Sock It To Me
Sock It To Me is a woman-owned, bootstrapped direct-to-consumer novelty sock retailer founded in 2004, selling 497 SKUs across crew, knee-high, wool, performance, and plus-size categories via Shopify to consumers in roughly 30 countries.
- Company typePrivate
- Founded2004
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sock It To Me does
Sock It To Me is a privately held, woman-owned direct-to-consumer novelty sock retailer founded in 2004 by Carrie Atkinson, initially at Portland's Saturday Market and now headquartered in Milwaukie, Oregon. The company sells a catalog of 497 products spanning crew socks, knee high socks, wide-calf STRETCH-IT™ knee highs, wool socks, performance crew socks, quarter socks, sheer socks, slipper socks with non-slip grippers, turn cuff socks, athletic ribbed socks, kids' socks, and greeting-card-with-socks zodiac gift sets, supported by a monthly subscription box. Core technical differentiators include the STRETCH-IT™ patented sewing process that allows wide-calf knee highs to stretch without distorting designs, and a sublimation printing process used on the 2025 Performance Crew line to produce crisp, detailed imagery.
The company runs entirely on a Shopify-hosted DTC storefront with global shipping to approximately 30 countries across North America, Europe, Asia Pacific, and the Middle East, plus a wholesale channel for B2B distribution. Pricing is unit-based at $7.99-$20.00 per pair with a recurring monthly subscription option, and the company runs a points-based rewards program (1 point per $1 spent, $5-$20 redemption tiers, $15 birthday credit, 6-month point validity), an email club offering 20% off first orders, an affiliate program, a referral program, and a content blog (SITM News). No public API, AI/ML capability, or external funding beyond a 2008 $0 Starve Ups accelerator participation is disclosed; the business has been bootstrapped for over two decades.
Customer segments are primarily individual consumers seeking self-expression through fun footwear, plus gift shoppers, families with kids ages 3-10, and plus-size/wide-calf buyers served by the STRETCH-IT™ line. The competitive position rests on a 22-year-old brand, a large proprietary design library, patent-protected fit technology, and inclusive sizing rather than on technology platform or AI differentiation.
Sock It To Me firmographics
Firmographics- Name
- Sock It To Me
- Legal name
- Sock It to Me
- Website
- https://sockittome.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sock It To Me is a woman-owned, bootstrapped direct-to-consumer novelty sock retailer founded in 2004, selling 497 SKUs across crew, knee-high, wool, performance, and plus-size categories via Shopify to consumers in roughly 30 countries.
- Ownership category
- akta.pro rank
Sock It To Me industry classification
Industry- Product category
- Novelty Socks & Apparel
- NAICS
- Shoe Retailers (45821), Footwear Merchant Wholesalers (42434), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industry
- Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Sock It To Me is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sock It To Me business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of novelty socks at individual price points ranging from $7.99 to $20.00 per pair. Products include crew socks, knee high socks, quarter socks, wool socks, performance socks, sheer socks, slipper socks, and greeting card with socks gift sets.
- Sock Subscription Box: Monthly sock subscription service delivering curated sock selections to subscribers on a recurring basis.
- Rewards Program: Customers earn 1 point per $1 spent, with points redeemable for $5, $10, $15, or $20 off future orders. Birthday gift of $15 credit annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard sock pricing |
| Subscription | Monthly | Subscription Box |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sock It To Me product offering
Product offeringCore offering
Sock It to Me is a direct-to-consumer e-commerce brand that designs, manufactures (via partners), and sells novelty socks and related apparel through its Shopify storefront. The catalog spans crew, knee-high, wool, performance, quarter, sheer, slipper, turn-cuff, and kids' socks, plus greeting-card-with-sock gift sets and a monthly subscription box, all featuring whimsical, pop-culture, and zodiac-themed designs.
Product overview
Sock It to Me is an e-commerce sock retailer offering a diverse portfolio of novelty and specialty socks across multiple product lines. The core offering consists of crew socks (354 styles), knee high socks including the proprietary STRETCH-IT Wide Calf line (25 styles), wool socks (12 styles), performance crew socks (20 styles), quarter socks (19 styles), sheer socks (27 styles), slipper socks with grippers (21 styles), turn cuff socks (3 styles), and athletic ribbed crew socks. The company also offers unique gift combinations through its Greeting Cards with Socks line featuring zodiac-themed sets. Additional offerings include a monthly Sock Subscription service and a Rewards loyalty program. All socks feature playful, funky designs with themes including animals, space, food, animals, and pop culture. The company operates on Shopify e-commerce platform and sells directly to consumers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- STRETCH-IT™: A patented technology for wide-calf knee high socks that allows them to stretch to a larger leg without distorting their designs, making them perfectly comfortable for folks with big calves.
Products and services
- Crew Socks Fun, bold, comfortable crew socks with unique designs, vibrant colors, and a soft, durable cotton fit; available in men's, women's, and kids' sizes across 354 styles.
- STRETCH-IT Wide Calf Knee High Socks Proprietary wide-calf knee-high socks built on special sewing machines that stretch to larger leg sizes without distorting designs; 25 styles for men, women, and kids.
- Novelty Knee High Socks Novelty knee-high socks with reinforced heel and toe, soft cotton thread, and colorful patterns; 86 styles for men, women, and kids.
