Ronald McDonald House Atlanta

What Ronald McDonald House Atlanta does

Ronald McDonald House Atlanta is a 501(c)(3) nonprofit organization founded in 1979 that provides free lodging, meals, and support services to families with seriously ill or injured children (up to age 21) receiving medical care at Atlanta-area hospitals. Qualifying families must live 50+ miles from the treating facility and be referred by a hospital social worker. The organization operates two physical locations: a 126,000-square-foot flagship facility with 110 guest rooms (92 standard + 18 transplant suites) co-located on the Children's Healthcare of Atlanta Arthur M. Blank Hospital campus that opened December 9, 2025—the first Ronald McDonald House in the Southeast fully co-located on a hospital campus—and a second house near Scottish Rite Hospital in Sandy Springs. It is an independent local chapter of the global Ronald McDonald House Charities network, which operates 385+ programs across 60+ countries.

Core programs include the House Program (private rooms with two queen beds and private bathrooms, communal kitchens, meals, laundry, and family activities), the Ronald McDonald Family Room within Scottish Rite Hospital, the Ronald McDonald Care Mobile, and the world's first specialized dining spaces for pediatric feeding programs developed in partnership with Marcus Autism Center. Supporting infrastructure consists of a mobile app for family stay requests and reservations, third-party volunteer management platforms, and digital donation systems. Average family stay is 8 nights, with some families having over 30 separate stays; the organization served 3,600+ families in 2024 and provided 23,000+ nights of rest in 2025.

The revenue model is a diversified nonprofit contributed-revenue stack: individual donations (recurring monthly 'House Hero' program, annual Hearts & Hands Society at $1,000+ tiers, planned/legacy gifts), corporate partnerships (McDonald's/GAMOA, BMW dealer network, Gas South, Brasfield & Gorrie, Coca-Cola, Global Payments, Invesco, Norfolk Southern, and others), annual fundraising events (Wine & Fries, Gather with Heart, Rockin the House, Red Jacket Golf Classic, Handbag Hullabaloo, BMW Raffle), McDonald's Round-Up and Giving Day programs at participating restaurants, and grants. The stated cost to support one family for one night is $227, and the organization saved families approximately $9–10 million annually in lodging, food, and transportation costs in 2024–2025. Services are provided free of charge; guests are asked but not required to contribute $20 per night.

Name

Ronald McDonald House Atlanta

Legal name

Ronald McDonald House Atlanta Inc.

Website

https://ronaldmcdonaldhouseatl.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Ronald McDonald House Atlanta is a 501(c)(3) nonprofit providing free lodging, meals, and support services to families with seriously ill children receiving pediatric care at Atlanta-area hospitals, operating a 110-room flagship house co-located on the CHOA Arthur M. Blank campus plus a Scottish Rite location.

Ownership category

akta.pro rank

Product category

Nonprofit Family Lodging and Hospital Hospitality Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical & Healthcare Travel Housing (Travel Nurses, Locums, Patient/Family) (THAMAHAD)

Keywords

• Family lodging services
• Pediatric family support
• Nonprofit charity services
• Hospital hospitality housing
• Donor-funded housing programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time gifts, monthly recurring donations (House Hero program), and annual giving at various levels including the Hearts & Hands Society ($1,000+). Donors can also donate via check, stock transfers, vehicle donations, and planned giving/legacy gifts.
2. Corporate Partnerships: Corporate partners sponsor events, adopt rooms, match employee gifts, and provide direct financial support. Notable partners include McDonald's (GAMOA), BMW, Gas South, and other businesses listed as Corporate and Civic Champion Partners.
3. Fundraising Events: Annual events including Wine & Fries, Gather with Heart gala, Rockin the House concert, Red Jacket Golf Classic, Handbag Hullabaloo, and BMW Raffle generate significant revenue. The BMW raffle alone has raised nearly $3 million over 18 years.
4. McDonald's Round Up Program: Customers at participating McDonald's restaurants round up their purchase to the nearest dollar, with proceeds donated to Ronald McDonald House Atlanta. McDonald's Giving Day campaigns also generate substantial contributions.
5. Grants: The organization receives grant funding as a public charity with 501(c)(3) status. EIN is 58-1295754.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ronald McDonald House Atlanta provides free lodging, meals, and comprehensive support services to families with seriously ill or injured children (up to age 21) who travel 50 or more miles to receive medical care at Atlanta-area hospitals. Families are referred by hospital social workers and stay in private guest rooms with two queen beds and a private bathroom, with an average stay of 8 nights. The organization also operates a Ronald McDonald Family Room inside Scottish Rite Hospital, a Ronald McDonald Care Mobile program, volunteer-driven meal services, and corporate partnership/adoption programs.

