling projects.
• Shower Systems Custom shower system installation as part of bathroom remodeling projects.
• Professional Installation Services Expert measurement, subfloor preparation, and worry-free professional flooring installation with a lifetime installation warranty.
• Digital Measurement Service Professional in-home measurement service providing accurate flooring estimates and project planning.
• Flooring Samples Program Sample box program delivering up to 6 flooring samples to customers for $12 including shipping for at-home evaluation.
• Floor Care Products Cleaning and maintenance products for all flooring types, including cleaners, pads, and specialty items priced from $1.00 to $10.00+.
• Financing Programs Credit application and financing options enabling customers to spread payments over time for larger flooring projects.

Quantifiable outcome

• 600+ homeowners served daily
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Tunnel to Towers FoundationminorStrategic or Co-development PartnerCharitable partnership where Flooring America funds and installs high-quality flooring in mortgage-free homes built for injured veterans and families who have lost loved ones in the line of duty. Homes are designed with accessibility in mind for greater independence. The partnership honors Stephen Siller's sacrifice through community service.
• Flooring America (CCA Global Partners)coreChannel Partner/ Reseller/ DistributorParent cooperative network providing national buying power, shared marketing resources, brand recognition, warranty programs, and operational support. Cascade Flooring America operates as an independent member store within the Flooring America/Flooring Canada network.
• Ashley FurnitureminorChannel Partner/ Reseller/ DistributorCo-located or linked furniture partner available through the showroom, allowing customers to coordinate flooring and furniture purchases in one location.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Floor & Decor: Large specialty flooring retailer offering hard surface flooring, tile, and installation accessories to both DIY and professional customers. Direct competitor in product categories though operating at much larger scale with big-box retail footprint.
• Abbey Carpet & Floor: Cooperative flooring retailer similar in structure to Flooring America, offering multi-category flooring products with locally-owned franchise stores, professional installation, and national buying power. Comparable mid-market positioning.
• Empire Today: National flooring retailer specializing in carpet, hardwood, vinyl, and tile with in-home shopping and same-day installation. Comparable integrated retail-plus-installation model targeting homeowners.
• LL Flooring: Specialty flooring retailer focused on hardwood, vinyl, laminate, and tile with both showroom and online channels. Directly competes on product assortment and value positioning for flooring buyers.
• Carpet One Floor & Home: Cooperative flooring retailer with similar franchise model, multi-category product line (carpet, hardwood, vinyl, tile, laminate), in-home measurement, professional installation, and exclusive warranty programs. Most directly comparable peer given shared cooperative structure and product mix.

Broad incumbents

• Lowe's: Big-box home improvement retailer with full flooring assortment, installation services, and financing programs. Broad incumbent competing for the same DIY and pro flooring buyer with greater scale and supply chain reach.
• Home Depot: Big-box home improvement retailer selling carpet, hardwood, vinyl, tile, laminate, and offering installation services. Competes on price, convenience, and assortment breadth rather than service quality or specialty expertise.

Emerging players

• Wayfair: Online home goods marketplace offering flooring, rugs, and home furnishings with direct-ship delivery. Represents the digital competitive threat to showroom-based retailers and an emerging channel for flooring discovery.
• Ferguson (Build): Building products distributor with growing flooring and home category presence (formerly Build.com), serving trade and prosumer customers with mixed showroom and online channels. Emerging player with adjacent capability set.

Regional players

• Tile Shop: Specialty tile and natural stone retailer with showrooms across the U.S., offering design consultation and installation. Comparable specialty-retail approach but focused on tile rather than multi-category flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FlooringAmerica
• YouTubeyoutube.com/@CascadeFlooringAmerica
• Facebookfacebook.com/CascadeFlooringAmericaLLC
• Instagraminstagram.com/cascadeflooringamerica
• Pinterestpinterest.com/flooringamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Flooring America