GoFundMe
GoFundMe is a global crowdfunding platform enabling individuals, nonprofits, and small businesses to raise money for medical, emergency, memorial, and charitable causes across 20+ countries, with adjacent enterprise SaaS, DAF, and AI coaching products.
- Company typePrivate
- Founded2010
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What GoFundMe does
GoFundMe is a privately held crowdfunding platform founded in 2010 and headquartered in Redwood City, California, operating across more than 20 countries with additional offices in Dublin, Buenos Aires, London, and West Hollywood. It enables individuals, nonprofits, and small businesses to create and share fundraising campaigns for medical expenses, emergencies, memorials, education, community causes, and disaster relief, processing approximately $50 million per week in donations at a run-rate of 2.5 donations per second and cumulatively facilitating over $40 billion in giving to a community of 190+ million people. The core technology stack combines self-serve campaign creation, integrated payment processing (PCI DSS compliant via processors such as PayPal, supporting cards, ACH, Apple Pay, Google Pay, and Venmo), native social distribution through Meta's Instagram Stories and Facebook, the GoFundMe Giving Guarantee donor protection program, and machine-learning-driven Trust & Safety fraud detection.
The product surface has expanded from the consumer crowdfunding core into three adjacent offerings: GoFundMe Pro (formerly Classy, acquired January 2022), an enterprise SaaS platform for nonprofit fundraising with direct giving, peer-to-peer, live events, and ticketing tools served via direct enterprise sales and an API/developer portal; GoFundMe Giving Funds, a retail donor-advised fund product launched in 2025 with banking by Goldman Sachs and investment options from BlackRock and Vanguard; and the Smart Fundraising Coach, an AI-powered assistant launched in March 2026 that guides users through campaign creation. The revenue model is predominantly transactional, blending a 2.9% + $0.30 standard donation fee, a 2.2% + $0.30 rate for certified charity fundraisers, optional donor tips, a 5% recurring-donation fee, 2.2–2.5% processing on GoFundMe Pro, and 2.2% on Giving Funds card contributions, with custom subscription pricing layered on top for nonprofit enterprise contracts. GoFundMe.org, the related 501(c)(3), administers Signature Impact Funds that deliver rapid cash grants within 24 hours for verified crises.
GoFundMe firmographics
Firmographics- Name
- GoFundMe
- Legal name
- GoFundMe
- Website
- https://gofundme.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoFundMe is a global crowdfunding platform enabling individuals, nonprofits, and small businesses to raise money for medical, emergency, memorial, and charitable causes across 20+ countries, with adjacent enterprise SaaS, DAF, and AI coaching products.
- Ownership category
- akta.pro rank
GoFundMe industry classification
Industry- Product category
- Crowdfunding Platform
- NAICS
- Grantmaking and Giving Services (8132), Funds, Trusts, and Other Financial Vehicles (525)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where GoFundMe is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
GoFundMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees (Individual/Business): Standard transaction fee of 2.9% plus $0.30 per donation automatically deducted from each donation. This is the primary revenue stream for individual and business fundraisers.
- Transaction Fees (Certified Charities): Lower transaction fee of 2.2% plus $0.30 per donation for certified nonprofit fundraisers. Provides discounted rates to encourage charitable giving on the platform.
- Optional Donor Tips: Donors can voluntarily tip GoFundMe to support the platform's operations. Tips are entirely optional and help power Trust & Safety efforts, customer support, and platform maintenance.
- GoFundMe Pro (Nonprofit SaaS): Enterprise nonprofit fundraising platform acquired in 2022 (Classy). Offers custom pricing based on organization needs with standard processing fees of 2.2%-2.5% plus $0.30 per transaction plus 1% additional for American Express. Provides direct giving, peer-to-peer, live events, and ticketing tools.
- Giving Funds DAF: Donor-advised fund platform with 2.2% processing fee per credit/debit card contribution after first contribution. No fees for ACH contributions. No administrative fees for fund maintenance.
- Recurring Donation Processing: 5% fee per donation for supporters making recurring donations to individual or charity fundraisers. Does not apply to recurring donations through GoFundMe Pro.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual/Business Fundraisers |
| Transaction based/ take rate | Pay-as-you-go | Certified Charity Fundraisers |
| Subscription | Multi-year contract | GoFundMe Pro (Nonprofit Enterprise) |
| Transaction based/ take rate | Pay-as-you-go | Giving Funds (DAF) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
GoFundMe product offering
Product offeringCore offering
GoFundMe operates a global online fundraising platform that enables individuals, businesses, and nonprofit organizations to create and manage crowdfunding campaigns for personal causes, emergencies, memorials, and charitable causes. The platform processes donations with automated transaction fees, provides AI-powered campaign coaching, social media sharing tools, donor protection guarantees, and dedicated enterprise software (GoFundMe Pro) for nonprofits, plus a donor-advised fund product (Giving Funds).
