Floor & Decor
Floor & Decor (NYSE: FND) is a publicly traded specialty retailer operating 276 warehouse-format stores plus e-commerce across 39 U.S. states, selling hard-surface flooring (tile, stone, wood, laminate, vinyl) directly sourced from 240 global suppliers to DIY homeowners, professional contractors via the PRO Premier program, and commercial customers through its Spartan Surfaces subsidiary.
- Company typePublic
- Founded2000
- HeadquartersSmyrna, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Floor & Decor does
Floor & Decor Holdings, Inc. (NYSE: FND) is a publicly traded specialty retailer of hard-surface flooring, founded in 2000 by Vincent West and headquartered in Atlanta, Georgia. The company operates 276 warehouse-format stores averaging roughly 55,000 square feet plus 5 design studios across 39 U.S. states as of March 2026, with a stated long-term store target of 500. Its assortment covers tile, stone, wood, laminate, vinyl/luxury vinyl plank, decorative products, and installation materials, supported by private-label and sub-branded lines including NatureMatch, NuCore, DuraLux, and AquaGuard; adjacent categories such as semi-custom cabinets and bathroom/kitchen fixtures extend basket size.
The core operating model combines warehouse-format physical retail with an e-commerce storefront at flooranddecor.com and free design consultation services. Merchandising is anchored by direct sourcing from 240 suppliers across 24 countries, enabling over 4,400 SKUs per store at everyday-low unit pricing (vinyl from $0.99/sqft, porcelain tile from $1.19/sqft). Distribution runs through in-store sales, online commerce, the PRO Premier program for professional contractors (with credit solutions and a dedicated app), and the Spartan Surfaces commercial subsidiary serving multifamily and commercial construction.
Approximately 98% of revenue comes from flooring products, with TTM revenue around $4.68 billion in early 2026 (FY2026 guidance midpoint $4.88 billion, lowered from $4.96 billion). The company has grown hard-surface flooring category share from 7.5% in 2019 to 13.4% in 2024, but is currently navigating housing-market weakness — comparable store sales declined 4.8% in Q4 2025 and 3.7% in Q1 2026, and operating margin compressed from roughly 12% to 6%. Leadership transitioned in December 2025 with Bradley Paulsen appointed CEO and Thomas Taylor moving to Executive Chair; the company completed an $800M asset-based refinancing in June 2026 and authorized a $400M share repurchase program in Q1 2026 while maintaining a $293M net cash position.
Floor & Decor firmographics
Firmographics- Name
- Floor & Decor
- Legal name
- Floor & Decor Holdings, Inc.
- Website
- https://flooranddecor.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Floor & Decor (NYSE: FND) is a publicly traded specialty retailer operating 276 warehouse-format stores plus e-commerce across 39 U.S. states, selling hard-surface flooring (tile, stone, wood, laminate, vinyl) directly sourced from 240 global suppliers to DIY homeowners, professional contractors via the PRO Premier program, and commercial customers through its Spartan Surfaces subsidiary.
- Ownership category
- akta.pro rank
Floor & Decor industry classification
Industry- Product category
- Specialty Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Floor & Decor is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Floor & Decor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hard-Surface Flooring Retail: Floor & Decor generates revenue through the sale of hard-surface flooring products including tile, stone, wood, laminate, vinyl, and decorative products from warehouse-format stores and online. Approximately 98% of revenue comes from flooring products. The company serves both DIY homeowners and professional contractors (Pro customers) with 240 suppliers across 24 countries enabling direct sourcing and competitive pricing.
- Commercial Flooring (Spartan Surfaces): Spartan Surfaces, the company's commercial flooring subsidiary, provides flooring solutions for commercial projects including multifamily developments, contributing to overall revenue with $243 million in sales (up 13% year-over-year per Q4 2025)
- Design Services: Free design consultation services offered to customers to drive product sales and customer conversion, bundled with product purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vinyl flooring starting at $0.99/sqft |
| Unit Pricing | Pay-as-you-go | Premium and specialty flooring products at higher price points |
| Other | Pay-as-you-go | Financing option for qualified purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Floor & Decor product offering
Product offeringCore offering
Floor & Decor is a multi-channel specialty retailer that sells hard-surface flooring products — including tile, stone, wood, laminate, vinyl/luxury vinyl plank, and decorative products — through 276 warehouse-format stores averaging roughly 55,000 square feet and an e-commerce site. Approximately 98% of revenue comes from flooring products direct-sourced from 240 suppliers across 24 countries, with each store carrying more than 4,400 SKUs at everyday low prices. The company serves DIY homeowners, professional contractors via the PRO Premier program, and commercial/multifamily customers through the Spartan Surfaces subsidiary, and supplements sales with free design consultations and installation materials.
Product overview
Floor & Decor is a specialty retailer of hard-surface flooring offering a broad assortment of tile, wood, stone, laminate, vinyl/luxury vinyl plank (LVP), and decorative products across warehouse-format stores and online. The company operates a single unified retail offering model with complementary services including design services, PRO Premier contractor programs, and installation materials. The product portfolio centers on core flooring categories (Tile, Stone, Wood, Laminate, Vinyl) supplemented by add-on categories (Fixtures/Cabinets, Installation Materials) and private label brands including NatureMatch™ (porcelain tile, LVP, waterproof laminate) and branded sub-categories such as NuCore and DuraLux Performance for vinyl, and AquaGuard for wood and laminate. Services include free design consultations, a PRO Premier contractor loyalty program, and commercial sales support.
