What Pigtails & Crewcuts does

Pigtails & Crewcuts is a franchise-based children's hair salon chain headquartered in Atlanta, Georgia, operating 85+ locations across 25+ U.S. states. The company specializes in kid-focused haircut services delivered in themed environments featuring vehicle chairs, movies, and treasure box rewards, and extends its offering with first haircut milestone packages, ear piercing, themed birthday/celebration packages (Princess, Pirate, Shark, Superhero), and add-on services such as braids, fairy hair, and nail polish. Adult services (Mom's Cuts, Dad's Cuts) are offered alongside the core children's offering, and the company operates a Sensory Safe program for children with autism or sensory-processing differences.

Revenue is generated primarily through one-time, transactional service sales at the salon level, with disclosed per-service pricing ranging from approximately $23.95 for a basic kid's cut up to $84.95 for premium ear piercing. The business model is franchise-driven: the corporate entity sells franchises and collects royalties and marketing fees, while individual franchisees own and operate salon locations under the Pigtails & Crewcuts brand. Marketing is conducted through the company website, branded iOS/Android mobile apps, the StyleChat blog, social media (Facebook, Instagram, YouTube, Pinterest), free printable coloring pages, and seasonal campaigns such as Back 2 School, with community partnerships including Wigs For Kids (over 500 hair donations since 2016) and Ronald McDonald House Atlanta (quarterly events from June 2026).

Technology infrastructure is limited to standard web-based booking, mobile applications, and salon management systems, with no proprietary platforms, disclosed AI/ML capabilities, APIs, or data assets referenced in the available source material. The company's competitive positioning rests on its niche-specialized brand, trained children's stylists, themed in-salon experience, and franchise distribution rather than on technology differentiation. The firm is privately held, was founded in 2003 per firmographic records, and shows no institutional investor or parent-company ownership in the disclosed data.

Name

Pigtails & Crewcuts

Legal name

Pigtails & Crewcuts

Website

https://pigtailsandcrewcuts.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Pigtails & Crewcuts is a franchise-based children's hair salon chain with 85+ U.S. locations, providing specialized kid-friendly haircuts, ear piercing, themed birthday packages, and sensory-safe services directly to families with children.

Ownership category

akta.pro rank

Product category

Children's Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Kids' Haircut Services (HSALAAAM)

akta.pro secondary industry

Kids’ Nail Services (HSALACAK)

Keywords

• Children's haircut services
• Kids hair salon
• Franchise salon chain
• Family hair care
• Specialty hair packages

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Retail Haircut Services: One-time service transactions for haircuts and styling. Revenue generated from individual services including kid's cuts, specialty cuts, first haircut packages, mom's cuts, dad's cuts, and add-on services. Walk-ins accepted; appointments recommended.
2. Enhanced Service Packages: Bundled experiences including birthday packages (Pirate, Princess, Shark, Superhero themes), fairy hair, feathers, braids, and party services. Higher price point packages drive additional revenue per visit.
3. Add-on Services: Ear piercing, nail polish, deep conditioning, blow-outs, and detangling services sold as add-ons to base haircut services, increasing transaction value.
4. Franchise Sales: Growth strategy focused on expanding through franchise ownership, with franchise opportunities marketed on the franchise website. Franchisees operate individual salon locations under the Pigtails & Crewcuts brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pigtails & Crewcuts operates a kids' hair salon franchise providing specialized haircut services for children in themed, kid-friendly environments with vehicle chairs, movies, and treasure box rewards. The company also offers themed packages (Birthday, Princess, Pirate, Superhero, Shark), ear piercing, hair styling (braids, fairy hair, feathers, up-dos), treatments (detangling, deep conditioning, blow-out), nail polish, sensory-safe appointments, and adult haircuts for moms and dads. Additional services include hair donation support through the Wigs For Kids program.

