What Solar does

Solar A/S is a Denmark-headquartered, Nasdaq Copenhagen-listed (SOLAR B) sourcing and services company founded in 1919, operating across six countries — Denmark, Norway, the Netherlands, Sweden, Poland, and the Faroe Islands — with approximately 2,900 employees. Its core business centres on distributing electrical, heating and plumbing, ventilation and climate, and energy solutions (including cables, tools, solar panels, heat pumps, and industrial equipment) to electricians, contractors, and industrial customers, while layering on a portfolio of value-added logistics and inventory-management services that differentiate it from pure product resellers.

Solar's service platform rests on four operational pillars: Delivery (Solar Fastbox 1-2 hour express service, Day/Night delivery, crane delivery); Inventory Management (Vendor Managed Inventory integrated with customer ERPs, Smart Supply / Kanban two-bin solution with barcode-triggered replenishment, and 24/7 Vending Machines); Special Handling (SmartKit and Kitbox project-specific kitting with labelling to room or GPS level, plus preassembly); and Professional Support (Minuba job management tool, Solar Light specialized lighting solutions, and Total Cost of Ownership advisory). Underlying technology includes a proprietary webshop, the Solar Mobile app, EDI connectivity, ERP integration, and an automated central warehouse (AutoStore) in Vejen. Quantified outcomes cited include 30-50% reductions in order frequency, 15-30% inventory reductions, and customer-level annual savings around DKK 100,000.

The revenue model is product resale (one-time) combined with attached managed services (logistics, inventory management, kitting) and professional services. GTM is hybrid — direct field sales teams and dedicated account managers handle enterprise and complex project customers across all six countries, while a transactional webshop and Fastbox 1-2 hour delivery serve contractors who need rapid, ad hoc material access. Pricing is quote-based and not publicly disclosed. Reported FY2025 revenue was DKK 12.2 billion; the company recently completed the DKK 315 million acquisition of Sonepar Norge to consolidate Norwegian electrical distribution, financed in part by an 8.07% equity issuance.

Name

Solar

Legal name

Solar A/S

Website

https://solar.eu

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Solar A/S is a Denmark-headquartered, Nasdaq Copenhagen-listed sourcing and services company operating in six Northern European countries, distributing electrical, HVAC, plumbing, and energy products to contractors and industrial customers while providing inventory management, kitting, and logistics services.

Ownership category

akta.pro rank

Product category

Industrial Electrical and Technical Distribution Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

akta.pro secondary industry

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Electrical distribution
• HVAC solutions
• Inventory management services
• Industrial sourcing
• Supply chain management

Headquarters

HQ city

Vejen

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of electrical, heating and plumbing, ventilation and climate, and energy solutions products through branch network and webshop. Products include cables, tools, solar panels, heat pumps, and industrial equipment.
2. Logistics and Supply Chain Services: Value-adding services including delivery solutions (Fastbox, day/night delivery, crane delivery), inventory management (VMI, Kanban, Smart Supply), special handling (kitting, labeling, preassembly), and rental services (containers, tools).
3. Professional Support Services: Technical support, project management, lighting calculations, and training services supporting product installations and project execution.
4. Solar Light Solutions: Specialized lighting solutions including intelligent lighting design, LED products, and circadian rhythm lighting systems for various applications.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Solar is a sourcing and services company distributing electrical, heating and plumbing, ventilation and climate, and energy solutions products to professional installers and industrial buyers. The offering combines product supply with value-added logistics and inventory services, including Vendor Managed Inventory, Kanban/Smart Supply, project-based kitting (SmartKit, Kitbox), express delivery (Fastbox), and digital ordering through a webshop and mobile app integrated with customer ERP systems via EDI.

Product overview

Solar is a European sourcing and services company providing a comprehensive portfolio of integrated solutions primarily within electrical, heating and plumbing, ventilation and climate, and energy solutions. The offering is organized as a platform of interconnected services rather than a single unified product. Core logistics services include Delivery (Solar Fastbox express delivery, Day/Night delivery), Special Handling (SmartKit kitting, Kitbox assembly kits, preassembly, special labelling), and Inventory Management (Vendor Managed Inventory/VMI, Smart Supply | Kanban two-bin solution, Vending Machines). These are supported by professional support services including Minuba job management tool, Solar Light specialized lighting solutions, project management, and TCO advisory services. The services are designed to work together - for example, VMI integrates with customer ERP systems, SmartKit supports project-based delivery, and TCO optimization underpins the entire service offering. Solar operates across 6 countries with approximately 2,900 employees and generated DKK 12.2 billion in revenue in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Solar Light: Specialized lighting solutions providing intelligent lighting solutions and LED products for various applications including healthcare, industrial, and commercial settings.
• Solar Fastbox
• SmartKit
• SolarKit