- Wool Socks Collection Wool blend crew socks that are soft and cozy without scratchiness, with 12 signature novelty designs such as Bear With Me, Happy Shrooms, Ski-Rex, and Arctic Monkeys.
- Performance Crew Socks Lightweight, breathable, moisture-wicking performance crew socks using sublimation printing for crisp, hyper-detailed images; 20 styles including Laser Cats, Stargazer, What's Kraken, and Knot Your Average Sailor.
- Greeting Cards with Socks Gift Sets Gift sets pairing a zodiac-themed greeting card with matching themed crew socks, designed to provide a ready-to-give novelty present.
- Quarter Socks Quarter-crew socks with a lower rise than regular crews featuring small embroidered designs for extra style; 19 styles.
- Sheer Socks Lightweight, breathable socks combining delicate sheer material with playful designs; 27 styles.
- Slipper Socks Cozy slipper socks with non-slip silicone grippers on the soles for added safety and stability; 21 styles.
- Turn Cuff Crew Socks Crew socks with a convertible cuff that can be turned down for different looks; 3 styles.
- Athletic Ribbed Crew Socks Ribbed crew socks with athletic styling and a comfortable ribbed fit.
- Kids' Socks Novelty socks designed for children in Youth (Ages 3-6), Junior (Ages 7-10), and All Kids categories featuring playful designs such as Sasquatch, rubber duckies, and cats.
- Monthly Sock Subscription Monthly sock subscription box delivering curated novelty sock selections to subscribers on a recurring basis.
- Gift Cards Digital or physical gift cards usable on sockittome.com for purchasing socks and related merchandise.
Companies that use Sock It To Me
Customer profileSegments3 records
Ideal customer profiles4 records
Sock It To Me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Sock It To Me partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sock It To Me competitors and assessment
Company assessmentDirect peers
- Bombas: Mission-driven DTC sock brand offering everyday and performance socks with a strong giving-back model. Comparable to SITM in DTC-first model, multiple sock categories, and lifestyle brand positioning.
- Blue Q: Novelty gift brand best known for funky socks and quirky accessories with humorous designs. Directly comparable to SITM's novelty positioning, gift-friendly packaging, and irreverent design language.
- Happy Socks: Swedish brand selling colorful, design-forward novelty socks through DTC and global retail distribution. Highly comparable to Sock It To Me on product (fun, expressive socks), target customer (self-expression-focused consumers), and premium novelty pricing.
- Hansel from Basel: Independent sock brand offering fashion-forward, colorful designs for men and women. Comparable to SITM on design-led lifestyle positioning, novelty pricing, and DTC-first distribution.
- Odd Sox: Novelty sock brand specializing in mismatched and themed designs sold via DTC and subscription. Directly comparable on subscription model, novelty design language, and DTC-first GTM.
- Stance: Premium sock brand offering performance and lifestyle socks with distinctive designs and collaborations. Directly comparable to SITM's expansion into performance crew socks and design-led positioning across multiple sock categories.
- ModSocks: Online-first novelty sock brand selling funky, mismatched, and themed designs. Comparable on DTC channel, novelty positioning, and pattern-led product strategy.
Emerging players
- Feetures: Performance running and athletic sock brand with a DTC and specialty retail footprint. Comparable to SITM's entry into the performance sock segment through its new Performance Crew Socks line.
Broad incumbents
- Darn Tough Vermont: Established US performance sock brand with strong outdoor and hiking positioning. Comparable to SITM's recent Performance Crew Socks expansion and category extension beyond pure novelty.
- Smartwool: Major performance and wool sock brand owned by VF Corporation. Comparable to SITM's wool and performance category launches, with broader outdoor and athletic distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sock It To Me social profiles
Digital presenceSock It To Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sock It To Me leadership team
Management profileNumber of profiles
Profiles1 record
Sock It To Me funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sock It To Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sock It To Me
What does Sock It To Me do?
Sock It to Me is a direct-to-consumer e-commerce brand that designs, manufactures (via partners), and sells novelty socks and related apparel through its Shopify storefront. The catalog spans crew, knee-high, wool, performance, quarter, sheer, slipper, turn-cuff, and kids' socks, plus greeting-card-with-sock gift sets and a monthly subscription box, all featuring whimsical, pop-culture, and zodiac-themed designs.
Is Sock It To Me a public or private company?
Sock It To Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sock It To Me founded?
Sock It To Me was founded in 2004. It employs 11 to 50 people.
Where is Sock It To Me based?
Sock It To Me is headquartered in Portland, United States, in the North America region.
How does Sock It To Me make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are sock Subscription Box and rewards Program.
Who are Sock It To Me's main competitors?
Direct peers on record are Bombas, Blue Q, Happy Socks, Hansel from Basel, Odd Sox, Stance and ModSocks. Feetures is listed as an emerging player. Broad incumbents are Darn Tough Vermont and Smartwool.
Does Sock It To Me have an API?
No public API is recorded for Sock It To Me.
What industry is Sock It To Me in?
Sock It To Me's product category is Novelty Socks & Apparel. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAAHAI, Underwear & Socks (Children). Its NAICS code is 45821 and its SIC code is 5661.