Product overview

Ronald McDonald House Atlanta is a nonprofit organization (EIN: 58-1295754, 501(c)(3) status) that operates a portfolio of family support services centered around its House Program—the core offering providing free lodging, meals, and support for families traveling 50+ miles for pediatric care. The organization operates two physical locations: the North Druid Hills House near Arthur M. Blank Hospital (opened December 2025, 126,000 sq ft, 110 rooms including 18 transplant suites) and the Peachtree Dunwoody House near Scottish Rite Hospital. Supporting services include the Ronald McDonald Family Room within Scottish Rite, the Ronald McDonald Care Mobile, comprehensive volunteer programs, meal services, and corporate partnership opportunities. The organization conducts annual fundraising events (Wine & Fries, Gather with Heart, Rockin the House, Red Jacket Golf Classic, BMW Raffle) and maintains donor programs including Hearts & Hands Society, House Hero monthly giving, and Adopt-A-Room sponsorship. The organization is recognized with a Charity Navigator 4-star rating (since 2018) and Candid Platinum ranking (2026).

Differentiator

Problem solved

Functional benefit

Products and services

• Ronald McDonald House Program Provides free lodging, meals, and support services for families with children (up to age 21) receiving medical care at Atlanta-area hospitals. Families must live 50+ miles away and be referred by a hospital social worker. Operates across two locations with 110 guest rooms including 18 transplant suites at the North Druid Hills facility.
• Ronald McDonald Family Room A dedicated space within Scottish Rite Hospital offering families a place to rest, access snacks, and connect with other families while their children receive treatment.
• Ronald McDonald Care Mobile Mobile healthcare service that extends the organization's reach to families needing pediatric care support.
• Annual Fundraising Events Annual fundraising events including Wine & Fries, Gather with Heart cocktail gala, Rockin the House music event, and Red Jacket Golf Classic that generate revenue to support family services.
• BMW Raffle Annual raffle event in partnership with Atlanta BMW dealers, offering chances to win BMW vehicles; has raised $2.89 million over 18 years and provided over 15,000 nights of rest to families.
• Corporate Partnership Program Enables companies to support families through event sponsorship, Adopt-A-Room sponsorship, employee matching gift programs, and staff volunteering opportunities.
• Adopt-A-Room Program Annual sponsorship of a guest room for $5,000 or a Transplant Suite for $7,500, with recognition plaque and updates; covers maintenance, repairs, laundry, and cleaning costs.
• Volunteer Programs Various volunteer opportunities including Guest Services Volunteers, Teen Council, VolunTEEN, College Student Volunteers, Young Professionals Society, and Advisory Council programs.
• Meal Program Provides home-cooked meals for families staying at the Houses through volunteer groups and Chef-Led Meal Experiences.
• House Hero Monthly Giving Program Recurring monthly donation program allowing donors to set up automatic credit card contributions with the flexibility to modify or cancel anytime.
• Hearts & Hands Society Donor recognition program for individuals contributing $1,000 or more annually to support families and operations; members receive special organization updates and volunteering opportunities.

