Gooru
Gooru is a 501(c)(3) non-profit edtech organization that builds Gooru Navigator, a learning platform enabling teachers to personalize instruction for their students. Founded in 2011 and headquartered in Palo Alto.
- Company typePrivate
- Founded2011
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Gooru firmographics
Firmographics- Name
- Gooru
- Website
- https://gooru.org
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- Gooru is a 501(c)(3) non-profit edtech organization that builds Gooru Navigator, a learning platform enabling teachers to personalize instruction for their students. Founded in 2011 and headquartered in Palo Alto.
- Ownership category
- akta.pro rank
Gooru industry classification
Industry- Product category
- K-12 Educational Technology
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)
- akta.pro secondary industries
- Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), Library/Media Center & Digital Resource Management Systems (EDAJAMAN)
Keywords
Where Gooru is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
Gooru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Gooru product offering
Product offeringCore offering
Gooru provides Gooru Navigator, a learning navigation platform that K-12 teachers use to personalize instruction for their students. The platform curates and recommends educational resources aligned to learners' needs and tracks student progress. As a 501(c)(3) non-profit, Gooru delivers this capability directly to schools, teachers, and districts rather than to individual consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Gooru Navigator: Product platform mentioned on the Gooru website
Products and services
- Gooru Navigator Gooru Navigator is a learning navigation platform that K-12 teachers use to personalize learning for their students by curating and recommending educational resources and tracking progress.
Companies that use Gooru
Customer profileIdeal customer profiles1 record
Gooru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gooru competitors and assessment
Company assessmentDirect peers
- Khan Academy: Khan Academy is a non-profit providing free, personalized learning content and tools (including Khanmigo) for K-12 students, directly comparable to Gooru Navigator's teacher-led personalization mission.
- IXL Learning: IXL offers adaptive, personalized K-12 learning across math, ELA, science, and social studies with teacher dashboards, directly competing with Gooru Navigator for teacher-driven personalization use cases.
- DreamBox Learning: DreamBox provides adaptive math instruction with teacher visibility into student progress, a comparable adaptive-personalization model in K-12 to what Gooru Navigator delivers.
- Newsela: Newsela delivers leveled, personalized reading content and instructional tools for K-12, mirroring Gooru's teacher-facing personalization of learning resources.
- ClassDojo: ClassDojo is a classroom engagement and communication platform widely used by K-12 teachers, an adjacent teacher-centric tool with overlapping personalization and instruction use cases.
- Quizlet: Quizlet provides adaptive study tools and teacher resources for K-12 and beyond, comparable to Gooru Navigator as a learning-support platform used inside classrooms.
Broad incumbents
- Canvas by Instructure: Canvas is a leading K-12 and higher-ed LMS that increasingly bundles personalization and analytics, an incumbent platform with overlapping functionality to Gooru Navigator's learning navigation role.
- Schoology (PowerSchool): Schoology, now part of PowerSchool, is a K-12 LMS with personalization and content-discovery features that overlap with the navigation and curation functions of Gooru Navigator.
- Edmodo: Edmodo is a classroom and learning platform serving K-12 teachers with content discovery and instructional tools, a broader incumbent with functions overlapping Gooru Navigator.
Emerging players
- Clever: Clever provides K-12 identity, rostering, and EdTech app distribution used by teachers and districts, a complementary enabling layer for personalized learning platforms like Gooru Navigator.
Market position
Customer concentration
Gooru social profiles
Digital presenceGooru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gooru leadership team
Management profileNumber of profiles
Profiles2 records
Gooru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gooru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gooru
What does Gooru do?
Gooru provides Gooru Navigator, a learning navigation platform that K-12 teachers use to personalize instruction for their students. The platform curates and recommends educational resources aligned to learners' needs and tracks student progress. As a 501(c)(3) non-profit, Gooru delivers this capability directly to schools, teachers, and districts rather than to individual consumers.
When was Gooru founded?
Gooru was founded in 2011. It employs 11 to 50 people.
Where is Gooru based?
Gooru is headquartered in Palo Alto, United States, in the North America region.
Who are Gooru's main competitors?
Direct peers on record are Khan Academy, IXL Learning, DreamBox Learning, Newsela, ClassDojo and Quizlet. Broad incumbents are Canvas by Instructure, Schoology (PowerSchool) and Edmodo. Clever is listed as an emerging player.
Does Gooru have an API?
No public API is recorded for Gooru.
What industry is Gooru in?
Gooru's product category is K-12 Educational Technology. Its primary akta.pro industry code is EDALAMAC, Learning Management Systems (LMS) & Academic Application Support, with a secondary code of EDAJAAAI, Public Virtual & Blended Learning Programs (District-Run). Its NAICS code is 6111.