USAging

What USAging does

USAging is a 501(c)(3) nonprofit national association established in 1973 under the Older Americans Act to represent more than 600 Area Agencies on Aging (AAAs) and Title VI Native American Aging Programs across all U.S. states and territories. The organization is headquartered in Washington, DC, with 11-50 employees, and is led by CEO Sandy Markwood and CFO Geoff Martiny. Previously known as n4a, USAging operates as the convening and coordinating body for the Aging Network, providing federal advocacy, technical assistance, training, and program administration to its government and tribal members.

The organization's product portfolio centers on a federation of national initiatives rather than discrete software products. Core offerings include the Eldercare Locator (the federally-funded national hotline and information-and-referral resource connecting older adults to local AAAs), Dementia Friendly America, engAGED (the National Resource Center for Engaging Older Adults), Commit to Connect, the Aging and Disability Business Institute, the Center for Dementia Respite Innovation (administering up to $20 million over five years), the Center of Excellence to Align Health and Social Care, and the Grandfamilies & Kinship Support Network. The annual Answers on Aging Conference draws more than 1,400 attendees, and the triennial National AAA Survey, conducted with the Scripps Gerontology Center at Miami University, provides sector benchmarking.

Revenue is generated through four primary streams: annual membership dues from AAAs and Title VI programs (subscription/recurring), tax-deductible donations via the Disaster Relief Fund and other designated funds (philanthropy), conference and event revenue including the annual tradeshow, and federal grants from the U.S. Administration for Community Living. The organization directs 87% of income to programs and services and holds Charity Navigator and GuideStar ratings. No proprietary technology platform, AI/ML capabilities, patents, or external API surface is disclosed; USAging's strategic position rests on statutory designation, member network density, and convening authority rather than technology differentiation.

Name

USAging

Legal name

USAging

Website

https://usaging.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

USAging is a 501(c)(3) national association representing 600+ Area Agencies on Aging and Title VI Native American Aging Programs, providing federal advocacy, training, and program administration, funded primarily through ACL grants, membership dues, and philanthropy.

Ownership category

akta.pro rank

Product category

Aging Services / Nonprofit Membership Association

NAICS

Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aging services advocacy
• Area agency support
• Caregiver navigation services
• Dementia community programs
• Nonprofit membership association

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: USAging generates revenue through annual membership dues from Area Agencies on Aging and Title VI Native American Aging Programs. Members receive access to advocacy, training, technical assistance, and organizational resources.
2. Disaster Relief Fund Donations: Tax-deductible donations from public and corporate donors to support disaster relief efforts for older adults through AAAs and Title VI programs in affected communities.
3. Conference and Event Revenue: Revenue from the annual Answers on Aging Conference and Tradeshow, as well as leadership institutes and webinars for members and aging professionals.
4. Federal Grants: USAging receives funding through grants from the U.S. Administration for Community Living (ACL) to administer programs including the Eldercare Locator, dementia initiatives, and caregiver support programs.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

USAging is a 501(c)(3) national association that represents and supports Area Agencies on Aging (AAAs) and Title VI Native American Aging Programs. The organization delivers federal advocacy, technical assistance, training, conferences, and national initiatives (such as the Eldercare Locator, Dementia Friendly America, and caregiver support programs) to a network of 600+ local aging service providers across the United States.

Product overview

USAging is a national association representing and supporting the network of Area Agencies on Aging (AAAs) and advocating for Title VI Native American Aging Programs. Rather than a single product, USAging operates as a federation of programs and initiatives. The core offerings include the Eldercare Locator (a national information and referral service), Dementia Friendly America (a community-focused initiative), engAGED (social engagement resources), Commit to Connect (social connection programs), and the Aging and Disability Business Institute (business capacity building). Additional services include the Center for Dementia Respite Innovation (respite care funding), Caregiver Navigation Services, Grandfamilies & Kinship Support Network, USAging Disaster Relief Fund, Leadership Institute training, and the annual Answers on Aging Conference. These programs collectively help older adults, caregivers and people with disabilities live with optimal health, well-being, independence and dignity in their homes and communities.