Quantifiable outcome

• Served 3,600+ families in 2024 (17% increase from 2023)
• +4 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Pigtails & CrewcutscoreStrategic or Co-development Partner · 17 June 2026Kids salon franchise with over 85 locations has partnered to provide quarterly support events at their Buckhead, Georgia location. Events offer complimentary haircuts and activities for families with children undergoing serious medical treatment. The franchise has sent over 500 hair donations to Wigs For Kids, with Buckhead stylists now certified as Wigs For Kids Service Providers.
• Greater Atlanta McDonald's Owner/Operators Association (GAMOA)flagshipStrategic or Co-development Partner · 10 June 2026McDonald's owner/operators in Greater Atlanta have been long-standing partners, contributing over $7.6 million toward their $10 million capital campaign pledge. They host annual Giving Day campaigns where 20% of sales are donated, and customers can round up purchases. The $412,000 Giving Day donation presented in June 2026 represents 20% of sales from the fundraising event. McDonald's is recognized as a Mission Partner.
• Gas SouthcoreStrategic or Co-development PartnerGas South first partnered when they adopted the kitchen at the former House near Egleston. They became one of their 'Fuel for Good' partners, supporting all events and the campaign for the new House by naming 'The Backyard' playground space, adopting a guest room and transplant suite. They were also a matching donor for GA Gives Day.
• BMW (Athens BMW, Global Imports BMW, BMW of Gwinnett Place, Nalley BMW of Decatur, BMW of South Atlanta, United BMW)coreStrategic or Co-development Partner18-year annual BMW Raffle partnership has raised nearly $3 million. The 2025 raffle offered a 2026 BMW as grand prize. Through the BMW Raffle, over 15,000 nights of rest have been provided to families.
• SK Project Consulting (SKPC)coreImplementation/ SI/ Consulting PartnerSKPC served as RMHC's project consultant for over seven years, assembling and coordinating architects, engineers, contractors, and specialty consultants to deliver the new 126,000-square-foot facility on the CHOA Arthur M. Blank Hospital campus.
• Marcus Autism CenterflagshipStrategic or Co-development PartnerRonald McDonald House Atlanta is the first House in the world to provide specialized dining spaces for families participating in feeding programs. The Marcus Autism Center partnership created these unique rooms designed for privacy and hope during therapy.
• Children's Healthcare of Atlanta (CHOA)flagshipStrategic or Co-development PartnerRonald McDonald House Atlanta is co-located on the CHOA Arthur M. Blank Hospital campus - the first Ronald McDonald House in the Southeast to be fully co-located on a hospital campus. The partnership enables families to stay steps away from their child's care.
• Atlanta GladiatorsminorGTM or Marketing PartnerECHL affiliate of NHL's Nashville Predators. The team visits the Ronald McDonald House as part of their community engagement, bringing joy to families. Team ownership and staff participate in community outreach activities.
• Trae Young (Atlanta Hawks)minorGTM or Marketing PartnerHawks star hosted holiday party for the second consecutive year, donating toys to the Ronald McDonald House holiday shop, taking part in crafts with kids, and serving a special dinner. Family members also participated.
• Brasfield & GorriecoreGTM or Marketing PartnerCorporate and Civic Champion Partner. Hosts the annual Wine & Fries event at their facility.
• Wigs For KidsminorStrategic or Co-development PartnerPigtails & Crewcuts (partner) has a long-standing national partnership with Wigs For Kids, having sent over 500 hair donations. Three Buckhead stylists are now certified Wigs For Kids Service Providers trained in wig measurement and fitting.
• Alpha Delta Pi (Zeta Omicron Chapter at Georgia Tech)minorStrategic or Co-development PartnerHosts the annual Family Stays 5K, a 2026 AJC Peachtree Road Race qualifier. The event benefits Ronald McDonald House Atlanta. Alpha Delta Pi has partnered with RMHC globally for over 40 years.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hope Lodge (American Cancer Society): American Cancer Society program providing free temporary lodging for cancer patients and families traveling for treatment. Direct operating model and service delivery comparable to RMH Atlanta, though cancer-only vs. pediatric.
• Ronald McDonald House of Houston: Sibling RMH chapter serving families in the Texas Medical Center. Operates the same family-stay lodging model for pediatric patients with similar corporate and event fundraising programs, including hospital proximity arrangements.
• Ronald McDonald Family Room (RMHC program): RMHC-affiliated in-hospital respite program offering families a place to rest within the hospital. RMH Atlanta operates its own Family Room at Scottish Rite, making it a directly comparable service line within the same network.
• Ronald McDonald House of Chicago: Major RMH chapter serving families in downtown Chicago near Lurie Children's Hospital. Same network affiliation and family-lodging model; useful benchmark for fundraising and occupancy metrics in dense pediatric medical markets.
• Ronald McDonald House New York: One of the largest and oldest RMH chapters in the U.S., serving families of pediatric patients in New York City hospitals. Operates a comparable facility-based nonprofit lodging model with similar donor, corporate, and volunteer-driven revenue structure to RMH Atlanta.
• Ronald McDonald House of Dallas: Texas-based RMH chapter providing free lodging for families of pediatric medical patients. Directly comparable mission, fundraising model, and volunteer programs; competitive peer for foundation grants and corporate sponsorships.
• Family House (San Francisco): Nonprofit providing free temporary housing for families of seriously ill children receiving treatment at San Francisco Bay Area medical centers. Closest non-RMH peer in mission, operating model, and family-lodging service delivery.

Others

• Make-A-Wish Foundation: National nonprofit granting wishes to children with critical illnesses. Comparable in mission adjacency (families of seriously ill children) and donor/corporate brand affinity, but different direct-service model.
• Alex's Lemonade Stand Foundation: Childhood cancer-focused nonprofit funding research and family support, with strong donor-driven fundraising model. Comparable in mission adjacency (families of seriously ill children), donor cultivation, and corporate partnerships, though not direct lodging services.

Broad incumbents

• Ronald McDonald House Charities Global: Parent organization of Ronald McDonald House Atlanta. Operates the global RMHC network of 385+ programs in 60+ countries. Directly comparable as the umbrella entity governing the Atlanta chapter's mission, brand standards, and trademark usage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RonaldMcDonaldHouseAtl
• LinkedInlinkedin.com/company/ronald-mcdonald-house-atlanta
• Instagraminstagram.com/ronaldmcdonaldhouseatlanta
• TikToktiktok.com/@ronaldmcdonaldhouseatl?_r=1&_t=ZT-95wYvL5SoDG

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ronald McDonald House Atlanta