Product overview
GoFundMe operates as a unified crowdfunding platform consisting of the core GoFundMe Platform for individual and business fundraising, complemented by GoFundMe Pro (formerly Classy) for nonprofit organizations requiring enterprise-grade fundraising tools. The product suite includes GoFundMe Giving Funds for donor-advised giving, Signature Impact Funds for rapid disaster relief, the AI-powered Smart Fundraising Coach for campaign optimization, and GoFundMe Team Fundraising for collaborative campaigns. The platform processes payments through Venmo integration and extends reach through Meta/Instagram partnerships, while the GoFundMe.org charitable arm manages Signature Impact Funds for verified crisis relief.
Differentiator
Problem solved
Functional benefit
Brands
- GoFundMe Pro: Nonprofit fundraising platform combining Classy's powerful software with GoFundMe's scale and intelligence for direct giving, peer-to-peer fundraising, live events, and more.
Products and services
- GoFundMe Platform Core crowdfunding platform enabling individuals and businesses to create fundraisers for personal causes, emergencies, memorials, medical expenses, education, and other needs. Includes 3-step fundraiser creation, social sharing, payment processing, optional donor tips, recurring donations, and GoFundMe Giving Guarantee protection. Charges 2.9% + $0.30 per donation (2.2% + $0.30 for certified charities).
- GoFundMe Pro Enterprise nonprofit fundraising software (formerly Classy, acquired 2022) offering direct giving, custom campaigns, peer-to-peer, live events, ticketing, streaming, and donor management for large nonprofit organizations. Custom enterprise pricing with 2.2%-2.5% + $0.30 per transaction plus 1% additional for American Express. Includes GoFundMe Pro Dev Portal API access.
- GoFundMe Giving Funds Personal donor-advised fund (DAF) product that lets users budget for tax-deductible giving, invest contributions for tax-free growth through BlackRock and Vanguard, and deploy funds to nonprofits over time. Banking provided by Goldman Sachs. Zero administrative fees, no minimum balance, 2.2% processing on credit/debit card contributions (free for ACH), no DAF-to-DAF transfer fees.
- GoFundMe.org Signature Impact Funds
Quantifiable outcome
- $125 million projected incremental funding from AI Smart Fundraising Coach in 2026
- +5 more outcomes
Companies that use GoFundMe
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
GoFundMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature5 records
GoFundMe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- OmaticcoreOmatic, a nonprofit-focused integration and data management platform, was named GoFundMe Pro's Integration Partner of the Year for 2026. The award recognizes Omatic's solution that automates the transfer of digital fundraising data between GoFundMe Pro and nonprofit CRMs, eliminating manual data entry during high-volume giving periods.
- Follett Higher EducationcoreFollett and GoFundMe launched a new integration enabling college students to raise funds for education-related expenses such as course materials and essentials directly through their institutions. Family and friends can contribute via GoFundMe's platform, complementing traditional financial aid and scholarships.
- StravaminorStrava announced 'For a Cause' activity feature in partnership with GoFundMe, allowing athletes to raise funds and awareness for causes including American Cancer Society, Movember, and Feeding America through activity sharing.
- Watch DutycoreWatch Duty and GoFundMe partnered to link disaster alerts with a fundraising platform to improve emergency response. During the January 2025 LA wildfires, Watch Duty grew to 8 million users and GoFundMe delivered over $265 million in aid.
- MetaflagshipFirst-of-its-kind partnership integrating GoFundMe fundraisers directly into Instagram Stories and Facebook. Users in US, Canada, UK, Ireland, and Australia can create and share fundraisers natively within Meta's platforms. Partnership launched October 31, 2024.
- Paris HiltoncoreParis Hilton partnered with GoFundMe for the 'Back in Business Fund' supporting women entrepreneurs rebuilding after natural disasters, particularly the 2025 Los Angeles wildfires. The initiative aims to raise $1 million for targeted grants.
- VenmocoreVenmo partnership enables real-time donation activations for crises, holiday drives, and causes. Joint reach of platforms ensures Venmo can support millions of users in their giving.
- Youth Sports Business ReportminorGoFundMe served as presenting sponsor of the Inaugural Youth Sports Awards spanning 10 categories to recognize innovations in youth sports industry. Winners received GoFundMe donations to causes of their choice.
- Goldman SachsminorGoldman Sachs provides banking services for GoFundMe Giving Funds DAF platform, enabling secure fund management and transfers.