Differentiator
Problem solved
Functional benefit
Brands
- NatureMatch: Private label product line spanning 99 products across porcelain tile, luxury vinyl plank, and waterproof laminate designed to replicate natural stone and wood at accessible price points
- PRO Premier
- NuCore
- AquaGuard
- DuraLux Performance
- Spartan Surfaces
Quantifiable outcome
- Market share increased from 7.5% in 2019 to 13.4% in 2024
- +2 more outcomes
Companies that use Floor & Decor
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Floor & Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Floor & Decor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Schluter SystemsminorSchluter Systems participates in Floor & Decor store grand opening events as a vendor partner, demonstrating installation products and supporting contractor education. Active in store opening celebrations across multiple locations.
- LaticreteminorLaticrete participates in Floor & Decor store grand opening events as a vendor partner, providing product demonstrations and installation training for contractors and DIY customers.
- MapeiminorMapei participates in Floor & Decor store grand opening events as a vendor partner for installation materials demonstrations and education.
- wediminorwedi participates in Floor & Decor store grand opening events as a vendor partner for shower system and waterproofing product demonstrations.
- iProspect (Dentsu)coreDentsu's iProspect was appointed as media agency of record for Floor & Decor in December 2025, handling all media planning and buying. The company's 2024 ad spend was estimated at $70 million, making this a significant marketing partnership.
Scale indicators14 records
Recent moves18 records
Expansion highlights6 records
Floor & Decor competitors and assessment
Company assessmentBroad incumbents
- Lowe's Companies: The second-largest U.S. home improvement retailer with significant flooring exposure across hard-surface and soft-surface categories. Like Home Depot, Lowe's is cited by Floor & Decor as a share donor in hard-surface flooring.
- Shaw Industries: A Berkshire Hathaway-owned flooring manufacturer with broad product lines in carpet, hardwood, laminate, LVT, and tile. Shaw is a major supplier to Floor & Decor and a key comparator on hard-surface flooring category economics.
- The Home Depot: The largest U.S. home improvement retailer with broad flooring assortments across tile, wood, laminate, and vinyl. Floor & Decor has explicitly gained share from Home Depot in hard-surface flooring, making it the most relevant incumbent comparison despite Home Depot's far broader product mix.
- Mohawk Industries: The largest U.S. flooring manufacturer with leading positions in carpet, ceramic tile, laminate, LVT, and stone. Mohawk competes indirectly through its products on Floor & Decor's shelves and is the key upstream supplier/competitor dynamic in hard-surface flooring.
Direct peers
- LL Flooring (formerly Lumber Liquidators): A specialty flooring retailer focused on hardwood, laminate, vinyl, and tile sold through company-owned stores. LL Flooring is the closest direct peer to Floor & Decor in hard-surface flooring specialty retail.
- Tile Shop Holdings: A specialty retailer of manufactured and natural stone tiles, wood flooring, and accessories operating showrooms across the U.S. Tile Shop directly competes with Floor & Decor's tile and stone categories through a showroom-led model.
Emerging players
- Empire Today: A direct-to-consumer flooring retailer offering in-home shopping for carpet, hardwood, laminate, tile, and LVP. Empire overlaps with Floor & Decor's product mix and is a relevant comparator in the DIY and Pro replacement segments.
- Tile Bar: A digitally native specialty retailer of tile, stone, and bath fixtures. Tile Bar competes with Floor & Decor primarily in tile and decorative categories through a strong online channel.
Regional players
- Bedrosians Tile & Stone: A tile and stone distributor and retailer with showrooms primarily across the Western U.S. Bedrosians overlaps with Floor & Decor's tile and stone assortment in regional markets.
Others
- Mannington Mills: A family-owned U.S. flooring manufacturer with leading positions in resilient, LVT, hardwood, and laminate. Mannington is a relevant supplier-side peer whose products are stocked in Floor & Decor stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Floor & Decor social profiles
Digital presenceFloor & Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor & Decor leadership team
Management profileNumber of profiles
Profiles13 records
Floor & Decor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Floor & Decor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor & Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor & Decor
What does Floor & Decor do?
Floor & Decor is a multi-channel specialty retailer that sells hard-surface flooring products — including tile, stone, wood, laminate, vinyl/luxury vinyl plank, and decorative products — through 276 warehouse-format stores averaging roughly 55,000 square feet and an e-commerce site. Approximately 98% of revenue comes from flooring products direct-sourced from 240 suppliers across 24 countries, with each store carrying more than 4,400 SKUs at everyday low prices. The company serves DIY homeowners, professional contractors via the PRO Premier program, and commercial/multifamily customers through the Spartan Surfaces subsidiary, and supplements sales with free design consultations and installation materials.
Is Floor & Decor a public or private company?
Floor & Decor is a public company. It is classified as public and is currently operating.
When was Floor & Decor founded?
Floor & Decor was founded in 2000. It employs 5,001 to 10,000 people.
Where is Floor & Decor based?
Floor & Decor is headquartered in Smyrna, United States, in the North America region.
How does Floor & Decor make money?
Three revenue lines are on record. Hard-Surface Flooring Retail is the primary driver. The others are commercial Flooring (Spartan Surfaces) and design Services.
Who are Floor & Decor's main competitors?
Broad incumbents on record are Lowe's Companies, Shaw Industries, The Home Depot and Mohawk Industries. Direct peers are LL Flooring (formerly Lumber Liquidators) and Tile Shop Holdings. Emerging players are Empire Today and Tile Bar. Bedrosians Tile & Stone is listed as a regional player. Mannington Mills is listed as an others.
Does Floor & Decor have an API?
No public API is recorded for Floor & Decor.
What industry is Floor & Decor in?
Floor & Decor's product category is Specialty Flooring Retail. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.