Product overview

Pigtails & Crewcuts is a children's hair salon franchise operating over 85 locations across the United States. The core offering centers on Kids Haircuts — specialized haircuts for children performed in themed, kid-friendly environments with vehicle chairs, movies, and treasure box rewards. The service portfolio extends beyond basic haircuts to include themed specialty packages (Birthday Package, Princess Package, Pirate Package, Superhero Package, Shark Package), styling services (Braids, Fairy Hair, Feathers, Up-dos), and add-on treatments (Ear Piercing, Detangling, Deep Conditioning, Blow Out). First Haircut Package marks the milestone for young customers. The company also serves adults through Mom's and Dad's Haircuts. Supporting offerings include StyleChat (blog/resource platform), Free Coloring Pages (printable activity content), and Mobile Apps for iOS/Android. Community initiatives include partnerships with Ronald McDonald House Atlanta and Wigs For Kids for hair donation services. The franchise operates on a franchise model with franchises available for new locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Haircuts Specialized haircuts for children of all ages performed in a kid-friendly environment with themed vehicle chairs (cars, fire trucks, planes), movies during cuts, and treasure box rewards. Both clipper and shear techniques offered.
• Boy's Specialty Haircuts Detailed fade, longer layered cuts, or bold styles requiring extra time and attention from skilled stylists in a fun, relaxed setting designed for kids.
• Girl's Specialty Haircuts Detailed or dramatic transformations including long layers, precision bobs, or major style changes with extra time and attention in a kid-friendly environment.
• First Haircut Package Special milestone package including expert haircut, personalized keepsake certificate with child's name and date, souvenir lock of hair, and after-haircut photo printed on site to commemorate the child's first haircut experience.
• Mom's Haircuts Personalized haircuts for mothers in a warm, welcoming environment with refresh trims, new looks, or pampering services. Shampoo and blow-dry available as add-ons.
• Dad's Haircuts Fast, professional men's haircuts in a family-friendly setting, covering classic styles or modern looks.
• Ear Piercing Professional, kid-friendly ear piercings using sterile, hypoallergenic earrings with strict safety protocols in a clean, comforting environment. Stainless steel $55-$61.95; 14K Gold/White Gold $65-$84.95.
• Braids Standard and premium braids including single braids, double braids, fishtail, French, Elsa, and other classic styles for any occasion. Priced per 15-20 minute increments.
• Fairy Hair Magical sparkle service adding shimmering strands of fairy hair to natural hair using gentle application with no glue or heat required. Priced $13.95-$20.95.
• Princess Package Magical experience including haircut, sparkle touch, and tiara, perfect for birthdays, special occasions, or dress-up fun. Priced $32.95-$48.95.
• Pirate Package Pirate-themed experience with haircut, accessories, and imagination for little buccaneers, including hat, eye patch, sword, and face paint. Priced $36.95.
• Superhero Package Hero-themed experience with cool haircut, fun accessories, and superhero look for birthdays, celebrations, or everyday adventures.
• Shark Package

Quantifiable outcome

• 500+ hair donations to Wigs For Kids

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ronald McDonald House AtlantacoreStrategic or Co-development Partner · 17 June 2026Quarterly partnership launched June 17, 2026 at the Buckhead, Georgia location. Provides complimentary haircuts and activities for families with children undergoing intensive medical treatment. Designed to create moments of normalcy and respite for families in medical crisis.
• YotominorGTM or Marketing Partner · 1 January 2025Back 2 School giveaway collaboration featuring Yoto audio player products. Partnership included contest/giveaway campaign for families during the back-to-school season.
• Wigs For KidscoreStrategic or Co-development PartnerLong-standing national partnership. Company has sent over 500 hair donations since 2016. Three Buckhead stylists are certified Wigs For Kids Service Providers trained in wig measurement and fitting. Plans underway to expand Certified Service Provider program throughout the network to bring wig services to families nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Great Clips: Largest U.S. walk-in hair salon franchise with thousands of locations. Overlaps on family haircut demand but does not specialize in the kids' niche, making it both a competitor for parent cuts and a 'good enough' substitute for some families.
• Sport Clips: National franchise focused on men's and boys' haircuts in a sports-themed environment. Direct overlap on boys' cuts and the dad-cuts customer, though without the broader kids-specialist positioning.
• Cost Cutters: Family-focused value salon franchise. Competes for the same parent-customer wallet with budget pricing, putting pressure on Pigtails & Crewcuts' Mom's and Dad's cut offerings.
• Supercuts: National value-priced salon chain serving the full family. Provides a low-cost substitute for routine cuts and competes on convenience and price for the family customer.

Direct peers

• Cookie Cutters Haircuts for Kids: Direct competitor operating a kids-specialist haircut salon franchise with themed chairs and entertainment-focused environments. Closest 1:1 comparable in business model, customer base, and service mix.
• Sharkey's Cuts for Kids: Franchise-based kids' salon chain offering haircuts, parties, and themed experiences. Highly comparable in target customer (families with children), franchise model, and service portfolio.
• Cool Cuts 4 Kids: Kids-specialist haircut salon chain with themed environments aimed at families. Operates a similar service-led franchise model with comparable average ticket and customer demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PigtailsandCrewcuts/featured
• Facebookfacebook.com/Pigtails-Crewcuts-Haircuts-for-Kids-Franchise-471790145391
• LinkedInlinkedin.com/company/pigtails-&-crewcuts
• Instagraminstagram.com/pigtailsandcrewcuts
• Pinterestpinterest.com/pigtailcrewcut
• Xx.com/pandcsalons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pigtails & Crewcuts