- KotominorGlobal creative studio Koto partnered with GoFundMe to revamp its brand identity as the platform expands beyond individual giving into a broader giving ecosystem. Rebranding focused on the Progress Circle symbol.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
GoFundMe competitors and assessment
Company assessmentDirect peers
- Donorbox: Online donation and fundraising software for nonprofits and individuals, with peer-to-peer campaigns, recurring giving, and donor management. Directly comparable to GoFundMe's charity fundraiser offering, especially in the 2.2%-2.5% transaction-fee nonprofit tier.
- Funraise: Nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and CRM integrations. Closely overlaps with GoFundMe Pro's enterprise nonprofit SaaS positioning and competes for the same nonprofit customer base.
- JustGiving: UK-headquartered online fundraising and charity donation platform owned by Blackbaud. Directly comparable to GoFundMe's charitable fundraising and individual-cause donation mechanics, with similar 3-step campaign creation and social-sharing model.
- Givebutter: Modern all-in-one fundraising platform for nonprofits, including donation forms, events, peer-to-peer, and DAFs. Directly competes with GoFundMe Pro in the nonprofit segment and GoFundMe's consumer fundraising experience with a zero-platform-fee pricing model.
- Tiltify: Livestream fundraising platform popular with gamers and creators raising money for nonprofits and personal causes. Directly competes for community-led fundraising attention and is explicitly cited by GoFundMe as a competitor in livestream giving.
- Bonterra (Network for Good): Nonprofit software suite (Network for Good, GivingData, etc.) covering donation forms, fundraising, and grants management. Overlaps with GoFundMe's nonprofit fundraising segment and acquired Give Lively in 2024, intensifying direct competition.
Broad incumbents
- Blackbaud: Enterprise nonprofit software provider covering fundraising CRM, donor management, and financial services (owner of JustGiving and GiveLively competitor). Broadly comparable to GoFundMe's enterprise nonprofit ambitions and DAF-adjacent infrastructure, but as a much larger, diversified incumbent.
- Kickstarter: Reward-based crowdfunding platform focused on creative projects (tech, design, games). Operates in the broader crowdfunding category as GoFundMe but targets project/commerce outcomes rather than personal/charitable giving, making it a wide incumbent rather than direct competitor.
- Patreon: Subscription platform for creators to receive recurring funding from fans. Adjacent to GoFundMe's monetization and recurring-donation features, but focused on creator-economy subscription mechanics rather than one-off personal or charitable giving.
- Indiegogo: Global crowdfunding platform for products, creative projects, and causes. Shares the crowdfunding infrastructure DNA with GoFundMe but is category-broad rather than giving-focused, positioning it as a broad incumbent in the wider market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
GoFundMe social profiles
Digital presenceGoFundMe compliance and trust
Trust signalCompliance1 record
GoFundMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoFundMe leadership team
Management profileNumber of profiles
Profiles11 records
GoFundMe subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoFundMe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoFundMe M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoFundMe
What does GoFundMe do?
GoFundMe operates a global online fundraising platform that enables individuals, businesses, and nonprofit organizations to create and manage crowdfunding campaigns for personal causes, emergencies, memorials, and charitable causes. The platform processes donations with automated transaction fees, provides AI-powered campaign coaching, social media sharing tools, donor protection guarantees, and dedicated enterprise software (GoFundMe Pro) for nonprofits, plus a donor-advised fund product (Giving Funds).
Is GoFundMe a public or private company?
GoFundMe is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoFundMe founded?
GoFundMe was founded in 2010. It employs 101 to 250 people.
Where is GoFundMe based?
GoFundMe is headquartered in Redwood City, United States, in the North America region.
How does GoFundMe make money?
Six revenue lines are on record. Transaction Fees (Individual/Business) is the primary driver. The others are transaction Fees (Certified Charities), optional Donor Tips, goFundMe Pro (Nonprofit SaaS), giving Funds DAF and recurring Donation Processing.
Who are GoFundMe's main competitors?
Direct peers on record are Donorbox, Funraise, JustGiving, Givebutter, Tiltify and Bonterra (Network for Good). Broad incumbents are Blackbaud, Kickstarter, Patreon and Indiegogo.
Does GoFundMe have an API?
Yes. GoFundMe offers APIs and developer tools for building applications that integrate with the platform. The GoFundMe Pro Dev Portal at developers.classy.org provides access to APIs, tools, and documentation for creating nonprofit solutions and integrations. The platform enables building applications to engage audiences, strengthen communities, and create unique fundraising experiences. Developer documentation is at docs.gofundme.com.
What industry is GoFundMe in?
GoFundMe's product category is Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 8132.