Products and services

• Solar Fastbox Express delivery service offering 1-2 hour delivery of materials ordered through the Solar webshop or Solar Mobile app, designed for construction professionals and electricians who cannot leave job sites to source materials.
• SmartKit Customized project-based delivery service in which all necessary materials for specific tasks are pre-packed in boxes labelled with delivery address, room number, flat number or GPS coordinates, and delivered in line with project progress.
• Kitbox Complete assembly kit service that provides the full set of products required for specific jobs, reducing ordering, delivery, handling and tied-up capital for equipment manufacturers and installers.
• Vendor Managed Inventory (VMI) Inventory management system integrating Solar's software with customer ERP/invoicing systems, using predefined minimum and maximum inventory levels with automated replenishment orders and consolidated shipments.
• Smart Supply | Kanban Two-bin inventory solution in which items are placed in two bins; when one is empty, scanning triggers automatic reordering without requiring WiFi or software installation.
• Vending Machines 24/7 stock management tools providing access to tools, batteries, spare parts, HSE equipment, and chemicals, with automated reordering and consumption tracking integrated with VMI systems.
• Minuba Job Management Tool Online job management tool offering electronic job management, overview of jobs and resources, billing integration, and supplier browsing across 30+ supplier systems.
• Solar Light Specialized lighting solutions offering intelligent lighting design, LED products, and circadian-rhythm lighting systems for commercial, industrial, and healthcare applications.
• Special Handling Solutions covering special packaging, marking and prefabrication including preassembly, special labelling, and kitting to optimize installation efficiency on customer sites.
• Day/Night Delivery Delivery services in which goods arrive within normal business hours (Day) or before 7am the next business day (Night) when ordered before 6pm.
• Construction Site Logistics Cooperation with customers in early project stages to solve logistics challenges through delivery planning aligned with progress schedules and deadline management.
• Total Cost of Ownership (TCO) Advisory Holistic business analysis that focuses on total cost of purchases to reduce waste, administration, and inventory while improving profitability through supplier consolidation.

Quantifiable outcome

• 40% reduction in number of orders, 30% fewer deliveries, 15% reduction in capital bound in inventory (VEAB Heat Tech case)
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Sonepar Norge AScoreStrategic or Co-development Partner · 1 December 2025Solar completed acquisition of 100% of Sonepar Norge AS, a Norwegian electrical distributor valued at DKK 315 million. The acquisition creates a leading distributor within electrical, ventilation, and climate solutions in Norway with expected 2026 revenue of DKK 700 million. The combination creates economies of scale and strengthens physical distribution channels through an expanded branch network.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YESSS Elektro: Dutch electrical wholesaler with branch network focused on installers and industrial customers. Direct competitor in the Netherlands where Solar Nederland also operates, with overlapping product range and customer type.
• Sonepar: Paris-headquartered global leader in B2B electrical distribution. Sonepar is the parent of Sonepar Norge AS that Solar A/S acquired in December 2025, making it the most directly comparable peer in technical wholesale across Europe.
• Würth Group: German global leader in technical trade (tools, fasteners, electrical, HVAC supplies) with direct-sales and branch network model. Highly comparable to Solar's technician-focused sourcing and service model, and Würth's former EVP Ulrich Liedtke now sits on Solar's board.
• Rexel: France-based global distributor of electrical, lighting, security, and energy management products. Serves the same contractor, installer, and industrial customer base as Solar through branches, digital portals, and value-added services across Europe.
• WESCO International: US-based global distributor of electrical, communications, and utility products. Comparable B2B electrical wholesale business with value-added services (VMI, kitting, project management) and broad MRO/contractor customer base.
• Electrocomponents plc (RS Components): UK-listed global distributor of industrial and electronic components, tools, and MRO supplies, primarily through its RS Components brand. Comparable digital-first B2B catalog/wholesale model serving industrial and electrical professionals across Europe.

Broad incumbents

• Eaton Corporation: US-listed global power management company with electrical components, industrial power, and lighting products. Major brand in the same electrical distribution channel as Solar, serves the same contractor and industrial customer base across multiple product categories.
• ABB Ltd: Swiss-Swedish global leader in electrification, motion, process automation, and robotics. Supplies much of the electrical equipment Solar distributes; broader scope as a manufacturer, but interfaces with Solar on the same industrial and commercial customer projects.
• Signify (formerly Philips Lighting): Dutch global lighting manufacturer. Its products flow through Solar Light Solutions into Solar's contractor and industrial customers, making it an upstream partner/incumbent that competes for the same project lighting budgets.
• Schneider Electric: French global specialist in energy management and automation, with a substantial electrical equipment portfolio. Operates upstream of Solar as a manufacturer but its distribution arm and EcoStruxure solutions overlap with the products and customer needs Solar serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solar-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar