WeAreBrain
WeAreBrain is an AI-native product development firm based in Amsterdam that designs, builds, and scales bespoke digital products and AI systems for mid-market and enterprise clients across FMCG, logistics, EdTech, energy, and hospitality, and operates the Sinas agentic orchestration platform and Future Catalyst™ delivery framework.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WeAreBrain does
WeAreBrain is a Netherlands-based, privately-held AI-native product development company founded in 2015 and headquartered in Amsterdam (legal entity: Brain Agency Group BV). The company operates a dual model: bespoke digital product delivery and AI transformation services for mid-market and enterprise clients, plus an emerging productized software business anchored by Sinas (an open-source agentic orchestration and control layer launched May 2026) and One (a business operating system planned for 2027). Service delivery is structured around the proprietary Future Catalyst™ three-phase framework — The Idea Forge (strategy and POCs), The Reality Engine (development and AI build), and The Growth Driver (scaling).
Technical capabilities span full-stack software engineering (JavaScript, React/React Native, Python, Java, .NET), cloud-native architecture on AWS, Azure, and GCP, and applied AI across computer vision/OCR, NLP, predictive analytics, generative AI/LLMs, recommendation engines, and autonomous-agent workflows. Named customers across at least six verticals include Heineken (FMCG loyalty/OCR), Lobster Ink (hospitality e-learning), ICCA (arbitration knowledge base), Maxeda DIY Group and Praxis (retail/AR), TIP (logistics marketplace), EHL (hospitality talent matching), Tonies, OpenDairy, SUEZ, and Inholland University. The company holds certified partner status with SAP (Silver), Shopify, Contentful, Framer, AWS, Azure, and GCP.
Go-to-market is enterprise-field-sales-led via a discovery-call-first model, complemented by a Venture Studio for startups/MVPs. Project budgets disclosed in the €15,000-€41,500+ range per engagement, with managed-services contracts providing post-launch support. Following the May 2026 merger with Pulsr, the combined organization operates from Amsterdam, Valencia, Kyiv, and Lausanne under a dual-CEO structure (Mario Grunitz and incoming Enrico Karsten), with revenue transitioning from pure professional services toward an additional subscription/recurring stream from Sinas and future One platform monetization.
WeAreBrain firmographics
Firmographics- Name
- WeAreBrain
- Legal name
- Brain Agency Group BV
- Website
- https://wearebrain.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WeAreBrain is an AI-native product development firm based in Amsterdam that designs, builds, and scales bespoke digital products and AI systems for mid-market and enterprise clients across FMCG, logistics, EdTech, energy, and hospitality, and operates the Sinas agentic orchestration platform and Future Catalyst™ delivery framework.
- Ownership category
- akta.pro rank
WeAreBrain industry classification
Industry- Product category
- AI-Native Product Development Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where WeAreBrain is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
WeAreBrain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Project-Based Engagements: Custom software development, AI implementation, UX/UI design, and technology consulting delivered through project-based engagements. Clients engage for specific deliverables across the Future Catalyst™ three-phase framework (Idea Forge, Reality Engine, Growth Driver).
- Managed Services & Ongoing Support: Post-launch support, maintenance, conversion tracking, and performance monitoring services. Includes maintenance and support contracts for delivered platforms.
- Product Revenue (Sinas & One): Proprietary AI-native products (Sinas agentic orchestration layer, One business operating system) positioned as core product offerings from 2027 onwards, representing the company's shift from pure services to product-led revenue.
- Venture Studio / Startup MVP Development: Startup and MVP development services with co-creation, user testing, and investment readiness support. Includes corporate venture services and startupbootcamp alumni support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WeAreBrain product offering
Product offeringCore offering
WeAreBrain is an AI-native product development company that designs, builds, and scales custom digital products, AI solutions, and software platforms for mid-market and enterprise clients. Service delivery is structured around the Future Catalyst™ three-phase framework comprising The Idea Forge (strategy and POCs), The Reality Engine (development and AI systems), and The Growth Driver (scaling). The company also develops proprietary AI-native products, with Sinas (agentic orchestration layer) launched in 2026 and One (business operating system) planned for 2027.
Product overview
WeAreBrain is an AI-native product development company offering a portfolio of services structured around its Future Catalyst™ three-phase framework: The Idea Forge (strategy and planning), The Reality Engine (development and AI systems building), and The Growth Driver (scaling). The company operates as both a services firm and product developer. Key proprietary products include Sinas (agentic orchestration layer) and One (business operating system, launching 2027). Service offerings span AI Transformation, Software Development, UX/UI Design, E-Commerce (Shopify/SAP certified partner), Cybersecurity, and Brand services. The company also publishes the Working Machines executive guide to AI. Founded in 2015, headquartered in Amsterdam with offices in Valencia, Kyiv, and Lausanne.
Differentiator
Problem solved
Functional benefit
Brands
- Sinas: An agentic orchestration and control layer that connects data, agents, and tools into secure, traceable workflows. It accelerates delivery of value while reducing vendor lock-in, grounded in open source.
- One
Products and services
- Sinas Agentic orchestration and control layer that connects data, agents, and tools into secure, traceable workflows; built on open source principles to reduce vendor lock-in and provide organizations real control over their technology.
- One Business operating system that unifies data and systems into a single, queryable interface, designed to replace disconnected tool stacks with a coherent data layer.
- Praxis AR Floor Calculator AR-powered floor calculator application enabling home decor retail customers to virtually place furniture in their homes, reducing return rates by up to 40%.
- AI Transformation Services End-to-end AI services including AI Consultancy, Data & AI, Automation Services, and Generative AI & LLMs for enterprise and mid-market clients.
- Heineken Rewards Image Processing Solution (Tur.ai) AI-powered image processing and OCR solution using neural networks to extract data from receipt images with ~80% automatic recognition rate, powering Heineken loyalty campaigns and achieving 90%+ reduction in internal handling costs.
- Clevergig Workforce Platform Cloud-based SaaS workforce management platform with microservices architecture, machine learning for workforce optimization, public API for integrations, and scalable container infrastructure; developed for Dutch staffing agencies.
Quantifiable outcome
- 80% automatic correct recognition rate for AI-powered receipt processing
- +5 more outcomes
Companies that use WeAreBrain
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles2 records
WeAreBrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature6 records
WeAreBrain partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PulsrcoreWeAreBrain and Pulsr merged in May 2026 to form a single company under the WeAreBrain name. The merger combines WeAreBrain's market presence, brand credibility, and established client base with Pulsr's AI-native architecture and data science expertise. The combined company aims to build the definitive European AI-native technology powerhouse.
- TripleminorCollaborated with Triple (wearetriple.nl) on the Heineken Rewards loyalty campaign platform, specifically for the multi-purpose application configuring consumer-facing loyalty initiatives.
- Greenberry Creative AgencyminorCollaborated with Greenberry creative agency on the HEINEKEN Netherlands mobile games concept for sales and support team education through gamified e-learning challenges.
- SAPcoreCertified SAP Commerce Cloud partner with silver partner status, providing implementation and development services for SAP-based e-commerce solutions.
- ShopifycoreCertified Shopify partner for e-commerce platform development, implementation, and ongoing support services.
- Amazon Web Services (AWS)corePrimary cloud platform partner for hosting, infrastructure, and scalable cloud solutions across client projects.
- Microsoft AzurecorePrimary cloud platform partner used extensively for enterprise solutions, e-learning platforms, and Azure-based AI implementations.
- Dutch Digital Agencies (DDA)minorMember of Dutch Digital Agencies, applying DDA General Terms and Conditions for all products and services.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
WeAreBrain competitors and assessment
Company assessmentDirect peers
- Netguru: Polish digital product consultancy offering custom software development, AI, and product design to enterprise clients across Europe. Directly comparable to WeAreBrain in boutique scale, services-led model, and AI-native product development focus.
- Appnovation: Digital agency specializing in CMS, e-commerce, and custom software for enterprise brands. Comparable to WeAreBrain's e-commerce and content platform work (CMS consolidation, Shopify/SAP implementations) for similar mid-market to enterprise clients.
- Xebia: Dutch-origin boutique technology consultancy with deep AI/ML and cloud-native delivery capabilities serving enterprise clients. Highly comparable to WeAreBrain in size, geography, and AI-first delivery orientation.
- Itrex Group: AI/ML and software development consultancy serving mid-market and enterprise clients globally. Comparable to WeAreBrain in AI-centric service offering, boutique size, and cross-vertical enterprise engagements.
Broad incumbents
- Thoughtworks: Global technology consultancy specializing in software engineering, AI, and digital strategy for large enterprises. A larger, established peer operating in the same space as WeAreBrain with overlapping AI transformation capabilities.
- Capgemini Engineering: Global IT services and engineering arm of Capgemini, delivering digital, AI, and software engineering at enterprise scale. Competes with WeAreBrain in the European enterprise AI transformation market but as part of a much larger portfolio.
- Globant: Large-scale digital transformation and AI services firm with a global delivery footprint. Operates broadly in the same enterprise AI/digital transformation space as WeAreBrain but at significantly larger scale.
Emerging players
- Botpress: AI agent platform offering tools to build, deploy, and manage conversational and autonomous agents. Most directly comparable emerging competitor to WeAreBrain's Sinas product, serving overlapping use cases in enterprise agent automation.
- Voiceflow: AI agent platform enabling teams to design, prototype, and launch conversational AI and autonomous agents. Closely comparable to Sinas in target use case (agent orchestration and control), though focused more on conversational AI workflows.
- LangChain: Open-source framework for building LLM-powered applications and agentic workflows. Closely comparable to Sinas as an open-source agentic AI infrastructure play, and a key benchmark for Sinas's open-source adoption potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WeAreBrain social profiles
Digital presenceWeAreBrain compliance and trust
Trust signalCompliance2 records
WeAreBrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeAreBrain leadership team
Management profileNumber of profiles
Profiles7 records
WeAreBrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeAreBrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeAreBrain
What does WeAreBrain do?
WeAreBrain is an AI-native product development company that designs, builds, and scales custom digital products, AI solutions, and software platforms for mid-market and enterprise clients. Service delivery is structured around the Future Catalyst™ three-phase framework comprising The Idea Forge (strategy and POCs), The Reality Engine (development and AI systems), and The Growth Driver (scaling). The company also develops proprietary AI-native products, with Sinas (agentic orchestration layer) launched in 2026 and One (business operating system) planned for 2027.
Is WeAreBrain a public or private company?
WeAreBrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeAreBrain founded?
WeAreBrain was founded in 2015. It employs 51 to 100 people.
Where is WeAreBrain based?
WeAreBrain is headquartered in Amsterdam, Netherlands, in the Europe region.
How does WeAreBrain make money?
Four revenue lines are on record. Professional Services - Project-Based Engagements are the primary driver. The others are managed Services & Ongoing Support, product Revenue (Sinas & One) and venture Studio / Startup MVP Development.
Who are WeAreBrain's main competitors?
Direct peers on record are Netguru, Appnovation, Xebia and Itrex Group. Broad incumbents are Thoughtworks, Capgemini Engineering and Globant. Emerging players are Botpress, Voiceflow and LangChain.
Does WeAreBrain have an API?
No public API is recorded for WeAreBrain.
What industry is WeAreBrain in?
WeAreBrain's product category is AI-Native Product Development Services. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541512 and its SIC code is 7373.