Differentiator

Problem solved

Functional benefit

Brands

• Eldercare Locator: A national hotline and website administered by USAging that connects people to local Area Agencies on Aging and resources for older adults, funded by the U.S. Administration for Community Living.
• Dementia Friendly America (DFA)
• Answers on Aging Annual Conference
• engAGED
• Commit to Connect

Products and services

• Eldercare Locator

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• U.S. Administration for Community Living (ACL)coreStrategic or Co-development PartnerACL is the primary federal funder of USAging's programs. USAging administers the Eldercare Locator (established and funded by ACL), Center for Dementia Respite Innovation grants, caregiver support initiatives, and other programs on behalf of ACL.
• ARCH National Respite Network and Resource CentermajorStrategic or Co-development PartnerCo-developing caregiver respite resources and hosting joint webinars. Collaborated on the 'Advancing the Availability of Flexible and Accessible Respite Care for Family Caregivers Action Guide' and associated webinar series.
• Alzheimer's AssociationmajorStrategic or Co-development PartnerUSAging is a partner with the Alzheimer's Association on the Center for Dementia Respite Innovation (CDRI), which will award up to $20 million over five years to local respite care providers.
• Scripps Gerontology Center at Miami UniversitymajorStrategic or Co-development PartnerPartnership for the National Area Agency on Aging Survey conducted every three years. Survey tracks trends and issues across the Aging Network.
• ADvancing StatesmajorStrategic or Co-development PartnerPartner in the National Caregiver Support Collaborative to strengthen caregiver navigator services within Older Americans Act funded Title III-E and VI-C programs.
• National Resource Center on Native American AgingmajorStrategic or Co-development PartnerPartner in the National Caregiver Support Collaborative working to improve the Aging Network's ability to help caregivers access resources.
• Family Caregiver AlliancemajorStrategic or Co-development PartnerPartner in the National Caregiver Support Collaborative to strengthen caregiver navigator services within Older Americans Act funded programs.
• WNC Health Communicators NetworkminorStrategic or Co-development PartnerPartnership in disaster response to deliver timely, accurate messaging about where to find help during Hurricane Helene recovery in Western North Carolina.
• Commit to ConnectmajorStrategic or Co-development PartnerAn initiative administered by USAging and funded by ACL focusing on increasing social connections for older adults and people with disabilities.
• engAGED: The National Resource Center for Engaging Older AdultsmajorStrategic or Co-development PartnerNational resource center administered by USAging promoting social connection, wellness and active aging for older adults.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Council on Aging: NCOA is a national nonprofit also focused on improving the lives of older adults through advocacy, programs, and partnerships with community-based organizations. It is highly comparable in mission, federal-grant orientation, and member-network model.
• LeadingAge: LeadingAge is a national association of nonprofit aging-services providers, including AAAs, housing, and care providers. It directly overlaps with USAging's mission of supporting community-based aging services and federal policy advocacy.
• Meals on Wheels America: Meals on Wheels America is a national nonprofit membership organization supporting a network of local programs that deliver nutrition and supportive services to older adults. It is directly comparable in member-network model, federal grant funding, and senior-services focus.
• ADvancing States: ADvancing States represents state agencies on aging and disability, partnering with USAging on the National Caregiver Support Collaborative. It is directly comparable as a national association supporting state-level aging and disability administration.
• Alzheimer's Association: The Alzheimer's Association is a leading national nonprofit addressing Alzheimer's and dementia through research, advocacy, and caregiver support, and is a current USAging partner on the Center for Dementia Respite Innovation. It is directly comparable in caregiver/dementia mission overlap.

Broad incumbents

• AARP: AARP is the largest U.S. advocacy organization for people 50+, with a much broader consumer-membership base. It overlaps with USAging on federal aging policy, caregiver support, and aging-in-place initiatives, but operates at vastly greater scale.

Emerging players

• Family Caregiver Alliance: Family Caregiver Alliance is a national nonprofit focused specifically on caregiver support, and is a current USAging partner in the National Caregiver Support Collaborative. It is comparable as a national caregiver-services organization, though narrower in scope.
• National Hispanic Council on Aging: NHCOA is a national nonprofit advocating for Hispanic older adults and their families, addressing aging-services disparities. It is comparable in advocacy and aging-services mission, with a narrower demographic focus.
• Aging Life Care Association: Aging Life Care Association is a national membership organization for professional care managers serving older adults and families. It is comparable in providing national coordination, training, and member services within the aging-services field.

Others

• Grantmakers In Aging: Grantmakers In Aging is a membership association of philanthropies funding aging-related work. It is thematically related to USAging's funder ecosystem and national aging-network coordination, though it represents grantmakers rather than service providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theUSAging
• Facebookfacebook.com/theUSAging
• LinkedInlinkedin.com/company/usaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USAging