What Omella does

Omella is a Denver-based, privately held payment-processing and form-builder platform founded in 2019 by David Kopf and Brett Kopf. The company targets K-12 schools and adjacent mission-driven organizations (microschools, PTAs/PTOs/boosters, college clubs, sports teams, nonprofits, small businesses, and religious organizations) with an all-in-one product that combines fee-free payment collection, customizable forms, digital signatures, and event-specific workflow features such as student ID validation, bus/table assignment, and digital dance check-ins. The platform is PCI-compliant and certified to SOPPA, FERPA, COPPA, and EdLaw2D student-data privacy regimes, with native Apple Pay, Google Pay, QuickBooks, and Google Sheets integrations.

The underlying technology stack centers on a browser-based form builder with one-tap wallet payments, hardware-free in-person acceptance via a mobile-device camera, and a complementary Card Reader for Schools device (WiFi/4G, FERPA/COPPA/SOPPA-compliant) that supports instant reconciliation at concessions and events. Distribution is product-led: self-serve signup with no credit card required, a Refer & Earn program that unlocks a free card reader once an organization collects $1,000, and founder-led 1-on-1 demos and onboarding for larger districts.

Omella's revenue model is freemium and tip-driven. Organizations pay nothing — they keep 100% of collections — while Omella earns from optional tips payers leave at checkout and a 3.99% + $0.30 fee on credit card transactions (the ACH/bank-transfer rail is free). The company has disclosed two early funding rounds (Quiet Capital in October 2019 and Stand Together Ventures Lab in January 2021), no parent entity, and a 1–10 employee headcount, with active operations across U.S. schools and districts.

Name

Omella

Legal name

Omella

Website

https://omella.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Omella is a Denver-based payments and form-builder platform that lets K-12 schools, microschools, PTAs, sports teams, and nonprofits collect money, forms, and digital signatures without platform fees, monetizing via optional payer tips and card-processing surcharges.

Ownership category

akta.pro rank

Product category

Education Payment Processing

NAICS

Offices of Certified Public Accountants (541211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Finance Services (6199), Services-Educational Services (8200)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

akta.pro secondary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• School payment processing
• K-12 payment platform
• Education donation collection
• Fee-free payment collection
• School fundraising software

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Optional Tips: Omella makes money from optional tips when payers choose to leave a tip during checkout. This is the primary revenue model allowing the platform to be free for organizations.
2. Credit Card Processing: Payers who prefer credit card can choose that option with a 3.99% + $0.30 transaction fee. This is optional as bank/ACH transfers are free.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Omella provides a web-based payment collection, form builder, and digital signature platform purpose-built for K-12 schools, PTAs/PTOs, microschools, sports teams, clubs, nonprofits, small businesses, and religious organizations. The platform enables organizations to collect money, forms, and signatures in one place with PCI-compliant processing, one-tap Apple Pay/Google Pay, real-time Google Sheets reporting, and a complementary card reader for in-person payments. Organizations use the service free of charge when tips are enabled, while payers may opt for credit card at 3.99% + $0.30 or free ACH/bank transfer.

Product overview

Omella is a single unified product platform for K-12 schools and mission-driven organizations to collect money, forms and digital signatures. The core Omella platform serves as the main offering, with the Card Reader for Schools as a complementary hardware product. The platform includes sector-specific solutions for High Schools, Microschools, PTAs/PTOs/Boosters, College Clubs, Sports Teams, Nonprofits, Small Business, and Religious Organizations. Additionally, Omella provides a library of free customizable form templates organized by category (Microschools, PTA/PTO, Fundraising, Non-Profit, Payment Forms, and others) that work within the core platform to enable specific use cases like tuition collection, event registration, volunteer management, and fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• Omella Platform

Quantifiable outcome

• $89K collected for football team fundraiser
• +4 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Pay integration for one-tap payments. Google Sheets integration for real-time reporting and automated accounting.
• ApplecoreTechnology or IntegrationApple Pay integration for seamless iOS payments at school events and concessions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SchoolCash Online (KEV Group): SchoolCash Online by KEV Group is a K-12 payment platform focused on school fees, field trips, and activity payments, directly competing with Omella in the same school district procurement process with similar online form-plus-payment workflows.
• MySchoolBucks: MySchoolBucks (operated by Heartland Payment Systems/Global Payments) is a direct peer providing K-12 meal and fee payments, including cafeteria and activity payments, with deep district-level penetration across U.S. schools.
• PaySchools: PaySchools is a K-12 payment and lunch management platform serving Ohio and U.S. school districts. It directly competes with Omella for activity fee, athletic, and cafeteria payment volume.
• RevTrak: RevTrak is a K-12-specific payment processing platform offering online payments for school fees, athletics, and activities. It is the closest direct competitor to Omella in serving the same school CFO and activities director buyer with similar fee-for-service pricing.
• TouchPoint (NutriStudents K-12): TouchPoint provides payment and lunch solutions for K-12 schools, including online payments for meals and fees. It is a comparable vertical SaaS peer serving the same school business office buyers as Omella.

Emerging players

• GoFundMe: GoFundMe and school-focused platforms like Fundraiser by Donorbox compete with Omella's fundraising use cases. While broader in audience, they overlap where schools run community fundraisers and donation drives.

Broad incumbents

• Stripe: Stripe provides payment infrastructure used by many education platforms and offers adjacent tools for online forms and invoicing. While not vertically focused on K-12, it competes indirectly through developer-led payment integrations and embedded finance partners.
• PayPal: PayPal and Zelle serve as incumbent consumer payment rails that schools and parents already use. PayPal's broad brand and trust, plus donation and fundraising features, compete with Omella's no-fee positioning for parent and donor wallets.
• ActiveNetwork: ActiveNetwork provides registration, payment, and activity management software for sports, camps, and schools. It overlaps with Omella's ticketing, events, and sports team use cases as a broader incumbent in activity management.
• Square (Block): Square offers general-purpose payment processing with a 'Square for Schools' vertical and hardware card readers, competing with Omella's core payment collection and card reader functionality across the same school customers, though without Omella's K-12-specific compliance and feature depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omella

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omella